Accenture Solutions for Innovation and Service Management

Accenture Service Delivery

Platform Solution
Driving high performance through next-generation
service innovation, management and delivery
Today's challenging economic conditions are focusing every company
on cost management and on speeding innovative services to market
as quickly as possible. To meet those needs, Accenture has taken its
award-winning Service Delivery Platform to a new level, helping service
providers advance toward high performance by reducing the costs and
risks of new-product development while supporting a more effective
collaborative development environment.
The Accenture Service Delivery Platform:
Faster development speeds at lower cost
Accenture and the next
generation of service
delivery platforms
The ability to rapidly create, deliver and
manage new and compelling customer-
centric services is more important than
ever. Companies are facing a period of
unprecedented change as the tradi-
tional lines separating these market-
places blur and disappear in the IP era.
Even before the current economic
crisis, communications and high-tech
companies were experiencing erosion
of their traditional sources of revenue.
They are also facing fierce new
competition from other types of
enterprises—from media and entertain-
ment firms to consumer electronics
companies to grocery chains to
banks—with strong brands and a
loyal customer base.
Supporting greater
collaboration: Accenture's
"Service Delivery Platform 2.0"
Recent Accenture research into new
product development and innovation
has found that companies that are
successful in meeting these challenges
and speeding innovations to market
faster than their competitors are
leveraging an open innovation
approach—one that relies on effective
collaboration with third parties. Yet
such collaborations also present risks:
managing multiple players to budgets
and deadlines. (See "Managing New-
Product Development and Innovation in
Challenging Times," Accenture, 2008.)
To help communications and high-tech
companies drive toward high perfor-
mance through open innovation in this
challenging, convergent marketplace,
Accenture has raised the bar on
traditional service delivery platforms
with a "Service Delivery Platform 2.0."
The Accenture Service Delivery
Platform Solution enables the kind of
richer, more customer-centric services
available in the Web 2.0 world. Based
on open standards and offering a
"docking station" option with capabili-
ties that can be ready in a matter of
days, the Accenture SDP has helped
leading providers reduce time to
market for new services by as much
as 75 percent.
By integrating an ever-increasing
number of critical enablers—from
access to applications to network
to the business support system and
operations support system—the
Accenture Service Delivery Platform
Solution can help companies unleash
the power and new revenue streams
of the Web 2.0 environment, driving
high performance even in challenging
economic times.
Accenture Service Delivery Platform Solution 1
Accenture: Meeting today's service
creation challenges
The current economic, technology and business environment in the
communications and high-tech industries poses multiple challenges
to service providers:
More complex products
Multiple devices and functions are
emerging based on an ever-expanding
range of new technologies, especially
Web 2.0 applications. Significant
customization of these products
is often required, meaning that
companies are constantly in need
of advanced IT and network skills.
Today's Internet environment,
especially as it intersects with wireless
and broadband services, is creating
an unprecedented wave of new
applications, including user-generated
content and social networking sites.
Today's Internet environment, espe-
cially as it intersects with wireless and
broadband services, is creating an
2 Accenture Service Delivery Platform Solution
unprecedented wave of new applica-
tions, including user-generated con-
tent and social networking sites.
Multi-party development
Collaboration and open innovation are
increasingly becoming characteristic
of the development marketplace.
Multiple vendors and even customers
are now participating in this open
environment—large and small
companies alike, in multiple locations
around the world.
Higher customer expectations
With more choices available to them,
customers are expecting more and
looking to pay less. Service providers
who emerge as winners will be those
who master the complex skill of
customer intimacy and converged
customer management. Companies
must become more customer-centric:
understanding and anticipating the
needs of customers, designing what
customers want, and then aggregating
and managing the components and
suppliers to roll out products and
services quickly and cost effectively to
meet ever-changing customer needs.
Rapid pace of change
The nature of competition is changing.
New players from other sectors—
software, high tech, portals and con-
tent providers—are crossing over into
market spaces traditionally dominated
by communications companies. This is
causing many telcos to reexamine their
business and operating models to enable
the faster release of more products.
With shorter development lifecycles
combined with shrinking development
budgets, companies find themselves at
higher risk: they need to work faster,
but also work smarter.
A new SDP generation
In recent years, service delivery platforms
have emerged as a critical, strategic
tool for service providers looking for an
edge when it comes to driving faster
speeds to market for new products and
services. However, because of today's
technology and marketplace challenges,
the service creation and delivery
environment has outpaced the ability
of traditional service delivery platforms
to keep up.
Research from the Accenture Institute
for High Performance has found that
leading companies approach and
manage innovation strategically. They
create innovation channels appropriate
to their needs, which leads to longer-
term, well-managed relationships with
external sources. And they manage
the process holistically, working with
outside sources in a way that is driven
by their overall innovation strategy.
To make that kind of innovation happen,
Accenture is leading the way toward a
new generation of service delivery plat-
forms: SDP 2.0. The Accenture Service
Delivery Platform Solution helps compa-
nies deal more effectively with an open,
collaborative and complex service cre-
ation environment by facilitating the
development and deployment of new
services from both internal and third-
party sources.
Accenture's award-winning service
delivery platform provides the infra-
structure and common business func-
tions that can drive high performance
by helping providers create, deliver and
manage a wide range of products and
services for consumers and enterprises
more quickly, and at less cost and risk.
Accenture Service Delivery Platform Solution 3
 Applications
Accenture Service Delivery Platform
Solution: The next generation of SDP
elivery Platform

