AMA University – School of Graduate Studies

MBA 103 – Marketing Management

MARKETING PLAN OUTLINE:

Truck It Corporation

Submitted to:
PROF. MARY HOPE G. CARTEL

Submitted by:
ALMARIO G. PARCO, JR., CPA
20200113412

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 Table of Contents
Page
TITLE PAGE ................................................................................................... 1
I. Marketing Background
A. Overview of the Industry .................................................................. 4
B. Market Profile ................................................................................... 4
C. Environmental Analysis .................................................................... 4
Analysis of Opportunities and Threats .................................................. 4
Key Success Factors ............................................................................ 5
II. Competitive Analysis
A. Competitive Positioning .................................................................... 6
B. Market Shares .................................................................................. 7
C. Marketing Strategies ........................................................................ 8
D. Strengths and Weaknesses of Competition ..................................... 8
III. Company Background
A. Company Profile............................................................................... 9
B. Current Position of the Company/Brand in the Market ..................... 9
C. Company/Brand Strengths and Weaknesses Analysis .................... 9
D. Brand Consumer Profile ................................................................. 10
E. Present Marketing Strategy ............................................................ 10
IV. Identified Market Opportunity ................................................................... 11
V. Proposed Target Market
A. Demographics ................................................................................ 12
VI. Marketing Objectives
A. Overall Marketing Objectives ......................................................... 13
B. Specific Objectives and Targets ..................................................... 13
VII. Overall Marketing Strategy ..................................................................... 14
VIII. The Marketing Mix
A. Product ..................................................................................................... 16
B. Pricing ....................................................................................................... 16
C. Place......................................................................................................... 17

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D. Promotions ............................................................................................... 17
IX. 3-Year Financial Forecasts
A. Net Service Revenue 3-Year Projection ................................................... 20
B. Summary of Net Service Revenue ............................................................ 26
C. Projected Income Statement .................................................................... 27
XIII. Attachments / Appendices ..................................................................... 28

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 I. Marketing Background

Overview of the Industry

Just like most countries with a functioning economy, the Philippines relies on the
transportation of freight. Be it raw materials still to be processed or finished products ready
for the consumer, the Philippines has a relatively healthy set of logistical avenues. And
one of those major avenues here in the country for that is trucking. In other countries with
massive landmasses like the United States, they rely more on freight trains as these
behemoths can, of course, carry more and further across state lines. But more for
intermediate distances though, they still use trucks. Well except for Alaska where they
lack train tracks and instead, they rely more on trucking like us. While most countries
including the Philippines does have other means of transporting goods like air freight and
shipping, the currently most economical and viable for the Filipino people were medium
to large scale and even small business.

Market Profile
Trucking service is the most common means of transporting cargoes by land here
in the Philippines. It includes all quality services of a freight services that provide the
inbound and outbound transportation needs of manufacturers, processors and
distributors.

Environmental Analysis

Opportunities
• The environment that the business operates in provides numerous opportunities in
terms of financial and non financial support.
• The interest rates are currently fairly low. This is encouraging for businesses as the
cost of borrowing is lower and more people have a greater spending power.
Threats
• The growing intensity of rivalry amongst transport service providers
• The usage of other means of transportation such as rail and air

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• The threat from direct and indirect competitors within the region that the business
intends to operate
• Threat of possible high inflation rates
• The potential increase in petrol prices thus implying a higher level of operating costs
and lower profits

Key Success Factors

The more your trucks are out and about, the almost certain you are to succeed.
Certainly, that appears glaringly evident, yet that implies you need techniques for getting
organizations and additionally representatives to enlist your trucks to move the cargo.
Numerous truckers utilize online burden sheets for most or all their business. While this
is an extraordinary method to discover deadhead loads and attempt to discover openings
when you are first beginning or have inert limit, load board openings are typically lower
paying than work you find legitimately with organizations or dealers. That may mean you
are calling organizations, utilizing associations you've created throughout the years, or
telling agents you are accessible. Numerous truckers utilize online burden sheets for most
or the entirety of their business. That implies jumping on the telephone with intermediaries
and the transportation division of organizations, or in any event, going face to face. While
this is an extraordinary method to discover deadhead loads and attempt to discover
openings when you are first beginning or have inactive limit, load board openings are
normally lower paying than work you find legitimately with organizations or
representatives. The majority of your rivals are reluctant to do this, so you will stick out,
and have an extraordinary chance to get the sort of burdens that will pay you well.

