NMIMS Solved Assignment Answer Sheet Sep 2020 Call 9025810064

NMIMS Solved Assignment Answer Sheet Sep 2020 Call 9025810064
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail
him at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com. He does
help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Organisational Behaviour
1. Workplace stress is very natural to be present, the most important aspect is that
organizations have to acknowledge its presence and find ways to combat it.
Discuss with the help of any organization the various means and mechanism of
busting/combating stress at workplace.
2. How does a group differ from a team? Chalk out the differences with the help of
example. (only theory would not suffice it needs to be done with the help of
example.)
3. a. Discuss the transactional style of leadership with one example or anecdote

(example is mandatory)
3. b. Discuss the Resonant style of leadership with one example or anecdote

(example is mandatory)
Marketing Management
Case:
M/s Toys & Joys is a retail store chain selling different types of toys for kids less
than 13 years of age. They have 100 stores across major cities in India. They sell
the largest variety of toys at a discounted price this is because the company enjoys
economies of scale on their purchase. The company is very well focused on quality
products at low prices. All the retail stores are placed in busy markets and generate
huge footfalls because of their strategic location and low cost pricing. The
salesmen are dressed formally but their faces are colored like a clown and
everyone wears a cone cap on their head. The customer enjoys shopping inside
their store because the environment is very lively and happening for the kids. The
kids have a play area so that the parents can do shopping carefree. The store has
large number of loyal customers. M/s Toys and Joys don’t have any marketing
team neither do they have any social media presence. The company wants to
expand their operations and increase the no of stores to 500 in next three years’
time. The company wants to do things more systematically with a proper
marketing team. They hire you as a Marketing head to handle their marketing
activities.
1. The management has asked you to explain various types of segmentation for
M/s Toys and Joys.
2. You came up with a new idea of manufacturing and selling stationary products
in the store. The management has appreciated your idea and has asked to explain
various steps that will be involved in the development of new products.
3. a. Explain various promotion mix techniques that you will use to promote M/s
Toys and Joys.
3. b. How will you promote the brand M/s Toys and Joys online?
NMIMS Solved Assignment Answer Sheet Sep 2020
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
Call 9025810064 (whatsapp available) or Mail —

Palaniappanmail@gmail.com
Business Economics
1. Assume that a consumer consumes two commodities X and Y and makes five
combinations for the two commodities :
Combination Units of X Units of Y

A 25 3
B 20 5
C 16 10
D 13 18
E 11 28
Calculate Marginal rate of Substitution and explain the answer.
2. With the help of the concept of production function. Briefly explain the Law of
Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing
real world examples.
3.a. Calculate the elasticity of demand for the following data:
When the price is Rs 20 per unit, demand for a commodity is 500 units. As the
price falls to Rs15 per unit, demand expands to 800 Units
3. b. From the given demand and supply market equation, Calculate the
equilibrium price and quantity.
Qd=400-3Ps
Qs=200+2P

Financial Accounting & Analysis
1. With the given information prepare the statement of Profit and Loss of the
company in vertical format.
TABLE BELOW
Depreciation and amortisation expenses 295600
Purchase of stock in trade 10450
Employees benefit costs 959139
Other expenses 565000
Revenue from sale of product 5000000
Other operating revenues 2500000
Cost of material consumed 1050000
Finance cost 525000
Also share your opinion on the statement – “Revenue from operations and earnings
before interest, taxes, depreciation and amortization differs from each other”.
How?
2. Cash flow statement is different as it classifies financial information into three

major heads which allow the stakeholders in effective decision making. Discuss
the broad heads as defined under AS 3 cash flow statement. What can be the
potential benefits of preparing a cash flow statement? Elaborate
3. These selected condensed data are taken from a recent balance sheet of Sambhav
Realities (Rs in crores)
PARTICULARS AMOUNT
Cash 29.3
Debtors 20.5
Inventory 28.7
Prepaid expenses 24
Outstanding payments 15.5
Trade payables 30.7

Unpaid taxes 25
Loan taken for construction of building for 11 50
months
a. Discuss about current assets and current liabilities, classify the above into current assets and
current liabilities
b. Calculate the working capital and current ratio

Information Systems for Managers
1. Mr. Rajat Shah, a popular consultant from IBM has been invited at a seminar to
speak about green computing. As an advocate of green computing, what are the
points he should mention to the audience to consider in order to practice Green
computing in their organizations? What are the benefits to organizations in
practicing Green computing?
2. The northern Spanish city of Santander has become the testing ground for "smart
cities" around the world. SmartSantander is a smart city experiment aimed at
improving the quality of life, reducing energy consumption and engaging its
citizens in civic duties. The city implemented wireless sensor networks and
embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage
collections, crime air quality and manage street lighting for better energy
efficiency. The Santander Smart City platform allows to integrate all the
information of the different municipal services and thousands of sensors deployed
by the city. The latter devices collect multiple data: from air quality, noise or
temperature to which parking lots are free or occupied on different streets or when
it is necessary to water a particular park or garden. For example, buses have
sensors at the top that allow to know the level of pollution in different areas of the
city. They have also been installed on street lamps and walls inside small white
boxes in order to measure noise, temperature or brightness. Multiple devices
installed on the ground monitor how many cars are parked in certain streets while
different information panels indicate the free places in a given area to park the car.
Even paper containers and containers have volumetric measurement sensors that
indicate how full they are. This information is especially valuable when planning
collection routes, which may vary according to needs. As garbage trucks are also
intelligent, it is possible to monitor their travel and activity. With the help of an
example of a smart city in India, explain the different initiatives carried out by it
under the smart city project. Highlight the benefits of a smart city?
Source: (https://elpais.com/tecnologia/2020
/07/17/actualidad/1563371290_289881.html)
3. The advancements in information technology is rapidly transforming the retail

industry. Especially, the emergence of internet of things (IoT) is providing
strategic opportunities for retailers to engage customers and transform their
shopping experience. IoT is a novel technology that involves delivery of retail
services to users through smart or intelligent objects or devices. IoT is considered
as a distinct step in the evolution of the retail industry as it combines the physical
and virtual dimensions of retail environment to create a seamless and personalized
shopping experience tailored to the customer’s need. It is argued that the
implementation of IoT in the retail industry is expected to bring out substantial
increase in efficiencies for retailers and customers in terms of cost reduction, time
savings and increased accessibilities. Moreover, IoT enhances value through
interconnectedness and networking, augmented intelligence, and augmented
behavior. IoT is identified as one of the top strategic technology trends that is
expected to reshape retail opportunities through 2020. Some of the notable
applications of IoT in retail industry are Radio Frequency Identification (RFID)
tagged products, smart shopping carts, near field communication systems, smart
shopping carts, and virtual mirrors etc. Given the rapid growth of IoT in the retail
industry, it is critical for academicians and retailers to understand the adoption
process.
(Source: Balaji, M. S., Roy, S. K., Sengupta, A., & Chong, A. (2018). User
acceptance of IoT applications in retail industry. In Technology Adoption and
Social Issues: Concepts, Methodologies, Tools, and Applications (pp. 1331-1352).
IGI Global)
a. What are the potential cybersecurity challenges in using IoT in retail?
b. Enlist a few areas in which IoT can be used in retail. Identify the benefits of
using IoT in retail in a developing country like India.

Business Law
1. Explain the constitution of CCI under the Competition Act, 2002 and the
procedure of handling complaints and enquiries.
2. What is Corporate Governance and explain any two (2) changes introduced in
Companies Act, 2013 that has helped in better Corporate Governance in India.
3. Mr. Inamdar, an environmental right activist has found that a private developer
in Mumbai has cut large nos. of trees for creating a development project in
Mumbai. He wants to find more information on the development activities carried
out by the developer. As a citizen of India, he went ahead and filed an application
under Right to Information Act, 2005 with the private developer. However, he was
denied the information.
a. Can you explain why was he denied information under Right to Information Act,
2005?
b. What are the specific instances under which information under the Right to
Information Act, 2005 can denied?

