UNIT 12 STRATEGIC PLANNING

2. Phillips, R. and Freeman, R., 2011. Stakeholders. Cheltenham U.K.: Edward Elgar Publishing
Ltd.
2

Contents
Executive Summary.........................................................................................................................4
Task-1..........................................................................................................................................5
1.1 Explain the importance of external factors affecting an organization...............................5
1.2 Analyse the needs and expectations of stakeholders of an organization...........................6
1.3 Analyse the major changes taking place in the external environment that will affect
strategy.....................................................................................................................................6
Task-2..........................................................................................................................................8
2.1 Using the appropriate tools to analyze the effects of the current business plan................8
2.2 Reviewing the position of Nintendo in its current market.................................................8
2.3 Evaluating the competitive strengths and weaknesses of Nintendo’s current business
strategies..................................................................................................................................9
Task-3........................................................................................................................................11
3.1 Using modeling tools to develop strategic options for Nintendo....................................11
3.2 Developing a comparative understanding of activity from Nintendo in the market.......11
3.3 Creating options to form the basis of future organizational strategy...............................12
Task-4........................................................................................................................................13
4.1 Proposing a suitable structure for a strategy plan that ensures appropriate
participation from all stakeholders of an organization..........................................................13
4.2 Developing criteria for reviewing potential options for a strategy plan..........................13
4.3 Constructing an agreed strategy plan that includes resource implications......................14
Task-5........................................................................................................................................16
5.1 Comparing core organizational values (ethical, cultural, environmental, social and
business) with current business objectives of an organization..............................................16
5.2 Develop appropriate vision and mission statements for an organization........................17
5.3 Produce agreed on future management objectives for an organization...........................17
5.4 Develop measures for evaluating a strategy plan............................................................17
Task-6........................................................................................................................................19
6.1 Develop a schedule for implementing a strategic plan in an organization......................19
1. Academy, P., 2020. Marketing Theories - PESTEL Analysis. [online]
Professionalacademy.com. Available at: <https://www.professionalacademy.com/blogs-
and-advice/marketing-theories---pestel-analysis> [Accessed 17 May 2020].
3

6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an

organization...........................................................................................................................20
6.3 Design monitoring and evaluation systems for the implementation of a strategic plan in
an organization.......................................................................................................................21
Conclusion.....................................................................................................................................22
References......................................................................................................................................23

1. Academy, P., 2020. Marketing Theories - PESTEL Analysis. [online]

Professionalacademy.com. Available at: <https://www.professionalacademy.com/blogs-
and-advice/marketing-theories---pestel-analysis> [Accessed 17 May 2020].
4

Executive Summary
A business main objective is to seek the profit. This profit will come when the company sustain
the market for a long time with a good reputation and its market advantages. This thing will
achieve when the business organization will make a successful strategy. To make a strategy
organization must ensure several things at first. First of all,the organization must understand the
organization external factors that influence to make a strategy. Then the organization must have
the capability to evaluate the existing business plans and strategies. Third, an organization must
develop options for strategic planning. Then the organization will build a strategy. Then based on
the strategy organization will find which element affect the organization. The last organization
will make an implementation plan. All those things will discuss in the report based on the
Nintendo Corporation who is the world's largest game making company.

1. Academy, P., 2020. Marketing Theories - PESTEL Analysis. [online]

Professionalacademy.com. Available at: <https://www.professionalacademy.com/blogs-
and-advice/marketing-theories---pestel-analysis> [Accessed 17 May 2020].
5

Task-1

1.1 Explain the importance of external factors affecting an organization.

The business environment consistsof the factors which influence a business. The factors are two
types one is an internal factor and another is an external factor. In an internal factor,the
organization has much control to regulate it but in the external factor it is not controlled by the
organization rather an organization can take several strategies to face this. Thus it is an important
element for any organization to identify the external factor and the importance it. To identify the
external factor element here are given an analysis model is STEEP1. Steep consistsof social,
technological, economic, environmental, and political (Academy, 2020).