Enablers Application Enablers

Already acknowledged by major industry analysts as a market leader,
Accenture
Service has taken itsBusiness
Management award-winning Service Delivery Platform
Process Orchestration
Solution to a new level—a level appropriate to the Web 2.0 era.
Service Orchestration & Brokering

Converged Subscription Management

Delivery Content Management/Content Adaptation/

Digital Rights Management (DRM)
Security/Access, Authorization
and Accounting (AAA) Policy/Quality of Service (QofS)

Business Support System and

k Enablers Operations Support System Enablers

Business Support Systems/

The Accenture SDP 2.0 builds upon all
the functions and features that have
made service delivery platforms
essential tools from the beginning:
• Support for dynamic, flexible
creation of end-user services that
run over networks.
• Reduced business and financial
risks in service development.
• Consistent provision of services
to end-users.
• Controls over the execution of
those services to make them cost
effective and more adaptable to
evolving user needs and demands.
The Accenture SDP enables composi-
tion of services by integrating an
ever increasing number of enablers
across access, applications and
network, as well as business support
systems (BSS) and operations support
systems (OSS). (See Figure, "SDP 2.0
Blueprint.")
4 Accenture Service Delivery Platform Solution
Operations Support Systems
Accenture has re-conceptualized the
basic SDP architecture by separating
it into its logical and physical
components. That separation becomes
the basis of two Accenture innova-
tions: Open SDP and the SDP Docking
Station, a plug-and-play appliance for
service development and delivery.
Open SDP
To say that the Accenture SDP 2.0
is "open" means two things. First,
it is based on an open infrastructure—
Accessefficient and
a scalable, distributed,
open architecture capable of support-
ing a large number of service
activations. It provides aService
set of Delivery
components that can be used to
create new, easy interfaces to new
services platforms. Access Enablers
A set of standard application pro-
gramming interfaces (APIs) makes
it possible to communicate with
the entire range of communication
protocols (e.g., XML/SOAP, RPC, RMI
CORBA, etc.). This means the SDP can
integrate and interact with internal
OSS and BSS systems for the enter-
prise, as well as conduct business
with external organizations by setting
up neutral and open standard
interfaces.
By being open to third-party develop-
ers and content providers, Accenture's
open SDP facilitates a more collab-
orative approach to product develop-
ment, enabling third-party and/or
internal developers to create new,
value-added services faster, more
consistently and with less expense.
Second, the Accenture SDP is also
open in that, wherever reliable open
Platform
source solutions exist, they are made
available as software within the
overall platform. This approach reduc-
es costs and speeds development time
by reducing the number of required
licensing agreements.
Service Management Business P
The open SDP is what enables
companies to manage Service Orchestration & Broke
the potential
chaos of the Web 2.0 world, where
consumers can become frustrated by
Converged Subscription Manage
Delivery Content Management/Content
Digital Rights Management (D
 Access
Service Delivery Platform
Access Enablers
Service Management
Service Orchestration & Brokering
Converged Subscription Management
Delivery Content Management/Content Adaptation/
Digital Rights Management
Security/Access, Authorization
and Accounting
Network Enablers
Network
multiple devices, services and tech-
nologies that are potentially incom-
patible and extremely difficult to set
up and use. An open SDP enables the
integration of users, devices and Web
2.0 services and the creation of what
Accenture calls a "soft panel" set of
controls. A soft panel is an easy-to-
use interface that enables users to
manage and control multiple devices
and services in a more personalized
way. The soft panel provides consum-
ers with a uniform and consistent user
experience across different access
Applications
channels, applications and functions.
On top of the open SDP are production-
ready applications already developed
and ready to implement as part of the
Accenture product catalog. Managed
Application Enablers
and operated by Accenture, the
product catalog helps service provid-
ers, especially new entrants, to more
Process Orchestration
rapidly realize the benefits of deliver-
ing services to their subscribers
ering without having to implement a full-
blown SDP infrastructure in-house,
with all the associated costs and risks.
ement
t Adaptation/
DRM)
Applications
Application Enablers
Business Process Orchestration
Policy/Quality of Service
Business Support System and
Operations Support System Enablers
Business Support Systems/
Operations Support Systems
Accenture SDP Docking Station but only needs to connect the open
SDP into the local network and BSS/
In some cases, for certain types of OSS by means of the docking station.
companies—network providers and
some service providers—the fully
The Accenture SDP docking station
functional SDP 2.0 is more than what
becomes a plug-and-play appliance