Strategic Management
1.South Korean automotive major Kia motors is exploring the possibility of

shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming
that this shift does indeed happen to Sriperumbudur near Chennai, perform a
Stakeholder analysis comprising of 3 steps & outline all the processes that you
shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders.
2. Monnalisa is one the leading Italian single brand company of children's clothes
that wishes to enter India’s Retail market. Conduct a PESTLE analysis for
Monnalisa in India & suggest whether Monnalisa should enter India or otherwise.
3. You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary
Mush Mushi India has managed to gain only under 2% of the market share so far
& Competitor brands such as Maruti & Hyundai account for 45% & 15% of the
market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination

Strategy? State your response with appropriate justifications & reasons.

Business Statistics
1. The sales figures of two firms (in million Rs.) calculated over a period of time
are as follows:
Firm 120 100 11 80 90 70 50 60 40

A 0
Firm B 50 40 60 90 80 70 11 100 120
0
a. Find mean and standard deviation of both the firms and interpret the same.
b. Which firm has better performance? How do you analyze the performance in
this case?
c. If you need to invest in a firm then which firm would you choose and why?
2. The Manager wants to fix income of employees for production department. The
past data on 8 incomes with the experience is shown below
Experience (in years) 1 12 6 7 1 8 1 5

0 0
Income (in 2 28 1 1 2 21 1 1
thousands) 5 7 8 4 0
a. Find the correlation between the experience and income.
b. Determine the coefficient of determination and interpret it.
c. Estimate the monthly salary for a person having 14 years of experience by

assuming the linear relation between the two variables.
3. The weekly demand of a cell phone shop is following the normal distribution
with average number of cell phones sold is 200 units and it has also been found
that 90% of time the demand is lying less than 220 units.
a. Using this information find the standard deviation of the distribution.
b. Determine the lowest stock that the company should maintain so that the
probability of shortage is not higher than 5%.
NMIMS plagiarism Free assignments Sep 2020
NMIMS customize assignment Sep 2020
NMIMS assignment SEP 2020
Narsee monjee assignments SEP 2020
NMIMS 2nd year Assignment answer Sheet Sep 2020
NMIMS Sep 2020 2nd Year Customized Assignment

NMIMS Assignment Solution Sep 2020
NMIMS Second year Assignment solved Sep 2020
NMIMS Assignment solved Solution Sep 2020
NMIMS Assignment Solved Sep 2020
NMIMS Assignment Solved Assignment September 2020
NMIMS Assignment Help September 2020
NMIMS Assignment answer sheet Sep 2020
Contact:
Ph: - 9025810064 (whatsapp available)
Call : 9025810064 (whatsapp available) or Mail ID:

Business Law
1. Explain the constitution of CCI under the Competition Act, 2002 and the
procedure of handling complaints and enquiries.
2. What is Corporate Governance and explain any two (2) changes introduced in
Companies Act, 2013 that has helped in better Corporate Governance in India.
3. Mr. Inamdar, an environmental right activist has found that a private developer
in Mumbai has cut large nos. of trees for creating a development project in
Mumbai. He wants to find more information on the development activities carried
out by the developer. As a citizen of India, he went ahead and filed an application
under Right to Information Act, 2005 with the private developer. However, he was
denied the information.
a. Can you explain why was he denied information under Right to Information Act,
2005?
b. What are the specific instances under which information under the Right to
Information Act, 2005 can denied?
Call 9025810064 (whatsapp available) or Mail —Palaniappanmail@gmail.com
Strategic Management
1.South Korean automotive major Kia motors is exploring the possibility of

shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming
that this shift does indeed happen to Sriperumbudur near Chennai, perform a
Stakeholder analysis comprising of 3 steps & outline all the processes that you
shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders.
2. Monnalisa is one the leading Italian single brand company of children's clothes
that wishes to enter India’s Retail market. Conduct a PESTLE analysis for
Monnalisa in India & suggest whether Monnalisa should enter India or otherwise.
3. You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary
Mush Mushi India has managed to gain only under 2% of the market share so far
& Competitor brands such as Maruti & Hyundai account for 45% & 15% of the
market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination

Strategy? State your response with appropriate justifications & reasons.
Business Statistics
1. The sales figures of two firms (in million Rs.) calculated over a period of time
are as follows:
Firm 120 100 11 80 90 70 50 60 40

A 0
Firm B 50 40 60 90 80 70 11 100 120
0
a. Find mean and standard deviation of both the firms and interpret the same.
b. Which firm has better performance? How do you analyze the performance in
this case?
c. If you need to invest in a firm then which firm would you choose and why?
2. The Manager wants to fix income of employees for production department. The
past data on 8 incomes with the experience is shown below
Experience (in years) 1 12 6 7 1 8 1 5

0 0
Income (in 2 28 1 1 2 21 1 1
thousands) 5 7 8 4 0
a. Find the correlation between the experience and income.
b. Determine the coefficient of determination and interpret it.
c. Estimate the monthly salary for a person having 14 years of experience by

assuming the linear relation between the two variables.
3. The weekly demand of a cell phone shop is following the normal distribution
with average number of cell phones sold is 200 units and it has also been found
that 90% of time the demand is lying less than 220 units.
a. Using this information find the standard deviation of the distribution.
b. Determine the lowest stock that the company should maintain so that the
probability of shortage is not higher than 5%.

NMIMS First Year assignments Sep 2020
NMIMS 1st year Assignment answer Sheet Sep 2020
NMIMS Assignment solved Sep 2020
NMIMS Assignment Solved Assignment Sep 2020
NMIMS 2nd Year Assignment Help Sep 2020
NMIMS second Year Assignment answer sheet Sep 2020
NMIMS plagiarism free assignments Sep 2020


Brand Management
1. First impressions matter and when you visit a supermarket, that becomes more
important. You see the shelves loaded with multiple products and usually if the
packaging is eye catching, then you are drawn to it and may even think about
trying the product. Clearly packaging encourages purchase. Brian Wansink was
fascinated by it and what were his findings?
2. Joanie wants to open a new store location 100 miles from her existing shop.
Which of these strategies is she considering? Explain Ansoff’s Growth Matrix
completely with this example
3. Mother Dairy Fruits & Vegetables, a company with a billion-dollar (Rs 4,200-
crore) turnover, has been a well-established player in NCR known for products the
firm has been largest seller of milk in NCR, with 65% of the revenue being
contributed by milk. Amul entered Delhi market few years back and in 2011 with
in a span on 4years it
defeated mother dairy in terms of market share. Amul procures fresh milk and
packages it. Mother dairy adds powder milk in its products to the tune of 40% .
This spoils the taste of the product. Also Amul is credited with more awareness
and knowledge about its products amongst consumers. Amul is a leader in the ice
cream segment of the country . Their capacity to develop products and gain market
leadership helped them gain substantial share in the NCR region in the milk
segment raising question marks on the brand equity of the company. Mother Dairy
has been market leader in NCR for 35 years. Losing ground to Amul in 2011 in the
milk segment is forcing company to rethink its strategy. They plan to increase their
capacity and also expand procurement of the milk. One of the regions why
consumer shifted to Amul has been difference in the taste of the milk. Amul milk
is fresh where as a portion of Mother dairy milk is reconstituted. Mother dairy sells
through its own outlets and home delivery is not possible whereas Amul used
channel and home delivery of the milk is possible. Mother dairy milk price has
been less than the price of Amulmilk, still a huge number of mother dairy loyals
moved to Amul. Now Mother dairy is restructuring its strategy and systems to
combat Amul.
a. What would you suggest to Mother Dairy for its revitalization plan?
b. What more challenges you foresee for the brand?
Consumer Behaviour
1. Enumerate the steps in a consumer’s decision-making journey for the following

