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This document provides an evaluation of an MBA consultancy project proposal on customer experience management of value added services at Bank of Bhutan branches. The 3 main areas evaluated are:
1) The background and rationale for the project received mixed feedback, noting the need to refine the topic and update some of the reasons provided given changes at the bank over the past 10 years.
2) The methodology section required improvements to better define the research questions and objectives, justify the sampling techniques, and adapt the survey instrument to the local bank context.
3) The expected outcomes of the project were found to lack specificity around how the results could be operationalized or impact policy at the bank.
Overall, the proposal received
This document provides an evaluation of an MBA consultancy project proposal on customer experience management of value added services at Bank of Bhutan branches. The 3 main areas evaluated are:
1) The background and rationale for the project received mixed feedback, noting the need to refine the topic and update some of the reasons provided given changes at the bank over the past 10 years.
2) The methodology section required improvements to better define the research questions and objectives, justify the sampling techniques, and adapt the survey instrument to the local bank context.
3) The expected outcomes of the project were found to lack specificity around how the results could be operationalized or impact policy at the bank.
Overall, the proposal received
This document provides an evaluation of an MBA consultancy project proposal on customer experience management of value added services at Bank of Bhutan branches. The 3 main areas evaluated are:
1) The background and rationale for the project received mixed feedback, noting the need to refine the topic and update some of the reasons provided given changes at the bank over the past 10 years.
2) The methodology section required improvements to better define the research questions and objectives, justify the sampling techniques, and adapt the survey instrument to the local bank context.
3) The expected outcomes of the project were found to lack specificity around how the results could be operationalized or impact policy at the bank.
Overall, the proposal received
Topic: “Perception on Customer Experience Management on the Value Added Services of BoBL: mBoB, Cards and ATMs at its Branch Level”
SL.No Category Marks Marks Comments
Assigned Scored 1. Background 1.1 Rationale 5 Topic may be refined of the Most of the reasons (rationale) for need of study on Project CEM is not current. For instance, BOBL was least efficient FI in Bhutan at 2008 which is 10 years ago. Today, many changes are seen in the bank. Similarly, customer handling procedure issue (2016) – Is it still problem with the bank? Why BOBL wanted you to study on CEM? You might have recorded during the discussion with client. 1.2 Research 4 No research questions mentioned Questions Objectives are broad and vague (avoid use of words – & ‘to study’ ‘to find out’. Objectives need further Objectives refinement – try to be specific and focused. What is the main intention of the project? 2. Methodology 2.1 Research 3 Need to improve in structure of sentences to draw the Design clarity of method. 2.2. Sampling 2 Sample size determination is not justified adequately. Why Techniques kept same sample size for each branch? The customer base for each branch will be different and it should help you in determining the sample size. 2.3 Survey 2 You cannot use the same existing items/questionnaire. The Instrument survey questionnaire must be adapted, meaning, items under each dimension (or even dimension itself) should be changed & contextualized to fit the customers of BOBL in Bhutan. 3. Expected Outcome 3.1 Operational 2 Expected outcomes/deliveries to the client and its possible Outcome impact (significance) are not specified, however, study 3.2 Policy 2 result has potential for policy change at company level. Impact Total 20
The Complete Project Management Exam Checklist: 500 Practical Questions & Answers for Exam Preparation and Professional Certification: 500 Practical Questions & Answers for Exam Preparation and Professional Certification
Maximum Marks: 50 Duration: 3 Hours Date: 3 January, 2022 Notes: Question No. 1 Is Compulsory and Out of The Remaining Four Questions Attempt Any Three