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POWER LEADER

For Emerging Economies

ADMISSIONS
PGDM 2013 - 15
VISION
To become the leading Management Institution in India
providing Quality Education at an affordable cost and
Human Capital for Emerging Economies.

MISSION
To become a Center of Excellence in fostering managerial
leadership and entrepreneurship in the development of
human potential through quality research, teaching,
residential learning and professional management
services.
CONTENTS

Program Overview 02

Message from the Director - PGDM 03

Value Proposition 04

Course Listing - Term Wise 06

Electives 07

Leadership Experiential Program - Karma Yoga 10

Empirical Study & Summer Internship 11

Semester Abroad Program 12

Batch Profile - 2012-14 13

Admission Process 14

Fees Structure 2013-15 16

Key Dates

1
PROGRAM OVERVIEW

The Post Graduate Diploma in Management [PGDM] is the foray of Great Lakes Institute of Management into classical two-year Management education. The
program has a clear focus on emerging economies and their growth. An AICTE approved program, PGDM offers a unique and nonpareil coverage of the
economies of China, Far-East, Latin America and Africa in comparison to the India growth story. The PGDM has been designed by the Great Lakes Academic
Advisory Council, which comprises the best in the world of managerial academia. This in turn has been streamlined with inputs from the Institute's illustrious
Business Advisory Council, to keep it in sync with the needs of an ever changing market place. The course helps the students to develop into business-ready
managers, capable of responding to complex business requirements that arise in a changing global business environment.

Highlights
• Two year fully residential program
• Emerging economy centric curriculum
• Delivered by the best faculty and industry leaders from across the globe
• CEO mentoring for every student
• Optional Semester Abroad Program [SAP]
• Short term international immersions
• Entrepreneurial Incubation
• Chinese (Mandarin) Language taught as a mandatory course
• Karma Yoga – A Leadership Experiential Program
• Empirical study under the Yale-Great Lakes Research Center
• Rigorous 12 week summer internship
• AICTE approved

2
MESSAGE FROM THE DIRECTOR - PGDM

Dear Applicant,

Welcome to Great Lakes Institute of Management.

I am delighted to note your interest in joining our two-year Post Graduate


Diploma in Management (PGDM) program. This program, approved by the
All India Council of Technical Education (AICTE) offers you a unique and
nonpareil learning experience. What is the key differentiator and how will
it give you an edge over others in your career? These questions are the
rather obvious ones in the minds of any aspiring student and to make a
decision, you need answers! Read on.

You will agree with me that the meaning of education in general and
“higher education” in particular has undergone a change over the years in
India and elsewhere. The ideals prevalent in the elite corridors of education
planning combine intellectual gains with job opportunities aimed at
offering life skills to tackle the emerging world order. So also, at Great
Lakes, these aspects have received top priority while designing this two-
year Post Graduate Diploma in Management Program. The new-age MBA,
as we call it, addresses not only individual learning issues but also creates
capabilities and skill sets in people to compete in the emerging global
business arena.

Several Indian companies have already changed both their direction and
speed in leading business opportunities within the last decade. The big
challenge for these companies is the availability of desired managerial
manpower to handle business across emerging economies. A cursory
glance at the Indian management education scene, where the focus of a
management program is entirely on this new world order, draws a blank.
As the trade among these countries is likely to grow multifold and Indian
majors will dominate this space as key players, the big gap in sourcing
talented manpower for these companies will widen. And this is the exact
gap that our program is designed to fill.

No learning is complete unless it helps the learner to internalize the inputs


and changes them into life skills by creating successful business leaders.
The two year program also offers layers of content focused on
understanding emerging markets and strategies to do business in markets
like China, South America, Africa and the Far East. While you are here in our
environment-friendly, pristine campus, you will experience a unique
learning environment where we build leaders with Global Mindset and
Indian Roots.

You will be joining as our second batch of students to this program and lots
of plans are already coming to fruition with the first batch. We welcome you
to join and experience the nuances of doing business in an emerging world.

Cheers!