the company really needs. For these
for service development and delivery.
companies, Accenture provides an
This approach enables the rapid
innovative version of the SDP that is
delivery of functionality such as
unique in the marketplace: something
billing, service orchestration, service
we call the SDP "Docking Station."
management and service catalog.
The Accenture SDP Docking Station is
The docking station is easily inte-
a fast and cost-effective foundational
grated with a company's legacy
SDP installation that can be up and
systems, but is also customizable
running in as little as a week. The
to provide additional features and
docking station provides easy
functionality. The docking station
connectivity to the back-end (open)
provides superior performance and
SDP (which is typically managed by
a high-quality user experience.
Accenture) and with a number of
services and applications (such as
Ultimately, the purpose of any service
charging, activation and assurance)
delivery platform is to help companies
that are already in the catalog and
launch new products in a fast and
that can be executed and delivered
cost-effective way. The Accenture
to the company's subscribers.
SDP 2.0 significantly advances this
capability through the innovations
A company using the Accenture SDP
inherent in open SDP and the Docking
Docking Station does not need to
Station.
implement a full-blown SDP solution,
Accenture Service Delivery Platform Solution 5
Accenture Service Delivery Platform
Solution: The SDP 2.0 Blueprint
The Accenture SDP helps unlock the
revenue streams of Web 2.0, while
keeping control of the entire service
domain and complying with the
imperatives of efficiency, speed
and cost reduction.
Core functions of the
Accenture SDP 2.0 include:
Service Management provides the
run-time environment for managing
service development, and service
exposure control.
Business Process Orchestration
provides process orchestrations and
business process modeling capabilities.
Service Orchestration and Brokering
provides “blended services” logic,
orchestrating events across network
and service platforms, external plat-
forms and systems (e.g. third-party
gateway, portals, network elements
and OSS/BSS).
Converged Subscription
Management provides the aggregated
master of all the technical data needed
6 Accenture Service Delivery Platform Solution
to provision, activate, execute and that an important first step for
operate value added services. companies as they pursue SDP 2.0
is to conduct a rapid diagnostic of
Content Delivery provides full admin-
their existing service delivery platform
istration of the content repository, as
capabilities.
well as dynamic and multi-type con-
tent delivery functionalities (e.g., adap-
This assessment, as performed by
tation, repurposing), and management
Accenture, covers several relevant
of content rights with both content
areas:
providers and end users.
• Architecture and technology
Security/Access, Authorization and
Accounting provides common func- • Governance framework
tions for network and services plat-
• Service
delivery organization
forms to control the user access and
and processes
track events for accounting purposes.
• Available resources and skills
Policy/Quality of Service provides
both generalized and specialized policy • Collaborativecapabilities between
decision points to manage service-level global and local levels as well as
agreements, quality of service, etc. operating companies, if applicable
Diagnosing your current Data for the diagnostic is gathered
SDP capabilities in a number of ways:
Based on Accenture's experience • Interviews with key stakeholders
helping leading companies around • Reviews of relevant documentation
the world advance toward high per-
• Analysesof industry benchmarks
formance with the next generation of
and trends
service delivery platforms, we believe
Benefits of the Accenture Service
Delivery Platform Solution
The Accenture Service Delivery
Platform Solution is advancing our
clients toward high performance
in measurable ways:
Reducing the cost of service
innovation and delivery
Accenture can generate up to 75
percent savings on service creation
with the Service Delivery Platform
Solution. These savings are achieved
through simplification of the service
delivery infrastructure, which reduces
the capital, integration, operational
and maintenance costs associated
with multiple, complex service delivery
systems.
Mitigating risks
By enabling the reuse of functionality
across multiple systems, companies
can lower their risks of service
creation. Service-oriented architecture
principles enable companies to reflect
their business priorities in the service
delivery process.
Accelerating time to market
Accenture can reduce a company's
time to market for new services by
up to 75 percent. The standardized
and simple portal interfaces and
capabilities of our service delivery
platform help operators and third
parties collaborate more easily and
effectively to produce new services.
Increasing flexibility and agility
New services from a wide range of
content providers, including third
parties, can be quickly plugged in
using the Accenture Service Delivery
Platform Solution. The Accenture SDP
