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TOPIC 13- PRICING STRATEGIES

1. Calculate for Mark upon cost and Mark upon price


Product Price($) Marginal Cost($) Mark upon cost(%) Mark upon Price(%)
A 2.00 0.75
B 4.00 2.00
C 6.00 3.00
D 8.00 4.50
E 10.00 5.50
F 12.00 6.50
G 14.00 7.50
H 16.00 9.00
I 18.00 10.00
J 20.00 15.00
K 22.00 18.00

2. Calculate for Optimal Mark upon cost and Optimal Mark upon price

Product Price Elasticity Optimal Mark upon cost(%) Optimal Mark upon Price(%)
A -1.50
B -2.00
C -2.50
D -4.00
E -5.00
F -10.00
G -15.00
H -20.00
I -25.00
J -50.00
K -60.00

1. Calculate for Mark upon cost and Mark upon price


Product Price($) Marginal Cost($) Mark upon cost(%) Mark upon Price(%)
A 2.00 0.75 167% 63%
B 4.00 2.00 100% 50%
C 6.00 3.00 100% 50%
D 8.00 4.50 78% 44%
E 10.00 5.50 82% 45%
F 12.00 6.50 85% 46%
G 14.00 7.50 87% 46%
H 16.00 9.00 78% 44%
I 18.00 10.00 80% 44%
J 20.00 15.00 33% 25%
K 22.00 18.00 22% 18%

2. Calculate for Optimal Mark upon cost and Optimal Mark upon price

Product Price Elasticity Optimal Mark upon cost(%) Optimal Mark upon Price(%)
A -1.50 200% 67%
B -2.00 100% 50%
C -2.50 67% 40%
D -4.00 33% 25%
E -5.00 25% 20%
F -10.00 11% 10%
G -15.00 7% 7%
H -20.00 5% 5%
I -25.00 4% 4%
J -50.00 2% 2%
K -60.00 2% 2%

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