Bisleri Today

The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral
water. However in an effort to offer something special to our loyal consumers we
have recently introduced Bisleri Natural Mountain Water - water brought to you
from the foothills of the mountains situated in Himachal Pradesh. This newly
launched offering has widened our product range to two variants: Bisleri with
added minerals and Bisleri Mountain Water.

Our Vision

Our vision is to be the dominant player in the branded water business where the
second player is less than 20% of our business.

Our Mission

We are in the business to serve the customer. He is the most important person.
He is the only one who pays. He deserves the best quality and presentation at a
worth of the price. We must have world class quality, at the lowest production &
distribution cost. This will make us an unbeatable leader, and will have satisfied
loyal customers.

Our values

Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Openness &

Transparency.

Ramesh Chauhan
Chairman
Bisleri International Pvt. Ltd.

Mineral water major Bisleri International plans to set up 25 new bottling plants across India
and aims to achieve a 40 per cent growth rate in the current fiscal, a top company official
said.
“In view of growing consumer needs across India, we are setting up 25 new bottling plants.
We are also targeting a 40 per cent growth rate this year,” Bisleri International Chairman and
Managing Director Ramesh Chauhan told reporters here today. The company has envisaged a
Rs 50-crore investment for setting up these new bottling plants in Maharashtra, Kerala,
Jammu & Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and
north Bengal. These plants will be set up partly by the company and partly by a franchisee,
Chauhan said.
Today, the company has 52 bottling plants across India, which includes plants at Delhi, UP,
Jaipur, Mumbai, Goa, Bangalore, Chennai and Rudrapur, which are owned by the company.
The company also proposes to double the manufacturing capacity of its existing units in
Nagpur and Mumbai.
Bisleri, which has a 60 per cent market share in the mineral bottle segment, is eyeing a 40 per
cent growth rate this year. The company has registered a rise of 36 per cent in FY09.
Its current capacity is estimated at 3.50-crore cases per annum.
The company has outlined an aggressive market penetration strategy, which is a dual-
distribution plan, penetrating newer markets, including townships and rural India, and is also
looking at entering newer territories and increasing its shelf-presence in the metros and
existing markets.
Bisleri also proposes to launch its flavoured water in October 2009. Its foray into this
segment is part of company’s plans to increase its product portfolio in the water and
beverages segment.
The company has already launched Bisleri Fizzy soda and Bisleri Mountain mineral water,
which has been well received in the market, Chauhan said.
It is also setting up dedicated channels for its 20-litre jars to ensure that every household gets
service at its doorsteps.
Given the unavailability of clean drinking water, increase in water contamination and
increasing health awareness among consumers, the mineral water segment has grown.
The company has also expanded its distribution network to meet the increasing retail and
consumer demands. On a national level, there are 2,000 trucks-on-call for Bisleri, while the
number of trucks averages 300 and 250 in the Mumbai and Delhi markets. Maharashtra
contributes 30 per cent of the company’s total sales, Chauhan added.

Product Bottles in Case

250 ml 24 Please choose a city first from the drop-down list below to see pr
Top of Form
500 ml 20 Your City
1 Litre 12
1.5 Litre 12 Bottom of Form
2 Litre 9
5 Litre 1
20 Litre 1