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 II. Competitive Advantage

Competitive positioning
A lot of trucking company usually doesn’t own a tractor head because it requires a
lot of focus in monitoring the cargoes. Second, we bought our own chassis that gives us
a competitive advantage. The company employed cost plus pricing strategy. Unlike, the
other companies which use other pricing strategy cost plus pricing strategy will able to
come up with lower price that gives the TRUCK IT Co. an edge to other company.
According to Philippine Economic Zone Authority, there are four hundred twelve
(412) trucking and hauling logistics in the Philippines. Hence, only 59 companies are in
Paranaque City.

Figure. Competitors in different areas of the Philippines

This figure shows the Truck It Co. competitors in different areas of the Philippines.
As shown, CALABARZON region got the highest percentage in providing trucking
services, it connotes fierce competition. On the other hand, Visayas region got the lowest
percentage of trucking competitor in the country.

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 Figure. Competitors in different areas of the Philippines

This figure shows the competitor within radius from our location. Paranaque City
took the highest number of percentages that provides trucking services. While, Pasay
city got the least number of trucking companies within our radius.

NAME LOCATION
Gapuzan Trucking Inc. No.61 Verdant Avenue, verdant Acres Subd., Las
Pinas City
Associate freight Kaingin road, Multinational, Paranaque city
Consolidation

Lot 5A, Old Sucat rd. San Donisio, Paranaque City.

Cypress Transport

MBT international 2F NYS Bldg. 1156 Chino Roces Ave. Makati City
logistics
The ragging Company Lot B1C, A Mayuga St. Tambo, Paranaque City
Ltd
Transteam Unit 18&19 Maje plaza Naia Aquino Ave. Paranaque
Incorporated City.

Market Shares

Year Total Total Market % Gap *Projected

Projected Projected Deficiency Market
Demand Supply Gap Share
2020 1,045,725 890,600 155,125 14.83% .91%

2021 1,081,495 919,800 161,695 14.95% .89%

2022 1,113,615 949,000 164,615 14,78% 1.02%
*for 2020-2021 and 2022 the service capacity is 9,568 and 11,362 respectively, divided
by the total Projected Demand.

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 Truck It Co. holds 91% to .89% since the business will maintain the number of its
trucks so it will have the same service capacity. While in year 2022, the market share will
increase to 1.02%. Since the business will acquire 2 additional trucks that has maximum
capacity of 3 services a day, so the annual service capacity of the business will increase
to 11,362 which causes the increase in market share.
However, this analysis presented is based on the competitors around Parañaque
City so the market deficiency gap will definitely be supplied by the other competitors
outside the Parañaque area. In view of this, it is probable that there’s no market deficiency
gap existing and might as well, market share for the business. It’s just the fact that the
number of trucking services not only in metro manila but nationwide is enough to supply
the service demand of all the existing client market. This clearly shows that it’s a matter
of strategies to gain engagements from clients considering all the factors they consider
choosing the trucking service company they outsource.

Marketing Strategies (for each of the 4 Ps)

Product: Product or service in some cases is the first step of a successful marketing plan.
Price: Price is the second most important factor in consumer decision. Quality of product
or service and price should be matching on a figure that consumer willing to pay for it.
Place: It is the market where the trucking is strategically located and have access of all
roads.
Promotions: This is the last element in the mix. One should conclude that after all three
stages are organized and are intact, now producer and its marketer can safely proceed
to promoting their services.

Strengths and Weaknesses of Competition

1.) Insufficient compatibility between technological design of the service and
psychological component of the trucking services.
2.) Relative and fragile flexibility and high degree of autonomy.
3.) The limited, inadequate or unattainable character of the customization.

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 III. Company Background
Company Profile
Truck It Corporation is a trucking service. Whereas our advantage is to provide to
our client’s real-time location, accurate arrival time estimates and faster service with
efficient routing and tracking. With this, our customers are assured that their cargoes are
safe and will be delivered on time. As a result, we can attract or retain our customers.

Current Position of the Company/Brand in the Market

Truck It Co. was established in 2016 by young professionals whose vision is to
provide affordable and quality trucking solutions.

“You call it. We truck it.”

This means that the only thing that our customers will do is to call us and we will
be the one to manage and deliver their cargoes on-time. They don’t have to worry
anymore because we deliver the best quality of service.

Company/Brand Strengths and Weaknesses Analysis

Insufficient compatibility between technological design of the service and
psychological component of the trucking services. Relative and fragile flexibility and high
degree of service performed to service client. The limited, inadequate or unattainable
character of the service customization.

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Brand Consumer Profile
1. Identified Market Segments
2. Market Needs Being Addressed
3. Buying Patterns
4. Usage Habits

Present Marketing Strategy

To deal and engage in trucking business and to includes all quality services of a
freight services that provide the inbound and outbound transportation needs of
manufacturers, processors and distributors. To offer tailored service to meet each of our
client’s needs. To take care about delivering care-free services as we maintain technology
that can easily track your shipments right away. To stay true to it its vision to exert its best
effort to maintain the quality condition of our truck so when your necessity comes, our
shipping services stay reliable. We’ll continue to achieve customer satisfaction by
delivering a fast and reliable service at reasonable cost under its name, trademark,
service and name, and service mark of TRUCK IT Corporation.

