School of Business and Economics

DEPARTMENT OF HOSPITALITY AND TOURISM

Tourism Management Section

COURSE SYLLABUS

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

COURSE DETAILS

Course No. : TM 2201 Lecturer : Demetrio S. Anticuando

Course Title : Tour Guiding with NC II in Local Guiding Services Class Schedule :
Credit Units : 3.0 Office : Department of Hospitality and Tourism – Talamban Campus
Pre-requisite : THC-RM, THC-PT, THC-PD Contact No. : (032) 230 -0100 loc. 217
Term : 2nd Year – 2nd Semester Email Address : dsanticuando@usc.edu.ph
Syllabus Developer : Demetrio S. Anticuando
Date of Last Revision : October 2019

COURSE DESCRIPTION

This course will cover the overview of Tour Guiding as a profession, the specific skills and attributes and the entire cycle of tour guiding and conducting. The student will also gain knowledge
and experience through practical activities and tour simulation to include research and development of tour commentaries. Apart from the overview, practical exercises and tour commentary
development, the course is structured in such a way that it will conform with the modules set by the Department of Tourism for the Regional Professional Tour Guiding Course and TESDA’s
National Certification Assessment for Local Guiding Services Level 2.

The Local Guiding Services NC II qualification consists of competencies that a person must achieve to assist and guide the tourists and coordinate their itinerary from the day of arrival at a
specific destination up to the day of departure. They serve as constant traveling companion for the tourists and see to it that whatever is contracted by the tour operator abroad is given as per
contract as specified in the itinerary.

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Furthermore, this course will focus on the following core competencies:

Research Information Relevant to the Locality and Tour Itinerary. This unit deals with the knowledge, skills and attitudes required to access and research information about a specific
location/destination for developing and completing the itinerary of a tour package. The local guide always undertakes this competency whenever the itinerary includes extra-ordinary sites and
sights.

Coordinate Tour Arrangements for Clients. This unit covers the knowledge, skills, and attitude required for coordinating the tour arrangements included in the tour itinerary and making
provisions for additional changes and revisions as contracted by a tour operator or tour organizer.

Accompany and Guide Clients in Accordance with the Tour Itinerary. This unit covers the knowledge and skills required for accompanying and guiding clients, perform safety practices and
resolve complaints and other emergencies in locality as contracted by a tour operator or local organization.

PROGRAM EDUCATIONAL OUTCOMES

Three to five years after graduation, the Carolinian business professional graduate:
A business professional who can build a career in the MICE, Travel, Tourism Management and Operations, Food production and service, Accommodations and Luxury and
PEO#1
Entertainment services at national and international levels taking into consideration risk management, health and safety.
PEO#2 A business professional that is competent and capable in creating, managing and distributing wealth whether in Tourism and other Hospitality service - related enterprises.
PEO#3 A business professional who contributes their expertise in Hospitality, MICE and Tourism Operation and Management to the industry, professional body and society.

PROGRAM LEARNING OUTCOMES

Each course has specific Course Level Student Learning Outcomes (SLOs) that will be achieved through the curriculum designed for the course. The cumulative achievement of all Course Level
SLOs will result in the achievement of Ten (10) Program Graduate Outcomes as listed below.

Upon completing the Bachelor of Science in Hospitality Management program, graduates will demonstrate the following:
Domain PEOs
Domain Definition
PEO 1 PEO 2 PEO3
The ability to make decisions by integrating knowledge of functional areas in managing Travel Trade and
PO#1: Tourism Business Knowledge   
other tourism service – related organizations.
PO#2: Communication/Reporting The ability to engage and convey oral and written business information.  
The ability to influence/work with colleagues in a socially diverse environment towards the achievement
PO#3: Leadership/Teamwork   
of a common goal.
PO#4: Multi-disciplinary Teams The ability to function in collaboration with other disciplines and field of specialization.  
PO#5: Witness to the Word The ability to act professionally competent, noble in character and sensitive to the gospel’s mission. 
PO#6: Life-long Learning The ability to demonstrate personal and intellectual autonomy and information literacy. 
PO#7: Global Citizenship The ability to preserve and promote Filipino Historical and Cultural Heritage, demonstrate corporate citizenship and   
social responsibility and ethical performance in performing functions as a Tourism practitioner; locally rooted yet

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 globally sensitive
PO#8: Research The ability to gather, present, analyze and interpret tourism-related information and data.  
The ability to apply and perform various Travel Management and Operations, Tourism Sustainability and MICE
PO#9: Technical Competency   
skills and operation practices.
PO#10: : Problem Solving and The ability to use decision-making tools and techniques to address the key challenges in MICE, Travel and Tourism
 
Decision Making product diversification in relation to management functions.