Dr. Tapan K. Panda


Director - PGDM
Director - Kotler Srinivasan Center for Research in Marketing

3
VALUE PROPOSITION

Value-adds Inside Classrooms

Ÿ Emerging economy centric curriculum

Ÿ Foreign language learning [Mandarin]

Ÿ Horizontal function + Vertical domain focus

Ÿ Study of PEST environment of specific emerging economy clusters

Ÿ Experiential learning through simulations

Ÿ Technology driven virtual classrooms with global connectivity

Ÿ Emotional and ethical quotient building

Ÿ Exposure to latest curriculum with faculty from across the globe

Value-adds Outside Classrooms

Ÿ Entrepreneurial incubation

Ÿ Technopreneurship with focus on emerging markets

Ÿ Emerging economy centric empirical study

Ÿ CEO mentoring for every student

Ÿ Internship with Indian companies having operations abroad

Ÿ Karma Yoga project to build socially conscious


managers

International Tie-ups

Ÿ Tie ups with Schools in Emerging Economies, Europe & USA

Ÿ Faculty & student exchange programs across the globe

Ÿ MOUs for consulting, knowledge exchange with leading global


schools

Ÿ Short term international immersions

Ÿ SAP [Semester Abroad Program]

Ÿ Term structure in sync with international schools

Ÿ Sharing of online resources with global schools

Ÿ Free boarding / lodging on reciprocal basis for students during


exchange

Ÿ Joint global summers [8-12 weeks]


4
5
COURSE LISTING - TERM WISE

TERM 1 TERM 2 TERM 3


Core Level Core Level Core Level
• Micro Economics • Financial Management-1 • Cost and Management Accounting

• Financial Management-2
• Financial Accounting for Decision Making • Social Research Methods
• Marketing Research
• Managerial Computing • Economic Environment of Business
• Production Management and
• Individuals in Organizations (OB-1) • Groups in Organization (OB-2) Operations Research
• Quantitative Methods for Decision Making-1 • Marketing Management-2 • Specialization Course-1

• Marketing Management-1 • Quantitative Methods for Decision Making-2 • Specialization Course-2

• Specialization Course-3
• Human Resource Management • Production and Operations Management

Experiential Learning Module Experiential Learning Module Experiential Learning Module


(Augmented Level) (Augmented Level) (Augmented Level)
Ÿ Karma Yoga Ÿ Karma Yoga Ÿ Karma Yoga
Ÿ Written Analysis of Communication Ÿ Verbal Communication Ÿ Interactive Presentation & Corporate
Ÿ Empirical Study (Problem Formulation) Ÿ Empirical Study (Research Design) Etiquette
Ÿ Language Lab (Mandarin/Spanish) Ÿ Language Lab (Mandarin/Spanish) Ÿ Empirical Study (Research Report Writing &
Presentation)
Ÿ Language Lab (Mandarin/Spanish)

Potential Level Potential Level Potential Level


Ÿ Understanding Emerging Markets-1 Ÿ Understanding Emerging Markets-2 Ÿ Understanding Emerging Markets-3
Ÿ (Relevance of Emerging Markets in New (Doing Business In China) (Doing Business in Latin America)
Global Economy)

TERM 4 TERM 5 TERM 6


Core Level Core Level Core Level
• Strategic Management • Negotiation Skills and Strategy • Business Ethics and Corporate Governance
• Management Information Systems • Organization Structure and Design • Business Law

• Specialization Course-4 • Specialization Course-9 • Specialization Course-14

• Specialization Course-10 • Specialization Course-15


• Specialization Course-5
• Specialization Course-11 • Specialization Course-16
• Specialization Course-6
• Specialization Course-17
• Specialization Course-7 • Specialization Course-12
• Specialization Course-18
• Specialization Course-8 • Specialization Course-13

Experiential Learning Module Experiential Learning Module Experiential Learning Module


(Augmented Level) (Augmented Level) (Augmented Level)
Interactive Presentation & Corporate Etiquette Creativity and Management Stress Management
Interview Skills -1 Interviews Skills -2

Potential Level Potential Level Potential Level


Understanding Emerging Markets -4 Understanding Emerging Markets -5 Emerging Market Strategies
(Doing Business in Africa) (Doing Business in Far East Countries)