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 V. Identified Market Opportunity

According to NEDA (National Economic and Development Authority), logistics and

freight companies will increase around 16.7% on year 2020 or will have annual growth
rate of 3.34% but not limited to this figure. The government’s infrastructure goals made
some logistics and freight companies in the Philippines expectant of the favorable things
to come. The potential improvements could help them save additional operational costs
on dry docking, transportation, and other negative expenses caused by delays in service
due to road congestion, port problems, delivery trucks that jam roads, and lack of carriers.
During the past few years, the e-commerce industry has boomed tremendously,
and we are now living in a world where customers prefer to purchase online than buying
in-store. Several varieties of options are available online as well as the vast choices for
fashion that come with it. Also, it has made the logistics industry bloom and assisted it in
becoming one of the most successful businesses today.
However, it is vital to take note that the e-commerce industry today cannot be
completed without the help of trucking service and freight logistics. The E-commerce
industry is dependent on assistance from the logistic company to get their orders from
one place to another. Meaning, the improvements in this industry is tied up with the
developments within the logistic sector.

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 VII. Proposed Target Market

Demographics
The most recent population gathered is dated September 2018 from the Philippine
Economic Zone Authority Census of Population. From the information obtained, the total
population of possible potential clients is about 677 businesses which comprises of 355
customs brokerage firms and 322 Freight Forwarders.

The table shows that out of the 677 businesses, 86.71% or 587 are mostly located
at Metro Manila, 2.07% or 14 are located at North Luzon, 3.99% or 27 are located at
Cavite, 1.33% or 9 are located at Laguna or Batangas Area and 5.90% or 40 are located
at Visayas Region.

Metro Manila
Nature of Business Paranaque City Other Areas of Metro
Manila
Customs Brokerage 90 192
Forwarders 158 147
Total 248 339
% 42.25% 57.75%

The table shows how businesses are located at Metro Manila. Since the business
location is at Parañaque City, this shows that 42.25% or 248 out of 587 businesses
percentage of population is located at Parañaque City compared to other areas in Metro
Manila which is 57.75% or 339 out of 587 businesses.

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 VIII. Marketing Objectives

Overall Marketing Objectives

• To build good relationship among the employees.
• To employ more competent workers that will help the business perform its
services.
• To build a good reputation in the business industry.

Specific Objectives and Targets

• To deliver every shipment safe and on time.
• To provide services to client at a reasonable cost.
• To gain trust from every client by accomplishing every delivery.
• To gain more clients in a short span of time.

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 X. Overall Marketing Strategy need to fix

Increasing Customer Base

The more trucks are out and about, the almost certain to succeed. Certainly, that appears
glaringly evident, yet that implies the need techniques for getting organizations and
additionally representatives to enlist your trucks to move the cargo. Numerous truckers
utilize burden for most or all their business. That may mean the organizations, utilizing
associations you've created throughout the years, or telling agents that are accessible.
Numerous truckers utilize online burden sheets for most or the entirety of their business.
That implies jumping on the telephone with intermediaries and the transportation division
of organizations, or in any event, going face to face. Most of company rivals are reluctant
to do this, so it will stick out, and have an extraordinary chance to get the sort of burdens
that will pay well.

Attracting Drivers

Finding experienced, reliable drivers is often a concern for trucking companies since job
turnover is high. The objective should also state to consider the sub-contracted drivers or
plan to hire drivers as company employees. Another objective needs to focus on keeping
your drivers satisfied can decrease the high turnover rate.

Increase Marketing Efforts

Developing a brochure and updating the website are key activities for creating an
objective of increasing your marketing efforts. Using the marketing materials and website
to get more business from existing customers is another objective to consider when
increasing marketing efforts. Get achieve the specific objective, such as increasing
marketing efforts to let freight brokerages and manufacturers for whom already providing
trucking services to have more capacity than they’re currently using. Another objective

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could focus on using your marketing materials and sales efforts to find new clients who
need trucking services.

Improve Online Presence

An objective of improving your online marketing strategy focuses on creating or updating

your website to let potential clients to haul freight and are available to transport their
products. The online objective should include using website to attract qualified drivers.
The objective also needs to focus on signing up with online directories to increase the
chances that a manufacturer or freight brokerage firm learns.

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 XII. The Marketing Mix

Product
TRUCK IT Co. is a service company engaged in hauling of general cargoes and
lifting or moving heavy equipment. A trucking company ships goods or possessions by
trucks. It is the main transportation solution for circulating goods across other places.
They need to take care of the goods as they maintain technology that can easily track
shipments right away.

