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Mobile Phone Usage among Youth

Article  in  International Journal of Applied Research and Studies · April 2016


DOI: 10.20908/ijars.v5i3.9483

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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
www.ijars.ijarsgroup.com

Research Article

Mobile Phone Usage among Youth

Authors:
1
Dr. Alpana Vaidya*, Vinayak Pathak , 3Ajay Vaidya
2

Address For correspondence:


1
Associate Professor & Head, Dept. of Psychology, Symbiosis College, Pune
2
Research Scholar
3
M.B.A. Student, Marywood University, Pennsylvania, Scranton, USA

I. INTRODUCTION
There has been tremendous growth in the use of the mobile phones in India. It is reported that the
India’s telecommunication market is the second largest in the world. The mobile phones are available to
the people right from the age of 12 years. The mobile phone technology has brought the world closer. It
provided great convenience in communication among people by way of either calling or texting. Now,
the mobile phones are coming up with variety of features like internet access, sending e-mails, games,
access to social networking sites like face-book, listening to music, playing radio, reading books,
dictionary and so on. The mobile phones are also used to overcome the feeling of loneliness. The
majority of the users are in the age group of 15 to 25 years. The contacts are established instantly with
the help of mobile phones which was not possible earlier. However, though the mobile phone provided
many advantages, it has also caused some problems also. Some people are using the mobile phones so
excessively that it assumes the form of addiction. The use of mobile phones has reduced the face to face
communication. It is observed that the people sending text messages while talking to others. Even the
visitors, guests are kept waiting till the mobile phone use is over. The students are using mobile phones
for playing games, sending messages, calling even when the class is in progress. The mobile phones are
used at places like hospitals, judicial courts, petrol pumps where their use is banned. The mobile phone
use during driving is commonly observed which may increase the chances of involving in accidents. The
use of mobile phone while driving can distract attention of the driver visually, physically and
cognitively. Earlier studies have shown that various personality traits like neuroticism, extraversion,
psychoticism, etc. and mobile use have some relation to each other. The gender may also play some role
in high mobile phone use. The provision of the additional features like internet, music, radio, etc. may
be resulting in excessive use of mobile phones. It is, therefore, thought to study the various aspects of
mobile phone use including gender role.
The study will be done on explorative basis and there will not be any hypothesis.

alpana.vaidya@gmail.com *Corresponding Author E-mail Id DOI: 10.20908/ijars.v5i3.9483

Manuscript Id: iJARS/1266 1


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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
www.ijars.ijarsgroup.com

