INTRODUCTION

Marketing Strategies Adopting By VIVO & OPPO in Agartala Marketing

strategy is a long-term, forward-looking approach to planning with the
fundamental goal of achieving a sustainable competitive advantage.

Scholars continue to debate the precise meaning of marketing strategy.

Consequently, the literature offers many different definitions. On close
examination, however, these definitions appear to centre around the notion
that strategy refers to a broad statement of what is to be achieved.

Strategic planning involves an analysis of the company's strategic initial

situation prior to the formulation, evaluation and selection of market-oriented
competitive position that contributes to the company's goals and marketing
objectives.

COMPANY PROFILE
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 OPPO
OPPO is a camera phone brand enjoyed by young people around the
world. For the last 10 years, OPPO has been focusing on manufacturing
camera phones, while innovating mobile photography technology
breakthroughs. OPPO started the era of Selfie beautification, and was the first
brand to launch smart phones with 5MP and 16MP front cameras. OPPO was
also the first brand to introduce the motorized rotating camera, the Ultra HD
feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F
series launched in 2016 drove a Selfie trend in the Smartphone industry. In
2016, OPPO was ranked as the number 4 Smartphone brand globally,
according to IDC. And today, OPPO provides excellent Smartphone
photography experience to over 100 million young people around the world.
Oppo entered the mobile phone market in 2008 and launched its first feature
phone. Later on in 2011 Oppo launched its first ever Smartphone named ‘Find
me’. And the latest one under the brand name of Oppo is the Oppo f3 plus.

All the mobile phone devices under Oppo brand name are:

 In 2008- the first feature phone.

 In 2011- the first Smartphone named ‘find me’
 In 2012- Oppo launched 2 smart phones- finder, find 3
 In 2012- Oppo launched find 5, N1, ColorOS
 In 2014- Oppo launched R1, Find 7, N1 mini, N3 and R5
 In 2015- R7 series and ColorOS 2.1
 In 2016- F1s and F1 plus
 In 2017- f3 plus
 In 2018-f5 plus and F9 plus
 In 2019- f11 pro and Oppo Reno 2 and more.

VOVO

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Vivo is a leading global smartphone brand focusing on introducing products
with professional-grade audio, extraordinary appearance, and fast and
smooth user experience. Vivo was founded in 2009 as a sub-brand of BBK
Electronics. The brand entered the telecommunication and consumer
electronics industry with landline phones and wireless phones. In 2011, Vivo
started manufacturing and marketing its own range of smart phones. Vivo
entered the Indian market in 2014.Currently 20,000 operators work in Vivo,
and 3,000 engineers are in four R&D centers in Dongguan, Shenzhen, Nanjing
and Chongqing. From hardware design and manufacture, to software
development (Android based Fun touch OS), Vivo has built a complete and
sustainable ecosystem.With the creativity and technology, Vivo keeps
innovating. In 2012, Vivo created the X1, the first Smartphone to incorporate a
Hi-Fi chip, resulting in an unparalleled audio experience. Pioneering this
technology, it has been included in all Vivo smart phones ever since.

From then on, the innovation never stops:

2012, Xplay, world’s first Hi-Fi smartphone integrated with OPA2604 amplifying power

 2013, Xplay3s, world’s first 2K display Hi-Fi music smartphone with extreme
display performance
 2014, X5Max, world’s slimmest smartphone with a totally new framework of Hi-Fi
2.0
 2015, Vivo India joined the Make in India movement by inaugurating our first
manufacturing unit in Greater Noida
 2016, Vivo India launched V3/V3Max with Faster Fingerprint Unlocking System &
Camera Capture along with the opening of VIVO IPL 2016
 2016, V5/V5Plus, world’s first 20 MP Moonlight Selfie Camera
 2017, V11 Plus
 2018, v15 Pro
 2019 , V17 Pro

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 OBJECTIVES OF THE STUDY

The Primary Objective was to study about the marketing strategies adopted by
smart phone brands Oppo and Vivo and how they have a made a significant
reach in the Indian Smart

The Secondary Objectives of this study were to identify:

To study in detail about the marketing strategies adopted by Oppo and Vivo.

To find out whether the strategies were effective or not.

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 RESEARCH METHODOLOGY

 Source of data:-
1. Primary data:- Primary data is collected directly from the customers.

 Survey area:- Survey area is Agartala.

 Instrument:-

1.Questionnaire:- A Questionnaire prepared with formal set of question

and responses were collected .

 Sample size:- Sample size is 30.

 SAMPLING METHOD: Random Sampling Method

 PURPOSIVE SAMPLING:

This is a non probability sampling method in which the interviewers will decide
the choice of sampling units based on their convenience.

STATISTICAL TOOLS: The tables, graphs and column charts are used for
analyzing the data.

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 DATA ANALYSIS
GENDER

Category Response Percentage(%)

Male 19 63.33%
Female 11 36.67%
Total 30 100%

INTERPRETATION :
According to this data the Male consumers is
63.33% and 36.67% is Female consumers.

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 AGE (In year)

Category Response Percentage (%)

Between 20-30 18 60.00%
Between 30-40 08 26.67%
Between 40-50 04 13.33%
50 & Above 00 00%
Total 30 100%

INTERPRETATION :
According to this data the age between 20-30
years young adults almost 60% people are very much interested in
Vivo and Oppo.

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Consumers are ready to pay how much money for Vivo & Oppo?