situations.
A) You have decided to run the marathon next year and have started diligently
training for it. You think investing in a high-end fitness band will keep you
motivated and help
you monitor your progress. Being a complete newbie to fitness, you don’t have
much of an idea about brands, features, pricing, important criteria, etc.
B) You currently use Saffolo cooking oil since you saw your mother using it too.
After years of using Saffolo, your needs have changed. With the recent trend of
healthy, cold-pressed, organic cooking oils you decide to switch to another bra
2. What is Innovation Adoption? Who are the different adopter categories as per
the Innovation Adoption Curve? What are the 5 product features that affect
adoption of an innovative products, explain with examples.
3. In context of Consumer Learning, explain the following behavioural theories:
a.Classical Conditioning
b.Instrumental Conditioning
Customer Relationship Management
1. Formulate a mission statement for your organization using the Ashridge model.
2. How does the segmentation criteria and technique proposed by Kotler in 2003
facilitate relationship based marketing?
3. You are a subject matter expert in CRM and you have to give the key note
address on a webinar during COVID pandemic to your customers and competitors
on ‘The Future of CRM’.
a. What aspects will you include in your keynote address that will impact the future
of CRM?
b. If an audience members asks you how do you foresee the continuation of the
journey, how would you respond?
International Marketing
1. The concept of Management Orientations in International Marketing can be very

confusing. As a consultant for International Marketing, can you please guide and
explain the orientations to a consortium of companies?
2. Pasta Mania, a Singapore based fast food chain plans to enter India by end of
2021. They have hired your company as the Local consultants to understand India
better. Can you guide them on the cultural and social factors that they need to take
care of in order to succeed in the Indian market?
3. These times of crisis have brought about a lot of innovation in the world. Most
innovations have been in the context of doing things or running services without
Human Touch so as to maintain Social Distancing to prevent the COVID virus
from spreading.
a. As a representative of the marketing department of your company, you would

want your team to understand the adoption process of Innovations in detail before
pushing one in the market. Can you explain the same to them with examples?
b. Can you also explain the various adopter categories to them with examples?
Marketing Strategy
Amul, the market leader in the Indian milk industry, has pioneered several
progressive initiatives and stayed current with consumer trends through continuous
product development. A rise in health issues among the urban population in India
and increased interest in fitness had led Amul to plan the launch of camel milk in
India by the end of 2015.With camel milk being hailed as ―white gold‖ and
touted as the latest superfood in Australia and the West, Amul is considering
whether to launch the sale of camel milk in India. No company in India has yet
tapped into the camel milk market; therefore, Amul would have a head start in this
unexplored segment. With product approval from the Food Safety and Standards
Association of India still pending, industry observers wondered whether camel
milk could be Amul’s next big opportunity after the success of its long- life milk
brand, Taaza. Should Amul launch the sale of camel milk in India?
The Indian milk industry
India had been the largest dairy-producing country in the world since 1998,
expecting the demand to reach 200 tonnes (t) by 2022. The milk industry was
dominated by an unorganized sector of 70 million households producing milk. The
per-capita availability of milk in India was 302 grams per day in 2013.With
increasing domestic demand, the per-capita availability of milk has reached 336
grams per day by 2017. Urbanization, busy life, nuclear family, Indian eating
habits and westernization all have together fuelled the need of milk and its
products.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) was a food

product–marketing organization based out of Gujarat in west India. It was one of
the few Indian companies with a pan-Indian presence. The company marketed
almost all of its products under the flagship brand, Amul, and had a large product
portfolio in key categories such as dairy and its associated products— butter, ice
cream, cheese, cream, yogurt, oils, and fats. The milk category accounted for the
largest portion of the company’s revenues.
Marketing Mix of Amul
Amul catered to a large segment of the Indian market with a wide product
portfolio, and regularly introduced new products to the market over the years.
Amul’s wide product range included milk, bread spreads, cheese, ultra-high
temperature (UHT: a processing technique which kills bacteria) milk, a range of
beverages, ice cream, paneer (cottage cheese), yogurt, ghee (clarified butter), milk
powders, fresh cream,
chocolates, and traditional Indian sweets. Amul Butter is as big as INR 200 billion
and has a dominant market share. In 2014, Amul Creme Rich was launched in the
ice cream category and was positioned as a premium ice cream to compete with
Hindustan Unilever’s new launch, Magnum. Other new launches included Amul
cheese spread in nine new flavours, and Amul garlic and herbs butter spread.
Amul entered the market with the goal of providing dairy products to consumers at
affordable prices at a time when the Indian dairy industry was highly unorganized
and lacked a national competitor. Amul had maintained its strategy of providing its
products to consumers at reasonable prices, which kept Amul at the top in this
competitive markets comprising international brands like Nestle and Mondelez.
With a focus on supplying all of India, the Amul built an extensive distribution
network with 56 sales offices, 10,000 dealers, and 1 million retailers across the
country.29 The Company handled the distribution of its products through self-run
retail outlets and third-party retailers. To increase market penetration, the company
strengthened its distribution network over the years to extend its reach — even into
parts of rural India that were not easily accessible. Apart from brick-and-mortar
retailer various online retailers (such as Vishal Mega Mart, BigBasket, and
AaramShop) also sold Amul’s products, adding yet another channel for Amul to
supply even more consumers.
Amul is identified by its mascot, the polka-dotted Amul Girl. Amul monitored
current events and used the Amul Girl in different ways to communicate the
company’s interpretations of various subjects.
Major competitors
Mother Dairy: Mother Dairy, a wholly owned subsidiary of the National Dairy
Development Board, was established as part of Operation Flood in 1974. It
manufactured a wide array of products, including milk, ghee, paneer, ice cream,
and other associated products. The company reported a revenue of ₹70 billion for
2014/15, which represented an 11 per cent growth over the previous year.
Britannia: With a history of more than 100 years, Britannia was amongst the oldest
companies in India. Starting in the baked goods industry, Britannia sold a range of
food products through more than 3.5 million retail outlets all over India, and in
2014/15, had revenue of over ₹60 billion. The company produced a wide variety
of dairy products, including milk, cheese, and flavoured drinks.Profits from the
company’s dairy business, which comprised less than 5 per cent of total sales,
plummeted 69.5 per cent from ₹350 million in 2013, to ₹106.7 million by the
fiscal year-end in 2014.
Nestle: One of the biggest companies in the world, Nestle had operations in almost
all countries. Nestle Dairy started in India in 1961, with a plant in Moga, Punjab,
collecting 511 kilograms of milk. In 2015, the company collected over 1.3 million
kilograms and produced milk and milk products to supply all of India. Milk and
nutrition products, as a category, was the largest contributor to Nestlé’s revenues in
India. It accounted for 47.1 per cent of the company’s revenue in 2014.
Consumer Evolution
The Indian milk industry grew by 15 per cent in 2014 to reach ₹603 billion.44
Trends showed a switch toward more health-conscious options, largely driven by
the growing urban population. Consumers focused more on a protein-rich diet,
relying on milk as an easy option. The first effect was a move from traditional
loose milk to packaged milk. Consumers in urban India switched to the new UHT
and flavoured milk options, while the majority of rural customers moved to
packaged milk. UHT was safer and could be stored for longer, hence eliminating
the need for regular purchase. While traditional can milk delivered by the local
milkman is still common in Tier 2 and Tier 3 cities (cities with populations
between 20,000 and 100,000), distribution in the big metro cities veered toward the
easily available new UHT and other modern milk products. Flavoured milk saw the
fastest growth in the milk category, with a value of 26 per cent in 2014.
Camel Milk
Camel milk, a by-product of camel breeding, was consumed primarily by