II. REVIEW OF LITERATURE


Some of the findings from the previous studies on mobile phone use are given below.
Bianchi and Phillips (2005) studied the relationship of extraversion, neuroticism, self- esteem, gender,
and age and mobile phone use in the age group from 18 to 85 years and found that extraversion and self-
esteem appeared to be important factors. Young people, in particular, appeared to be susceptible high
mobile phone use. They were also greater users of SMS function and other features on mobile phones.
However, the neuroticism could not predict high use of mobile phone. It was stated that the technical
applications like MP3 players attract more male users while females used mobile phones for mixing
with friends and relatives. A study conducted to examine the relationship between psychological
attributes to smart phone addiction, face-to-face communication, present absence and social capital
involving 414 university students aged below 30, it was found that the level of the loneliness, shyness
and present absence was positively related to excessive smart phone use. The greater smart phone use
predicted lower level of face to face communication (Casey, 2012).
In another study of impact of personality traits on smart phone ownership and use with 312 participants
(60% females, 40% males) ranging from age 18 to 77 years, it was revealed that extroverts reported
greater importance on the texting function whereas the agreeable individuals placed greater importance
on making calls and less importance on texting. Neuroticism was positively associated with the e-mail
function. The study also found that the age was negatively associated with texting, browsing the internet
and playing music. Higher education was positively related to using smart phone for calling but
negatively to gaming function. The extraverted individuals were more likely to own a smartphone.
Females placed great importance on texting function (Lane and Manner, 2011). Lu, Watanabe, Liu, Uji,
Shono, & Kitamura (2011) conducted the study on internet and mobile phone text messaging
dependency in which 92 men and 54 women participated. Ages ranged between 22 to 59 years. The
study suggested that psychological dependency on internet and mobile phone text messaging in Japan
was not limited to students but also affects adults. The study showed that 34% of men and 25% of
women showed mild internet addiction and 6.1% of men and 1.8% of women showed pathological use
of internet. The study found no gender difference in internet use and mobile phone text messaging. The
depression was associated with both internet dependency and mobile phone text messaging dependency
whereas anxiety was associated negatively with text message dependency.
Krithika M. and Dr. S. Vasantha (2013), in their study of the mobile phone usage among teens and
young adults- impact of invading technology, found that the cell phone usage is so strongly integrated
into young people’s behaviour that it was showing the symptoms of behavioural addiction. In another
study on severity of mobile phone and internet use among B.Sc. nursing students, it was revealed that
84.2% of the young persons in the age group of 19-20 years owned mobile phone. There was no severe
or moderate addiction to mobile phone. The mild addiction was observed in 1.84% people (Arpita
Kumari, D’Souza, Dhar, Savita, & Alex S., 2013). Atul Patel and Dr. Harishchandra Sing Rathod (2011)
studied the mobile phone use habits of students coming from rural area to the town and found that the
most used feature of mobile phone use was SMS because it was cheaper and the students with limited
financial resources could communicate effectively. The study also showed that the male students sent
more SMS than female students. In a study conducted by MACRO (2004), the market analysis and
consumer research organisation revealed that the choice of pre-paid or post-paid was related to the
actual consumption, whether it is low or high. The 56% people in the age group of 15-19 years used pre-
paid services whereas majority of the people in the 25-29 year age group used post-paid services. The

Manuscript Id: iJARS/1266 2


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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
www.ijars.ijarsgroup.com

females had inclination to use pre-paid services. The security concern was one of the factors that
influenced the mobile phone use by females. The 60% respondents reported calling as the primary usage
and 10.84% used mobile phone while driving. The addiction was found in 58% and it was equal across
the age or gender. The Marathi Daily “ Maharashtra Times” on 13th Aug, 2014 reported the findings of
the survey done by Mantra Research in Pune which stated that 27.16% people used mobile while
driving.
A study was conducted on tri dimensional personality of adolescents with internet addiction and
substance use experience having 3662 students including 2328 boys and 1334 girls from high school. It
was revealed that adolescents with internet addiction were more likely to have substance use experience.
High novelty seeking, high harm avoidance, and low reward dependence predicted a higher proportion
of adolescents with internet addiction. High novelty seeking, low harm avoidance, and low reward
dependence predicted a higher proportion of adolescents with substance use experience (Ko, Yen, J.,
Chen, C., Chen, S., Wu, & Yen, C., 2006). With regard to personality factors, extraversion affected the
perception of excessive use, whereas neuroticism contributed to increasing relationship maintenance and
emotional reaction (Igarashi, Motoyoshi, Takai, & Yoshida, 2008).
In a study conducted on mobile phone dependence and health related life style of university students in
Japan in which 271 respondents including 117 males and 154 females participated, it was revealed that
there was significant gender difference in mobile phone dependence. Higher male scores tended to be
related to voice phone services, while higher female scores tended to related to internet services. The
females use internet services more than mobile voice phone services as compared to males. These
findings might suggest that females tend, more than males, to prefer indirect communication. It might be
due to cost factor and also as an aid in coping with the stress by providing a channel of human support.
For males, there was a significant relationship between smoking habits and mobile phone dependence.
The intensity of mobile phone use may be related to health life style (Toda, Monden, Kubo, &
Morimoto, 2006).
There is no gender difference in internet use and mobile phone text messaging. The gender difference
may be due to different measures used, different age groups, or cultural differences (Lu, Watanabe, et
al., 2011). Takao, Takahashi, & Kitamura (2009) conducted a study on addictive personality and
problematic mobile phone use involving 444 subjects including 324 males and 124 females in the age
group of 18 to 39. It was found that the problem mobile phone use was a function of gender, self-
monitoring and approval motivation but not of loneliness. However, loneliness could predict overall use
in respect of time spent during the week, number of people called regularly, time spent per week on
writing and reading text messages and, the number of people with whom text messages were exchanged.
The gender appeared to be the week predictor of problematic mobile phone use. The cultural and
ethnical background might influence the problem mobile phone use in females. In western countries, the
gender differentiation is not as severe as in Asian countries. In Japan, females are expected to behave
modestly. Such social pressure might actuate the problematic use of mobile phone. Depression is also
reported to be important characteristic in excessive mobile phone use. However, further studies are
needed to demonstrate the relationship.