is network- and technology-agnostic,
meaning that technology choices are
based not on proprietary interests, but
only on what is best for our clients'
current capabilities and future goals.
Improving customer loyalty
and retention
Intuitive user interfaces and consistent
branding help improve customer
loyalty, increase service usage and
drive revenue growth. The provision of
optimized customer care and services—
and the rapid initiation of promotions,
campaigns and personalized offers—
help companies realize revenues faster
from specific market segments.
Accenture Service Delivery Platform Solution 7
Case Study
Telstra
A converged music and movies platform
Telstra, Australia’s leading telecom-
munications and information services
company, is meeting growing customer
demand for speed, content and
delivery by focusing on network,
service and operational transforma-
tion, and replacing legacy networks
and systems with IP-based infra-
structure capable of running advanced
multimedia applications.
As it sought next-generation capabili-
ties, Telstra realized it was constrained
by the fact that its mobile and online
music delivery services used separate,
externally hosted solutions in two
different areas of the world to manage
and deliver digital music offerings.
This situation made it difficult to
create a compelling user experience,
since digital assets and user data were
spread across multiple systems.
8 Accenture Service Delivery Platform Solution
Telstra wanted to bundle products
across mobile and online channels, and
had to make changes that coincided
with vendor product release schedules.
It was difficult, expensive and time-
intensive to launch new content
services and enhance existing ones,
and it was not possible to offer
on-demand media delivery services
to external parties.
To improve data quality across multiple
storefronts, Telstra needed to consoli-
date its digital library and reduce
the number of content aggregators.
To maintain its leadership position,
Telstra intended to meet its customers’
needs more effectively by integrating
its mobile and IP-based music content
delivery platforms.
Using its market-leading Service
Delivery Platform Solution, Accenture
helped Telstra migrate existing movies,
music and user data to a new platform
in preparation for an integrated digital
music solution that would provide
a unified customer experience.
Accenture helped Telstra consolidate
three separate digital media libraries
and distribution systems onto a single
platform.
The new platform has empowered
Telstra in its journey to high perfor-
mance by driving changes to the
digital media platform, allowing for
the rapid deployment of new offerings.
Telstra Group Manager Nikki Murrell
comments that, “The new platform
gives Telstra full control, consolidates
data for easier management, moves
all content to Australia for faster
distribution and provides a great
growth opportunity.”
Case Study
Telstra
A mobile TV solution
In a separate initiative, Telstra made
plans to transform its mobile TV
offering to retain its position as a
market leader in the mobile subscrip-
tion market. To grow revenue, Telstra
needed to deliver a differentiated
offering that improved the customer
experience. Again, Telstra asked
Accenture for assistance.
During the delivery of the mobile TV
solution—dubbed Mobile FOXTEL®
from Telstra—Accenture leveraged its
extensive knowledge and experience
in IP-based television (IPTV) and in
mobile video. The Accenture Service
Delivery Platform Solution also played
an important, foundational role.
Accenture was responsible for deliver-
ing the end-to-end solution that
included leading the implementation
of the Alcatel-Lucent MiTV v2.1
platform. It was also responsible for
the integration and testing of the
Mobile TV service so it would operate
on Telstra’s Next G™ network.
Accenture worked closely with Telstra
to design and deploy three compo-
nents to enable the MiTV application
to operate as a complete solution.
These components included the
wireless application protocol (WAP)
application, service orchestration and
a content management system.
Because of this work with Accenture,
Telstra is now better placed to lead the
mobile TV sector in Australia with the
delivery of interactive mobile services.
The company has moved closer to high
performance and to realizing its vision
of being an integrated media and
communications company.
Accenture Service Delivery Platform Solution 9
Case Study
Cyprus Telecom
Supporting new solutions in a fixed-mobile convergence environment
Cyprus Telecom is Cyprus’ largest
telecommunications provider, deliver-
ing wireline, broadband and mobile
services to the residents of the
Mediterranean island. In 2005 the
company decided to integrate its
fixed-line, mobile and data services
to provide a more compelling value
proposition to end users. The company
wanted to exploit this new, multi-
delivery platform to increase customer
loyalty and drive revenue growth. In
pursuit of those goals, Cyprus Telecom
launched a program in 2005 to provide
all customers with fixed-mobile
convergent services.
In 2006, the company teamed with
Accenture to define the strategic
direction for its service environment.
This service vision, centered on fixed-
