PESTLE Analysis Template

PESTLE Reference PESTLE Subject Date Undertaken Date for Review

Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT factors. PEST and SWOT are two different perspectives but can contain
common factors. Criteria can apply to more than one quadrant. Identify criteria appropriate to your own PESTLE situation.

Political Criteria Political Economic Economic Criteria

1. Ecological / environmental current 1. Home economy
legislation 2. Economy trends
2. Future legislation 3. Overseas economies

3. International legislation 4. General taxation

5. Taxation specific to product/services
4. Regulatory bodies and processes
6. Seasonality issues
5. Government policies
7. Market/trade cycles
6. Government term and change
8. Specific industry factors
7. Trading policies
9. Market routes trends
8. Funding, grants and initiatives 10. Distribution trends
9. Home market pressure- groups 11. Customer/end-user drivers
10. International pressure- groups 12. Interest/ exchange rates

11. Wars and conflicts 13. International trade and monetary

issues

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Social Criteria
1. Lifestyle trends
2. Demographics
3. Consumer attitudes and opinions
4. Media views
5. Law changes affecting social factors
6. Brand, company, technology image
7. Consumer buying patterns
8. Fashion and role models
9. Major events and influences
10. Buying access and trends
11. Ethnic / religious factors
12. Advertising and publicity
13. Ethical issues
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PESTLE Analysis Template
Social Technological Technological Criteria
1. Competing technology development
2. Research funding
3. Associated / dependent technologies
4. Replacement technology / solutions
5. Maturity of technology
6. Manufacturing maturity and capacity
7. Information and communications
8. Consumer buying mechanisms /
technology
9. Technology legislation
10. Innovation potential
11. Technology access, licensing,
patents
12. Intellectual property issues
13. Global communications
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 PESTLE Analysis Template
Legal Criteria Legal Environmental Environmental Criteria
1. Current legislation home market 1. Ecological
2. Future legislation 2. Environmental issues
3. European/international legislation 3. International
4. Regulatory bodies and processes 4. National
5. Environmental regulations
5. Local
6. Employment law
6. Environmental regulations
7. Consumer protection
7. Customer values
8. Industry-specific regulations
8. Market values
9. Competitive regulations
9. Stakeholder/ investor values
10. Staff attitudes
11. Management style
12. organisational culture
13. Staff morale
14. Staff engagement
15. Global factors
16. EU based factors

Outputs
Topic Description of Issue

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 PESTLE Analysis Template

Recommended Actions
Topic Recommended Action Urgency
H/M/L

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