Pricing
Truck It Corp. uses Cost-plus Pricing in pricing Strategy. By this method, the rate
is determined by adding a specific amount of mark up to a service’s unit cost to ensure
that rate or prices are reasonable enough to meet profit goals.

Paranaque- Paranaque(6w-elf)

Expenses
Toll Fees
1,200.00
Diesel
1,400.00 2,600.00
Desired Profit
(Markup) 3,600.00

6,200.00
Computation of Price

Paranaque- Paranaque(6w-elf)
Gross 6,200.00
revenue
Expenses
Toll Fee 1,200.00
Diesel 1,400.00
Salaries* 1,273.16 3,873.16
Net revenue 2,326.84

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 Sample Computation of Net Revenue
*Driver
12,000/26 461.54

6200x4% 248.00 702.54

Helper
10,000/26 384.62
6200x3% 186.00 570.62
1,273.16

Sample Computation of Net Revenue

The proposed rate is enough to cover all the expenses and still have remaining
balance for other expenses such as amortization and maintenance of the trucks. From
this rate, TRUCK IT Co. will earn at least 20% of the gross revenue.

Place
TRUCK IT Co. is located at Saint Joseph Street, Brgy. Moonwalk, Paranaque City
with a lot area of 1400 square meters. The location is in Metro Manila, it’s near to ports
and airlines which can be some of the destinations of every transport. Alongside, a
number of forwarding services firms is can be found around the area which will be the
target market of the business.

Promotion
To cope with the drastic change, TRUCKIT CO. shall adopt innovation. One of the
importance of the technology is to disseminate information easily. As being said, we
develop our personal website and Facebook page. This website contains company
information like the types of vehicle we use and services that we provide. Here are the
following strategies that are used by our company

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Facebook page and Website
Nowadays, technology is the biggest innovation that the business should cope up
with. With, Truck It Corp. created a Facebook page which shows the company’s events
and offers. People especially internet users can easily be aware of our company’s
existence and they can also visit our page for some inquiries.

TRUCK IT
Corp.

@truckit

Facebook Page

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 We also developed a website with a domain name truckitco.com. Potential clients
can be informed about the services that we offer. They can also know some information
about us. And most importantly, they can also know where to contact us for some
inquiries.

Website

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 XIII. 3-Year Financial Forecasts

Net Service Revenue 3-Year Projections of each service line

4-wheeler truck
2020 2021 2022
Destination/Location Rates No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 1,940 85 164,906.01 85 164,906.01 128 247,359.01
Muntinlupa 1,940 66 127,427.37 66 127,427.37 99 191,141.05
Pasay 1,940 73 142,418.82 73 142,418.82 110 213,628.24
Makati 1,940 62 119,931.64 62 119,931.64 93 179,897.46
Pier, Manila 2,270 97 219,269.35 97 219,269.35 145 328,904.02
Quezon City 2,270 71 162,259.32 71 162,259.32 107 243,388.98
Pasig 2,270 66 149,103.16 66 149,103.16 99 223,654.74
San Juan 2,270 66 149,103.16 66 149,103.16 99 223,654.74
Mandaluyong 2,270 33 74,551.58 33 74,551.58 49 111,827.37
Caloocan 2,490 54 134,691.27 54 134,691.27 81 202,036.90
Malabon 2,490 39 96,208.05 39 96,208.05 58 144,312.07
Valenzuela 2,490 39 96,208.05 39 96,208.05 58 144,312.07
Novaliches 2,490 35 86,587.24 35 86,587.24 52 129,880.87
Cainta 2,710 48 130,885.45 48 130,885.45 72 196,328.17
Laguna 2,710 97 261,770.90 97 261,770.90 145 392,656.35
Cavite 2,710 97 261,770.90 97 261,770.90 145 392,656.35
Antipolo 2,710 52 141,356.28 52 141,356.28 78 212,034.43
Sto. Tomas 4,360 95 412,728.67 95 412,728.67 142 619,093.00
Lima 4,360 81 353,767.43 81 353,767.43 122 530,651.15
Tanauan 4,360 71 311,652.26 71 311,652.26 107 467,478.39
Batangas City 4,360 66 286,383.16 66 286,383.16 99 429,574.74
Bataan 6,780 97 654,910.22 97 654,910.22 145 982,365.33
Subic 6,780 97 654,910.22 97 654,910.22 145 982,365.33
Pampanga 6,120 213 1,300,547.37 213 1,300,547.37 319 1,950,821.05
Tarlac 7,660 29 221,973.99 29 221,973.99 43 332,960.99
Dagupan 8,980 23 208,180.31 23 208,180.31 35 312,270.46
Baguio 11,840 23 274,482.72 23 274,482.72 35 411,724.09
Total 1872 7,197,984.89 1872 7,197,984.89 2808 10,796,977.34