III. STATEMENT OF PROBLEM


To study the pattern of mobile phone use among college-going youth in Pune City.

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International Journal of Applied Research and Studies (iJARS)
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www.ijars.ijarsgroup.com

IV. OBJECTIVES OF THE STUDY


 To study the mobile phone use among college-going youth in Pune city.
 To study gender differences in mobile phone use among college students in Pune city.

V. RESEARCH METHODOLOGY
Sampling – The sample consisted of college going youth between the age group of 18 to 25. Data were
collected from 410 students; out of which 245 were females and 165 were males. The data were
collected from arts and commerce students of Pune city. The sample was selected taking into
consideration the total number of students representing these two streams. Accordingly data were
collected from 500 students. But in the final analyses only 410 students were taken as they have not
filled up the questionnaire properly or not responded to all the questions. The sample was unequal as
most of the data were collected from the students belonging to arts stream of Pune city. Under Savitribai
Phule University of Pune, majority of the students who enrol for arts course are females and that was
reflected in the sample distribution. Incidental sampling method was used for data collection. Since we
were not interested in the stream wise analyses analyses were not done taking into consideration stream.

Chart 1: Distribution of Sample

Bar Diagram
300
250
200
150
Series1
100
50
0
Female Male

Tools – The tool developed by the researcher was used for data collection.
Statistical analysis – Percentage analysis of various types of services used by the youths was carried
out.

VI. RESULTS
Obtained results showed that 97% of the students were using smart phones and only three percent of the
students were not using smart phones. This shows the popularity of the smart phones among youth.
When the students were asked regarding the operating system 66% of the students had android mobile
phones. Whereas, 2% of the students were having Java and 11.35% of the students were having
windows based operating system, 4.44 % of the students were using Blackberry and 16.29 were using
IOS operating system. This shows the popularity of android phones over other phones among youth.

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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
www.ijars.ijarsgroup.com

Chart 2: Percentage of students having smart phones

Percentage bar diagram of student


having smart phones
150

100
Percentage of student
50 having smart phones

0
Yes No

When the students were asked about which brand of mobile phone they mostly use 28.50% of the
students said Samsung, 9.58 % Micromax, 6.88% Sony, 21.62% Apple i Phone, other mobile users
33.41%.

Chart 3: Mobile company-wise distribution in mobile use

Percentage Bar Diagram of Users


40

30

20
Percentage of Users

10

0
Micromax Samsung Sony Apple Other

Almost 97.54% of the students had internet connection on mobile only 2.46% had no internet
connection on mobile phone. Regarding the data usage 33.58% of the student users’ data usage was up
to 1 GB, whereas, 39.05% were having data usage between 1 GB to 3 GB, 19.40% of the students use
data up to 3GB to 4 GB and more than 4 GB data usage in case of 7.96% of students.