Social factor: Social factor includes the population, age, social; trends, health concern, and so
on. The most vital part of the social factor is social trends. It helps to increase or decrease the
company product.

Technology Factor: Research and development, computer advancement, automation

technologies are included in the technological factor. This factor changes the production line and
also changes people's lifestyles.

Economical Factor: This factor includes the economical condition of the country, customer
buying power, capital, exchange rate, inflation, and interest rate. In the time of decision making,
this factor makes huge influences in the organization.

Environmental Factor: Environmental factor includes climate change, weather, theecology of

an area. For this reason,the organization may increase its insurance.

Political Factor: This factor mainly connects with the country political condition and how the
government make intervenes in the economy, labor law, tax law, business lawtariffs, trade
restriction all are the political factor.

1. Academy, P., 2020. Marketing Theories - PESTEL Analysis. [online]

Professionalacademy.com. Available at: <https://www.professionalacademy.com/blogs-
and-advice/marketing-theories---pestel-analysis> [Accessed 17 May 2020].
6

For those factors, Nintendo has to focus on the gaming platform. Nowadays, young people are so
much interested in online games. Thus Nintendo introduced Pokemon which make them hit big.

1. Academy, P., 2020. Marketing Theories - PESTEL Analysis. [online]

Professionalacademy.com. Available at: <https://www.professionalacademy.com/blogs-
and-advice/marketing-theories---pestel-analysis> [Accessed 17 May 2020].
Besides, technology help to make online marketing for their game and other products.
Economical factor helps to understand what the price rate will be fixed. After the lockdown,
Peopleswill not interest to buy the console or other gaming equipment. At that time Nintendo
must reduce the price. Moreover, environmental and political factors make huge influences to
take decisions such as- taking a loan or make insurance, contributed money as a work of CSR.

1.2 Analyse the needs and expectations of stakeholders of an organization.

An organization stakeholder2 is those persons who have an interest and also stakeholders can
influence or be influenced by the organization. Stakeholders are owners. Customers, employees,
suppliers, the creditor. Debit or, government, and agencies are the stakeholders. In this aspect,
everyone needs and expectation is different from each other. For

Owner: The needs and expectations of the owner are to make him or her profit and also stable
the organization's financial aspect.

Customer: Customer expectation is to serve them quality products at a reasonable price.

Employees: Employees need is to ensure their right such as wages, promotion, job security, and
so on.

Supplier: Supplier needs and expectation is to pay the price of the raw materials price.

Government: Government needs and expectation is to follow the government rules properly and
also give the annual tax regularly.

Creditor: Creditor needs and expectation is to pay their regular installment with interest in time.

Sometimes those stakeholders provide positive for the organization or sometimes those things
provide negative things. The negative aspect comes when an organization cannot satisfy the
stakeholder's needs and expectations. For example, Nintendo released the Wii in 2006 worldwide
which has lots of features but gradually customer needs increase for internet gaming thus they

2. Phillips, R. and Freeman, R., 2011. Stakeholders. Cheltenham U.K.: Edward Elgar Publishing
Ltd.
8

released Wii U. This console also can support high-definition graphics. These things help to feel
the real world fighting.

1.3 Analyse the major changes taking place in the external environment that will affect
strategy.

In the previous question, it states that some of the external factors through the STEEP model
analysis, and those things are the major changes in the business organization that will affect
strategy. Social, technological, economical, environment, political are the major factor which
could change in the future and make a brutal positive or negative affect in the business strategy.

Impact of Social factor: People interest and uninterested is based on social attitude. For
example, a teenage boy in the USA can like Wrestling or Football rather than Cricket. But an
Indian Teenage boy likes Cricket rather than those. Thus Nintendo offers those types of Console
to the USA which can support playing football and wrestling.

Impact of technological factor: Technological factor makes the comfort zone for the peoples.
Besides, it also changes the test of customer satisfaction. In 1980 console customers interest to
play the button game with low graphics but nowadays peoples are now more interested to play
high graphics and touchpad console. Thus Nintendo changesits strategy to launch high graphics
and touchpad console such as Wii U.