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 6-wheeler elf truck
2020 2021 2022
Destination/Location Rates No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 2,160 85 183,606.69 85 183,606.69 128 275,410.03
Muntinlupa 2,160 66 141,877.89 66 141,877.89 99 212,816.84
Pasay 2,160 73 158,569.41 73 158,569.41 110 237,854.12
Makati 2,160 62 133,532.14 62 133,532.14 93 200,298.20
Pier, Manila 2,380 97 229,894.74 97 229,894.74 145 344,842.11
Quezon City 2,380 71 170,122.11 71 170,122.11 107 255,183.16
Pasig 2,380 66 156,328.42 66 156,328.42 99 234,492.63
San Juan 2,380 66 156,328.42 66 156,328.42 99 234,492.63
Mandaluyong 2,380 33 78,164.21 33 78,164.21 49 117,246.32
Caloocan 2,710 54 146,591.70 54 146,591.70 81 219,887.55
Malabon 2,710 39 104,708.36 39 104,708.36 58 157,062.54
Valenzuela 2,710 39 104,708.36 39 104,708.36 58 157,062.54
Novaliches 2,710 35 94,237.52 35 94,237.52 52 141,356.28
Cainta 3,370 48 162,761.61 48 162,761.61 72 244,142.41
Laguna 3,370 97 325,523.22 97 325,523.22 145 488,284.83
Cavite 3,370 97 325,523.22 97 325,523.22 145 488,284.83
Antipolo 3,370 52 175,782.54 52 175,782.54 78 263,673.81
Sto. Tomas 4,800 95 454,380.19 95 454,380.19 142 681,570.28
Lima 4,800 81 389,468.73 81 389,468.73 122 584,203.10
Tanauan 4,800 71 343,103.41 71 343,103.41 107 514,655.11
Batangas City 4,800 66 315,284.21 66 315,284.21 99 472,926.32
Bataan 7,440 97 718,662.54 97 718,662.54 145 1,077,993.81
Subic 7,000 97 676,160.99 97 676,160.99 145 1,014,241.49
Pampanga 6,340 213 1,347,299.07 213 1,347,299.07 319 2,020,948.61
Tarlac 8,100 29 234,724.46 29 234,724.46 43 352,086.69
Dagupan 10,300 23 238,781.42 23 238,781.42 35 358,172.14
Baguio 14,040 23 325,484.58 23 325,484.58 35 488,226.87
Total 1872 7,891,610.15 1872 7,891,610.15 2808 11,837,415.23

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 Reefer Van
2020 2021 2022
Destination/Location Rates No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 2,160 85 183,606.69 85 183,606.69 85 183,606.69
Muntinlupa 2,160 66 141,877.89 66 141,877.89 66 141,877.89
Pasay 2,160 73 158,569.41 73 158,569.41 73 158,569.41
Makati 2,160 62 133,532.14 62 133,532.14 62 133,532.14
Pier, Manila 2,380 97 229,894.74 97 229,894.74 97 229,894.74
Quezon City 2,380 71 170,122.11 71 170,122.11 71 170,122.11
Pasig 2,380 66 156,328.42 66 156,328.42 66 156,328.42
San Juan 2,380 66 156,328.42 66 156,328.42 66 156,328.42
Mandaluyong 2,380 33 78,164.21 33 78,164.21 33 78,164.21
Caloocan 2,710 54 146,591.70 54 146,591.70 54 146,591.70
Malabon 2,710 39 104,708.36 39 104,708.36 39 104,708.36
Valenzuela 2,710 39 104,708.36 39 104,708.36 39 104,708.36
Novaliches 2,710 35 94,237.52 35 94,237.52 35 94,237.52
Cainta 3,370 48 162,761.61 48 162,761.61 48 162,761.61
Laguna 3,370 97 325,523.22 97 325,523.22 97 325,523.22
Cavite 3,370 97 325,523.22 97 325,523.22 97 325,523.22
Antipolo 3,370 52 175,782.54 52 175,782.54 52 175,782.54
Sto. Tomas 4,800 95 454,380.19 95 454,380.19 95 454,380.19
Lima 4,800 81 389,468.73 81 389,468.73 81 389,468.73
Tanauan 4,800 71 343,103.41 71 343,103.41 71 343,103.41
Batangas City 4,800 66 315,284.21 66 315,284.21 66 315,284.21
Bataan 7,000 97 676,160.99 97 676,160.99 97 676,160.99
Subic 7,440 97 718,662.54 97 718,662.54 97 718,662.54
Pampanga 6,340 213 1,347,299.07 213 1,347,299.07 213 1,347,299.07
Tarlac 8,100 29 234,724.46 29 234,724.46 29 234,724.46
Dagupan 10,300 23 238,781.42 23 238,781.42 23 238,781.42
Baguio 14,040 23 325,484.58 23 325,484.58 23 325,484.58
Total 1872 7,891,610.15 1872 7,891,610.15 1872 7,891,610.15