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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
www.ijars.ijarsgroup.com

Chart 4: Percentage of users having Internet Enabled Phone

% of users having Internate


Enabled Phone
150

100
% of users having
50 Internate Enabled
Phone
0
Yes No

Chart 5: Percentage of students’ mobile data usage

Percentage Bar Diagram of users


50
40
30
20
Percentage of users
10
0
Upto 1GB 1GB - 3GB 3GB - 4GB More tha
4GB

Most of the students use mobile for listening to music (For example, 20.39%), whereas 6.63% of the
users use it for playing games, 52.08% for social networking and 7.61% for just browsing, and 10.31%
use for all the above. Thereby, results show the importance of getting socially connected with others as
important factor in mobile use.
Chart 6: Student’s use of mobile phone

Percentage bar diagram of Users


60
50
40
30
20
10
0 Percentage of Users

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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
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Results regarding use of mobile application it was found that most of the students prefer music
(39.60%), camera (23.26%) and games (18.06%).
Chart 7: Students preference for mobile apps.

Percentage bar diagram of Users


50
40
30
20
10 Percentage of Users
0

Regarding the time spend on mobile phone (41.03%) of the students said that they spend between four
to six hours on mobile. 25% of the students responded with between two to four hours and 11.79
responded with six and eight hours. 11.79% responded with more than eight hours.

Chart 8: Amount of time spent on mobile

Percentage bar diagram of Users


50
40
30
20 Percentage of Users
10
0
2 hr- 4 hr 4 hr - 6 hr 6 hr - 8 hr More the8
hr

Most of the students use mobile at night. For example, obtained results showed that 42.01% of the
students use mobile at night, 5.40% at night and 25.79% in the evening.
Most of the students spend only few hours without mobile (47.42%).

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International Journal of Applied Research and Studies (iJARS)
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Chart 9: Use of mobile phone at morning, evening and night

Percentage of Users
50
40
30
20
Percentage of Users
10
0
Morning Evening Night All the
above

Whenever they get notification they check their mobile. For example, results of percentage analyses
revealed that 52.33% check mobile when they get notification, 22.85% after every 15minutes and
16.70% after every 30 minutes.
Chart 10: Showing mobile use

Percentage of users
60
50
40
30
20 Percentage of users
10
0
When get a Every 15 Every 30 Other
notification min min

Most of the students prefer prepaid card over post paid card. For example, (76.65%) use prepaid card
and 23.34% use post paid card.

Chart 11: Student’s preference for the pre post card and post paid card

Percentage of Users
100

80

60

40 Percentage of Users

20

0
Prepaid Postpaid

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International Journal of Applied Research and Studies (iJARS)
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Results regarding number of recharge in a month revealed that 41.77% recharge once a month, 28.86%
twice a month and 11.89% thrice a month and more than thrice a month in case of 17.46% of the
students.
Chart 12: Rate of recharge of card in a month

Percentage bar diagram of Users


50

40

30

20 Percentage of Users
10

0
Once Twice Thrice More than
Thrice

Regarding the Internet service provider 61.53% of the students preferred 3G service, 22.33% of the
students preferred 2G service and 12.65% of the students preferred WiFi.
Chart 13: Preference for data card

Percentage of Users
70
60
50
40
30 Percentage of Users
20
10
0
2G 3G 4G Wi-Fi

Around 51.84% of the students reported that they experience Network problem, 32.18% reported that
they experience network problem sometimes.

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International Journal of Applied Research and Studies (iJARS)
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www.ijars.ijarsgroup.com

Chart 14: Percentage of students experiencing network problem

Percentage bar diagram of Users


60
50
40
30
Percentage of Users
20
10
0
Yes No Sometimes

Most of the students felt that they need to use mobile as they feel they are addicted to mobile (28.25% of
the students).
Chart 15: Showing percentage of users addicted to mobile

Percentage of Users
30
25
20
15
10
5 Percentage of Users
0
You are socially You are text You are All of the above
awkward / You savvy / You are addicted / Other
are socially tech savvy
active

Results of gender wise analyses revealed that 97.57% of male students use smart phones as against
96.32 for females. Very students (both males and females do not use smart phone).
Chart 16: Percentage of male students having smart phone

Percentage of male student having smart


phones
150

100
Percentage of student having
50 smart phones

0
Yes No

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International Journal of Applied Research and Studies (iJARS)
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Chart 17: Percentage of female students having smart phone