6
ELECTIVES

MARKETING INTERNATIONAL TRADE, ENTREPRENEURSHIP FINANCE


BUSINESS & STRATEGY
• Consumer Behavior • Governance and Globalization • Building a Business in the • Corporate Financial Strategy
• International Trade and Context of a Life
• Sales and Distribution • Financial Engineering
Management Commerce • Building and Sustaining a
• International Finance
• International Business Strategy Successful Enterprise
• Brand Management • Options, Futures and Swaps
• Strategy Execution • Creating High Impact Ventures
• Business Analytics • Fixed Income Security
• Management of Family Owned • Managerial Capitalism in New
• International Marketing Laws Management
Business Economy
• Neuro Marketing • Financial Institutions and
• Change Management & • Entrepreneurial Marketing
• Business to Business Marketing Markets
Corporate Transformation • Entrepreneurial Finance
• Customer Relationship • Corporate Valuation
• Competitiveness of Nations • Entrepreneurship and Global
Management • Project Appraisal
• Economic Policy and European Capitalism
• Marketing Strategy and Market • Security Analysis and Portfolio
Integration • Entrepreneurship and Venture
Entry Options Management
• Globalization and Emerging Capital
• Strategic Marketing Planning • Investment Banking
Markets • Entrepreneurship in the Private
• Consumer Focused Product and Social Sector • Retail Banking
• Managing International trade and
Marketing • Developmental Banking in
Investments • Entrepreneurship in Healthcare
• Services Marketing Emerging Economies
• Competing through Business • Entrepreneurship in Clean
• Global Marketing Models Technology • Financial Statement Analysis and
• Marketing Strategies for Valuation
• Creating and Sustaining • Entrepreneurship in Bio-medical
Emerging Markets Competitive Advantage and Life Sciences • Understanding Capital Markets
• Entrepreneurial Marketing in Emerging Economies
• Global Strategic Management • Launching Technology Ventures
• Marketing and International • Creating Value through
• Business in South Asia: Strategic • Techpreneurship and Silicon
Trade Rural Marketing Corporate Restructuring
Challenges Valley Projects
• Product Management • Investment and Finance in
• Strategy and Technology
Emerging Markets - China
• Managing Customer Equity • Knowledge-based Strategy
• Investment Strategy
• Marketing Engineering • Business Failures
• Venture Capital and Private
Equity

OB & HRM IT & SYSTEMS OPERATIONS MANAGEMENT


• Transformational Leadership & Human Values • Database Management Systems • Project Management
• Human Resource Information System • Structured Programming and Algorithms • Supply Chain Management
• Industrial Disputes and Grievance
• Object Oriented Software Development • Operations Strategy
Management
• Software Project Management • Total Quality Management
• Strategic HRM
• Labour Laws • Enterprise Resource Planning • Lean Manufacturing Systems

• Training and Development • Artificial and Neural Networks • Business Process Re-engineering
• Performance Management • Decision Support Systems • Innovation Management
• Human Resource Planning • IT and e-Business • Managing Service Operations
• Executive Reward and Compensation
• e-Commerce • Supply Chain Modeling and Analysis
Management
• Business Intelligence • Strategic Operations Planning
• Employment Branding
• Conflict, Power and Resolutions in • Enterprise Business Applications and
Organizations Emerging Issues
• Innovating for Sustainability (Field Course)

7
8 9
LEADERSHIP EXPERIENTIAL PROGRAM - KARMA YOGA

Trying to learn leadership in a classroom is like trying to learn swimming In this attempt by Great Lakers to transform people belonging to nearby
in a classroom. Just as a swimming pool is required to learn swimming, a villages, the key focus has been in the fields of education, health,
live setting with actual potential followers is needed to learn leadership. agriculture, and small business. Over the past years, Great Lakers have
Karma Yoga, a Leadership Experiential Program (LEP) is an integral part of been involved in organizing health camps, financial inclusion programs,
the Post Graduate Program in Management (PGPM) and Post-Graduate agricultural training programs, activity-based learning programs, etc., in
Diploma in Management (PGDM) at Great Lakes. association with leading hospitals and several NGOs. The Karma Yoga
project runs throughout the year and has been quietly transforming the
lives of the people around the institute's campus.
The project, guided by Dr. Venkat R. Krishnan (Director, Yale-Great Lakes
Center for Management Research), is a unique medium for students to
connect with ground realities and experientially learn transformational All knowledge gained in this project is in the form of real life challenges
leadership. The LEP creates a mutual win-win situation for both the and situations faced and this helps the students to understand and apply
students and the villages. While the villages get budding managers to leadership qualities at appropriate junctures in organisations. Mere
enable the villagers to lift themselves into their better selves, the students graduation makes them managers; LEP makes them different from the
acquire a first-hand understanding of what it means to create followers other managers. Karma Yoga is far beyond social service. It creates an
and transform them.
ability to carve the best out of any person. Seldom does one find a ground
to practice and hone one's qualities of Influence, Power and Leadership.
There are 20 villages surrounding the institute's campus that have been Karma Yoga provides Great Lakers with that platform. Unlike other social
adopted by Great Lakes for the LEP. Students visit these Karma Yoga service activities, Karma Yoga does not give fish to the needy; instead it
villages every week. The mission is to enhance the self-esteem and self- teaches them how to fish. Karma Yoga is all about creating an
efficacy of the villagers (i.e., to empower them), so that they are able to
environment of constant interaction, influencing, motivating others
lead a better quality life. Karma Yoga is a real life practical lab to learn and
towards the betterment of their lives.
experience the power of transformational leadership.

