MCQ ON MARKETING MANAGEMENT

PGDM-1
KOHILA CHOUHAN
1. Good marketing is no accident, but a result of careful planning and
________.
A. execution
B. selling
C. strategies
D. tactics

2. Marketing is both an “art” and a “science” there is constant tension

between the formulated side of marketing and the ________ side.
A. creative
B. selling
C. management
D. forecasting

3. The most formal definition of marketing is ________.

A. meeting needs profitably
B. identifying and meeting human and social needs
C. the 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating,
communicating, and delivering, value to customers, and for managing
customer relationships in ways that benefit the organization and its stake
holders.

4. Marketing management is ________.

A. managing the marketing process
B. selecting target markets
C. developing marketing strategies to move the company forward
D. the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating
superior customer value. 

5. A transaction involves ________.

A. at least two parties
B. each party has something that might be of value to the other party
C. each party is capable of communication and delivery
D. all of the above
 6. ________ goods constitute the bulk of most countries’ production and
marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service

7. ________ can be produced and marketed as a product.

a. Information
b. Celebrities
c. Durable goods
d. Organizations

8. Charles Revson of Revlon observed: “In the factory, we make cosmetics;

in the store, ________.”
A. we make profits
B. we challenge competitors
C. we implement ads
D. we sell hope

9. A ________ is someone seeking a response (attention, a purchase, a vote,

a donation) from another party,    called the ________.
A. salesperson, customer
B. fund raiser, contributor
C. politician, voter
D. marketer, prospect

10. In ________ consumers may share a strong need that cannot be

satisfied by an existing product.
A. negative demand
B. latent demand
C. declining demand
D. irregular demand

11. In ________more customers would like to buy the product than

can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
12. Marketing is meeting the needs profitably of:
a. Marketers.
b. Customers.
c. Both a & b.
d. None of these.
13. Managers of production oriented businesses concentrate
on:
a. Achieving high production efficiency.
b. High costs.
c. Less distribution.
d. None of these.
14. The aim of selling concept is to:
a. Sell what companies make.
b. Sell what the market wants.
c. None of these
15. The aim of Holistic Marketing Concept is to:
a. Develop
b. Design
c. Implement the marketing programs
d. All of these
16. Marketing plan contains :
a. Tactical guidelines for marketing programs .
b. Financial allocations over the planning period.
c. Both a & b
d. None of these

17. Market Segmentation is a method of “dividing a market

into :
A. Smaller groupings of consumers or organizations
B. Large grouping of consumers
 C. Middle groups.
D. None of these.

18. The appeal of mass marketing is in the potential for:

A. Higher total profits.
B. LOW PROFIT
C. None of these

19. Who is the author of the following definition:

…………………………….
“MARKETING IS THE CREATION AND DELIVERY
STANDARD OF LIVING TO THE SOCIETY”
a. PHILIP KOTLER
b. THE AMERICAN MARKETING ASSOCIATION
c. SOCIAL DEFINATION
d. PAUL MAZUR
20. Which one is not the nature of marketing?
a. Marketing environment
b. Marketing is business
c. Marketing must deliver values
d. Marketing is consumer focused
21. What is marketed?
a. Goods
b. Services
c. Experiences
d. All of the above
 22. Who is the author of the following definition of marketing
mix…?
“MARKETING-MIX IS A COMBINATION OF FOUR
ELEMENTS PRODUCT, PRICING STRUCTURE,
DISTRIBUTION SYSTEM AND PROMOTIONAL ACTIVITIES
USED TO SATISFY THE NEEDS OF AN ORGANISATION
TARGET MARKET(S) AND AT THE SAME TIME, ACHIEVE ITS
MARKETING OBJECTIVES.”
a. Kelvin lane Keller
b. Mithileshwar jha
c. Stanton
d. The American marketing association
23. Marketing environment includes ………….
a. Micro environment
b. Macro environment
c. Both from the above
d. No one of them
24. Demographic environment does not include……..
a. Population growth
b. Age
c. Education
d. Earthquake
25. Micro environment is also known as:-
a. Task environment
b. Operating environment
c. A and B
d. Non of the above
26. Macro environment is also known as:-
a. Societal environment
b. Political environment
c. Demographic environment
d. Marketing environment
27. Which is the implication of the marketing?
a. Who are our existing customers?
b. Why should customers buy from us?
c. How can we communicate with our customers?
d. All of the above
28. What do you mean by holistic marketing concept?
a. Aim to sell the product
b. Focus on quality and product
c. Focus on availability of product
d. Building relations with the customers, suppliers, distributors
29. Name the _______________ concept which includes low
costs and mass distribution
a. Product concept
b. Selling concept
c. Production concept
d. Marketing concept
30. The ____________ marketing plans specify the production
features, promotion, pricing, sales channel and services
a. Tactical
b. Strategic
c. Societal
d. Integrated
31. Who has introduced the word marketing mix?
a. Neil Borden
b. James Culliton
c. Robert F. Lauterbon
d. Koichi Shimizu
32. Marketing research, product planning, creation of demand,
distribution belong to which category of the marketing
management
a. Scope
b. Nature
c. Functions
 d. Features
33. Name which of the following is one of the marketing
goals.
a. Optimum utilization of available resources
b. Satisfaction of consumer ‘s needs
c. Consumer and environmental protection
d. Changing role of persons
34. Which of the following are the economic utilities in
marketing?
a. Person
b. Exchange
c. Time
d. All of the above
35. Name the concept to which the example belongs to:
Amusement parks, Appu ghar, government agencies etc
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
36. Name which one is not the type of marketing
a. Online marketing
b. Personal marketing
c. Offline marketing
d. Interview
37. Which one is not among the 4P’s of marketing mix?
a. Place
b. Promotion
c. Product
d. People
38. Consumer solution, customer cost, communication these
are the three C’s of marketing mix.
39. Name the 4th C of the marketing mix.
a. Convenience
b. Competition
c. Consumption
d. Customer division

