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In strategic implementation the strategic plan is put into action through various
activities like organization structure, effective leadership, allocation of
resources etc.
ISSUES IN IMPLEMENTATION:
c) Delegation of authority
New
administrative Organizational
New strategy is performance
formulated problems will
emerge may decline
Organizational
performance New structure
improves is established
2) Behavioral Issues
Issues of leadership
Organization culture
Politics & power in the organization
Personal Values and Ethics &
Social responsibility (responsibility of business to society)
a) Leadership :
Issues to address:
When Beliefs & Values are shared in an organization, they create organization
culture e.g.,
Every organization has a culture which impacts the behavior of the employees
in the organization. The fact that distinguishes good organizations from the bad
ones can be described as organization culture. The well managed organizations
have their unique cultures which makes them effective in implementing the
strategy.
All employees in the organization have their likes & dislikes, views and opinions
etc. and the way they behave in the organization is influenced by those notions.
Politics is “carrying out the activities not prescribed in the policies for the
purpose of influencing the decisions within the organization”
We tend to view power & politics negatively as means for manipulation but
these can be viewed in a positive way also. Therefore, strategists should know
when to use it and when not to use it. The ultimate aim is to get the things done
and implement the strategy effectively.
Politics is very much a part of the organization culture and the strategists need
to use power and political considerations to create consensus, reduce
conflicts, manage teams and develop commitment.
d) Personal values & ethics : Personal values are the concepts or ideas that an
individual or group consider as desirable. It is very much part of a person’s
personality and a group’s morale. For example Service-mindedness is a value
which when adopted in an organization improves customer satisfaction.
3) Functional Issues
Functional strategies are derived from corporate and business strategies and are
implemented through functional & operational implementation.
Sources of funds,
Usage of funds
Management of funds
Product
Pricing
Place
Promotion
Production system
Personnel system
Industrial Relations
Ensure integration