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 6-wheeler forward truck
2020 2021 2022
Destination/Location Rates No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 3,526 57 199,813.94 57 199,813.94 57 199,813.94
Muntinlupa 3,526 44 154,401.68 44 154,401.68 44 154,401.68
Pasay 3,526 49 172,566.59 49 172,566.59 49 172,566.59
Makati 3,526 41 145,319.23 41 145,319.23 41 145,319.23
Pier, Manila 3,663 64 235,883.59 64 235,883.59 64 235,883.59
Quezon City 3,663 48 174,553.86 48 174,553.86 48 174,553.86
Pasig 3,663 44 160,400.84 44 160,400.84 44 160,400.84
San Juan 3,663 44 160,400.84 44 160,400.84 44 160,400.84
Mandaluyong 3,663 22 80,200.42 22 80,200.42 22 80,200.42
Caloocan 4,076 36 146,988.38 36 146,988.38 36 146,988.38
Malabon 4,076 26 104,991.70 26 104,991.70 26 104,991.70
Valenzuela 4,076 26 104,991.70 26 104,991.70 26 104,991.70
Novaliches 4,076 23 94,492.53 23 94,492.53 23 94,492.53
Cainta 5,451 32 175,512.07 32 175,512.07 32 175,512.07
Laguna 5,451 64 351,024.15 64 351,024.15 64 351,024.15
Cavite 5,451 64 351,024.15 64 351,024.15 64 351,024.15
Antipolo 5,451 35 189,553.04 35 189,553.04 35 189,553.04
Sto. Tomas 7,926 63 500,196.85 63 500,196.85 63 500,196.85
Lima 7,926 54 428,740.16 54 428,740.16 54 428,740.16
Tanauan 7,926 48 377,699.67 48 377,699.67 48 377,699.67
Batangas City 7,926 44 347,075.37 44 347,075.37 44 347,075.37
Bataan 10,951 64 705,203.72 64 705,203.72 64 705,203.72
Subic 9,851 64 634,367.80 64 634,367.80 64 634,367.80
Pampanga 9,301 142 1,317,689.66 142 1,317,689.66 142 1,317,689.66
Tarlac 11,776 19 227,499.20 19 227,499.20 19 227,499.20
Dagupan 15,076 15 233,001.21 15 233,001.21 15 233,001.21
Baguio 19,476 15 301,003.69 15 301,003.69 15 301,003.69
Total 1248 8,074,596.06 1248 8,074,596.06 1248 8,074,596.06

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 10-wheeler truck
2020 2021 2022
Destination/Location Rates(in peso) No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 3,913 57 221,744.74 57 221,744.74 57 221,744.74
Muntinlupa 3,913 44 171,348.21 44 171,348.21 44 171,348.21
Pasay 3,913 49 191,506.82 49 191,506.82 49 191,506.82
Makati 3,913 41 161,268.90 41 161,268.90 41 161,268.90
Pier, Manila 4,463 64 287,400.62 64 287,400.62 64 287,400.62
Quezon City 4,463 48 212,676.46 48 212,676.46 48 212,676.46
Pasig 4,463 44 195,432.42 44 195,432.42 44 195,432.42
San Juan 4,463 44 195,432.42 44 195,432.42 44 195,432.42
Mandaluyong 4,463 22 97,716.21 22 97,716.21 22 97,716.21
Caloocan 4,738 36 170,861.37 36 170,861.37 36 170,861.37
Malabon 4,738 26 122,043.84 26 122,043.84 26 122,043.84
Valenzuela 4,738 26 122,043.84 26 122,043.84 26 122,043.84
Novaliches 4,738 23 109,839.46 23 109,839.46 23 109,839.46
Cainta 6,388 32 205,681.73 32 205,681.73 32 205,681.73
Laguna 6,388 64 411,363.47 64 411,363.47 64 411,363.47
Cavite 6,388 64 411,363.47 64 411,363.47 64 411,363.47
Antipolo 6,388 35 222,136.27 35 222,136.27 35 222,136.27
Sto. Tomas 9,026 63 569,616.05 63 569,616.05 63 569,616.05
Lima 9,026 54 488,242.33 54 488,242.33 54 488,242.33
Tanauan 9,026 48 430,118.24 48 430,118.24 48 430,118.24
Batangas City 9,026 44 395,243.79 44 395,243.79 44 395,243.79
Bataan 12,326 64 793,748.61 64 793,748.61 64 793,748.61
Subic 11,501 64 740,621.67 64 740,621.67 64 740,621.67
Pampanga 9,851 142 1,395,609.16 142 1,395,609.16 142 1,395,609.16
Tarlac 12,601 19 243,437.28 19 243,437.28 19 243,437.28
Dagupan 15,351 15 237,251.37 15 237,251.37 15 237,251.37
Baguio 19,751 15 305,253.85 15 305,253.85 15 305,253.85
Total 1248 9,109,002.60 1248 9,109,002.60 1248 9,109,002.60