herdsmen and their families, especially during migration. The average daily yield
of a lactating camel was 2.5 to 6 kilograms. The camels were milked twice a day.
Camel milk, which was dense white in colour, had a sweet and sharp taste, but
could also taste salty. The water content of camel milk fluctuated between 84 to 90
per cent. Changes in taste were attributed to the type of fodder and the availability
of drinking water. Factors considered important when rating the quality of camel
milk included the age of the animal, the stage of lactation, the quality and quantity
of feed, and the amount of water available during animal feeding. The taste of
camel milk was drastically different to the taste of full-fat cow’s milk, making it
difficult for many consumers to adapt to the taste. Camel milk was proven to
contain three times the amount of vitamin C found in traditional cow’s milk and
one and a half times that in human milk. It was also a good source of vitamin B1
and calcium. Lower fat content and the presence of anti-bacterial properties also
made camel milk more beneficial than cow’s milk. In addition, camel milk was
more similar to human milk than cow’s milk. India was at the risk of becoming the
diabetes capital of the world by 2025, with rapid globalization and lack of
precautionary measures identified as the leading causes of diabetes in the country.
Analysis of camel milk showed that it contained 52 micro units of insulin per
millilitre, which was 60 per cent more than the average external insulin required by
Type 1 diabetic patients. Camel milk’s natural probiotic properties made it easy to
digest, and it could be consumed by lactose-intolerant people. Preliminary
evidence had also shown that camel milk was an effective antioxidant.
There was a drastic drop in the camel population in India from 500,000 in 2003, to
300,000 in 2013. If this trend continued, local sourcing of camel milk would prove
to be a factor in competitive advantage; hence, the drop in camel population was
seen as a problem that needed urgent attention. Yet only a few locations in India
had the resources to sustain large herds of camels.
As a marketing and brand head of GCMMF, you are planning to launch the camel
milk in India. Answer the questions below with respect to the content above and
context of India.
1. Draw a 9 matrix (Mckinsey GE) cell to identify and explain the attractive
segment which Amul Camel milk should target, drawing inferences from the case
2. Identify a strong brand positioning for Amul’s camel milk that can increase its
resonance with the consumers.
3. “Though the product, Camel milk is pioneering in India but milk as a category is
very much a matured product with AMUL being a market leader. Strategies for the
camel milk be it traditional or online, needs to be crafted for a WOW experience.”
a. Design traditional strategies to comprehend the sentence.
b. Design Marketing 4.0 strategies to comprehend the sentence

Integrated Marketing Communication
1. Looking at the market requirement, you have started providing pre-

packaged Fruit and vegetable baskets for delivery in Mumbai. Describe the 4
P’s for your brand
2. Check out the 2 Minute video A tale of 2 Blends from Red Label. Describe
the 7 elements of communication for this message. Explain how would you
use it to explain the Murphy’s model of communication.
Video Link: https://www.youtube.com/watch?

v=Wv6lDB_6Ls0&feature=emb_logo
3. Case Study
‘Plan your holiday’ targeting to double their market share
You are Brand Manager at PYH and have been given a target to double the
market share in 3 years. (Pre-covid)
a. How would you use IMC to promote your brand?
b. How would you leverage Influencers to promote your brand?

Cost & Management Accounting
1. Vimla Spice company exports spices to Europe and Middle East. Given the
slowdown in business due to the recent COVID-19 impact, their profits have
been impacted significantly and actual profits are lower than budgeted sales
by almost 30 to 40%.The Management was extremely concerned and called
for a meeting of the top team to decide the way forward. The following 2
decisions were taken in the meeting:
a. Identify new markets for exporting spices to increase Sales
b. Hire a Management accountant to understand how they can reduce costs

etc
Mr Bond was hired as the Management accountant and he submitted his

report to the Management within a month. The Management had thought
profit reduction was primarily o/a Sales Variance but were indeed surprised
to see the report as there were several other variances analyzed by Mr Bond
with respect to various elements of costs, sales and profit as follows:
1. Material cost variances
2. Labor cost variances
3. Overhead variances
4. Sales variances
5. Profit variances
a) Describe Standard Costing and its applicability in specific industries
b) Describe any 2 of the above Variances and their sub variances
c) How will it benefit Vimla Spice Co if it implements Standard costing in the

Co (any 2 benefits)
2. “Eat Healthy” is a start up venture started by Ram and Lakhan planning to

sell sugar free cakes, cookies, multi grain bread etc. They are confused as to
which type of Costing method should be employed by them, Job costing or
Process Costing.
Describe Job costing and Process Costing to them and explain the differences
between Process costing and Job costing
3. The following data is available for Lucky Soap Manufacturing Co for the
year ended 31st March 2020: -
Particulars Amt (Rs)

Stock of Materials : Opg 1,75,000
Closing stock 2,00,000
Materials purchased during the year 7,50,000
Direct wages paid 2,25,000
Indirect Wages 28,000
Salaries to administrative staff 40,000
Repairs to plant and machinery 36,800
Electricity Charges 50,000
Office Expenses 7,300
Travelling expenses 18,000
Sales men's and commission 28,000
Depreciation written off: Plant and 36,400
machinery
Depreciation written off: Office Furniture 5,400
Office Manager's salary 48,000

Rent, rates and Taxes- Office 7,500
Rent, rates and Taxes- Factory 12,000
Fuel 64,000
a. Calculate the Factory overheads and Other Overheads.
b. Assist the MD of the company in calculating the following:- -
 Prime Cost
 Factory Cost and
 Cost of Sale
 Minimum Sales amount if the profit margin has to be fixed at 20% on Cost.
B2B Marketing
1. A business marketer (who is a potential supplier) is keen to supply

cold-rolled (CR) steel coils to a major passenger car manufacturer, who has
been buying the same material from three other suppliers on regular basis for
the past few years. As per the purchase policy, the car manufacturer cannot
buy any material from more than three suppliers. What should the business
marketer do to supply CR steel coils to the major passenger car manufacturer?
2. Suppose you are working in a courier services company, which is ranked

fourth in the domestic Indian market in terms of market share. Your company
management thinks that one of the ways to improve sales & profit
performance, as well as the company’s market share, is to implement the
concept of Integrated Marketing Communications (IMC). You are asked to
prepare a proposal indicating the objectives, strategies & challenges in
implementing the IMC.
3. Read the following Case & solve the questions given:
When SS Electroplating Company started the electroplating operations in a

residential location in Bengaluru, it received a notice from the pollution
Control Board to install the effluent treatment plant within 15 days, failing
which they would seal the plant.
The Director of the company collected the information that it would cost
about 10,00,000 to buy an effluent treatment plant, an area of about 600
sq.feet to install it over a period of 2-3 months, & running cost of about 40,000
per month for the purchase of material like costic soda & others. The effluent
contained nickel, synide, cromium, cadminum & zinc, which were to be
treated separately using different chemicals. After effluent liquid of about 800
litres per day was treated, the sludge was to be dried, packed, stored &
dumped in a government notified place. The entire process would not only
cost substantial amount, but also would need additional area of about 600-
700 sq. feet
The company gathered information that some of the competitors outsourced
the effluent treatment to government approved agencies, who collected the
effluent liquid from these chemical & electroplating factories, & treated (or
neutralized) the chemicals at their effluent treatment plants. These agencies
charged 10 to 15 per litre for the treatment of effluent liquid, depending on
the type of chemicals. The cost of outsourcing was considered much higher
compared to in-house effluent treatment plant. However, SS Electroplating
Company, like many other chemical & electroplating factories did not have
additional area for the installation of effluent treatment plant.
The Director was aware that the liquid waste from the factory would have
harmful effects on the surrounding residential area. He also could not violate
the Government regulation on environment control. The director had very
little time – two weeks – to decide & act.
a. If you were the Director of the company, what would you do & why?
b. Should all companies in this industry come up together as to save cost?