COURSE LEARNING OUTCOMES

Program Learning Outcomes (POs)
Upon the completion of the course students should be able to:
PO#1 PO#2 PO#3 PO#4 PO#5 PO#6 PO#7 PO#8 PO#9 PO#10
Develop tour guiding and conducting knowledge and
CO 1 perform standard pre – arrival and post – departure     
formalities during tours.
Develop and present verified site/attraction
CO 2      
knowledge of a tourist destination area.

COURSE STRUCTURE

UNIT OUTCOMES / TEACHING AND LEARNING

TOPIC COURSE OUTCOMES ASSESSMENT TASKS
INTENDED LEARNING OUTCOMES ACTIVITIES
Week 1:
Primer on Tourism in the Philippines Differentiate the features and 2.1. Oral recitation 1. Classroom discussion
1. Types of Tourism characteristics of the various tourist 2.2. Unit examination 2. Film clip showing
2. Tourist Attractions attractions in the Philippines. 2.3. Advance Reading 3. Small group discussion
3. Sites vs. Sights CO1: Assignment/Homework: 4. Presentation of output
4. Site and sight assessment for visitor Develop tour guiding and Intended Learning Outcomes: 2.3.1.Destination
suitability conducting knowledge and 1. Describe the different types of Offering vs.
perform standard pre – tourist attractions and activities in Visitor Group
arrival and post – departure the Philippines that are popular Preferences and
formalities during tours. among travelers. Expectation
2. Assess the appeal and suitability 2.3.2.Assessment
of these attractions according to Exercise: Cebu
the preferences and expectations Sites and Sights
of a diverse visitor groups.

Week 2: CO1:

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Tour Guiding as a Profession
1. Types of tour guides
1.1. DOT classification of guides
2. Tour personalities
3. Tasks of a tour guide
4. 10 Commandments of tour guiding
5. Perks of working as a tour guide
6. Challenges in the profession
Week 3:
Knowing your clients
1. The psychology of tourists
2. The Tour Guide clientele
3. Bridging the gap between cultures
Week 4:
Planning and preparing for a tour
1. Pre - arrival formalities
2. Arrival procedures
3. Managing the tour
4. Shopping for supplies and souvenirs
Present an overview of tour guiding as a 1. Oral recitation 1. Classroom discussion
profession, its scope of work, 2. Unit examination 2. Film clip showing
responsibilities, challenges and 3. Advance Reading 3. Small Group Activity: Tour
opportunities. Assignment/Homework: Guide: My Job/Not My Job?
DOT Tour Guide 4. Role Play: 10
Intended Learning Outcomes: Accreditation Commandments of Tour
Develop tour guiding and 1. Compare the different types of Requirements Guiding
conducting knowledge and guides according to the locale of 4. Case/Scenario Exercise:
perform standard pre – work and as classified by the Tour Guides Anna,
arrival and post – departure Philippine Department of Tourism Melody and Mark: The
formalities during tours. 2. Explain the roles and the Good, The Bad and the
responsibilities of a tour guide Ugly
3. Compare and contrast the
benefits, opportunities and
challenges of working as a tour
guide from the other professions
within the industry.
CO1:
Develop tour guiding and Identify the different travel motivations 1. Oral recitation 1. Classroom discussion
conducting knowledge and of tourists. 2. Unit examination 2. Role Play: Tourist Market
perform standard pre – 3. Advance Reading Behavior
arrival and post – departure Intended Learning Outcomes: Assignment/Homework:
formalities during tours. 1. Identify the visitor groups who Common Tourist
avail the professional services Stereotypes
of a tour guide and their 4. Case/Scenario Exercise:
preferences and expectations. Tourist Market Behavior
2. Draft initiatives for tour guides Patterns: Korea, Chinese
to overcome cross-cultural (Mainland), India, UK,
misunderstandings among the Germany, North America,
Philippine’s largest visitor Local (Philippines)
groups (2019)
Plan and execute Pre, During and Post 1. Oral recitation 1. Classroom discussion
Tour formalities. 2. Unit examination 2. Role Play: Handling
3. Advance Reading Customer Complaints from
Intended Learning Outcomes: Assignment/Homework: Diverse Backgrounds
1. Create a checklist on information Inventory of Souvenir
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 5. Departure and post tour procedures
Week 6:
The Mechanics of Guiding
1. Information research and writing
techniques
2. Evaluation of sources
3. Basics of spiel and commentary writing
4. Effective oral communication
Week 7, 8, 9:
Making Tour Commentaries
1. Planning and designing tour
commentaries
2. Cebu City Heritage Tour commentary –
Downtown Cebu City, routes and
environs
containing guest/s activity and
other details regarding the tour.
2. Determine the chronology of
tasks to be performed by the tour
guide prior, during and after the
tour.
3. Manage guest complaints from
diverse cultural backgrounds
4. Source and develop tour supplies
and souvenirs.
WEEK 5: Pre – Midterm Exam
Written Examination
Evaluate and select sources of
information in the development of tour
spiel and commentary
Intended Learning Outcomes:
CO2: 1. Identify generally – acceptable
Develop and present sources of information in the
verified site/attraction development of tour spiel and
knowledge of a tourist commentary.
destination area. 2. Outline the steps in spiel and
commentary writing.
3. Demonstrate effective oral
communication through voice
projection, modulation and non-
verbal communication.
CO2:
Develop and present Intended Learning Outcome
verified site/attraction 1. Draft and develop tour spiel and
knowledge of a tourist commentary for Cebu City
destination area. Heritage Tour focusing on
attractions located in Downtown
Cebu City, routes and
Shops in Cebu
4. Case/Scenario Exercise:
Customer Archetypes
1. Oral recitation
2. Unit examination
3. Advance Reading
Assignment/Homework:
Data and Associated
Information (with source
references) on any 3
tourist attractions in Cebu.
4. Case/Scenario Exercise:
Barriers to
Communication
1. Oral recitation
2. Advance Reading
Assignment/Homework:
Data and Associated
Information on attractions
located in Downtown
1. Classroom discussion
2. Information Mapping (by
group)
3. Small Group Discussion:
Sentence Stressing and
Vocalization
4. Role Play: Non – Verbal
Communication
1. Classroom discussion
2. Information Mapping (by
group)
3. Small Group Discussion:
Validation of Data and
Associated Information on
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 neighboring environment Cebu City, routes and attractions located in
neighboring environment Downtown Cebu City, routes
and neighboring
environment
4. Speak up sessions

WEEK 10: Midterm Examination

Oral Presentation: Mock Tour (Classroom): Cebu City Heritage Tour – Downtown Cebu City, routes and environs

WEEK 11: SBE Week (movable)

Week 12 and 13*:

Making Tour Commentaries
1. Cebu City Heritage Tour commentary –
Uptown Cebu City, routes and environs
CO2:
*for Week 13, Mon-Wed/Tues only – Holy Week Develop and present
verified site/attraction
knowledge of a tourist
destination area.
Intended Learning Outcome
1. Draft and develop tour spiel and
commentary for Cebu City
Heritage Tour focusing on
attractions located in Uptown
Cebu City, routes and
neighboring environment
2. Oral recitation 1. Classroom discussion
3. Advance Reading 2. Information Mapping (by
Assignment/Homework: group)
Data and Associated 3. Small Group Discussion:
Information on attractions Validation of Data and
located in Uptown Cebu Associated Information on
City, routes and attractions located in
neighboring environment Uptown Cebu City, routes
and neighboring
environment
4. Speak up sessions

WEEK 14: Pre - Final Examination

Oral Presentation: Mock Tour (Classroom): Cebu City Heritage Tour – Uptown Cebu City, routes and environs

Week 15: CO2:

