INNOVATION

STRATEGIC PLAN 2019 - 2021

BRASIL
PLAN ESTRATÉGICO 2019 - 2021
OUTSIDE-IN innovation model prevails, with the customers´ business
challenges being the driving force for new services and solutions

Where do innovation ideas come from?

Total Responses

US Responses
The open innovation model is an outside-in model that
promotes an agile organization free of barriers

Customer
Applied Innovation Innovation
Innovation Metrics
Innovation Lab Club
Council

• Develop products and • Industry influencers for • Hub and pole • Employees´ • Model and evaluation to
solutions focused on discussion of roadmap ecosystems engagement for measure the return on
the customer and its and development of connected with key innovation, idea investment in
business challenges new offerings digital partners, promoting processes innovation
startups, academic recognizing best ideas,
institutions and Inside-Out model
government,
accelerating the
development of new
solutions

Applied Innovation aims to support our customers through an integrated portfolio, exploring new business
models and technologies, implementing value solutions and maximizing investments
…and promoting the innovative flow starting from the
understanding of the customer´s needs and its business

Customer´s Business
(Industry)
Council
Demand
Innovation Innovation lab Market
Vision & Strategy Innovation club
Customer
Business
Goals Portfolio
Returns (Capabilities)
Governance
Devices
BDAT

Portfolio
Emerging Reference Service
Architecture Lines
technologies Programs Delivery
Digital
Operations
IoT
Next Gen IT

SONDA Agile Innovation Eco-System –

Innovation without limits
Digital Solutions comprised in 5 disciplines for user support,
applications, infrastructure and security through disruptive
technologies

USER EXPERIENCE SIMPLIFY MANAGEMENT

• Multi-channel access • Reduce complexity

• Self-service • Real-time information
• Social platforms • Automation and robotization
• Ultra mobility • Accelerate implementation of
• Attractiveness and ease of use, new resources
"google like"

TRANSFORM BUSINESS PROCESS ADVANCED SECURITY

• Agile Applications • Software defined Cybersecurity

• Business service process driven • Facial and biometric recognition
• DevOps, acceleration • IoT & Smart Cities
• Smart App for agile Processes Cybersecurity.
• Industry Solutions

INFRASTRUCTURE OPTIMIZATION

• Demands and capabilities aligned

• Scalability and elasticity
• Hybrid models
• Software defined solutions
SONDA Cognitive
Enterprise Service
Management (C-ESM)
SONDA Cognitive Enterprise Service Management
(C-ESM)
DIGITAL COGNITIVE SERVICE MANAGEMENT PLATFORM
A software Defined Solution
COGNITIVE ENTERPRISE SERVICE MANAGEMENT
Experience PLATFORM, is composed of state-of-art technological
Journey UX Design solutions, mostly already in the SONDA portfolio, oriented to
Multi Channel Easy and software and defined in AGILE processes, connecting in a
H2M and Attractive
M2M complete or modular manner to meet different types of
business requirements.
Mobility and Agile
Efficiency Applications
OMNI-CHANNEL WITH OPEN NORMS, integration with
Industry and Technological Solutions. Ability to communication
DevOps Human to Machine and Machine to Machine, focusing on user
Data Digital Automation
Sourcing experience and interoperability between different
Platform
environments.

Advanced
Insight
Security ANALYTIC AND COGNITIVE CAPABILITIES, RPA and
Aggregation
Autonomics functions for process transformation,
acceleration by DEVOPs, aggregation, integration and data
Cloud Elastic analysis through Big Data and Advanced Analytics, self
Visualization On Demand
Predictive learning with Machine Learning and decision making with
Analysis Artificial Intelligence.
SONDA Cognitive Enterprise Service Management as the trigger to
improve and transform the customer's business Finance
Payment means
Fraud systems
End User
Retail
Virtual Agents, Mobile marketing, CRM
NexGen URA Consumer experience
Experience UX Design
Multi
Channel
Journey Easy and Healthcare
H2M and Attractive Data Center Remote healthcare
M2M Intelligent IT monitoring, Virtual Nurse
Agile
Mobility and
Applications Operations, Virtual
Efficiency Telecommunications
Engineers, MultiCloud
Call center virtual agents,
DevOps operations, indicators, KPIs
Data Digital Automation Platforms
Sourcing Platform Manufacturing
M2M, Software
IoT, Smart Safety, Sensors,
Defined Solutions Controllers
Insight Advanced Partners Platform
Aggregation Security Government
Cloud Smart Safety, Smart Cities,
Visualization
Elastic Applications BPO Virtual Agents
On Demand
Predictive BPO CognRobot Energy
Analysis
Process Smart Grid, Drones, IoT,
Automation Sensors
Multisector
Transport management
SONDA Cognitive Enterprise Service Management as the
trigger to improve and transform the customer's business

