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Coca-Cola Company was a local company in Atlanta that was initially sold as a patented
medicine. Now Coca-Cola Company is one of the largest MNEs in the world, and Coca-
Cola sells a series of carbonated soft drinks sold in more than
200 countries (see Table 2.1), with more than 1.7 billion beverage servings sold
each day.
The Coca-Cola products are globalized by increasing product mixes to respond
to local customers throughout the world. The original version of
2.1 Globalization of a Firm 47
different regions, by building six operating groups – Eurasia, Africa, Europe, Latin
America, North America, and the Pacific – and employing approximately
146,200 associates.
(Source: The Coca-Cola Company Heritage Timeline)
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