Growth Tribe’s

Top Digital Skills

Growth Hacking
Growth Tribe Youtube Channel
Rapidly gain skills in areas such as ‘data-driven growth
marketing” or “A.I. without code’.

What is Growth Hacking - Data-Driven

Marketing
The REAL definition of growth hacking (no longer black hat
marketing)

How To Implement A Growth Marketing Process

A step by step guide on how to implement a growth marketing
process within your organisation.

Why your Company Needs Rapid

Experimentation (Quality and Quantity)
The secret sauce to rapid experimentation; it’s not so secret! It’s
a process of rapid experimentation.

Introduction - History of Growth Hacking

Growth is not about small, tactical hacks. It’s a full model with
linked parts that align with your business.
Growth Hacking
Vanity Metrics vs Actionable Metrics
The path towards $1,000,000 in sales? Short answer:
Testing the right things.

Growth Hacking Has Two Phases - And

Using the Wrong One Will Kill You
Discover the two types of growth hacking

Growth Hacking Myths

Common Growth Hacking myths and how Growth
actually works.

Growth Teams
What are Growth teams, and how do they work?

Startup Metrics
Startup Metrics for Product Marketing & Product
Management.

Growth vs Marketing vs Product

Brian Balfour’s thoughts about Growth compared to
marketing and product.
Growth Hacking
High Tempo Testing
Sean Ellis writes about adopting high tempo testing.

The First Step to Building a Growth Machine

Why you need to stop looking for tactics and start focusing on
setting up a growth process.

12 A/B Testing Mistakes I See All the Time

A list of most common A/B Testing Mistakes and how to avoid
them.

Form Analytics: What You Can Track and How to

Track It
Read about the value of form analytics data.

Research-Driven Conversation Optimisation

#1 Mindset of an Optimiser.
Digital Psychology
Harvard Professor says 96% of Purchasing
Decisions are Subconscious
When you market a product to a consumer, it’s best to target
the subconscious mind.

Digital Psychology IO
A free library of psychological principles and examples for
inspiration to enhance the customer experience.

Influencer - Daniel Stefanovic

How Customers Think: Essential Insights Into

the Mind of the Market
A book that delves into the place where most purchasing
decisions are made - the subconscious mind of the consumer.

Predictably Irrational: The Hidden Forces That

Shape Our Decisions

Book by Dan Ariely about making decisions based on rational

thought.
Customer experience
Why Customer Experience (CX) is the Future of
Digital Marketing
Why CX is actually the future of digital marketing.

All the Customer Experience Statistics You

Should Care About
The top CX statistics that will help you design your customer
experience.

Customer Experience Guide

Resource to help you start delivering an exceptional experience
for your customers.

Why Customer Experience (CX) is the Future of

Digital Marketing
Why CX is actually the future of digital marketing.

Micro-moments
Library of infographics, articles, videos and tutorials on CX.
Customer experience
The Basics of Micro-Moments
Infographic on the key micro-moments in the consumer’s
journey.

Hug Your Haters: How to Embrace Complaints

and Keep Your Customers
Book by Jay Baer on modern customer service and how it’s
being disrupted by social media and mobile.

The Effortless Experience: Conquering the New

Battleground for Customer Loyalty
Book by Matthew Dixon on what makes customers loyal and
disloyal.
Front-end code

A little codes a long way: Why Every Marketer

Needs to Learn a Bit of Code
The case of learning to code in departments outside of the dev
teams.

W3schools
Courses optimised for learning, testing and training.

Codeacademy
Online interactive platform with free coding classes.

Treehouse
Online technology schools with courses aimed at beginners
looking to learn coding skills.
Video Marketing

The Benefits of Using Video on Landing Pages

Adding video is one of the most effective ways to boost
engagement and conversion rates.

Video Marketing Guide

Everything you need to know to get started with video
marketing.

The Ultimate Guide to Video Marketing

Master the art of video marketing with Hubspot’s tips and
resources.

TwentyThree
Full list of Video Marketing Resources.

Influencer - Paolo Campagnoli

Video Marketing

3 Video Marketing Tips That Help Your Business

Grow
A deep dive inside video marketing.

Video Marketing Guide

Everything you need to know to get started with video
marketing.

The ultimate Guide to Video Marketing

Master the art of video marketing with Hubspot’s tips and
resources.

TwentyThree
Full list of Video Marketing Resources.

Influencer - Paolo Campagnoli

Video Marketing

3 Video Marketing Tips That Help Your Business

Grow
A deep dive inside video marketing.

Video Production | 7 Simple Video Editing Tools

If you work with Growth or Marketing, you only need a few
simple editing tools to help you get your experiments started.

5 Budget Video Tips | From iPhone Filmmaking

to Video Lighting
All the budget video tips and tricks you could possibly need.

How to Create Video Content Ideas | Where

Should I Start?
Learn how to create content ideas for your video marketing
strategy.
Digital Analytics

Google Analytics Academy

Google’s free Analytics Academy Courses.

Digital Analytics for Marketing Professionals:

Marketing Analytics in Theory
Introductory theory and strategy course behind marketing
analytics.

Digital Analytics for Marketing Professionals:

Marketing Analytics in Practice
A course focusing on the practical application of marketing
analytics by demystifying the use of data in marketing.

The Digital Analytics Guide

An overview of digital analytics methods and best practices
examples for marketers to apply in their own strategy.
Digital Analytics

How to Blend Web Analytics and Digital

Marketing Analytics to Grow Better
Learn how to use digital marketing analytics to grow your
business.

5 Questions to Ask When Approaching Digital

Analytics Data
Asking the right questions in digital analytics is not only
fundamental, it’s critical.
Hyper Personalisation

Hyper-Personalised Marketing
How technology and data enable you to personalise like never
before.

How are Marketers Tackling

Hyper-personalisation?
What are the challenges that marketers face when trying to
improve their personalised messaging?

Customer Engagement in the Era of

Hyper-Personalisation
The value of customer engagement is indisputable, but how do
you engage them in the era of hyper-personalisation?

The Secret to Mass Personalisation &

Personalised Content with AI
Video about how AI can improve your mass personalisation
strategy.