Making Tour Commentaries
1. Cebu Tri – City Tour commentary –
Lapu-Lapu City and Cordova, routes and
environs
Develop and present
verified site/attraction
knowledge of a tourist
destination area.
Intended Learning Outcome
1. Draft and develop tour spiel and
commentary for Cebu Tri-City
Tour focusing on attractions
located in Lapu-Lapu City and
Cordova, routes and neighboring
environment
1. Oral recitation 1. Classroom discussion
2. Advance Reading 2. Information Mapping (by
Assignment/Homework: group)
Data and Associated 3. Small Group Discussion:
Information on attractions Validation of Data and
located in Lapu-Lapu City Associated Information on
and Cordova, routes and attractions located in Lapu-

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 neighboring environment Lapu City and Cordova,
routes and neighboring
environment
4. Speak up sessions

WEEK 15: Final Examination – Practical Component (Saturday)

Mock Tour: Cebu Tri – City Tour Off – Campus Activity

Week 16:
Safety and Security during Tours Present and implement precautionary 1. Oral recitation 1. Classroom discussion
1. Must do’s in Tourism Risk Management measures for emergencies during tours. 2. Unit examination 2. Film clip showing
2. Ensuring safety in adventure tours 3. Post Off – Campus 3. Small group discussion on
CO2:
Intended Learning Outcomes: Activity Recall and Post Off – Campus
Develop and present
1. Present common safety Assessment on Emergency Activity Recall and
verified site/attraction
measures to mitigate risks in the and Risk Management Assessment on Emergency
knowledge of a tourist
entire conduct of the tour. Practices and Risk Management
destination area.
4. Case/Scenario Exercise: Practices
What to Do in Case of 4. Presentation of
Emergency during Tours Case/Scenario Exercise
output
Week 17:
TESDA NC II in Local Guiding Services Preparations (Movable – depending on the availability of the assessor and assessment schedule)
1. Assessment documents preparation
2. Final coaching

WEEK 18: Final Examination - Written Component

Submission of:
Tri – City Tour Commentary Compilation
Risk Mitigation Plan for Tours
and
TESDA NC II in Local Guiding Services Assessment
(Movable – depending on the availability of the assessor and assessment schedule)

REFERENCES

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A. Book/References:
Eulalio, Faith Dula, Local Guiding Services. Vibal Group, Inc.: Manila. 2018. Print.

B. Researches/Case Studies
Betty Weiler, Kaye Walker, Enhancing the visitor experience: Reconceptualising the tour guide's communicative role, Journal of Hospitality and Tourism Management, Volume 21,
2014.

Sheng-Hshiung Tsaur, Hsiu-Yu Teng, Exploring tour guiding styles: The perspective of tour leader roles, Tourism Management, Volume 59, 2017.

Huang, S. (Sam), Weiler, B., & Assaker, G. (2015). Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention. Journal of Travel Research, 54(3), 344–
358. https://doi.org/10.1177/0047287513517426

D. Websites
http://www.visitmyphilippines.com/
http:// http://accreditationonline.tourism.gov.ph

COURSE REQUIREMENTS

As a student in this course, you must comply with the following requirements:

1. Attendance and Class Participation

You are expected to attend all classes. Attendance in the lectures is very important because the lectures present new information and provide background for the assignments. You are
responsible for all of the material presented in lectures.

The USC Student Manual (2013 Edition) specifies that “a student who incurs absences of more than 20% of the prescribed number of class hours or laboratory periods during the term should
be given NC or 5.0.” A 3-unit course has 48 class hours. Students with three absences are required to get a readmission permit from the college dean.

Class participation is evidenced by individual or group outputs from in-class exercises. These outputs shall be collected at the end of a class meeting. In-class exercises could include Short
quizzes, seat works, and group discussions.

2. Out-of-Class Learning Tasks and Assignments

To ensure learning engagement and constant timely practice, you are required to do out-of-class tasks in the form of small projects and recommended problems relevant to a particular unit.
To this end, you are required to have a notebook intended only for exercises. From time to time, your exercise notebooks will be checked in order to assess the timeliness of your learning

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 efforts.

3. Tests and Examinations

A minimum of four (4) exams are given during the semester and are scheduled following the schedules set by the university. The midterm exam and the final exam are three-hour
examinations and require students to present valid examination permits for participation in the examination.

4. Recent Picture (1x1) for the Seat Plan

5. Complete Corporate Uniform

Wednesday is a Corporate Day, thus all DHTM students are to wear their designated corporate attire. Personal grooming and hygiene is expected from all DHTM students.