Provide your suggestions.
Retail Store Design and Location

1. Which are the important factors which you should consider while setting up
a store and why?
2. What are different types of retail formats? If you were to start a store of
your own which product would you choose and how would you go about
setting up your store?
3. Case Study
Brand handloom gets the e-commerce stamp
Over the past week e-commerce behemoths Flipkart and amazon have
announced a slew of alliances all with an unlikely set of partners—weavers
associations, government ran artisan cooperatives and NGOs working with
handmade and handloom products. Packaged as an initiative to mark
handloom day August 7, Flipkart Christian its project, samarth and Amazon
launch its karigar store online for both, however, this partnerships are more
than just another opportunity to ramp up the numbers on their platforms
semicolon they are strategic branding tools to as both look to write the
growing trend for sustainable fashion, among high spending urban consumers
in the country. Sustainability is a global trend, as is the pressure to go local
with the supply chain and the two are cashing in on the opportunity presented
by the country’s stockpile of traditional weaves and products. they are also
taking a leaf out of the book of small handloom market places and seller
groups that have mushroomed online.
Handloom and handicraft buyers are urbane, digitally savvy and aware of the
huge benefit that market linkages could provide the community of artisans.
They are also keen to make their purchases count--for the environment and
for weavers and artisans. This is an insight that almost every online handloom
brand has leveraged to expand its footprint and recall. Many online
influencers (also users and sellers of such products) emphasize the Weaver-
market connections. Consider for instance visual Lakshmi chhabra, who has
20,000 followers and endorses handlooms from Orissa. The former AIR
presenter and DG of doordarshan uses the state’s history and tradition around
its ways to spread the word, old is highlighting the community responsible for
the final
product. Dubai based blogger isha Priya Singh (60000 followers) promote
weaves from Lucknow and educates people on the different styles followed by
different weavers.
On the ground involvement is important for buyers to buy into the claims
made over handloom. Hand Flipkart made sure that it mentioned the file non-
governmental organization that it has partnered with and that the move will
help artisans. Flipkart samarth, the announcement explained, has been
designed to support artisans.
“Through the five partners that we have already on-boarded, we are already
connected to 30,000 artisans, we are in talks with many, many more as the
scale this further. This 30000 sellers will create a few million jobs.” said
Kalyan krishnamurthy, CEO Flipkart during the launch. Amazon said that
Amazon karigar showcases over 55000 products including 270 plus unique
arts and crafts from 20 States. This Program has been merged with an existing
program called Kala haat which already interfaced with artisans. “through the
karigar program, we are engaging with government and handicraft bodies
across the country, training craftsman to embrace online selling and enabling
them to sell a wide consumer base,” said gopal pillai, vice president, seller
services, Amazon India. Karigar is an old program (but the E store is new) and
the company said that the average sales by weavers on Amazon karigar has
increased fourfold over the past year. The ties between the weavers and
sellers have been the focus on brand building by smaller platforms that have
proliferated in this space. Run down the social media timelines of Gocoop,
gaatha, weavesmart, Lal10 among many others and across the board, access to
weavers and artisans is the big selling point. The Benefit of associating the
brand with those who make the products is twofold same marketing experts.
Not only do they win the approval of young consumers who want their brands
to align with the right causes, it also helps cement the supply chain by winning
over weavers and associated groups.
However, just connecting the artisans to the consumer isn't enough.

Protecting the art and livelihoods of the artisans from purveyos of fake, look
alike and pirated product is a pressing concern, points out maneet gohil, co-
founder and CEO, Lal10 a B2B handloom market place. “policy level decisions
that would bring handloom weaving back into the mainstream are a stringent
geographical indication implementation legal framework by the government
and accessible raw material depots for weavers, with the chance of securing
credit lines for orders, among others,” noted Gohil. he have a long wishlist for
the sector, but until that happens, he and other platforms hope that the band
of social media influencers will push the card on reforms, as they have done
with demand.

Introduction to Retail
1. Citing from your own practical experience, what are the various factors that
are important in the retail scenario for a store of supermarket to succeed?
2. How would you go about starting your own business which would be an
exclusive potato chips store and ensure its success?
3. Case Study
The remaking of Brand Maggi
From being safe for consumption top a healthy snack, Nestle has firmly turned
the brand narrative away from the promise of a „two-minute‟ quick fix.
Loop back to some of the old ads that Nestle ran for Maggie in India. Hungry
children impatiently drumming the table, college goers looking for an easy
snack, star endorsers advising stressed mothers to avoid the kitchen grease
without compromising on taste. Cut to the present Maggi is a healthy meal,
one that is easy to dish out say the ads. Another launches a vegetarian variant,
with the ad lingering over farm fresh carrots. In its second coming since the
ban (2015), Brand Maggi has steadily moved the needle on its promise. From
being safe to a healthy-in-between meal, the brand is a long way away from
the quick and easy snack for kids that it started out as.
Last year, Nestle India introduced a campaign that positioned Maggi as a
healthy snacking option for all – kuch accha pak-raha hai (something good is
cooking), the ads said. The target audience young professionals who want
health handed out on a spoon.
According to Maarten Geraets, general manager, Nestle India, “Our consumers

are seeking more information than ever before. “The early years were all
about showcasing the brand‟s safe processes, from factory to retail and then
came the time to rebuild the brand for a new age.
And after growing its volume uptake by 14.5 percent during the year, in 2019,
Nestle has added more layers to Maggi‟s healthy for adults‟ story. New,
spicier variants are on the shelves and Maggie spices has actor endorser Juhi
Chawla talking up its goodness (taste and authencity).
Alongside the product launches, has come “first cook” campaign that was
launched in May. It targets young adults stepping out of home for the first
time.
“From countless consumer conversations, we learnt that cooking Maggi

noodles is often the first culinary moment for many people. For 36 years (the
number of years the brand has spent in the country) moms have cooked it.
This time, we found magic in a teenager trying to cook it for the first time,”
said Nikhil Chand, vice-president Foods and Confectionary, Nestle India.
The repositioning has borne fruit. In the first six months of the year, Maggi‟s
volume sales grew 13 percent to 124200 tonnes. It not only surpassed the
volume uptake of the pre-ban years, it is now growing faster than it did before
in 2015.
During the Amazon Prime Day last month, according to Chand, Maggi led the
sales in the „grocery and gourmet‟ section and accounted for an equivalent of
250000 single units in sales.
“This is the highest ever sale over a two day period of any Maggi noodle
variant unit on an e-commerce platform and surpasses what we had achieved
while relaunching the brand in 2015.” He said.
Brand Maggi has come out all guns blazing in the years since the ban. Forced
to face up the crisis that could have lost its biggest market, the company had
to redefine its brand promise without diluting its identity. Interestingly, its
predicament was much like that another British iconic brand found itself in, in
2008. James Bond, his influence waning and the profitability of the empire
that had been built on his name threatened, its owners sought a radical
solution. Daniel Craig was brought on-board as Bond, much to the
consternation of hand-writing loyalists.
A decade later, however the scepticism is gone and Craig has managed to
deliver the most successful movies for the series. Whether the team at Nestle
ever discussed the fictional hero‟s travails in their boardroom is not known.
But Bond-like, Maggi too has transformed itself in a manner that would have
been quite unthinkable, three decades ago when it started out in the country.
a. What is the target audience of Maggi? What has changed in the new Maggi ?
b. Why has Maggi targeted young adults? What variants would you expect in
this segment where the stress levels are maximum today?