 Holistic View

 Simplification
BENEFITS
 Optimization

 Productivity

 Benchmark / Expected Benefits/ Productivity

 +60% of automation with Autonomics for Data

OPERATIONAL Center
INTELLIGENCE
 +50% optimization in Service Desk operations

 +40% MTTR optimization FOR Data Center

operations
SonIA – SONDA Artificial Intelligence
Product: Reference architecture – C-ESM

WebApp

Journey and
WhatsApp Multi
Experience
UX Design
Channel Easy and
H2M and Attractive
M2M Agile
Mobility and Applications
Facebook Efficiency

Messenger Data Digital

DevOps
Automation
Competence Center
Sourcing Platform Digital automation and
Artificial Intelligence
Skype Insight Advanced
Structure and
Digital Aggregation Security
Modelling
Cloud
Platform Visualization Elastic
Youtube Predictive
Analysis
On Demand

Multicloud
OpenStack Industries of Architecture
Orcherstration Reference
SMS • Smart Cities
• Smart Safety
• Transport
Chatbot • Fiscal

Alexa
Cortana
Key Infrastructure Services Industry solutions
SONDA SonIA Connected Store
GEO-LOCATION FOR
SMART CAMPAIGNS
Heat maps capturing the
customers´ movement inside
stores, identifying areas of more
attractiveness and empty zones
Connected Store enabled by IoT, Big Data and Analytics
INTEGRATED CREDIT
SOLUTIONS
For pre-selling phase, when the
customer enters the store, during the
purchase and post-sale process.
ACTIVE CAMPAIGNS FOR
MOBILE
Sending notifications about
promotions, campaigns, through
Mobile marketing technology.
SONDA SonIA Connected Store

QUEUE MANAGEMENT CAPTURE OF CUSTOMER SELF-SERVICE AND

Improve customer experience,
decreasing queue time, while
optimizing the productivity of
cashiers, reducing idleness.
BEHAVIOR INDOOR MARKETING
Analysis of purchase preferences of Totems and other visual devices
customers, people and consumption for interaction with customers
models.

Connected Store enabled by IoT, Big Data and Analytics

SONDA SonIA Smart Industry
MOVEMENT SENSORS
Management and correlation of
events for machines and devices,
activated by sensors.
SONDA Smart Industry enabled by IoT, Big Data and Analytics
IMPROVED EFFICIENCY AND
CONSUMPTION
Smart meters connected to generate
immediate intervention actions, as well
as aggregation of data in Big data and
analytics.
REMOTE INDUSTRIAL
MONITORING CENTER
Network Operation Center for IoT
devices, monitoring activities of the
productive chain, through connected
devices.
SONDA SonIA Smart Industry

DEVICE CONVERGENCE INDUSTRIAL PARAMETERS INDUSTRIAL NETWORK

MONITORING CONNECTED
Convergence solutions, such as
Smart Lighting integrated to Control of the emission of gases or Management and Cybersecurity for
traffic monitoring. other pollutants in the environment. industrial networks

SONDA Smart Industry enabled by IoT, Big Data and Analytics

We are ready for the next step

Creation of Artificial
Intelligence
Competence Center
Outside-in
knowledge
through digital
alliances, startups
and academic SONDA Artificial
centers Intelligence
orchestrates digital
solutions that
SONDA digital integrates with the
solutions are being customers´
integrated into the processes
platform, bringing
benefits to
customers