Fernando Parra 
+61427894294 
fernando@parra.id.au 
@ferparra on Twitter 

MOST RELEVANT EXPERIENCE  WHY HIRE ME? 

EstimateOne, Melbourne — Growth Specialist  I'm a constant learner. 

OCTOBER 2018 - PRESENT  I'm hands-on. 
What is EstimateOne? It's an online tendering platform of commercial  I get out of people's way to 
construction projects. It connects the vast majority of head contractors  perform at their best. 
with subcontractors in the Australian marketplace. Some of my 
achievements include:   
CORE SKILLS 
1. I ramped up the turnover time of business reporting and growth 
model metrics from 10s of hours to 10s of seconds by migrating  Innovation management 
the customer insight repository to BigQuery and Datastudio.  Utilization of visual tools, 
2. I successfully instrumented an analytics tracking plan based on  including Lean Canvas, Value 
consensuated business KPIs.  Proposition Canvas, and 
3. I directly impacted a +20% uplift in monthly recurring revenue by  service blueprints. 
providing lead scoring to the outbound selling team. 
4. I improved WAUs by 200% of users who received tender  Product management 
recommendations as a user resurrection strategy.  Roadmapping and product 
discovery. 
Direct reports: to the COO and head of growth.  Customer insight 
Datawarehousing, web 
Pollenizer, Sydney — Startup Coach and Product Manager  analytics, and predictive 
modelling for business. 
DECEMBER 2014 - APRIL 2017 

What it Pollenizer? It was one of the first tech startup incubators based in 
Australia. Additionally, it provided corporate innovation and venture 
PREVIOUS ROLES 
services to its clients. Some of my achievements include: 
1. Launched a SaaS product successfully to market with an  BI and Analytics consulting at 
engagement of 500 daily active users on average.  Microstrategy and as 
2. Redacted training material, and led innovation workshops to  freelance (4 years) 
corporate customers (of the likes of CSIRO, Telstra, and ABC   
News Australia).  Technology market research 
3. Have coached 10s of teams from pitch to product-market fit.  at Accenture (2 years) 
4. Hired for design and engineering positions. 
 
Direct reports: to the company founder. 
ON-THE-TOOLS EXPERIENCE 
 
Miro, Productboard, Segment 
EDUCATION & VOLUNTEERING  Analytics, Datastudio, 
Pandas, Amazon Web Services 
(S3, Glue), SQL, BigQuery, 
ITBA (Buenos Aires Institute of Technology)   Google Ads, Google 
Ba. in Management Information Systems  Functions, CustomerIO, 
Intercom, Gatsby.JS, 
Amplitude, and Figma. 
Lean Startup Buenos Aires — Co-Founder   
Have run this meetup group for 6 years before moving to Australia. 

COVID-EAD initiative — Data analysis support  CERTIFICATIONS 

Centred around the geomapping of points of delivery of people in need.  Scrum Alliance CSPO