Merchandising Management
1. How will you use the sales technique in the form of short term effort to
increase the sales in your cake shop?
2. What form of trade shows do you suggest for a tile company and how
should they go about differentiating themselves from the competitors?
3. Case Study
PepsiCo lays its chips on the hyperlocal highway
The company finesses the regional game for Lay’s and Kurkure, acquires local
taste and habits to beat back competition from homegrown snackmakers.
With southern markets on its radar, PepsiCo India is drilling down into local
tastes and food habits to develop local and hyperlocal variants while
rethinking its positioning tactics. It has just launched a variant for Lay’s that
seeks to replace the traditional papad (rice and lentil crispies) as a meal time
snack for southern market. Lay’s Wafer Style comes close on the heel of its
launch of another product aimed at the same market, Kurkure Masala Munch
with gingelly (sesame seeds) oil, a taste earlier catered to only by hyperlocal
labels.
What makes PepsiCo focus so keenly on south and its regionalisation the way
to counter the growing power of the local brands such as Haldiram’s,
Bikanerwala, Balaji and numerous startup labels promising healthy snacks?
Dilen Gandhi, senior director, Marketing- Foods category, PepsiCo says that
the company has always sought to develop new snacking habits in India, with
the objective of catering to the different palates. ”Every region is important to
us and we’ve always tried to connect to all our consumers by providing them
with relevant flavours and textures that are tailor-made for their personal
tastes and preferences” said Gandhi.
The launch of the new Lay’s Wafer Style is in line with the company’s
regionalisation strategy and the south is an important market, the company
said. Experts say that the new launches reflect a nuanced development of the
company’s regionalisation agenda. Initiated a few years back the company
started out adding spicy variants of its products and finding local stars to
endorse the products.
Now the launches are better attuned to the local tastes and the positioning
reflects an understanding of meal-time habits, said experts. Repositioning
wafer chips to become a meal accompaniment is a good step, since this
increases occasions of consumptions, said Natasha Kumat, India Food and
Drink Analyst with market research firm Mintel. According to a report that
they recently released, India is the second largest market for snack food after
China in terms of volume and third in terms of value ($5.11 billion) after
China ($73.31 billion) and Japan ($7.76 billion). While the gap is huge the
potential is too, say market research agencies.
The Indian snack food retail market grew around 17.3 percent in terms of
value in 2018 according to Mintel. And 38 percent of Indians have salty snacks
alongside of their meal; the number jumps to 44 percent consumers from the
south, added Kumat.
In south PepsiCo finds itself battling the unorganised unbranded products as

well as regional brands that have developed a deep understanding of the
customer. To take on these brands, it is tapping into local tastes and following
local distribution patterns. According to consumer research reports, in the
South 35 percent of consumers are buying unbranded and 20 percent
branded, traditional snacks, mostly from neighbourhood stores, PepsiCo will
also therefore need to tap into local sweet shops and such stores to grab
attention and a share of the wallet.
“We have received great response on our region specific offerings” said
Gandhi. The advertising is also being tailored around local consumer insights.
It shows a young boy relishing what is otherwise considered to be a staple but
uninteresting meal (sambhar rice) with a wafer-style chip as an
accompaniment.
According to Kumat, around 40 percent of branded packaged traditional

snackers say that their purchase is influenced by flavour. Hence the
introduction of local oils and spices into Kurkure, which the company said, has
been at the forefront of its regionalisation strategy. The efforts have paid off
this far, as South India has emerged as one of the fastest growing markets for
Kurkure over the last six months.
However catering to specific local tastes is not the only challenge. With
increasing health consciousness among consumers, brands have to walk the
line between taste and wellness with care. The Mintel study shows that some
brands address this by introducing healthy ingredients into their recipes,
while some offer snacks with high fibre content. It depends on the insights the
brands are playing with and given the market potential, the global brands are
all ramping up their ambitions and efforts to think and act local.
a. Why is south so important market for pepsi. How should pepsi try to gain
maket share in the south and do they really need local stars to endorse the
brand?
b. Why are they trying to market this product as a meal time snack? What is
the percentage of people having salty snack along with their meals?
Cloud Computing
1. Nashik Shiwar is a startup that supplies vegetables and fruits directly from
the farmers in villages to consumers in cities like Mumbai and Thane. It is
planning to use a software solution to manage its operations. One vendor has
approached it with a proposed solution to be hosted in its cloud. The founders
of Nashik Shiwar are not so tech savvy so they have been apprehensive with
the cloud option. They have approached you as the IT expert to advise them
on this matter. What will be your advice to them?
2. Sentac Enterprises has grown very fast with its cloth bag manufacturing
business, thanks to the increased awareness about less use of plastic bags. To
sustain the growth, Sentac Enterprises is looking for automation of its core
operations. As an IT expert, you are advising them for the cloud solution.
Which cloud deployment model and cloud service model would you
recommend? Justify your recommendations.
3. “I am sure we want cloud solution but which one? Microsoft Azure, AWS,
Google Cloud, IBM Cloud; there are so many options!” Manish opened the
meeting of his board of directors. The meeting was called to decide on
procurement of infrastructure-as-a-service solution to host all IT applications
of Sampad Nature Club. Sampad Nature Club has grown very fast under the
able leadership of Manish Kapade, who used technology effectively to build up
a chain of nature-friendly resorts near cities like Mumbai and Pune.
“I suggest we should look for mid-size local companies instead of mega

vendors like IBM and Microsoft.” Sandeep spoke first after Manish. Though
Sandeep was CFO, he was very much aware of technology market trends.
a. Will you support Sandeep’s suggestion? Why?
b. Why should Sampad Nature Club consider mega vendors like IBM and
Microsoft for procuring IaaS solution?

e-Business
1. HDFC bank is one of the leading financial company in the Indian Banking
sector with a huge range of banking services and products to corporate and retail
customers. HDFC bank is revamping business strategies for achieving „ONE
BANK‟ vision with the unified banking CRM platform. It implemented CRM to
automate the process flow in tracking the sales processes, generating customized
reports, cross selling to current customers. E-CRM has resulted in a 40% increase
in cross-selling, increase in lead conversion, delivering amazing customer
experience with 52% improvement in service quality. Based on the above, pls
suggest HDFC that how CRM can increase customer engagement and satisfaction.
Also, list down and explain the various metrics that can be used by the bank in
evaluating e-CRM.
2. Kellogg, being a leading company in the production of food items and serving
its customers worldwide has a sound standing in the market following the supply
chain management system. It possesses an organized and well-equipped
transportation and storage system, following the lean production system to
streamline processes and eliminate wastes. It uses KPS (Kellogg‟s planning
system) to plan and budget production, inventory, and distribution of its products.
The company found the need for an e-business model to integrate its supply chain
management functions to optimize operations. You being the consultant for the
company, suggest an e-supply chain model along with its features that best fits for
the company‟s business operations. Also, narrate the benefits of using e-SCM over
the traditional SCM method
3. Yatra.com, one of India‟s leading online travel portals, has further

enhanced its loyalty program, making it more lucrative for its customers. The e-
Cash program, which allows customers to save on every booking made on
Yatra.com, now gives additional benefits to its users. E-Cash is integrated with the
payment process, making the redemption of e-Cash smooth and easy. There are no
blackout dates on usage of e-Cash and there is no restriction on combining it with
other offers. Since the launch, there has been a very significant year-on-year
growth in customers opting for e-Cash. The program has helped in increasing the
customer stickiness and has helped to build a stronger connection with consumers,
both new and old.
Yatra.com says, “As customers‟ expectations continue to evolve, we are focused