mobile convergence, was coupled with
a process and technology roadmap.
Cyprus Telecom was guided in the
development of this roadmap and in
its implementation by the Accenture
Service Delivery Platform Solution.
The new integrated service delivery
10 Accenture Service Delivery Platform Solution
platform has enabled Cyprus Telecom
to create IP-based voice and video
communication services targeting
residential and business customers,
including large as well as small-to-
medium companies. The company
can provide a flexible and efficient
solution for consumers and enterprises
based on VoIP technology, which can
be added to the client’s existing
broadband connection.
The solution accommodates Wi-Fi
phones, wired IP phones and analog
phones, and enables up to nine
extensions and basic PBX features.
Mobile and fixed (VoIP) company
phones can interact with one another
using features such as speed dial at
special tariffs. Advanced communica-
tion and collaboration services such
as unified messaging and instant
messaging further enrich the customer
experience.
Users of Cyprus Telecom services are
benefiting from the new, integrated
service delivery platform enabled by
Accenture. For example, a single point
of access to all fixed-mobile conver-
gent services is provided by means
of Cyprus Telecom's unified portal,
through which both residential and
business subscribers can configure
and access services.
Accenture is currently helping Cyprus
Telecom carry out its fixed-mobile
convergence program, using the
resources of our Innovation Center for
Broadband, by designing and imple-
menting the unified portal and personal
communication framework components
that are part of the Accenture Service
Delivery Platform Solution.
Accenture has enabled Cyprus Telecom
to drive toward high performance by
accelerating its new-product develop-
ment processes in the fixed and
wireless arenas, as the company
prepares itself for growing competition
in the country's increasingly deregu-
lated marketplace.
Case Study
MTN
Establishing a reputation as a service innovator
MTN, one of South Africa's largest
cellular network operators with more
than 80 million subscribers globally,
was looking to reduce the costs of
creating, delivering and launching new
2G and 3G data services, and to build
a scalable architecture to support its
long term product strategies. The
company turned to Accenture and its
Service Delivery Platform Solution.
Taking advantage of the Accenture
SDP's ability to facilitate integration
across all services, the platform was
launched rapidly in 2005.
In 2006, the reengineering and
integration of the MTN mobile
customer portal into the Service
Delivery Platform further enhanced
their customers' experience with
mobile web, wireless application
protocol (WAP), unstructured supple-
mentary service data (USSD), and
wireless internet gateway.
MTN subsequently was able to plan
and execute a cost-effective launch
of new offerings, including ringback
tones and streaming of video-on-
demand, such as music videos,
news clips and movie trailers.
MTN continues to develop new and
innovative products on the Accenture
SDP to increase average revenue per
user utilizing the enhanced data rates
made possible by 3G. The company's
new content portal platform will
continue to increase revenues for
mobile content.
The Accenture Service Delivery
Platform Solution has helped MTN
advance toward high performance
by establishing the company as
an innovator in the South African
marketplace.
Accenture Service Delivery Platform Solution 11
Case Study
Turkcell
Dramatic improvements in speed to delivery
Using its Service Delivery Platform
Solution, Accenture has recently
helped Turkcell—a major European
mobile communications provider
and the leading operator in Turkey—
upgrade its service delivery platform
architecture to facilitate new subscriber
offerings such as music downloads,
data services and transfers of digital
photography.
The architecture upgrade was
targeted at:
• Decreasing product development
time.
• Reducing time spent creating and
introducing new subscriber services
to market.
• Providing improved coordination of
the new services and offerings across
multiple platforms to help facilitate
an uninterrupted user experience.
• Lowering long-term requirements for
capital expenditure around service
delivery.
12 Accenture Service Delivery Platform Solution
Examples of innovative applications
enabled by the Accenture solution are
Internet access and browsing, ringback
tones, unified messaging, instant
messaging and Internet "push informa-
tion" services such as news, weather
updates and entertainment.
Turkcell's SDP upgrade demonstrates
how the Accenture Service Delivery
Platform architecture can act as
powerful enabler of collaborative
innovation involving operators and the
development community, resulting in
a richer set of applications to benefit
end-users.
Accenture has helped Turkcell drive
toward high performance in today's
challenging marketplace in several
measurable ways:
Faster service launch: Time to market
for new services was reduced by
75 percent.
Rapid campaign design: The time
needed to set up a new campaign
was reduced from several weeks
to a single day.
Better management of third-party
