9/29/2019 How prepared are you for Digital Marketing?

How prepared are you for Digital Marketing?

* Required

1. Name of the Startup : *

2. Product information – Why this product? What are the benefits? What gap in the market
was identified? *

3. What is your Value Proposition to your TG? *

4. How is the current brand positioning? *

5. Which Geography does your Business Operate in? *

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9/29/2019 How prepared are you for Digital Marketing?

6. Who is your target audience? Demographics, interests, Profession, etc. Who are your
major competitors? *

7. What do you want to achieve through Digital

Marketing?

8. Do you have a Website/Micro-Site/Landing

Page?

9. Is your Website/Micro-Site/Landing Page

Mobile Optimised?

10. Have you done Keyword Research for your Brand Before? *

11. Is your website SEO Optimized (On-Page

SEO & Off-Page SEO)? *

12. Do you have Social Media Pages for your Business? Any Other Digital Assets? *

13. Do you have Optin Custom Contact database

for email campaigns?

14. Have you Subscribed to Any Email Marketing

Tools?

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9/29/2019 How prepared are you for Digital Marketing?

15. How much Text/Audio/Video/Infographics

Contents do you have? *

16. Have you done Google/facebook/Linkedin Ads before for your Products/Services *

17. Have you done any Digital Media Buying for

Advertising your Products or Services? If
yes, which all platforms?

18. Have you done Referral Marketing for your

Business before?

19. Have you used Influencer Marketing in your

Business?

20. Do you Understand Online Sales Funnels?

21. What is your Lead/Inquiry to Conversion Ratio? *

22. Does your Business have a Mobile App?

23. Have you done any Mobile Marketing

Before? or Have you run any App Download
Campaigns?

24. Do you Understand Online Reputation

Management (ORM)?

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9/29/2019 How prepared are you for Digital Marketing?

25. Have you run any ORM Campaigns?

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