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 Tractor Head (10-wheeler)&40 ft Chassis
Rate 40ft. Chassis Rate/ 2020 2021 2022
Destination/Location (in peso) (in peso) No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 4,876 600 28 155,158.98 28 155,158.98 28 155,158.98
Muntinlupa 4,876 600 22 119,895.58 22 119,895.58 22 119,895.58
Pasay 4,876 600 24 134,000.94 24 134,000.94 24 134,000.94
Makati 4,876 600 21 112,842.90 21 112,842.90 21 112,842.90
Pier, Manila 5,288 600 32 189,582.66 32 189,582.66 32 189,582.66
Quezon City 5,288 600 24 140,291.17 24 140,291.17 24 140,291.17
Pasig 5,288 600 22 128,916.21 22 128,916.21 22 128,916.21
San Juan 5,288 600 22 128,916.21 22 128,916.21 22 128,916.21
Mandaluyong 5,288 600 11 64,458.11 11 64,458.11 11 64,458.11
Caloocan 5,838 600 18 116,083.32 18 116,083.32 18 116,083.32
Malabon 5,838 600 13 82,916.66 13 82,916.66 13 82,916.66
Valenzuela 5,838 600 13 82,916.66 13 82,916.66 13 82,916.66
Novaliches 5,838 600 12 74,624.99 12 74,624.99 12 74,624.99
Cainta 7,488 600 16 130,209.29 16 130,209.29 16 130,209.29
Laguna 7,488 600 32 260,418.58 32 260,418.58 32 260,418.58
Cavite 7,488 600 32 260,418.58 32 260,418.58 32 260,418.58
Antipolo 7,488 600 17 140,626.03 17 140,626.03 17 140,626.03
Sto. Tomas 10,126 600 32 338,450.13 32 338,450.13 32 338,450.13
Lima 10,126 600 27 290,100.11 27 290,100.11 27 290,100.11
Tanauan 10,126 600 24 255,564.38 24 255,564.38 24 255,564.38
Batangas City 10,126 600 22 234,842.95 22 234,842.95 22 234,842.95
Bataan 13,426 600 32 451,611.15 32 451,611.15 32 451,611.15
Subic 12,601 600 32 425,047.68 32 425,047.68 32 425,047.68
Pampanga 10,951 600 71 818,225.63 71 818,225.63 71 818,225.63
Tarlac 13,701 600 10 138,139.69 10 138,139.69 10 138,139.69
Dagupan 16,451 600 8 131,762.53 8 131,762.53 8 131,762.53
Baguio 20,851 600 8 165,763.76 8 165,763.76 8 165,763.76
Total 624 5,571,784.87 624 5,571,784.87 624 5,571,784.87

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 Tractor Head (6-wheeler)&20 ft Chassis
Rate 20ft. Chassis Rate/ 2020 2021 2022
Destination/Location (in peso) (in peso) No. of trips Revenue No. of trips Revenue No. of trips Revenue
Sucat 4,876 450 28 150,908.83 28 150,908.83 28 150,908.83
Muntinlupa 4,876 450 22 116,611.37 22 116,611.37 22 116,611.37
Pasay 4,876 450 24 130,330.35 24 130,330.35 24 130,330.35
Makati 4,876 450 21 109,751.88 21 109,751.88 21 109,751.88
Pier, Manila 5,288 450 32 184,752.94 32 184,752.94 32 184,752.94
Quezon City 5,288 450 24 136,717.18 24 136,717.18 24 136,717.18
Pasig 5,288 450 22 125,632.00 22 125,632.00 22 125,632.00
San Juan 5,288 450 22 125,632.00 22 125,632.00 22 125,632.00
Mandaluyong 5,288 450 11 62,816.00 11 62,816.00 11 62,816.00
Caloocan 5,838 450 18 113,378.67 18 113,378.67 18 113,378.67
Malabon 5,838 450 13 80,984.77 13 80,984.77 13 80,984.77
Valenzuela 5,838 450 13 80,984.77 13 80,984.77 13 80,984.77
Novaliches 5,838 450 12 72,886.29 12 72,886.29 12 72,886.29
Cainta 7,488 450 16 127,794.43 16 127,794.43 16 127,794.43
Laguna 7,488 450 32 255,588.85 32 255,588.85 32 255,588.85
Cavite 7,488 450 32 255,588.85 32 255,588.85 32 255,588.85
Antipolo 7,488 450 17 138,017.98 17 138,017.98 17 138,017.98
Sto. Tomas 10,126 450 32 333,717.00 32 333,717.00 32 333,717.00
Lima 10,126 450 27 286,043.15 27 286,043.15 27 286,043.15
Tanauan 10,126 450 24 251,990.39 24 251,990.39 24 251,990.39
Batangas City 10,126 450 22 231,558.74 22 231,558.74 22 231,558.74
Bataan 13,426 450 32 446,781.42 32 446,781.42 32 446,781.42
Subic 12,601 450 32 420,217.96 32 420,217.96 32 420,217.96
Pampanga 10,951 450 71 807,600.25 71 807,600.25 71 807,600.25
Tarlac 13,701 450 10 136,690.77 10 136,690.77 10 136,690.77
Dagupan 16,451 450 8 130,603.39 8 130,603.39 8 130,603.39
Baguio 20,851 450 8 164,604.63 8 164,604.63 8 164,604.63
Total 624 5,478,184.87 624 5,478,184.87 624 5,478,184.87