Percentage of student having smart


phones
150

100
Percentage of student
50 having smart phones

0
Yes No

Regarding the type of operating system used by males results showed that 64.84% of the students use
android phones, 18.18% I phone, Windows phone 11.51% and Black Berry 4.84% of the male
students.
Chart 18: Preference for the operating system by males

Percentage of male users


70
60
50
40
30
Percentage of users
20
10
0
Android Java Windows Black I phone
Berry

Whereas, 68% of the females prefer Android as an operating system, 11.25% Windows, and Black
Berry 4.16% of female students.
Chart 19: Showing preference for the operating system by females

Percentage of female users


80
70
60
50
40
30 Percentage of users
20
10
0
Android Java Windows Black I phone
Berry

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International Journal of Applied Research and Studies (iJARS)
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Among male users Samsung is the mostly used mobile phone, followed by Apple I phone. Other brands
like Lava and XOLO etc. are also used by the male users same was the case with female students.
Almost of 98.18 % of the male users have Internet enabled mobile phones so is the case for females.
Regarding data usage 44.12% of females use data between 1GB-3 GB, whereas, in case of males this
percentage was found to be 31.70%. Usage of data up to 1 GB was found to be in case of 37.19%
males as against 31.09 in case of females.

Chart 20: Data use for male users

Percentage of male users


40
35
30
25
20
15 Percentage of users
10
5
0
Upto 1GB 1GB - 3GB 3GB - 4GB More tha
4GB

Chart 21: Data use for female users

Percentage of female users


50

40

30

20 Percentage of users

10

0
Upto 1GB 1GB - 3GB 3GB - 4GB More tha
4GB

Most of the males prefer to use mobile for social networking (47.27%), 20.60% of males use mobile for
listening to music, 11.51 for just browsing. Like males most of the females use mobile phone for social
networking(55.37% ), 20.24% of females use for listening to music and 4.95% for just browsing.
Obtained results thus go along with previous studies on gender differences on relation orientation.
Regarding the gender differences on use of mobile phone for internet use, for internet surfing, making
call, and SMS and all these three, gender differences were not found.

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Most of the males prefer apps related to music (35.97%) games related apps (29.27%), Education related
(3.65%), camera related apps (18.90%); whereas, in case of females music related apps are preferred by
(42.08%), games (10.41%), Education related (8.33%). Camera related apps (26.25%).
Regarding gender differences on the time spend on mobile use the results showed that
30.30% of males spend two to four hours on mobile use, 38.78% of the students spend time between
four to six hours, and 21.81% of the male students spend time between six to eight hours and more than
eight hours in case of (9.09% ). In case of females most of the females spend (42.56%) four to six hours
on mobile phone, 22.31% of the females spend six to eight hours on mobile phone and 21.48% of
females spend two to four hours on mobile phone and only 13.63% of the females spend more than eight
hours. When the students were asked about the use of mobile phone maximum at what time? (6.06% )of
males answered with morning, 26.06% of males answered evening, 38.78% of males answered night.
As regards females obtained results showed that only (4.96% ) of females use mobile in the morning
(25.61% ) females use mobile in the evening, and 44.21% of females use mobile at night.
Regarding the time spend without mobile phone when they are awake most of the male students said
that they spend only few hours without phone when they awake. For example, obtained results showed
that in 41.81% of male students said the they can spend only few hours without mobile, 34.54% of male
students replied with one day, and 11.51% one week and more than one week in case of 12.12 students.
In case of female mobile users (51.23%) of the female students responded by saying that they can spend
only few hours without phone when they awake; 28.09% of females said one day, 9.09% of females
responded with one week and 11.57% responded with more than one week. Thereby, suggesting mobile
dependence in case of both males and females.
Regarding the time when males check mobile phone it was found that most of the male students check
their phone whenever they get a notification. For example, obtained results in case of males showed that
51.51% of males check mobile when they get a notification, 115.75% after every 15minutes, 23.03%
after every 30minutes. For female mobile users 52.89% of the females said that they check mobile when
they get a notification, 27.68% check mobile every 15 minutes, 12.39% after every 30minutes.
Most of the male users prefer prepaid card (75.15%) and 24.84% prefer post paid card. In case of
females similar trend was noticed. 77.68% of females prefer prepaid card as against 22.31% of females
who use post paid card.
Chart 22: Percentage of male users using prepaid and post paid card