GRADING SYSTEM

This course will follow the standard grading system of the university as follows:

Assessment Task Weight (%)

Major Examination (Pre-Midterm, Midterm, Pre-final and Final) 50%
Oral Participation, Class Presentation, Online Research, Quiz, Home Activities 25%
Assignment 15%

Attendance 10%

Grade Equivalent Indication

1.0 100% - 99% Excellent
1.1 98% - 97%
1.2 96% - 95%
1.3 94% - 93% Very Good
1.4 92% - 91%
1.5 90% - 89%
1.6 88% -87%
1.7 86% - 85%
1.8 84% - 83% Good
1.9 82% - 81%
2.0 80%

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 2.1 79%
2.2 78%
2.3 77%
2.4 76%
2.5 75%
Fair
2.6 74%
2.7 73%
2.8 72%
2.9 71%
3.0 70%
5.0 69% - 0 Failed

INC (Incomplete) - A grade given to students for a subject in which student lacked some required work. A student has one year within which to request for change of grade. Beyond that,
students are required to re-enroll the subject(s).

W (Withdrawn) - Withdrawal from a course with official notice

NC (No Credit) - Final grade which does not earn credits. This grade is given to a student whose performance is not considered satisfactory. As a general rule, such a grade is permanent and
cannot be changed subsequently unless contested. Thus, subjects with NC mark must be re-enrolled.

RUBRICS

Topic Presentation Rubric

Level of Competence
Criteria Score
1 – Unacceptable 2 – Satisfactory 3 – Very Good 4 – Outstanding
The introduction does not The introduction shows some The introduction is clear and The introduction presents the
orient the audience to what structure but does not create a coherent and relates to the overall topic and draws the
will follow. The sequencing strong sense of what is to topic audience into the presentation
1. Introduction/Organi
is unclear and does not follow. May be overly with compelling questions or 3
zation
appear interesting or relevant detailed or incomplete and is by relating to the audience’s
to the audience somewhat appealing to the interests or goals
audience
2. Content The content lacks a clear The content is vague in The content is written with a The content is written clearly 3
point of view and logical conveying a point of view logical progression of ideas and concisely with a logical
sequence of information. and does not create a strong and supporting information. progression of ideas and
Includes little persuasive sense of purpose. Includes Includes persuasive supporting information. The

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 information and only one or some persuasive information information fromreliable project includes motivating
two facts about the topic. with few facts. Some of the sources. questions and advanced
Information is incomplete, information may not seem to organizers. The project gives
out of date and/or incorrect. fit. Sources used appear the audience a clear sense of
Sequencing of ideas is unreliable the main idea. Information is
unclear. accurate, current and comes
mainly from primary sources
Presentation was not clearly Presentation was audible, but Presentation was audible. Presentation was presented in
audible and hard to hear. needs improvement on tone Good tone of voice when a professional way. Audio
Visual presentation was very of voice when speaking. speaking. Visual aspects of and visual aspects were
disorganized and hard to Visual aspects of project project were organized and perfect. Group members were
read. Group members did not could be better organized and easy to read. Group members able to answer all questions
3. Presentation 3
ask for questions and were easier to read. Group were able to answer most posed by the other students as
unable to answer questions members were not able to questions posed by instructor well as the instructor
asked by other students or the answer some questions when and other students.
instructor. asked by instructor or other
students
Some team members have no Some group members Most group members All group member participate
role in presentation participate participate equally, not all and knowledgeable of
4. Group Presentation 3
demonstrate knowledge of material
material
RUBRIC SCORE {[( 3+3+3+3)/4]+1} X 20 * 4 refers to the # of criteria, 1 and 20 are constants 80
PERCENTAGE SCORE Computed as Rubric Score divided by 100 * 100 is a constant 80%
TRANSMUTATION EQUIVALENT Computed as Percentage Score multiplied by -4 plus 5 * -4 and 5 are constants 1.8

Individual Oral Recitation

Level of Competence Score
Criteria
1 – Unacceptable 2 – Satisfactory 3 – Very Good 4 – Outstanding
1.Explanation Misses Key points Explanation is unclear Good solid response with clear A complete response with a detailed
explanation explanation
3

