Purchase Diary

During night for dinner, I and my friend went to Ana Burger in Kangar, Perlis with my friend on 2 October 2019. We
went there because we want to try a special menu there and fill my time with friends. So I plan to eat Tower Burger
at price RM35. But because I share with my friends. I only have to pay RM7.90. Then, I also purchase apple juice at
price RM7. All of this purchase is just only to fulfil my ego needs and social need. Fulfil ego need because I purchase
for a prestige restaurant and food and reflect my need for personal satisfaction. Then, for social need I eat at the
restaurant with my friend. I also set a product-specific goals.

On 3 October, I buy a food at kachi for my lunch. The price is around RM 4.50. I purchase this product or food
because to fulfil my physiological needs. I want to fill my stomach with food to avoid from hungry. According to
Maslow, physiological needs are dominant when they are chronically unsatisfied. At night, I and my friend went to
Kachi cafe to have a dinner together. I purchase Nasi Ayam at price RM4.50. I also purchase grape flavoured drinks at
price RM1.00.

On 4 October 2019, I buy a food at Bank Rakyat cafe for my lunch. The price is around RM3.50. I purchase this food
because to fulfil my physiological needs. Maslow maintained that physiological needs are the first and most basic
level of human needs. I also purchase one cup of Ice Tea around RM1.20 for me to drink. For dinner, I and my friend
went to Tomyam Susu Restaurant beside Sintok main road. I purchase a set for my dinner at price RM6.00. I
purchase this product and eat together with my friend to fulfil my physiological needs and social needs.

On 5 October 2019, I buy batik clothes from my friend at price RM40.00. I purchase this product to fulfil my Ego
Needs which is reflect an individual need for self-acceptance, self-esteem and personal satisfaction.

On 6 October 2019, I buy a lunch at Yasmeen Restaurant in UUM main campus. I purchase a set of food at price
RM5.00. I purchase this product is to fulfil my physiological needs. For dinner, I purchase Nasi Lemak and grape
flavoured drinks price around RM6.00 at Kachi Cafe. I purchase this product because to fulfil my physiological needs.
According to Maslow, “For the man who is extremely hungry, no other interest exist but food.

On 7 October 2019, I and my friend went out for an outing at Alor Setar. I purchase a rent car brand Perodua with a
good condition and well maintenance car. I do that because I want to fulfil my safety and security needs. Safety and
security needs become the driving force behind an individual behaviour. These needs are concerned not only with
physical safety, but also with order, stability, routine and familiarity.

On 8 October 2019, I purchase 1 box of chicken cheese at price RM10.00. In this purchase I consider a physiological
needs, safety needs and ego needs. I purchase this product to fill my stomach. Then, is also concern on health and
important safety. For egoistic needs, it is inwardly directed ego needs which is my personal satisfaction.

On 9 October 2019, after end of my class, I purchase a lunch at Hijau Kuning Cafe inside UUM main campus. I buy
one set of lunch at price RM3.00. I buy this product to fulfil my physiological needs and safety needs. For dinner I buy
a chicken chop at Kachi Cafe price around RM8.00. This purchase is to fulfil my physiological need and ego need. This
for me to fill my stomach and personal satisfaction.

On 10 October 2019, for lunch I purchase a set food at price RM4.00 at Hijau Kuning Cafe. I purchase this product to
fulfil my physiological need. For dinner, I buy a set of food at SME Bank Cafe at price RM6.00. I buy this product to fill
my physiological needs and ego needs which is for my personal satisfaction.

On 11 October 2019, I purchase a product for my lunch. I buy 1 set of food at price RM4.00. I buy this to fulfil my
sustains biological existence. I seek a generic goal for this product which is I want to satisfy physiological and
psychological needs.

On 12 October 2019, I purchase a food for my lunch at Restaurant Tok Keramat Jitra. I buy a food at price RM7.00. I
purchase this product to fulfil my physiological needs. But, I also need to make sure the food is clean and save to eat.
So, I am also fulfil my safety needs.

On 13 October 2019, I purchase a food for my dinner at Bank Rakyat Café which is seafood fried rice at price RM6.00
and buy 1 packet of Mighty White Coconut Bun. I purchase this product to fill my stomach from hungry. So I fulfil my
physiological needs.

On 14 October 2019, I purchase a food for my lunch at Kachi Cafe. The price is RM6.00. The food is delicious and
good. I also will consider to repeat my order at the restaurant. In this situation, I fulfil my physiological need.

On 15 October 2019, I purchase Chicken Chop for my dinner at Kachi Cafe. The price is RM5.50. The taste is good.
This food have a high amount of protein and nutrition. So I decide to buy this food.