40.The micro environment consists of.

a) Suppliers c) competitors
b) Consumers d) all of these

41.The process of sub- dividing the market is termed as.

a) Market segmentation c) targeting
b) Positioning d) none

42.This is one of the elements of marketing mix.

a) Advertising c) price
b) Personnel selling d) none of these

43.The macro environment consists of.

a) Demographical c) both a & b
b) Economical d) none

44.An area of buyer need or potential interest in which a company

can perform profitably is called.
a) Market area c) market space
b) Market share d) market opportunity

45.Marketing is used to.

a) Create a customer c) to keep a customer
b) To satisfy a customer d) all of these

46.Which is a 1st step of marketing process.

a) Analyzing the market opportunity
b) Scanning the environment
c) Designing marketing strategies
d) Implementing marketing practices
 47.Functions of marketing are based on.
a) Function of exchange
b) Function of physical supply
c) Facilitating function
d) All of these

48.A firm’s tangible offering to the market is known as.

a) Goodwill c) product
b) Marketing d) customers satisfaction

49.Under which concept marketers focused on customers needs and want.

a) Product concept c) marketing
b) Production d) sales

50. Marketing is about identifying and meeting………

and………needs?
a) Human needs
b) Social needs
c) Both a & b
d) None

51. The aim of marketing is to know and understand

the……..?
a) Customer
b) Product
c) Services
d) Both a, b and c

52. Marketing is meeting the needs profitably both

of…….and…….?
a) Customers
b) Marketers
c) Both a and b
d) None

53. Consumer will prefer products that are

widely………?
a) Available
b) Inexpensive
c) None
d) Both a and b

54. Consumers will favor those products which offer

the most?
a) Quality
b) Performance
c) Innovative feature
d) Both a, b and c
55. Market which refers to a group of sellers and buyers
that co-operate to exchange………?
a) Goods and services
b) Profit and loss
c) Both a and b
d) None

56. What skills are required for marketing……..?

a) Good Communication Skills
b) Creativity & imagination
c) Quick decision making
d) All of above

57. …………is a place where buyers and sellers

gathered to buy and sell goods?
a) Market
b) Organization
c) Institution
d) None
58. Companies Selling Consumer goods and services
such as………….?
a) Soft drinks
b) Cosmetics
c) Athletic Shoes
d) All of above

59. Buyers buy goods in order to resell a product to

others at a………..?
a) Profit
b) Loss
c) Both a and b
d) None
60. A _ is a series of interrelated sequential steps that can be used to respond to a
structural problem
a. policy
b.rule
c.well structure problem
d.procedure

