RIPHAH INTERNATIONAL UNIVERSITY ISLAMABAD

SUBMITTED BY

IRAM KHALID (MBA 4th )

SUBMITTED TO

NAEEM TAHIR
Colors

Harmony is something that is pleasing to the eye. It engages the viewer and it
creates an inner sense of order, a balance in the visual experience. When
something is not harmonious, it's either boring or chaotic.

Be sure to carefully match colors. Match your tie with your suit or your shirt, or
even your shoes and your belt. If you’re a newbie to the matching scene, try
understated colors like soft blues, chocolate browns, rich creams, and sage
greens.

Tip: Avoid trying to match similar patterns together for your suit, shirt, and tie. It
can end up to be rather overwhelming, pattern-wise, and a little messy.
When matching your tie and shirt, have fun. It’s not all about rules, but more
about experimenting to give you a more sophisticated, polished look—and give
you more options for work, dating, and weekends. Enjoy your new wardrobe!

Work with Dominant Colors

Always choose the shirt first! It’s a lot easier to work with a plain background to
gain confidence. Get a tie that picks up the main color in your shirt, like this shirt
and tie set from Brooks Brothers.

Follow the Check Rules

If you want to wear one of the checked shirts for spring, choose a smaller check
on your shirt than what’s on your body. Using rule #1 as your guide, you can
choose a tie that repeats the main color in your shirt for extra matching power.
This J. Crew shirt in blue works well with a larger checked tie with similar colors.

Vary Patterns for Maximum Impact

If you have mastered the first two parts, then this is where you’ll get to
experiment. If the colors are right and the patterns don’t compete, you can match
lots of unexpected combinations. Make sure that one pattern is larger than the
other, and try matching tiny stripes like those in this Brooks Brothers shirt with an
overstated tie.

Don’t be afraid to try combinations that you haven’t worn before! Dig through
your closet and try to discover new ways to wear what you’ve got.

Our goal when we put the various elements of our clothes together is to produce
harmony.

Harmony is something that is pleasing to the eye. It engages the viewer and it
creates an inner sense of order, a balance in the visual experience. When
something is not harmonious, it's either boring or chaotic.

At one extreme is a visual experience that is so bland that the viewer is not
engaged. The human brain will reject under-stimulating information, such as a
monochromatic ensemble with all the same texture.

At the other extreme is a visual experience that is so overdone, so chaotic that

the viewer can't stand to look at it. The human brain rejects what it cannot
organize, or understand, like four conflicting patterns and colors in an ensemble.
Movie costumers often have characters they want to depict as weird wearing two
incompatible patterns.

At one extreme is a visual experience that is so bland that the viewer is not
engaged. The human brain will reject under-stimulating information, such as a
monochromatic ensemble with all the same texture.
At the other extreme is a visual experience that is so overdone, so chaotic that
the viewer can't stand to look at it. The human brain rejects what it cannot
organize, or understand, like four conflicting patterns and colors in an ensemble

Movie costumers often have characters they want to depict as weird wearing two
incompatible patterns.

In summary, extreme unity leads to under-stimulation, while extreme complexity

leads to over-stimulation. Harmony is a dynamic equilibrium

Core Color

is the dominant color in a color scheme. It’s the color of the principal item in
your ensemble like your suit or a sweater.

Accent colors

are the second and sometimes third colors used in a color scheme. The accent
colors may be complementary, triad, analogous or neutral.

Triad.

The first or primary triad colors in the color wheel (or spectrum) are red, blue
and yellow. (Navy suit, pale yellow shirt, burgundy tie) These are called pure
colors because mixing them with each other and/or with white or black can make
all other co colors.

Analogous colors:

(also known as adjacent colors, harmonious colors, and related colors),

are Colors, which lie next to each other on the color wheel (contiguous colors).
They harmonize since they each contain some of the same color. An example
would be blue pants, a blue-green shirt and a purple sweater.

Warm and Cool:

Families of analogous colors include warm colors (red, orange, yellow) and cool
colors (green, blue, violet). Designers often build color schemes around two or
three related colors.

Select two warm colors with one cool or two cool with one warm to create
dynamic harmony. Examples: navy suit, light blue shirt and red tie, or a yellow
shirt, rust jacket and blue jeans.
Neutral: shades of white, black, gray or tan.

Neutrals work well with all colors or may be worn together. Khaki pants, white
shirt and a gray sweater worn together create an ensemble made up of all
neutral colors. Together, all neutrals may not be a dynamic look, but it is
sophisticated.

Black, White, Gray, Tan, and Brown are not separate colors on the color wheel,
but are made up of different percentages of red, yellow and blue. To make
neutral colors mix either all three primary colors, or mix a primary and secondary
color (secondary colors are made from mixing two primaries).

Putting the Core color and Accent color chart to specific practice:

These are Colors that traditionally go well together, but remember this is only a
guide.

Jacket Shirt Tie (and/or Trousers for Belt/Shoes

Color (and/or Pocket Pocket Sports Jackets
Square*) Square*)

Navy white, blue, blue, gold, gray, tan black, brown or

yellow, pink yellow, cordovan
burgundy, red,
purple
Gray white, gray, black, white, gray, black, black, brown or
yellow, pink, gray, green, navy cordovan
lavender, blue blue-green,
burgundy, navy,
any primary or
pastel colors
Brown white, ecru, tan, black, tan, gray, brown or
blue, yellow brown, rust, a different cordovan
orange, red, shade of
gold, yellow, brown.
green, burgundy
Tan blue, ecru, whitetan, brown, rust, black, navy, brown, black or
orange, red, gray, brown, cordovan
navy, darker tan
Olive white, ecru, burgundy, rust, gray, tan, navy, brown or
gray, pale green, tan, brown cordovan
yellow, pale yellow
blue
Black white, light gray, black, white, gray, tan black
yellow, blue grey, blue, olive,
 burgundy, any
primary
or pastel colors

Seasonal Colors:

Some colors are more appropriate at certain times of year than others. Like the
pastels of yellow, are usually associated with summer, while autumn colors are
rust, brown, green, and burgundy. Wearing rust in the summer, or light yellow in
the fall looks out of place

THE PERFECT MATCH

As a general rule, men should follow these color combinations when deciding
what shoes to wear with what pants, regardless of if they're dressy or not. Keep
in mind that there are a bunch of other colors that could be thrown into the mix,
but we'll keep it simple because the fashion police is very busy as it is.3

SHOES & PANTS COLOR GUIDE

Pant/suit color Shoe color

black, tan or camel (a more risqué
Black
choice), oxblood
Gray black, oxblood, camel
Brown any shade of brown, black, camel
Navy black, camel, tan, oxblood
Earth tones any shade of brown, camel, black