QUESTIONS

 Name _________________
 Age
 Gender
a) Male
b) Female
c) others

 Type of family
a) Nuclear
b) Joint

 Profession
a) Working
b) Student
c) House Wife
d) Govt. Servant
e) Others
 How many kids you have?
a) 1
b) 2
c) 3
d) More than 3

 Income per annum

 How often you visit shopping mall?

a) Once a week
b) Once in 15 days
c) Once a month
 d) Once in 3 months
e) Once a year

 What do you love most to buy for your kid?

a) Apparels
b) Accessories
c) Toys
d) Food Items
e) Others

 What motivates you to buy for your kid?

 Does advertisement influence your buying behavior for children

product
a) Yes
b) No

 Which product categories are the children inclined to buy the

most?
a) Apparels
b) Accessories
c) Toys
d) Food Items
e) Others

 How the children make the request for their desired product?

 Are children only interested in buying the product or do they

consume them?
a) Only interested in buying
b) Interested in consuming
 c) Interested in both

 How often do you take your kid with you for his shopping?
a) Once a week
b) Once in 15 days
c) Once a month
d) Once in 3 months
e) Once a year

 Which store you usually go to purchase?

a) Big Bazaar
b) Mall
c) Local shop
d) Online shopping

 Why do you purchase from here?

a) Convenient place b) dealer acquaintance c) more

discounts

d) Good environment e) other_________

 Do you believe in online shopping for your kid?

a) Yes
b) No

 If yes, which website you mostly prefer?

a) Firstcry
b) Flipkart
c) Myntra
 d) Jabong
e) Amazon

 How much time do you spend in shopping?

 How much money do you spend in shopping?
 Who has the upper hand in purchasing your kids clothing?
a) You
b) kid
c) Husband
d) Others

 Does your kid prefer his own choice for buying clothes?
a) Yes
b) No

 If yes, at what age he started buying clothes according to his

own choice?
 What are the brands you preferred for shopping?
a) Gini n Jonny
b) Lilliput
c) Cucumber
d) Jack n Jones
e) Buffalo
f) DJ&C
g) Spunk
h) Pink & blue

 Do you think that after wearing branded clothes, your kid is

easily accepted by the society?
a) Yes
 b) No
c) May be

 Do you think that the price of garment is justified by the quality

you are getting?
a) Yes
b) No
c) May be

 Rate the following according to your preferences- material,

color, design, fit
 Do you buy perfect fit for your kid?
a) Yes
b) No

 If not, which size you prefer to buy?

 Need of branded clothes for kids-

a) Recognition b) satisfaction c) value of money d) prise
from friends
e) Social capability f) others ________

 How many garments do you buy while shopping at one time?

 What is your expected price range of the brand of t-shirt you

use_______________

 How many t-shirts do you buy while shopping at one time?

a) 1 b) 2 c) 3 d) 4 and more e) none

  Factors affecting your purchase decision

Price

a) Strongly disagree b) Disagree c) Neither disagree

nor agree

d) Agree e) strongly agree

Quality

a) Strongly disagree b) Disagree c) Neither disagree

nor agree

d) Agree e) strongly agree

Design

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) strongly agree

Colour

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) strongly agree

Material
a) Strongly disagree b) Disagree c) Neither
disagree nor agree

d) Agree e) strongly agree

Variety

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) strongly agree

Comfort

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) strongly agree

Location

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) Strongly agree

Brand name of the company

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) Strongly agree

Sales promotional activities

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) Strongly agree

 What are the types of fabric do you prefer most?

a) Cotton b) Polly cotton c) denim d) silk e)

other_____

 Who accompanied you while shopping?

a) Family b) Friends c) colleagues d) Others (Please

Specify) _________

 From where do you aware about clothing brands?

a) T.V. b) Shopping mall c) Posters d) Newspaper

or
Magazines e) others ______

 Do you think the advertisement of branded shirts has a major

influence in your buying decision?

a) Strongly disagree b) Disagree c) Neither

disagree nor agree

d) Agree e) strongly agree

  Some advertisements featured the celebrities/cartoon
characters, would it has an impact on your kid?

a) Yes b) No

 Would presentation & packaging of the shirt help pressurize

you in your purchase decision?

a) Yes b) No c) May be

 Will you intend to purchase the same brand that you have
previously purchased?

A) Yes b) no c) may be

 Do you recommend brands that you have purchased?

a) Yes b) No

 On which occasions do you make purchase?

a) Festivals ( ) b) gifts ( ) c) offers ( ) d) weddings ( )
e) other specify_________________

 On what basis do you make purchase of clothes?

a) Price ( ) b) quality ( ) c) brand ( ) d) fashion ( )
e) colour ( )
f) Other specify______________________
 Does your kid eveytime buy a different colour garment?
a) Yes
b) No
c) May be

 If not, then which colour he prefers to buy?

 Apart from cartoon characters, what is his preferable design on

garments
a) Cars or bikes
b) Animals or birds
c) Quotes/messages
d) Graffiti
e) Plain/no design

 For how long your kids wear the same garment?

 Which colour you prefer to buy for kids?

a) Bright
b) Pastels
c) Bold
d) Others_____________

 Do you think that your kid is highly prone by peer pressure?

a) Yes
b) No
c) May be

 Do you think the price of kids garment is getting costlier day by

day?
a) Yes
b) No
c) May be