10
EMPIRICAL STUDY & SUMMER INTERNSHIP

EMPIRICAL STUDY
Empirical study – a unique value proposition from Great lakes institute of
Management – is a fully mentored 6 credit, 3 term rigorous academic
activity involving the identification of a core business problem and ways
and means of solving the same. The problem selected pertains to the
chosen horizontal function and vertical domain specialization of the
student. The coordination with respect to this empirical study will be
handled by the Yale-Great Lakes Center for Management Research.

Some of the salient features of the empirical study are:

Ÿ Runs through the first year of the program

Ÿ Requires 120 hours of out-of-class academic input

Ÿ Done individually or in groups of two or three students

Ÿ Mentored by faculty from Great Lakes as well as an industry expert

Ÿ Outcome of the study is a paper co-authored by the student with the


guide

SUMMER INTERNSHIP
The summer internship of Great Lakes is structured more in tune with the
traditional summer internships offered across B-schools. It involves
rigorous hands on, on-site industry exposure spread over a duration of
8- 10 weeks. If empirical study takes on a theoretical flavor in terms of
problem analysis, the summer internship takes on a hands-on applications
flavor.

Some of the salient features of the summer internship are:

Ÿ Runs through the months of April-May-June at the end of the first year.

Ÿ Students will be required to put in not less than 120 hours of input.

Ÿ This study is done either individually or by groups of two or three


students jointly.

Ÿ The internship would be mentored by a Great Lakes faculty as well as


by an industry mentor.

The benefits that are common to both summer internship and empirical
study are:

Ÿ Global academic exposure

Ÿ Working with globally connected student teams

Ÿ On-field, real time experience

Ÿ Building live business solving capabilities

11
SEMESTER ABROAD PROGRAM*

The two year Post Graduate Diploma in Management Program is a pioneer

in many respects. As a niche program, its focus on emerging markets

brings to the fore the intricacies of doing business with several countries.

Thus, understanding the people, culture and way of life, sentiments and

beliefs etc. of the other economies forms a major learning objective. The

best way to do that is to immerse oneself in studying the various facets of

life, history, society and economy of the chosen country. While the Foreign

Immersion programs (typically a week to ten days spent in another

country) offer an eye-opening experience for the students, Great Lakes has

voted in favor of spending an entire semester abroad and learning the

nuances of trade, commerce, industry, politics, economics, life and society.

The Semester Abroad Program is a step in that direction, where the student

opts to study a semester of the course in a different country. Great Lakes is

currently engaged in talking to global universities in cities as widespread

as Shanghai, Hong Kong, Manila, Kuala Lumpur, Singapore, Durban,

Johannesburg, Nairobi and Brasilia – given that the program's focus is on

emerging economies. By the end of the semester, the students have been

mentored by leading authorities on various subjects, have networked with

a truly diverse set of persons, lived the life of a local and by their mere

presence, amassed a wealth of information and knowledge about that

country.

*Optional with additional cost.