61. Oraganisation which have a high potential of offering rival products or services
are called

a.supply

b.competitor
c.client

d.customer

62. A key objective of marketing is to:

a. Offer a right product at the right price

b.Satisfy the need of some group of customer that the firm serves

c. develop a competitive advantage

d. Offer new or developed product

63. Which one is wrong?

a. Customer is the centre of all marketing activities

b. marketing focuses on the needs and wants of the customer

c. Marketing is all about selling of goods and services

d. It is concerned about satisfying customer through supply of goods and services

64. Marketing is

a. Only function of management

b. function of management as well as business policy

c. it is only a business philosophy

d.selling goods and services

65. Which of the following statements is correct?
a) Marketing is the term used to refer only to the sales function within a
firm.
b) Marketing managers usually don't get involved in production or
distribution decisions
c) Marketing is an activity that considers only the needs of the
organization, not the needs of society as a whole
d) Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering,and exchanging offerings that have value for
customers, clients, partners, and society at large
66. The term marketing refers to
a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and
d) Planning sales campaigns
67. In the history of marketing, when did the production period end?

a) In the late 1800s

b) In the early 1900s
c) In the 1920sd
d) After the end of the Second World
68. A marketing philosophy summarized by the phrase "a good product
will sell itself" is characteristic of the _________ period.
a) Production
b) Sales
c) Marketing
d) Relationship
69. Which of the following factors contributed to the transition from the
production period to the salesperiod?

a) Increased consumer demand

b) More sophisticated production techniques
c) Increase in urbanization
d) The Great DepressionQuestion

70. An organisation with a ______ orientation assumes that customers will resist
purchasing products notdeemed essential. The job of marketers is to overcome
this resistance through personal selling andadvertising.
a) Production
 b) Marketing
c) Relationship
d) Sales

71. In the relationship marketing firms focus on __________ relationships

with __________.

a) Short term; customers and suppliers

b) Long term; customers and suppliers
c) Short term; customers
d) Long term; customers
72. Political campaigns are generally examples of
a) Cause marketing
b) Organization marketing
c) Event marketing
d) Person marketing
73. The Coca Cola organisation is an official sponsor of the Olympics. The
firm is engaging
a) Place marketing
b) Event marketing
c) Place marketing
d) Organization marketing
74. Today's marketers need...
a)Neither creativity nor critical thinking skills
b)Both creativity and critical thinking skills
c)Critical thinking skills but not creativity
d) Creativity but not critical thinking skills

75. In response to threats from such companies as AOL, Amazon, Yahoo, eBay,
E’TRADE, and dozens of others, established manufacturers and retailers
became “brick-and-click” oriented by adding online services to their existing
offerings. This process became known as ________.
A. reinters mediation
B. disintermediation
C. e-commerce
D. e-collaboration
 
76. Many brick-and-click competitors became stronger contenders in the
marketplace than the pure-click firms because they had a larger pool of
resources to work with and ________.
A. better prices
B. greater value
C. well-established brand names
D. one-on-one communications

77. The ________ is practiced most aggressively with unsought goods, goods
that buyers normally do not think of buying, such as insurance, encyclopaedias,
and funeral plots.
A. marketing concept
B. selling concept
C. production concept
D. product concept

78. The ________ concept holds that consumers will favour those products that
offer the most quality, performance, or innovative features.
A. product
B. marketing
C. production
D. selling

79. The ________ concept holds that consumers and businesses, if left alone,
will ordinarily not buy enough of the organization’s products.
A. production
B. selling
C. marketing
D. product
 

80. ________ Marketing has the aim of building mutually satisfying long-term
relations with key parties such as customers, suppliers, distributors, and other
marketing partners in order to earn and retain their business.
A. Holistic
B. Demand-based
C. Direct
D. Relationship 

81. Companies who form a ________ collect information on each customer’s

past transactions, demographics, psychographics, and media and distribution
preferences.
A. sales network
B. holistic union
C. marketing network
D. supply-chain network

82. The ability of a company to deal with customers one at a time has become
practical as a result of advances in ________, computers, the Internet, and
database marketing software.
A. improved communication flow
B. information technology
C. just-in-time manufacturing
D. factory customization

 
83. One traditional depiction of marketing activities is in terms of the marketing
mix or four Ps. The four Ps are characterized as being ________.
A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. product, price, promotion, and place

84. The four Ps represent the sellers’ view of the marketing tools available for
influencing buyers. From a buyer’s point of view, each marketing tool is
designed to deliver a customer benefit. Robert Lauterborn suggested that the
sellers’ four Ps correspond to the customers’ four Cs. The four Cs are
________.
A. customer focus, cost, convenience, and communication
B. customer solution, customer cost, convenience, and communication
C. convenience, control, competition, and cost
D. competition, cost, convenience, and communication.

