Contact
www.linkedin.com/in/shad-foos
(LinkedIn)
Top Skills
Strategic Partnerships
Brand Implementation
Brand Architecture
 
Shad Foos
Executive Leader | Chief Marketing Officer | Chief Experience Officer
| Team Builder | Collaborator | Storyteller
Kansas City, Missouri
Summary
A progressive leader with experience in strategy, marketing,
advertising, account management, business development,
and customer experience. A creative, highly visual thinker and
collaborative team builder who believes big ideas come from
anywhere, great work is grounded in solid strategy, and experiences
drive business.
My career started in ad agencies, where I learned strategy, brand
building, team building, client-relationship management, project
management, brief writing, evaluating and selling great creative
work, budget management, contracts, vendor relations, and business
development.
Today, I’m an executive leader with B2B marketing experience,
engaging and partnering with global B2C brands in the retail,
restaurant, services and healthcare sectors. My experience
includes setting and articulating corporate strategy, standing up
and developing functional teams, building and executing growth
and retention marketing plans, and delivering sales pipeline and
revenue.
We add the most value by doing what we love.
I love to build things.
o Corporate strategy and brand building
o Team building and development
o Growth and retention marketing
o Sales pipeline and revenue contribution
o Customer experience management
o Storytelling and creative strategy
o Organizational change
o Culture champion
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Experience
SMG - Service Management Group
6 years 4 months

Chief Experience Officer

December 2019 - May 2020 (6 months)
Kansas City, Missouri Area

Helping teams better understand the mindset and motivations of clients

and prospective clients. Leveraging that insight to build stronger, long-term
partnerships based on mutual success.

SMG is more than a software company. SMG combines an enterprise-level

experience management (XM) platform with differentiated, strategic services
to help companies measure and manage customer, patient and employee
experiences. #insights #outcomes

Chief Marketing Officer

October 2017 - December 2019 (2 years 3 months)
Kansas City, Missouri Area

Vice President of Marketing

February 2014 - October 2017 (3 years 9 months)
kansas city, missouri area

C3 Creative Consumer Concepts

Vice President | Account Management & Business Strategy
February 2011 - February 2014 (3 years 1 month)
C3 is a family and kids marketing and design agency with focus in the
restaurant, retail and hospitality categories. We marry consumer need with
brand treasures and marketplace gaps to develop unique, measurable
programs and products, which drive traffic and brand affinity for families and
kids.

Barkley
Vice President, Account Director
April 1998 - February 2011 (12 years 11 months)
An idea agency specializing in marketing, advertising and public relations.

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