Categories Response Percentage (%)

Rs 10K- 15K 19 63.33%
Rs. 15K- 20K 06 20.00%
Rs. 20K-25K 03 10.00%
Rs. 25K and Above 02 06.67%
Total 30 100%

INTERPRETATION:

People are ready to spend on Vivo and Oppo around 10k to 15k is
63.33%, 15k to 20k is 20%, 20kto 25k is 10% and above 25k is 6.67%.

Which Brand do you sell more in your shop?

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Category Response Percentage(%)
Nokia 02 06.67%
Samsung 08 26.67%
Vivo 10 33.33%
Oppo 09 30.00%
Others 01 100%

INTERPRATATION :
According to this table sellers sell Vivo 33.33%, 30%
is Oppo, Samsung is 26.67% and others brands is 6.67%.

Which smartphone brands are popular in the market now a days?

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Category Response Percentage(%)
Samsung 09 30.00
Vivo & Oppo 18 60.00
Others 03 10.00
Total 30 100

INTERPRATETION :
According to this data Vivo and Oppo is popular
than others brands. Oppo an Vivo is taking 60% of market, Samsung
is taking 30% others is 10%.

Consumer prefer now a days which brand?

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Category Response Percentage(%)
Vivo 11 36.67%
Oppo 12 40.00%
Samsung 06 20.00%
Others 01 3.33%
Total 30 100%

INTERPRATATION :
Consumers prefer now a days 40% Vivo ,36.67% is
Oppo, Samsung 20% others 3.33%.

Do you use Advertising to Communication tool?

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 Categories Response Percentage (%)
Yes 18 60%
No 12 40%
Total 30 100%

INTERPRETATION :
According to this data the sellers of Agartala use
advertisement as a communication tools is 60% and rest of the others they
don’t used.

If yes then the advertisement you are giving are –

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Categories Response Percentage(%)
Own Advertisement 02 6.67%
Cooperative ads with 26 86.67%
branded products
Both 02 6.67%
Tota 30 100%

INTERPRETATION:
Agartala’s sellers they used the official advertisement
86.67% and own advertisement is 6.67% both is 6.67%.

Consumers prefer to buy Vivo and Oppo?

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 Categories Response Percentage(%)
Price 11 36.67%
Quality 07 23.33%
Offers 09 30.00%
Brand 03 10.00%
Total 30 100%

INTERPRETATION :

In Agartala people are buying Vivo and oppo Smartphone in

the basis of Price, Qualiy, Offers brand etc. People buy Vivo and oppo
Smartphone 36.67% for price 23.33% for Quality 30% for offers and 10% for
brand.

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 CONCLUSION

After doing study this I get to many things ,In Agartala peoples are like
adults, young adults they like VIVO &OPPO mobiles for their price Brand and
others various features like cameras, storage space, fast charging ,and also
plus point is gaming features ,price. Because of some low rate they easily buy
their choice able phones .In my survey I found some things ,maximum
consumer like that type of phones like low price with more features .

FINDINGS

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 In thi study the Male consumers is 63.33% and 36.67% is Female
consumers.
 The age between 20-30 years young adults almost 60% people are very
much interested in Vivo and Oppo.
 People are ready to spend on Vivo and Oppo around 10k to 15k is
63.33%, 15k to 20k is 20%, 20kto 25k is 10% and above 25k is 6.67%.
 In Agartala sellers sells Vivo 33.33%, 30% is Oppo, Samsung is 26.67%
and others brands is 6.67%.
 Oppo an Vivo is taking 60% of market, Samsung is taking 30% others is
10%.
 Consumers prefer now a days 40% Vivo ,36.67% is Oppo, Samsung
20% others 3.33%.
 The sellers of Agartala use advertisement as a communication tools is
60% and rest of the others they don’t used.
 Agartala’s sellers they used the official advertisement 86.67% and own
advertisement is 6.67% both is 6.67%.

CONCEPTUAL RELEVANCE

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The marketing concept is the strategy that firms implement to satisfy
customers needs, increase sales, maximize profit and beat the competition.
There are 4 marketing concepts that organizations adopt and execute.

Marketing is a department of management that tries to design strategies that

will build profitable relationships with target consumers

APPENDIX
QUESTIONNAIRE
Marketing Strategies adopting by VIVO & OPPO In AGARTALA
1. Name:

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2. Gender: Male ( ) Female ( )

3. Age(in year):

A) Between 20-30 ( ) B) Between 30-40 ( ) C) Between 40-50 ( ) D)50 & Above ( )

4. Which Brand do you sell in your shop?

A) Nokia ( ) B) Samsung ( ) C) Vivo ( ) D) Oppo ( ) E) Other ( )

5. Since how long have you been selling mobile phone?

A) Less than 6 months ( ) B) Less than a year ( ) C) More than a year ( )

6. Which smartphone brands are popular in the market now a days?

A) Nokia B) Vivo &Oppo C) Samsung D) Others

7. Consumer prefer now a days which brand?

A) Oneplus B) Samsung C) Vivo & Oppo D) Others

8. Do you use Advertising to Communication tool?

A) Yes B) No

9.If yes then the advertisement you are giving are –

A) Own Advertisement B) Cooperative advertisement with produce of branded products C) Both

10. Which brand is more demanding?

A) Samsung & Nokia B) Vivo & Oppo D) Realme & Redme D) Others

11.Why consumers prefer to buy Vivo and Oppo?

A) Price B) Offer C) Quality D) Brand

12. Consumers are ready to pay how much money for Vivo & Oppo?

A) ₹ 10k - ₹15k B) ₹15k - ₹20k C) ₹20k - ₹25k D) ₹25k – Avobe

13. In between which age group prefer Vivo & Oppo most?(In Year)

A) 12-15 B) 12-18 C) 18-25 D) 25- Above

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