85. According to Theodore Levitt, who drew a perceptive contrast between the
selling and marketing concepts, ________ is preoccupied with the need to
convert products into cash.
A. marketing
B. selling
C. direct marketing
D. holistic marketing
 
86. In the course of converting to a marketing orientation, a company faces
three hurdles _______.
A. organized resistance, slow learning, and fast forgetting
B. management, customer reaction, competitive response
C. decreased profits, increased R&D, additional distribution
D. forecasted demand, increased sales expense 

87. Companies that practice both a reactive and proactive marketing orientation
are implementing a ________ and are likely to be the most successful.
A. total market orientation
B. external focus
C. customer focus
D. competitive, customer focus

88. Marketers argue for a ________ in which all functions work together to
respond to, serve, and satisfy the customer.

A. cross-functional team orientation

B. collaboration model
C. customer orientation
D. management-driven organization
 
89. ________ can be seen as the development, design, and implementation of
marketing programs, processes, and activities that recognizes the breadth and
interdependencies of their effects.
a. Niche marketing
b. Holistic marketing
c. Relationship marketing
d. Supply-chain marketing

90. ________Means Planning, Organizing, Directing and Controlling

the Activities Which Result In Exchange of Goods and Services.
A. Marketing Management
B. Production Management
C. Finance Management
D. None of These
91. Marketing Management Philosophies Include
A. Production Concept
B. Product Concept
C. Marketing Concept
D. All of These

92. Companies Which Adopt Marketing Concept Gives Importance

To
A. Customers
B. Competitors
C. Both (A) And (B)
D. None of These

93. Objective Of Marketing Management Is:

A. Capture Big Market Share.
B. Sales
C. Production
D. Promotion

94. Which Of the Following P”S Is Not The Part Of Marketing Mix.
A. Price
B .Product
C. Partiality
D. Promotion

95. Which Of the Following Is the Function of Marketing

A .Market Planning
B. Pricing of Products
C. Promotion and Selling
D. All of These

96. Classification Of Product And Services Can Be Done In

A. Consumer Goods
B. Industrial Goods
C. Both (A) And (B)
D. None of these

97. Holistic marketing incorporates ________ and understanding broader

concerns and the ethical, environmental, legal, and social context of marketing
activities and programs.
A. safe product design
B. cultural marketing
C. social responsibility marketing
D. cross-functional teams

 
98. The ________ holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
A. customer-centered business
B. focused business model
C. societal marketing concept
D. ethically responsible marketing manager

99. Companies see ________ as an opportunity to enhance their corporate

reputation, raise brand awareness, increase customer loyalty, build sales, and
increase press coverage.
A. cause-related marketing
B. brand marketing
C. equity marketing
D. direct marketing

 
100. When a customer has a (n) ________ need he/she wants a car whose
operating cost, not its initial price, is low.
A. stated
B. real
C. unstated
D. delight

 
101. When a customer has a (n) ________ need the customer wants to be seen
by friends as a savvy consumer.
A. real
B. unstated
C. delight
D. secret

102. Good marketing is no accident, but a result of careful

planning and ________.
a. execution
b. selling
c. strategies
d. tactics
e. research
Answer: a
103. Marketing is both an “art” and a “science” there is
constant tension between the formulated side of marketing
and the ________ side.
a. creative
b. selling
c. management
d. forecasting
e. behavior
Answer: a

104. The most formal definition of marketing is ________.

a. meeting needs profitably
b. identifying and meeting human and social needs
c. the 4Ps (Product, Price, Place, Promotion)
d. an organizational function and a set of processes for
creating, communicating, and delivering, value to customers,
and for managing customer relationships in ways that benefit
the organization and its stake holders.
e. improving the quality of life for consumers
Answer: d

105. Marketing management is ________.

a. managing the marketing process
b. monitoring the profitability of the companies products and
services
c. selecting target markets
d. developing marketing strategies to move the company
forward
e. the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering,
and communicating superior customer value
Answer: e
106. A transaction involves ________.
a. at least two parties
b. each party has something that might be of value to the other
party
c. each party is capable of communication and delivery
d. each party is free to accept or reject the exchange offer
e. all of the above
Answer: e

