SISTEMA DE DISTRIBUCIÓN Y VENTAS

GESTION DE MERCADOS 1881630

CAROLINA MARTINEZ RODRIGUEZ

PRESENTADO A:
GERARDO GONZALÉZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

SENA REGIONAL TOLIMA

FORMACIÓN VIRTUAL

2020
 Strategic plan of
distribution

Distribution channel

It is the way that goods or Producer

services use to pass from the
producer to the end The initial point of the
consumers. distribution channel; people or
companies who manufactures
goods or services.

Intermediary Consumers
People or firms that
mediate in transaction The commercial target of the
between producer and distribution channel.
consumers.

Thanks!!
 Types of
distribution
channel

Indirect channel
Direct channel

The producer or
A distribution manufacturer sells
channel is often the product or
indirect, service directly to
because there consumers without
are intermediaries.
intermediaries
between the
supplier and the
Manufacture - consumer
Long channel user or
consumer. Short channel

Manufacture – wholesale- Let’s see in detail some

Manufactures – Retailer-
information about
Retailer - Consumer Consumers
intermediaries.

Example: The marketing of Example: A hairdresser

automobiles, appliances, designer provides the service and
clothes, among, require who could sells it without
intermediaries.
have exclusivity for area sales.
 VOCABULARY

Distribution channel: It is the way that goods or services use to pass from the producer to
the end consumer.
Producer: The initial point of the distribution channel; people or companies who manufactures
goods or services.
Consumer: The commercial target of the distribution channel.
Intermediaries: People or firms that mediate in transaction between producer and consumers.
Promotion: Developing and spreading persuasive messages about the product.
Adaptation: Designing and adjusting a model to the products and consumer´s demans. This
requires activities such as manufacturing, sorting, assembling and packaging.
Negociation: Related to the mutual agreement between sellers and costumers regarding Price, in
roder to make the transfer of ownership.
Physical Distribution: They establish the mechanisms to transport the services and goods to
stores.
Samples: Free and limited delivery of a product or service for testing.
Coupons: Certified vouchers that can be used to pay part of the price of the product or service
Refunds: offer to return part of the money paid for the product or service. Basically on the next
purchase.
Package price: Price reduction marked directly on the container or label.
Prizes: Free or reduced price goods that are added to the base product or service.
Advertising Gifts: Useful items with the advertiser's brand or logo that are delivered free of charge
to your customers, prospects or the general public.
Rewards for loyalty: Prize in money, kind or conditions for the habitual use of a company’s
Products or services.
Promotion in the place of sales: Exhibitions and demonstrations at the point of sale.
Acceptance of risk: intermediaries have to accept the risk involved in carrying out the marketing
functions in the distribution channel.

Funding: they are responsable for searching funds in order to cover the costs of marketing
process.