12
BATCH PROFILE - CLASS OF 2012 - 14

GENDER DIVERSITY UNDER GRADUATE STREAM

6%
BE / B Tech
12%
5% Arts
Female 41%
18% 57% Commerce
Science
BBA
Male 59% 2%
Others

WORK EXPERIENCE

28%
Nil Experience

48% Upto 6 months


9% 6 - 12 months
11%
12 - 18 months
4%
18 - 24 months

SECTORAL DIVERSITY

2% 2% 3% Advertising / Media / FMCG / Retail / Consumer


3% 2%
12%
5% Communications Durables
6% 2%
12% Banking / Insurance / Financial Infrastructure / Real Estate /
3%
Institutions Construction
BPO / KPO IT / ITES / Telecom
48%
Consulting Manufacturing
Energy Pharma / Biotech / Healthcare
Family Business Others

13
ADMISSION PROCESS

Eligibility Criteria – Admission PGDM 2013-15 Evaluation Process


Ÿ All applicants are required to appear for GMAT/CAT*/XAT+/MAT/CMAT Applicants are evaluated based on GMAT/CAT*/XAT+/MAT/CMAT scores,
before applying to Great Lakes Institute of Management past academic performance, work experience and essays & performance
in the interview and group discussions. The selection process builds in a
Ÿ For PGDM 2013-15, Great Lakes Institute of Management will be
criterion that facilitates evaluating each candidate on:
accept CAT Scores of the year 2011 and 2012, XAT scores of the year
2012 and 2013, MAT scores of the year 2012 and 2013, CMAT scores Ÿ Academic Abilities: The program at Great Lakes is highly
of 2012 &2013 or GMAT scores taken after Jan 1, 2011 demanding and intense; candidates with consistent academic
background and an ability to sustain pressure make the shortlist
Ÿ All applicants should have a Bachelor's degree in any discipline from
a recognized institution with Minimum 50% marks Ÿ Standardized Test Scores: To eliminate inconsistencies between
colleges and universities at the Undergraduate level, Great Lakes
Ÿ Freshers and candidates with upto 24 months of work-experience by
considers GMAT or CAT or XAT or MAT or CMAT scores in the overall
31 March 2013 ONLY are eligible to apply. (Candidates with greater
assessment.
than 24 months of work-experience have to apply for the Great Lakes
PGPM program) Ÿ Rank Holders: The program gives a clear advantage/brownie points
Ÿ There will be a special preference for College/University rank holders to College/University rank holders
in terms of an extra weightage gained as part of the selection Ÿ Integrity and Ethical Values: Great Lakes lays emphasis on integrity
process. The onus of proof of rank is vested in the applicant and values including originality. Plagiarism will be probed thoroughly
* Great Lakes uses CAT scores only for screening applications for admissions. IIMs during the process
have no role in how Great Lakes conducts its academic programs.
Ÿ Diversity of Background: At Great Lakes, diversity in academic
+
Great Lakes is not an associate institute of XLRI but uses XAT scores only for background facilitates peer learning which transforms 'uncut stones'
screening applicants for admission. XLRI has no role to play in how any of Great into 'diamonds'. We will actively try to bring an academic diversity
Lakes Management programs are conducted. into the PGDM classroom
The above conditions/ clause/ terms can be reviewed by the Institute from time to
Admission Process
time. Hence, the prospective candidate is encouraged to visit the Great Lakes
Ÿ Candidates meeting the eligibility criteria can apply to Great Lakes website at http://www.greatlakes.edu.in for regular updates.
Institute of Management by completing the online application process
Ÿ Candidates can choose to apply by any of the following methods:

Ÿ Visit the website www.greatlakes.edu.in and fill in the online


application form after making a payment of INR 1500 using a
credit card.
Ÿ Make a payment of INR 1500 at select vendor outlets
centers such as IMS, T.I.M.E etc. (Check website for updated
vendor outlets) and procure an Application key for applying
online. The admission kits will be available in the from the
second week of October, 2012
Ÿ Purchase the application form from Great Lakes Offices in
Chennai (Saidapet and Manamai) .
Ÿ The eventual application process is online for all candidates

Ÿ Candidates have to provide the official email ID of the recommender.