107. ________ goods constitute the bulk of most countries’

production and marketing efforts.
a. Durable
b. Impulse
c. Physical
d. Service
e. Event
Answer: c

108. ________ can be produced and marketed as a product.

a. Information
b. Celebrities
c. Durable goods
d. Organizations
e. Properties
Answer: a

109. Charles Revson of Revlon observed: “In the factory, we

make cosmetics; in the store, ________.”
a. we make profits
b. we challenge competitors
c. we implement ads
d. we sell hope
e. we sell quality
Answer: d

110. A ________ is someone seeking a response (attention, a

purchase, a vote, a donation) from another party, called the
________.
a. salesperson, customer
b. fund raiser, contributor
c. politician, voter
d. marketer, prospect
e. celebrity, audience
Answer: d

111. In ________ consumers may share a strong need that

cannot be satisfied by an existing product.
a. negative demand
b. latent demand
c. declining demand
d. irregular demand
e. non-existent demand
Answer: b

112. In ________more customers would like to buy the

product than can be satisfied.
a. latent demand
b. irregular demand
c. overfull demand
d. excessive
e. negative demand

113. Product, Price, Place & Promotions. These P’s are:

(a)marketing business
 (b) marketing concepts
(c)marketing mix
(d) none of the above

114. Achieving high production efficiency, low costs,& mass

distribution:
(a) production concept
(b) selling concept
(c)marketing concept
(d) product concept

115. It is not included in marketing functions:

(a)selling
(b) segmentation
(c)advertising
(d) pricing

116. Economic environment is a/an:

(a) macro environment
(b) micro environment
(c)both(a)&(b)
(d) internal environment

117. A consumer is now concerned about safety & environment

problems & marketing companies need to under them, is:
(a) Marketing mix
(b) Macro environment
(c) Social marketing
(d) Holistic concept of marketing
118. Good marketing is not accident, but a result of careful planning and

a) Execution

b) Selling

c) Research

d) Strategy

119. Can be produced and marketed as product

a) Goods

b)Information

c) Services

d) properties

120. In ______ more customers would like to buy the product than can be satisfied

a) Latent demand

b) Irregular demand

c) Overfull demand

d) Excessive demand

121. Marketers often use the term to cover various grouping of customers

a) People

b) Buying power

c) Social class position

d) Market

122. Customers show greater price sensitivity in their search for

a) Right product

b) Right service

c) Right store

d) Value
123. The main objective of marketing management is

a. Creating demand
b. Sating Customer Need
c. Capturing reasonable share in the market
d. All of above

124. Marketing is ……… oriented

a. Production
b. Selling
c. Customer
d. All of above

125. ………… function of marketing

a. Buying & Assembling

b. Packaging
c. Pricing
d. All of above

126. ……….environment forces in the company’s activities and concern

immediate environment

a. Macro
b. Micro
c. Internal
d. None

127. Macro environment are ……. Factors which indiecty affect the concern’s
ability to operate market effectively

a. Controllable
b. Uncontrollable
c. Internal
 d. None

128. ……………..…. Concept is one of the oldest concept business .It holds
that consumers will prefer products that are widely available and inexpensive

a. Product Concept
b. Selling Concept
c. Production Concept
d. Marketing Concept

129. ……….. concept is based on the development, design and implementation

of marketing programs ,processes and activities

a. Selling Concept
b. Product Concept
c. Production Concept
d. Holistic Marketing Concept

130. …………………… concept proposes that consumers favour products that

offer the most quality performance or innovative features

a. Product Concept
b. Selling Concept
c. Production Concept
d. Marketing Concept

131. Scope of marketing is………..

a. Narrow
b. Wide
c. Both
d. None

132. Macro Environment consists

 a. Demographic
b. Intermediaries
c. Public
d. All

133. Macro environment consist

a. Suppliers
b. Customers
c. Competitors
d. All of above

134. The first macro environmental issue that marketers typically monitor is:

a. The international political legal environment

b. Suppliers, consumers & employees
c. The technology
d. The economy

135. The first step in the buying process is the:

a. Information research
b. Evaluation of alternatives
c. Purchase Decision
d. Recognition of need or problem
e.

