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Assignment: e-Types
1. Is the company’s goal is to earn profit by doing anything that clients want, regardless of the
values of the company?
2. Is the company’s goal is to “Smash The World” by creating designs which resemble the core
value of it accepting the challenge of making its client happy?
My Recommendation
e-Types should present the Edgy Design to Team Denmark.
It has the desire to do different from its competitors. The reason behind my recommendation is the
definition of Strategy as Perspective.
Edgy design is their identity and they are already popular for this
Edgy design will help them to be stand out
Their reputation as “revolutionary” remains the same
Cons:
Conclusion
If e-Types submit the edgy design, one of these two cases might happen:
The client might be happy to see the edgy design and think about changing the image or brand of
Team Denmark and boost the visibility.
E-Types might lose the competition as their design might not appeal the client who demands
traditional and conservative design.
If option two is the case, then we can say that this is one the trade-offs that a company must face in its
life. It is inevitable for a business.
In order to maintain its position as a revolutionary and edgy design company, e-Types should act in each
situation that supports each other. Because, winning or losing the competition will not change the
meaning of its’ existence.