on delivering services and experiences that are important to them. Our e-Cash
program has been a major contributor in driving repeat purchases and currently
over 81% of our customers come back to us for future purchases. We are
confident, that with the launch of these new features, the value of e-Cash has been
significantly enhanced, which should further add value to the whole customer
experience on Yatra.com and ensure brand stickiness and loyalty in the long run.”
With the goal to be 'India's travel planner', Yatra.com has been providing a 'best in
class' customer experience. Yatra.com has the largest inventory of over 83,000
hotels in India and is one of the biggest homestay aggregators with over 3000
homestays across 130 cities within India. Customers can access Yatra.com in
multiple ways: through a user-friendly website, mobile optimized WAP site and
applications, a multi-lingual call center, a countrywide network of Holiday
Lounges and Yatra.com Travel Express stores.
a. Explain the impact of e-cash on the business operation.
b. What are the strategies used by Yatra.com to increase its market share in context
of the given case study.
Emerging Technologies: IoT, Augmented Reality, Virtual Reality
1. You have been given the responsibility to develop the E-commerce business
model for a retailer of consumer electronic products. What will be your idea for
using Augmented Reality (AR) in it? How can Virtual Reality can be used for the
retail business?
2. Internet of Things (IoT), offers a multitude of benefits to the healthcare sector

such as improving the effectiveness and quality of services. As a consultant to a
private hospital who wants to embrace this technology (IoT) to help improve
patient outcomes, what are the challenges that these connected devices could bring
that they need to pay heed to? What are the potential obstacles which may impede
the success of healthcare IoT for this private hospital that you will highlight to
them?
3. TourPlan, a software development company would like to develop an

augmented reality system for traveler by assisting him/her in making the tour
planning much more simple, interactive and seamless. Tour Plan would has also
partnered with SmartLook, a Smart Glass company to develop a smart glass for
traveler for assisting him/her in different ways especially for mountain trekking
a. What in your opinion, should be the important features/benefits from such

augmented reality system what will help the tourism industry to grow?
b. What according to you should be the important features for such smart glasses
and how will it assist the mountaineer?


Business: Ethics, Governance & Risk
1. Corporate interest in surveillance seems to be on the rise. A 2018 survey by

Gartner found that 22% of organizations worldwide in various industries are using
employee-movement data, 17% are monitoring work-computer & smartphone -
usage data, and 16% are using Microsoft Outlook- or calendar-usage data. In the
name of security video surveillance at workplace has become a way of life. (You
can refer to chapter 9 & 10 to understand the scope of the questions).
What according to you are the five key reasons for the firms to monitor employee’s
technology usage? Is business being responsible at workplace if it does so? Give
reasons for your answer.
2. You see advertising for product and services everywhere you turn. It is a paid
promotion that uses strategy and messaging about the benefits of a product or
service to influence a target audience's attitudes and/or behaviors. With intense
competition due to globalization, it is not enough to create awareness but top of the
mind recall. (You can refer to chapter 4 and answer the following question).
Briefly explain any three instances or scenarios when advertising becomes
unethical. What are your reasons for thinking that they are unethical?
3. A whistle-blower alerted a financial institution via the Deloitte independent

facility that cheque fraud on a specific account was going to take place later the
same day. The same account had been used for fraud amounting to over Rs 80,000.
The extremely agile financial institution was able to put an alert out to their
branches and was able to prevent further fraud of about Rs. 27 million. (You can
refer to chapter 7 and answer the following question).
a. What according to you are the three critical ethical reasons that lead to an
employee becoming a whistle blower?
b. Globalization drives the marketplace and world economy today. Identify and
explain any one negative or unethical impacts of globalization on society and one
negative or unethical impact on environment. (You can refer to chapter 1 & 2 to
answer this question).
Sales Management
1. Pricing plays an important role in selling a product in the market and to build up
Brands, please help a company selling soaps and shampoos to frame their pricing
policy keeping in mind their brand positioning. Support the answer with examples
2. What is your understanding of the qualities of a sales executive , how does a

effectives sales executive contributes to increasing market share for a company?
3. CASE STUDY - Maggi noodles
Case : Maggi Noddles
Maggi Noodles was launched in 1982 by Nestle India Limited as ‘Maggi 2-Minute
Instant Noodles’ under the prepared dishes category. Since then, Nestle has stood
its ground firmly in India, by setting its foundation as a well-known brand offering
solutions to customers’ wants in different segments.
Maggi noodles is one of those brand names for which the quote “I came, I was, I
conquered’ is apt. The brand replaced favourite Indian desi snacks such as Samos’s
and kachoris with a hot bowl of Maggi Noodles.
Maggi used the tagline of ‘fast to cook, good to eat’ to woo Indians in the early
eighties. Maggy understood the consumer’s inertia and apathy to try new things.
Indian consumers, at that time, were exhibiting interest in Chinese noodles, and
Maggi launched its noodles to take advantage of this craze. It offered convenience
to the housewife and at the same time did not undermine her involvement with the
kids. The masala flavour, made its way in to the minds of the consumers and
Maggi found a place in the monthly budget plan of a household.
The use of brand elements such as its tagline ‘Fast to cook and good to eat’ and its
catchy jingle, ‘Mummy bhook lagi hai’ (Mummy I am hungry) helped in
positioning the brand in the minds of its customers Maggi targeted mothers with
the convenience it offered and children with the fun element. The advertising
campaign was followed by promotional activities such as trial pack distribution in
schools.
a. Outline the journey of Maggi in retaining its Brand position in India
b. How does the advertising campaigns and brand elements help the product in
retaining market share?
Services Marketing
1. Fat Burger an international Burger fast food chain plans to enter India by start of
2021. They are considering the Franchising model to enter India but are clueless
about its features, advantages, issues. Can you guide them with regards to the
same?
2. A new food and grocery startup is planning to start multiple application based
services in 10 major cities of India. One would be dealing with grocery, one with
fresh foods like vegetables & fruits and one with home delivery of food from small
home kitchens to offices. They are confused as what strategies to use to brand
these applications. Can you explain to them the 4 broad branding alternatives and
which one would suit them the best?
3. In wake of the recent outbreak of Corona Virus, most of the world today is stuck
indoors. One of things being missed by most is Access to the gymnasium as they
are shut and being at home, diet plans for most of us have gone kaput. You as
someone who is fitness conscious is stuck up and would like to look for alternative
Services which can help you exercise and maintain your fitness levels at home.
a. Explain the steps involved in the Service Consumption Model?
b. Suggest the steps that you would go through for finding this service alternative
to a Gymnasium? Use the Service Consumption model for structuring your answer.
Marketing Research
1. As a researcher, you need to study how many Apna Bazaar stores in Mumbai
sell Dabur Honitus brand. Which non-probabilistic sampling method would you
use to complete your research? Also state the reasons behind choosing that method.
Also explain as to how you will proceed ahead with choosing the areas / localities
in Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organization. Your client Jio wishes to
introduce 5G services in India beginning Jan 2021. Your client wants to understand
what customer expectations are w.r.t Jio services on 5G. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query
posed by the client.
3. You have been recently appointed as a “New Product Development” Head for
Nestle Kit Kat which operates across India. You have been asked to develop 2 new
innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative

products? If Yes or No, state your reasons to support your answer.
Financial Institutions and Markets
1. Mr. Ravi Shankar wants to invest and trade in stock market. However, he is
completely unfamiliar how to go about it. He approaches you, a wealth advisor in
the bank Mr. Ravi Shankar has his savings account, to seek guidance on the
various modes through which he can participate in the stock market and category
of instruments that he can invest. Advise Ravi accordingly.
2. Ritesh has recently joined an investment management company and his is given
the responsibility to look after the money market instruments. His manager in order
to estimate his understanding of the market, asked him to prepare a report on the
instruments of the market. Suggest which instruments of the financial market
should be included in his report.
3. ABC Corp. Limited is engaged in manufacturing garments in India since 1950.