136. The ultimate level of market segmentation is

Marketing.
a. Local
b. Mass
c. Individual
d. Niche

137. The First step in the targeting marketing process is:

 a. Market Positioning
b. Market Segmentation
c. Market Concentration
d. Mass targeti

138. Which of the following factors that often forces a company to choose the
marketing concept in their firms:

a. Increase Competitions
b. A decline in sales
c. Changing buying patterns
d. All of the above.

139. ________ goods constitute the bulk of most countries’ production and
marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service

140. ________ goods constitute the bulk of most countries’ production and
marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service

141. ________ can be produced and marketed as a product.

a. Information
b. Celebrities
c. Durable goods
d. Organizations

142. Charles Revson of Revlon observed: “In the factory, we make cosmetics;
in the store, ________.”
A. we make profits
B. we challenge competitors
C. we implement ads
D. we sell hope
143. A ________ is someone seeking a response (attention, a purchase, a vote, a
donation) from another party,    called the ________.
A. salesperson, customer
B. fund raiser, contributor
C. politician, voter
D. marketer, prospect

144. ___________ include finding out what group of potential

customers or market exist , what group of customers you prefer to
serve target market , what are their need s .

a. Product mix
b. Marketing analysis
c. Marketing mix
d. None

145. “Marketing is a social and managerial process by which

individual and group obtain what their needs and wants through
creating and offering and exchanging products of value with others ”
is a definition given by:

a. Stanton
b. Keith Davis
 c. Kotler
d. None

146. The following is nature of marketing :

a. Marketing is consumer orientated

b. Marketing is science as well as art
c. Marketing starts and end with customer
d. All above

147. Which of the following is the elements of marketing:

a. Product
b. Price
c. Both of them
d. None
148. Philip kolter has defined ___________ as “the set of
controllable variable that the firm can used to influence the buyers
response ”

a. Promotion mix
b. Marketing mix
c. Product mix
d. None

149. Which of the following is not a marketing environment factor

a. Economic forces
b. Political forces
c. Technological forces
d. Channel of distribution

150. Which of the following is the process of developing marketing

mix
 a. Identification
b. Design
c. Analysis
d. All above

151. Which of the following is micro marketing environment

a. Demographic force
b. Economic force
c. Product mix
d. Suppliers

152. _________ refers to those factors which are external forces in

the company’ activities are uncontrollable which directly affect the
concern ability

a. Macro environment
b. Economic environment
c. Micro environment
d. Demographic environment

153. Which of the following is controllable force of marketing

environment
 a. Marketing planning
b. Selection of the target market
c. Marketing controlled
d. All above

154. A market oriented business

a) Develop a product first and do promotion

b) First find out what customer need and develop a product
c) Does not do any advertising
d) Does not carry out market research

155. which type of business is more likely to satisfy customer demand

a) Market oriented
b) Location oriented
c) Product oriented
d) Production oriented

156. Market share is defined as

a) The value of shares of the business in the market

b) Sales of business proportion to total market size
c) Total sales of the product in the market
d) Total sales of all the businesses

157. Marketing mix is defined as:

a) Different target segments in the market

b) Different markets in the country
c) All activities which go into marketing a product
d) Chemical composition of the product

158. Meta marketing concept is concern of:

a) Scientific values
b) Social values
c) Ethical values
d) All

159. Green marketing is related with:

a) Green color products

b) Environment\
c) Green house effect
d) Electricity

160. Which is not a part of micro marketing environment?

a) Language
b) Costume
c) Literacy
d) Age

161. Which is not included in place mix variable?

a) Warehouse
b) Transportation
c) Channel of distribution
d) Terms of delivery

162. Public Relations are mainly maintained through:

a) Advertising
b) Media
c) Sales person
d) Distributers

163. Product line of ITC is:

a) FMCG, hotels, tobacco leaf, paperboard

b) Sunfeast, bingo, aashirvaad, candyman
c) Sunfeast biscuit, sunfeast pasta, sunfeast yippee noodles
d) All
ANSWERS
QUESTION NUMBER ANSWERS
1 B
2 A
3 B
4 C
5 D
6 B
7 D
8 D
9 B
10 A

164. “Marketing is a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging of products and value.”

a) Prof. Cundiff Still

b) Prof. Glasser
c) Prof. Philip Kotler
d) Harry L. Hansen

165. Marketing can be described as:

a) An art
b) A science
c) A business function
d) All the above

166. Which of the following is not the factor of micro marketing environment:

a) Customers
b) Competitors
c) Suppliers
d) Employees

167. Manager of a business concentrated on achieving high production efficiency, low costs,
mass distribution. This comes under:

a) Product concept
b) Selling concept
c) Production concept
d) None of the above

168. Which of the following is not among the four themes of holistic marketing:

a) Integrated marketing
b) Internal marketing
c) Relationship marketing
d) International marketing