Summary of Net Service Revene Projection

Service Line 2020 2021 2022
4-wheeler 7,197,984.89 7,197,984.89 10,796,977.34
6-wheeler 7,891,610.15 7,891,610.15 11,837,415.23
Reefer van 7,891,610.15 7,891,610.15 7,891,610.15
6-wheeler forward 8,074,596.06 8,074,596.06 8,074,596.06
10-wheeler 9,109,002.60 9,109,002.60 9,109,002.60
Tractor head 10w& 40ft. Chassis 5,571,784.87 5,571,784.87 5,571,784.87
Tractor head 6w& 20ft. Chassis 5,478,184.87 5,478,184.87 5,478,184.87
Rent income 315,000.00 346,500.00 381,150.00
Total 51,529,773.60 51,561,273.60 59,140,721.12
VAT 5,521,047.17 5,524,422.17 6,336,505.83
Net Service Revenue (Vat Exclusive) 46,008,726.43 46,036,851.43 52,804,215.29

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Projected Income Statement

TRUCK IT CORPORATION
PROJECTED INCOME STATEMENT
(with comparative figures)

(In Philippine Pesos, except earnings per common share amounts)

2020 2021 2022

Net Service Revenue 46,008,726 46,036,851 52,804,215

Cost of Services 17,847,801 17,945,095 20,624,414

Gross Income 28,160,925 28,091,757 32,179,801

OPERATING EXPENSES
Salaries Expense - Selling and Admin 5,479,690 5,639,821 5,642,479
SSS Contribution 515,703 450,353 483,097
Philhealth Contribution 44,400 85,100 88,800
HDMF Contribution 22,800 43,700 45,600
Insurance Expense 480,000 480,000 480,000
Utilities Expense 792,000 792,000 792,000
Software System Expense 300,000 300,000 300,000
Bad Debts Expense 6,431 8 1,895
Office Supplies Expense 18,287 18,971 19,639
Maintenance Tools Expense 168,799 175,112 181,278
Business Permits and Licenses 161,226 161,226 161,226
Miscellaneous Expense 480,000 480,000 480,000
Depreciation Expense 2,231,100 2,231,100 2,231,100
10,700,435 10,857,391 10,907,114

Other Income 199,223 223,754 475,056

INCOME BEFORE INCOME TAX 10,899,658 11,081,145 11,382,171

INCOME TAX EXPENSE 3,269,898 3,324,343 3,414,651

NET INCOME 7,629,761 7,756,801 7,967,520

Earnings Per Share for the Year Attributed to

Common equity of Truck It Corporation
Basic 40.74 40.59 50.01

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 XIV. Attachments / Appendices

• https://acsfactors.com/top-three-success-factors-in-the-trucking-business/
• http://www.business-
plan.co.za/south_africa/transport_business_plan/11_swot_analysis.html
• https://yourbusiness.azcentral.com/marketing-objective-examples-trucking-
company-28602.html
• https://smallbusiness.chron.com/marketing-objective-examples-trucking-
company-67908.html
• https://philkotse.com/market-news/a-complete-guide-to-trucking-companies-in-
the-philippines-5711
• Kotler, Philip T. (2000). Marketing Management, Millenium Edition (10th ed.).
Prentice-Hall, Inc.
• Strategic Management and Policy Toward Global Sustainability Written by
Thomas L. Wheelen and J. David Hunger

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