innovation: Within eleven months
of launch, more than 30 application
service providers and 53 content
providers were offering more than
150 services through the new platform,
and these numbers continue to grow.
Dramatic usage increases: Daily
wireless application protocol (WAP)
portal visits have tripled since the
launch as a result of the portal's
intuitive design. Just one month after
the launch, the daily visitor numbers
had doubled in comparison with
Turkcell’s former WAP site. Content
sales have risen by a factor of seven
and are still rising, without advertising.
WAP portal GPRS usage has risen by
nearly 3,000 percent, a change that
can be entirely attributed to the
rollout of the new service platform.
Accenture assets and offerings
Accenture offers an unparalleled set of global assets and resources
to help develop and deliver advanced capabilities for service
delivery. These include:
Accenture Global Delivery
Network
The Accenture Global Delivery Network
uses common methodologies, architec-
tures and metrics to turn more than
50 global facilities staffed by 83,000-
plus professionals into a massive
engine for achieving high performance
through cost-effective, high-quality
solution delivery. The Communications
Industry Solution Center in Milan,
which is part of the delivery network,
houses specialized resources and assets
for the communications sector.
Innovation Centers
Our innovation centers in the United
States and Europe identify cutting-
edge applications for new and
emerging technologies, support the
development of demonstrations and
prototypes, and assist clients with
key technical skills. Some of our recent
areas of focus include Radio Frequency
Identification (RFID), mobility, IP
services, digital home, next-generation
consumer experience, service-oriented
architecture (SOA), information
management, technology infrastruc-
tures and open source technologies.
IP Services Accelerator
Solution
This market-tested offering helps
service providers conceive, create and
launch new, innovative IP products and
services with less cost and lower risks.
We offer a variety of options for factory-
like service environments based on an
organization's existing capabilities and
needs. Options include a development
factory, a managed deliver center and
a managed services catalog.
Accenture also has a wide range of
offerings and services that complement
an SDP implementation:
Consulting services that range from
analyzing a provider's business processes
to identifying potential business models
and strategies. A critical aspect of an
effective SDP project involves defining
a comprehensive roadmap including the
timeline for development of the various
capabilities by phase. Accenture is also
deeply skilled in change management,
which helps to encourage the new
behaviors needed to make the SDP
implementation successful.
Managed mobile services offered by
Accenture Mobility Operated Services.
This Accenture business provides market-
leading managed services—including
innovative enterprise, marketing and
transactional offerings, as well as
enabling platforms and technologies.
Accenture Mobility Operated Services
meets an important need in the market-
place of value-added mobile services:
the need for a "one stop shop," where
companies can purchase ready-made
suites of relevant services from a
single vendor. Accenture provides
both the technology enablers and
the rich business offerings necessary
for companies to provide profitable
mobile services to their consumer
and enterprise customers.
Systems integration services to bring
together various service delivery platform
components and integrate them within
a provider's legacy systems, or a next-
generation operational and network
infrastructure. Accenture is a market
leader in systems integration. For three
straight years, leading market research
firm IDC has named Accenture a world-
wide leader in systems integration
services.
Outsourcing services, ranging from
hosting the entire service delivery
platform, application outsourcing,
business process outsourcing and net-
work outsourcing. Services can consist
of managing some or all of the service
execution functions such as third-party
content management or rendering.
The Accenture Global Delivery Network,
which offers clients a choice of onshore,
offshore and near-shore outsourcing
options, combines some of our most
experienced people and delivery centers
with methods, tools and metrics to rapidly
deliver repeatable solutions that empha-
size quality and reduce risk. This means
that a service delivery platform will be
up and running quickly or as a first step
to delivering the function in-house.
Accenture Service Delivery Platform Solution 13
14 Accenture Service Delivery Platform Solution
Powerful alliances
Another important Accenture differentiator is our ability to extend our
technology and business capabilities through a powerful network of
alliances. Our alliances with leading companies in the service delivery
platform marketplace help us provide our clients with specialized
skills, leading-edge products and tailored solutions. With pre-inte-
grated assets based on these alliances, we can reduce the risks and
costs of SDP deployment. These alliances include:

Microsoft and comprehensive network service Alcatel-Lucent

Accenture has worked with Microsoft
to define a new SDP architectural
framework based on Microsoft .NET.
This framework can be used both to
deliver new projects and to evolve
existing service delivery platform
solutions so that they leverage the
most current Microsoft technologies
as well as Microsoft's future roadmap.
Accenture and Microsoft have devel-
oped this framework together with
some of the world's leading operators.
The framework allows the Accenture
Service Delivery Platform Solution on
the Microsoft platform to support our
clients’ needs over the coming years,
and the needs of other operators with
similar requirements.
Oracle
Oracle technology is at the heart of the
Java EE version of the Accenture
Service Delivery Platform Solution. By
leveraging Oracle products for service
management and business process
management, the Accenture platform is
able to provide a portfolio of powerful,
standards-based, converged Web,
service oriented architecture and
telecommunications products. The
Accenture solution facilitates rapid
service development
exposure, and also allows for a
comprehensive integration of compo-
nents with service orchestration and
unified directory applications. The
solution provides management of
customer- and service-related informa-
tion, controlling the user's access to
services and enabling the Service
Delivery Platform to deliver services to
the end-user's access domain.
The use of Oracle technology allows
Accenture to provide real-time
information to tailor the user experi-
ence according to connectivity
characteristics and access devices, as
well as implicit and explicit profiling
data. Furthermore, the flexibility of the
Oracle solution and the commitment
of Oracle to SOA principles helps to
reduce the time and risk of project
setup and delivery. As a result of
standards-based technology, service
providers can be sheltered from
technology change and solution
obsolescence. Providers can realize
business value more quickly and can
reduce their need to rely on scarce
skilled resources. Solution management
can be enhanced through a simplified
licensing model requiring fewer
vendors.
An IP Multimedia Subsystems (IMS)
architecture is an important blueprint
for the creation of next-generation IP
services infrastructures and is therefore
an important component of the
Accenture Service Delivery Platform
Solution. Accenture and Alcatel-Lucent
have teamed to integrate the Alcatel-
Lucent End-to-End IMS Solution into
the Accenture SDP.
The Alcatel-Lucent IMS solution
provides a complete, access-agnostic
solution, allowing fixed and mobile
service providers to implement a single
network with comprehensive sharing of
subscriber profiles, session controls,
applications and payment capabilities.
Services can then be deployed across a
converged customer base. Combined
with a client offering across mobile, PC
and TV, this can result in a compelling
user experience that increases satisfac-
tion and retention.
Using the Alcatel-Lucent End-to-End
IMS offering, the Accenture Service
Delivery Platform Solution provides
pre-integrated and highly customizable
applications to simplify the develop-
ment and launch of differentiated
multimedia applications that can drive
high performance.

