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Module 4 – Task 3
Mekail Sarwar
Scenario 2:
For the customers who have logged in, and finalised the products, but have abandoned
the cart, display advertisements can be showed on websites such as facebook.com and
answer.com to ensure that they are reminded about the products viewed and the
discounts available. The following mock-up ad can be considered as an example:
Scenario 3:
For the customers who have logged in but have not visited the power tools category, it is
important that a display advertisement be made to ensure that the customers are reminded about
the usage of the product and what the product can do. This display advertisement can be used on
google and Facebook to ensure that the customers are redirected to the website and specifically,
the power tools category. The following mock-up advertisement can be used as an example:
Scenario 3:
The major problem is that the consumer visits another category instead of the power tools
category. There can be a link which will redirect the consumer directly to the power tools category
or the webpage of the power tool on Grainger. The following is a mock-up for the email:
Alignment of the email and display ad to Bosch Power tools
Currently, Grainger’s emphasis on professionalism has a distinctly different look from that
of its competitors. The one thing that Bosch focuses on mainly is ‘Quality’. Bosch would not
mind pricing extra for ensuring quality as the company believes that maintaining long term
relationship is extremely important. Bosch also believes in creating a community for its
users to establish better relationship with them Grainger is in sync with the same ideology
as Bosch does. The value that Bosch provides is quality in exchange for higher price.
Grainger charges competitive prices for value added services such as immediate deliver,
emergency delivery, auto re-order etc. Grainger also gives the consumers the opportunity
to compare products from different brands to get a better idea for purchase.
Webinars
Bibliography
Source
1. https://www.grainger.com/content/services
2. https://www.graingercsr.com/grainger-at-a-glance/about-grainger/
3. https://corporate.graingerplc.co.uk/about-us/business-model.aspx