Percentage of male Users


80
70
60
50
40
Percentage of Users
30
20
10
0
Prepaid Postpaid

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International Journal of Applied Research and Studies (iJARS)
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www.ijars.ijarsgroup.com

Chart 23: Percentage of female users using prepaid and post paid card

Percentage of female Users


90
80
70
60
50
40 Percentage of Users
30
20
10
0
Prepaid Postpaid

As regards mobile recharge 38.99 % if males recharge card once in a month, 27.04% recharge twice a
month, 13.83% thrice a month and more than thrice a month in case of 20.12% of students. In case of
females 43.64% of students recharge mobile once a month, 30.08% females recharge mobile twice a
month, 10.59% thrice a month and 15.67% more than thrice a month.
With respect to type of internet service 67.27% of males prefer 3G as against 19.39% of males who
preferred 2G and 4.84% 4G and Wi-Fi, 8.48% of males. This shows that in case of young males there is
a strong desire to get connected with others. As regards females, 24.36% of the females’ preferred 2G,
57.56% 3G, and 2.51% 4G and 15.54% Wi-Fi.
Almost 45.45% of the males said that they face network problem, 16.96% said that they face network
problem and 37.57% said that they face network problem only sometimes. With respect to females
56.20% of the female users responded with ‘yes’ as against 15.28% with ‘no’, and 28.51% with
sometimes.
Chart 24: Percentage of male users experiencing network problem

Percentage of male Users


50
45
40
35
30
25
Percentage of Users
20
15
10
5
0
Yes No Sometimes

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International Journal of Applied Research and Studies (iJARS)
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Chart 25: Percentage of female students experiencing network problem

Percentage of female Users


90
80
70
60
50
40 Percentage of Users
30
20
10
0
Prepaid Postpaid

Most of the males said that they need to use mobile as they are addicted to it (29.09%)

VII. CONCLUSION
On the basis of obtained results it can be said that majority of the college students are using the smart
phones and there are not gender wise distribution in use of mobile phone. Also most of the students
prefer prepaid card over post paid card. Regarding the gender differences on use of mobile phone for
internet use, for internet surfing, making call, and SMS and all these three, gender differences were not
found. Overall it was found that desire to get connected is very important factor in mobile phone usage
which was reflected in preference for social networking sights. Also use of mobile is more at night as
compared to morning. It was also found that students prefer 3G phones. Gender differences were not
observed in time of usage of mobile phone and data usage. Android operating system is the most
popular among the college students. Regarding the brand Samsung is the most popular bran among the
college youth.

VIII. LIMITATIONS
The scale that was used to measure mobile use was not standardized. In addition, only percentage
analyses were carried out there was no use of higher order statistics.

IX. SUGGESTIONS
Future study may be conducted by using variables such as personality, mental health and so on. Study
may be conducted to test rural urban differences in mobile use. The scale may be standardized so that it
will become psychometrically sound.

X. IMPLICATIONS
The present study will be useful to the educators to find out the mobile addiction and accordingly
measures can be taken. The study will also be useful to the marketing professionals and internet data

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International Journal of Applied Research and Studies (iJARS)
ISSN: 2278-9480 Volume V, Issue 3(March – 2016)
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service providers as they can use the findings of the present study and accordingly improve upon the
service.
But in spite of this it can be said that it is one of the useful studies related to mobile use among youth. It
will help the researchers to conduct the future research on the basis of the present findings and in that
sense the study assumes importance.

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2. Bianchi, A. & Phillips, J. G. (2005). Psychological Predictors of Problem Mobile Phone Use.
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Communication, Present Absence and Social Capital. School of Journalism & communication.
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Related Lifestyle of University Students. Journal of Social Behaviour & Personality, 34(10), 1277-
1284.

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