Accenture Service Delivery Platform Solution 15

16 Accenture Service Delivery Platform Solution
The Accenture difference
Experience, innovation, assets—these are the distinctive attributes
Accenture brings in driving high performance for our clients with the
Accenture Service Delivery Platform Solution.
The key questions asked by every
company of a service delivery platform
provider are: How many times have
you implemented this solution? Where?
What benefits have you delivered?
No other company can answer those
questions as powerfully as Accenture.
While some companies have frame-
works, white papers and slide decks,
Accenture has more than 25 actual
installations of our Service Delivery
Platform worldwide. We support some
of the world's largest implementations
for clients that include traditional
telcos, as well as a growing base of
non-traditional players including 4G
companies and mobile virtual network
operators. More than 25 million
subscribers are being served—right
now—by our solution.
Extensive case studies
We have worked with virtually every
major communications company in the
world. Our SDP case studies demon-
strate how Accenture is helping
clients—from wireless and wireline
telcos to cable and satellite companies,
to high-tech and media businesses—
advance toward high performance
across the entire digital value chain.
Measurable results
We can point to specific metrics we
have delivered on. We helped 3 Italia
generate 75 percent cost savings by
reducing their time to market for
wireless services. Turkcell realized a
reduction in its time needed to
release a new service by more than
70 percent. Accenture will do more
than tell you what we can do for
you; we will tell you what we have
already delivered for others.
Industry recognition
Multiple industry analysts have
recognized the Accenture Service
Delivery Platform as an industry-
leading solution:
• One major analyst organization has
rated Accenture’s product strategy
ranking as “Very Strong” and its
product portfolio, market under-
standing and track record ranking
as “Strong.” The 2007 report notes
that Accenture "is one of the
leading providers of Next Genera-
tion Service Delivery Platforms.”
• A "Heavy Reading" analyst report
notes that “Accenture stands out
among systems integrators for the
clarity of its market message and
vision for service creation and
policy control. There are major
omissions or failure of emphasis in
other systems integrators' SDP
stories.”
Accenture knows that driving
profitable growth during challenging
economic times requires both
reducing costs and increasing the
pace of innovation. The Accenture
Service Delivery Platform Solution
helps you do both. Let it be your
catalyst for high performance.
Accenture Service Delivery Platform Solution 15
1st place winner at 2008 CTIA
Emerging Technology Awards
Accenture was awarded first place in the
4G Service Creation & Development cat-
egory in this year's 2008 CTIA Emerging
Technology Awards. This is the second time
that CTIA, the leading NA wireless industry
association, has honoured Accenture for its
innovative work in a number of categories
representing the wireless industry.
Copyright © 2009 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
Winner at 2007 IEC
InfoVision Awards
The Accenture Service Delivery Platform
Solution is the foundation for empower-
ing service innovation at 3 Italia, a project
that was a finalist in the IEC’s InfoVision
Awards, 2007. “We’re pleased to recognize
the joint work of 3 Italia and Accenture as
an InfoVision finalist for their Digital Video
Broadcasting-Handhelds (DVB-H) Solution,”
commented IEC President John Janowiak.
Contact us
For more information about how the
Accenture Service Delivery Platform
Solution can propel your company
toward high performance please contact:
Emmanuel Lalloz, Marketing Lead
emmanuel.lalloz@accenture.com
+33 4 92 94 88 15 (France)
www.accenture.com/NPDI
1st place winner at 2006 CTIA
Emerging Technology Awards
In 2006, Accenture was awarded first
place in the Enterprise ROI category at
the CTIA Wireless Convention, further
validating the benefits wireless customers
may achieve in creating and managing
data services through Accenture
Communications Solutions featuring the
Service Delivery Platform.
About Accenture
Accenture is a global management
consulting, technology services and out-
sourcing company. Combining unparalleled
experience, comprehensive capabilities
across all industries and business
functions, and extensive research on
the world’s most successful companies,
Accenture collaborates with clients to
help them become high-performance
businesses and governments. With more
than 186,000 people serving clients in over
120 countries, the company generated net
revenues of US$23.39 billion for the fiscal
year ended Aug. 31, 2008. Its home page is
www.accenture.com.