The company has been catering to the Indian market till now. As part of the
company’s growth strategy, the company would like to extend the markets for its
products to other countries. However, the company’s promoters lack awareness
and expertise in understanding and managing the fluctuations related to foreign
currency.
Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation
to the board specifying the following:
a. Key economic parameters/developments that influence the movements in

foreign currency.
b. Options available with ABC Corp. to manage/mitigate the forex risks
International Finance
1. You are given the following interest rates.
TABLE BELOW
Rs. $
3- months 12% 6%
6-month 11.5 5.5%
%
9-month 11% 5.0%
The 3-month forward rate is Rs. 75/$. Calculate the 3-month forward rate 6-
months from now.
2. Suppose that the exchange rate for U.S. $1 for another currency is such that U.S.
$1 = 3.5 ARS (Argentine pesos). Further suppose that if the exchange rate remains
the same, you will receive a 25% return on your investment in ARS currency over
the next year’s period. As an investor, you are aware of the volatility in
Argentina’s currency exchange so sudden movements are expected.
If the exchange rate were to change such that $1 = 50 ARS, what return do you
expect on the investment? If the exchange rate were to change such that $1 = 2
ARS, what return do you expect on the investment?
3. Groucho Marx, as Governor of Freedonia’s central bank, has problems. He sees

the value of his currency, the FDK, under constant attack from Rosor, a wealthy
mutual-fund manager.
Apparently, Rosor believes that the FDK will soon devalue from GBP 1.000 to
0.950.
a. Currently, both GBP and FDK interest rates are 6% p.a. By how much should
Groucho change the one-year interest rate so as to stabilize the spot rate even if
Rosor expects a spot rate of 0.950 in one year? Ignore the risk premium—that is,
take 0.950 to be the certainty equivalent.
b. If the interest-rate hike also affects Rosor’s expectations about the future spot
rate, in which direction would this be? Taking into account also this second-round
effect, would Groucho have to increase the rate by more than your first calculation,
or by less?
International Logistics & Supply Chain Management
1. A pharmaceuticals company Dexter pharma is based in India and is a developing

brand. The company is exploring international opportunities for which they have
orders for their products in the European countries. Explain the strategic approach
related to international logistics and supply chain for successful order execution,
processes followed and building a strong reputation in the market
2. The company named Healthy foods is into confectionary business focusing on

sugar free products. The company want to set up the business outside India by
launching its products in potential Australia. What is the approach strategy that the
company would employ for the successful product launch? Develop an entry plan
and analyze the right logistics and SCM strategies which can enhance the service
quality with on time availability and generating good market share of the company.
3. A passenger car company is a strong brand from Japan. The company is in the
domestic Indian market and has gained good brand recognition by its innovative
designs and multiple brands and variants being offered. It has orders from Russia
and the exporting of the cars will be from India manufacturing plant. The order
quantities differ as per variants and brands.
a. Work out a logistics plan and routes how it must ship the products and what
elements of importance it should consider while doing so like containers and
packaging.
b. What kind of production planning and pricing patterns it need to implement and
the supply chain strategies to be followed?
Project Management
1. You are evaluating two project proposals. Project A will need investment of Rs.
10 lac in one year from now. It will return Rs. 3 lac in first year, Rs. 4.2 lac in
second year and Rs. 6.8 lac in third year. Project B will need investment of Rs. 8
lac in one year from now. It will return Rs. 4.2 lac in first year, Rs. 3.5 lac in
second year, Rs. 2.4 lac in third year. Which project will you select? Please use
NPV method.
2. You are about to launch a marketing campaign project that has half a dozen
tasks such as Perform Market Research, Define Channels of Distribution, Design
Marketing Campaign, Gain Budget Approval, Evaluate Marketing Goals, and
Mobilize Team. There are many stakeholders in this project such as market
research department heard, accounts head, HRD head, CEO, CFO, CMO, etc.
Please prepare a RACI table for this project. Please make suitable assumptions,
wherever needed. What is the topmost benefit of using RACI table in this project.
3. “Finally it is ending. I feel so relived.” Priya was talking to her colleague,

Satish. She was referring to the software development project that she was
managing with the assistance from Satish. “Yes, but we still need to prepare the
transition plan and face the post-closure audit, among plethora of small activities.”
Satish commented. He was too much irritated with a lot of small activities that are
needed to be closed as the project closure was nearing. “Yes, let me focus on
transition plan and audit while you please meticulously close all the loose ends.”
Priya quickly divided the labor between two of them! a. What the transition plan
will contain?
b. What would post-closure audit include?

Contact:
Ph: — 9025810064 (whatsapp available)

NMIMS Solved Assignment Answer Sheet Sep 2020 Call 9025810064

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

NMIMS Solved Assignment Answer Sheet Sep 2020 Call 9025810064

Загружено:

Авторское право:

Доступные форматы

NMIMS Solved Assignment Answer Sheet Sep 2020 Call 9025810064

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Mail ID: palaniappanmail@gmail.com

Ph: - 9025810064 (whatsapp available)

3. a. Discuss the transactional style of leadership with one example or anecdote

3. b. Discuss the Resonant style of leadership with one example or anecdote

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

Combination Units of X Units of Y

Calculate Marginal rate of Substitution and explain the answer.

3.a. Calculate the elasticity of demand for the following data:

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

Financial Accounting & Analysis

2. Cash flow statement is different as it classifies financial information into three

Trade payables 30.7

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

Information Systems for Managers

3. The advancements in information technology is rapidly transforming the retail

a. What are the potential cybersecurity challenges in using IoT in retail?

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

1.South Korean automotive major Kia motors is exploring the possibility of

b. In your opinion, would it be considered appropriate to pursue a Combination

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —

Firm 120 100 11 80 90 70 50 60 40

Experience (in years) 1 12 6 7 1 8 1 5

a. Find the correlation between the experience and income.

b. Determine the coefficient of determination and interpret it.

c. Estimate the monthly salary for a person having 14 years of experience by

a. Using this information find the standard deviation of the distribution.

NMIMS plagiarism Free assignments Sep 2020

NMIMS customize assignment Sep 2020

NMIMS assignment SEP 2020

Narsee monjee assignments SEP 2020

NMIMS 2nd year Assignment answer Sheet Sep 2020

NMIMS Sep 2020 2nd Year Customized Assignment

NMIMS Second year Assignment solved Sep 2020

NMIMS Assignment solved Solution Sep 2020

NMIMS Assignment Solved Sep 2020

NMIMS Assignment Solved Assignment September 2020

NMIMS Assignment Help September 2020

NMIMS Assignment answer sheet Sep 2020

Mail ID: palaniappanmail@gmail.com

Ph: - 9025810064 (whatsapp available)

NMIMS Solved Assignment Answer Sheet Sep 2020

Call : 9025810064 (whatsapp available) or Mail ID:

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —Palaniappanmail@gmail.com

1.South Korean automotive major Kia motors is exploring the possibility of

b. In your opinion, would it be considered appropriate to pursue a Combination

NMIMS Solved Assignment Answer Sheet Sep 2020

Call 9025810064 (whatsapp available) or Mail —Palaniappanmail@gmail.com

Firm 120 100 11 80 90 70 50 60 40

Experience (in years) 1 12 6 7 1 8 1 5

a. Find the correlation between the experience and income.

b. Determine the coefficient of determination and interpret it.

c. Estimate the monthly salary for a person having 14 years of experience by

a. Using this information find the standard deviation of the distribution.