2.Demonstrated Response shows complete Response shows some Shows substantial understanding Shows complete understanding of the
Knowledge understanding of the understanding of the topic on the problem, ideas and topic. 3
problem, topic or theme. processes
3.Requirement Does not meet the Hardly meets the requirement Meets the requirement of the Goes beyond requirement of the problem 3

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 requirement of the problem
problem and idea.
RUBRIC SCORE {[(3+3+3+3)/4] + 1} x 20 *4 refers to the # of criteria, 1 and 20 are
80
constants
PERCENTAGE SCORE Computed as Rubric Score divided by 100 *100 is a constant 80%
TRANSMUTATION EQUIVALENT Computed as Percentage Score multiplied by -4 plus 5 *-4 and 5 are constants 1.8

Essay Writing
Level of Competence
Criteria Score
1 – Unacceptable 2 – Satisfactory 3 – Very Good 4 – Outstanding
1. Quality Piece had now style of voice Piece had little style of voice and Piece was written in an Piece was written in an extraordinary style
of Writing and gives no new information give some information but poorly interesting style and voice. and voice.
and poorly organized organized 3
Somewhat informative and Very informative and well organized
organized
2. So many spelling, punctuations A number of spelling and Few spelling, punctuations and Virtually no spelling, punctuations and
Grammar and grammatical errors that it grammatical errors. grammatical errors. grammatical errors.
interferes with the meaning. 3
usage and
mechanics
RUBRIC SCORE {[(3+3+3+3)/4] + 1} x 20 *4 refers to the # of criteria, 1 and 20 are
80
constants
PERCENTAGE SCORE Computed as Rubric Score divided by 100 *100 is a constant 80%
TRANSMUTATION EQUIVALENT Computed as Percentage Score multiplied by -4 plus 5 *-4 and 5 are constants 1.8

CLASSROOM MANAGEMENT

1. Attendance is a MUST. Students may incur only seven (7) absences for MW/TTH schedules. Otherwise, they will automatically be dropped from class and receive a grade of either NC (No
Credit) or a failing grade of 5.0 whichever is applicable.

2. Students who incur three (3) absences will be asked by the instructor to see the Department Assistant Chair to secure permission to be re-admitted to class. A re-admission slip should be
properly accomplished for this.

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3. Tardiness is discouraged. It is a source of irritation and class disruption when students arrive late. Students who arrive 15 minutes after the start of class are considered tardy. Please note
that three (3) tardiness is equivalent to one (1) absence.

4. A permanent seat plan will be made at the start of the semester. Students are advised to keep to their assigned seating arrangement; otherwise, they will be marked absent for that day.

5. Classes should always start and end with a short prayer. The instructor can opt to lead the prayer or assign students to do this alternately.

6. Students should assist in maintaining the orderliness and cleanliness of the classrooms. Graffiti writing is strictly prohibited. Any student found violating this rule will be punished with the
appropriate sanction. Before leaving the classroom, the instructor with the help of the students, should ensure that no litter/garbage is left behind and that chairs are in their proper order.
Should the class be the last schedule for the day, the instructor should arrange that the lights and air conditioning units are switched off.

7. Going out of the classroom at any time is strictly discouraged. Students should make it a habit to go to the restroom during their vacant period or before the start of their classes. If they
must visit the restroom, permission should be sought from the instructor.

8. Use of mobile phones inside the classroom is strictly prohibited. They should be switched off or placed in silent mode before entering classes. The instructor has the right to confiscate
mobile phones that ring and/or are used during class hours. The confiscated unit can only be claimed from the Dean’s Office at the end of the semester.

9. The teacher reserves the right to ask the student to leave the room if his behavior is disruptive in class.

10. It is the responsibility of the students to properly schedule their classes so that meals and snacks will be taken at the proper time.

11. Students are encouraged to see the instructor during consultation hours for any concerns, questions and assistance with regards to the course.

Endorsed by: Demetrio S. Anticuando/ Program Coordinator, Tourism Management Noted by: Dr. Simplicio R. Espellita Jr./ OIC, Department of Hospitality and Tourism

Date: Date:

Noted by: Dr. Melanie B. De Ocampo/ Dean, School of Business and Economics

Date:

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