169. Who first conceive the concept of 4p’s?

a) Prof. E. Jerome McCarthy

b) James culliton
c) Neil H. bordan
d) Prof. Cundiff still

170. Elements of marketing mix includes:

a) Product mix
b) Place mix
c) Price mix
d) All the above

171. Selling concept is different from marketing concept in terms of:

a) Scope
b) Coverage
c) Functions
d) All the above

172. How “marketing-mix” concept help the business firm:

a) It provide valuable guide for resource allocation.

b) It helps in directing the product to a specific consumer segment.
c) It facilitates communication process.
d) All the above

173. The concept that focus on customer satisfaction is:

a) Selling concept
b) Marketing concept
c) Product concept
d) None of these

174. “Marketing environment is constantly spinning out new opportunities and

new threats, and the firms find their marketing collapse.” Who gave this
statement?

a) Richard D. crisp
b) L.W Taylor
c) Philip Kotler
d) None of these

175. “Marketing planning is the work of setting up objectives for marketing

activity and of determining and scheduling the steps necessary to achieve such
objectives.” Who gave this statement?

 Philip Kotler
 L.W Taylor
 American Marketing Association
 None of these

176. All of the groups within the Company are called______.

 Internal Environment
 External Environment
 Culture
 Diversity

177. The ______ refers to all forces that are part of the larger society and affect
the micro environment. It includes concepts such as demography, economy,
natural forces, technology, politics, and culture.

 Internal environment
 External environment
 Both (a) and (b)
 None of these

178. The _______ is a marketing term and refers to factors and forces that affect
a firm’s ability to build and maintain successful relationships with customers.

 Market Environment
  Marketing Research
 Marketing Strategy
 None of these

179. “A product is a bundle of physical services and symbolic particulars

expected to yield satisfactions or benefits to the buyer.” Who gave this
statement?

 George Fisk
 W. Alderson
 American Marketing Association
 Philip Kotler

180. Focus on the product rather than the benefit the product offers to consumer
can result in what Levitt called______.

a) Marketing hypermetropia
b) Marketing myopia
c) Both (a) and (b)
d) None of these

181. Neil Borden suggested that companies should consider_______ element

when formulating a marketing program.

a) 10
b) 12
c) 14
d) 16

182. The ____ market consists of all the organization that acquire goods &
services used in the production of other products or services.

a) Consumer market
b) Government market
c) Institutional market
d) Business market
183. Marketing is the task of hiring , training & motivating able employees who
want to serve customers well

a) Integrated marketing
b) External marketing
c) Internal marketing
d) Target marketing

184. Marketing is
a) Purchasing oriented
b) Selling oriented
c) Customer oriented
d) Production oriented

185. Marketing mix is the set of

a) Marketing tools
b) Selling tools
c) Purchasing tools
d) Manufacturing tools

186. One level channel of distribution is that channel

a) When the manufacturer sells his products directly to consumers
b) When the manufacturer sells his products to wholesalers
c) When the manufacturer sells his products to commercial agents
d) When the manufacturer sells his products to retailers

187. Which of the following explains the description of the product

a) Brand
b) Contents
c) Labelling
d) Packaging
188. Which of the following gives the exact position of a company’s product
with respect to market
a) Market analysis
b) Consumer analysis
c) Macro analysis
d) Micro analysis

189. Which state in the product life cycle, normally lasts longer and poses
strong challenges to the marketing managers
a) Introduction
b) Growth
c) Maturity
d) Decline

190. Which of the following is true statement

a) Selling and marketing are interchangeable
b) Marketing is narrow concept
c) Selling is a part of marketing
d) Marketing is the part of selling

191. Which of the following are not included in product decision

a) Styling
b) Brand name
c) Warehousing
d) Packaging

192. Which of the following are called value maximizers

a) Sellers
b) Customers
c) Marketers
d) Manufacturers
193. Skimming pricing strategy is suitable when
a) Buyers are sensitive to price
b) Buyers are not sensitive to price
c) Buyers have meagre purchasing power
d) Buyers have perfect knowledge of market