Ÿ The recommendation letter will be collected online from the
recommender at a later date.
Ÿ All your queries regarding PGDM admission process can be sent to us
at admissions.pgdm@greatlakes.edu.in

Admissions Calendar
Issue of application Last date of submission for Last date of submission for
starts from First Cycle Second Cycle
01 October 2012 28 February 2013 31 March 2013
14
15
FEES STRUCTURE 2013 - 15

FEES STRUCTURE - INDIAN APPLICANTS

Cost in INR (Twin Sharing


Accommodation)

Tuition & Program Fees 9,30,000

Accommodation 2,50,000

Food 1,10,000

SUB TOTAL 12,90,000

Alumni Subscription 5,000

Caution Deposit 20,000

Attire 5,000

TOTAL 13,20,000

FEES STRUCTURE - INTERNATIONAL APPLICANTS

Cost in USD
Tuition & Program Fees 22,000

Accommodation 5,000

Food 2,400

SUB TOTAL 29,400

Caution Deposit 1,000

TOTAL 30,400

Note:
Ÿ The course is approved by AICTE.
Ÿ Students are compulsorily required to have their own laptops as per institute
specifications.
Ÿ Non Vegetarian food is optional and extra charges will be applicable for the same.
Ÿ Tentative program dates:
Ÿ Registration and beginning of orientation: July 2013.
Ÿ Term 1 begins after orientation: Second week of July 2013.
Ÿ Refund Policy: As per AICTE norms.
Ÿ Disputes whatsoever arising, if any, will come under Chennai Jurisdiction only.

16
KEY DATES

Two Cycles of Admissions - PGDM

Great Lakes will have two cycles of interviews, one in mid-March 2013 and the second in mid-April 2013. The city-wise dates
for each cycle are given in the table below.

Admission Criteria For Each Cycle

First Cycle

• GMAT takers (Exam taken after 1 January 2011 till 28 February 2013)
• CAT 2011/2012 takers
Who • XAT 2012/2013 takers
should • MAT 2012 takers
apply
• CMAT 2012 takers
All applicants having their scores as on 28 February 2013 will have to apply in First Cycle.

City Delhi Bangalore Kolkata Mumbai Chennai Hyderabad

Date for GDPI 9,10 Mar ‘13 9,10 Mar ‘13 9 Mar ‘13 16,17 Mar ‘13 16,17 Mar ‘13 16 Mar ‘13

Day Sat / Sun Sat / Sun Sat Sat / Sun Sat / Sun Sat

No. of days 02 02 01 02 02 01

Last date of
submissions 28 February 2013
for First Cycle

Second Cycle

Ÿ GMAT takers (Exam taken after 28 February 2013 till 31 March 2013)
Who
Ÿ MAT 2013 takers
should
apply Ÿ CMAT 2013 takers

City Delhi Bangalore Kolkata* Mumbai Chennai Hyderabad*

Date for GDPI 13 Apr ‘13 13 Apr ‘13 13 Apr ‘13 20 Apr ‘13 20 Apr ‘13 20 Apr ‘13

Day Sat Sat Sat Sat Sat Sat

No. of days 01 01 01 01 01 01

Last date of
submissions for 31 March 2013
Second Cycle

*Interviews in these locations will be confirmed only after 31 March 2013.

Contact Us:
For all admission related queries, please write to admissions.pgdm@greatlakes.edu.in

Query Handling Team:


Mobile numbers: +91 89398 12000 | +91 89398 13000 | +91 89398 14000
Student Admissions Committee members will be handling these calls.

Admissions Team
Prof. Easwar Krishna Iyer Shankar H. Iyer B. N. Jayaprakash D. S. Somasundaram
Director - Admissions Deputy General Manager - Admissions Assistant General Manager - Admissions Senior Executive - Admissions
easwar@greatlakes.edu.in shankar.h@greatlakes.edu.in jayaprakash.bn@greatlakes.edu.in somasundaram.d@greatlakes.edu.in
Great Lakes Dr. Bala V. Balachandar LEED Platinum-rated Green Campus at Chennai

MOU with

Management Programs | Executive Education | Corporate Programs | Consulting | Centers of Excellence

Great Lakes Institute of Management


City Office : 19, North Mada Street, Srinagar Colony, Saidapet, Chennai - 600 015. Ph : +91 44 4312 3126.
Campus : Dr. Bala V. Balachandar Campus, East Coast Road, Manamai Village, Tamil Nadu - 603 102. Ph: +91 44 3080 9000. Fax : +91 44 3080 9001.
Gurgaon Address : Plot No. 815, Udyog Vihar Phase V, Gurgaon - 122016. Ph : +91-124-493 4000.
www.greatlakes.edu.in | admissions@greatlakes.edu.in

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