Impact of Environmental Factor: Environmental factors focus on the environmental issue of

concern. The environmental issue is for more concerning issue for those organizations who
polluted more and more. The environmental issue is not a more concerning issue for the
Nintendo business strategy.

Impact of Economic factor:Economical factor is one of the most vital issues for any industry. If
a country's economy is down than the customer will not buy unnecessary products or not
expenses more money. Thus in the USA and Europe Nintendo gaming console can make a profit.

Impact of Political Factor: If the political unrest goes on and the governmental rule is not to
comply with the organization's products or marketing strategy then an organization should
change the strategy
9

Task-2

2.1 Using the appropriate tools to analyze the effects of the current business plan.
Nintendo plays several business strategies to stand the market against SONY, Xbox, and so on.
Their strategy and business plan effect in many ways in the industry. To analysis those effects
there are given a Porter Five Forces analysis. Porter’s Five Forces analysis consistsofa
competition in the industry, the potential of new entrances, power of suppliers, the power of
customers, and the threat of substitute products. There are given Porter’s Five Forces analysis:

Competition in the industry: This section identifies how many competitors have in the
industry. In the console and gaming industry, there are lots of competitors along with newcomers
such as Xbox, SONY, EA, Sega, Atari, etc. those companies have lots of console products and
also gaming equipment. In this aspect, Nintendo takes a business plan to add more features than
those consoles. Wii U is the result of this business strategy.

Potential of new Entrance: As the industry is sharing with some companies product and those
company has lots of product in the market. Thus Nintendo has not any concerning issue for
newcomers. Besides, when those companies want to enter the market at that time those
companies must provide approval of the project.

Power of Supplier: Foxconn and Hosidenare the most vital supplier of Nintendo. But when
those companies develop a program and transfer to the Nintendo at that time the company has no
power over the program.

Power of customers: As there are lots of console products, customers have lots of opportunities
to switch the product unless customers cannot get the product in their price. Thus Nintendo must
offer reasonable prices.

The Threat of Substitute Products: Here the fact is the whole gaming industry has lots of
options such as PC, android, VR offer, and so on. Those things can be a substitute product for the
console. For this Nintendo also offer some PC and Android game

3. Martin, R., 2005. Managerial Cost Accounting Practices. Washington, DC: U.S. Government
Accountability Office.
10

2.2 Reviewing the position of Nintendo in its current market.

Nintendo was formed in 1889 in Japan and its product was handmade playing cards. This
company headquarters is in Kyoto, Japan. Now this company is the world's largest video game
making company that has almost 5500 employees all over the world. Their maximum revenue
comes from America. In 2018 its revenue was 4.2 billion US dollars (Job!™, Horizons, DX and
GOLD, 2020).

In the gaming industry, there are some potential rivals such as Microsoft, SONY, Sega, etc. But
most of the competitor's console is depends on its third party company whereas Nintendo
console homemade which allows them to introduce a more attractive feature console. But they
make some franchises such as Mario and The Legend of Zelda. The new game Mario Odyssey
was sold nearly 14 million copies until 2018.

Nintendo's most popular product is Wii U who covers the lots of markets in the gaming industry.
In 2017 Wii and Wii U console sold together almost 115.2 million. But Nintendo knows that the
Wii and WiiUare not enough to a rival will come with another product. Thus they introduce
Switch console. This console sold almost 32.3 million copy in the 2018. Thus Nintendo is one of
the most potential companies in the gaming industry. When a company wants to think about the
gaming product at that time the company must make a strategy to beat Nintendo.

2.3 Evaluating the competitive strengths and weaknesses of Nintendo’s current business
strategies.

There are given strength and weakness of Nintendo’s current business strategies:

Strength:

 Nintendo has unique market sharing and covers where Nintendo can offer those types of
console which is applicable for all types of age people. For example, Nintendo wants to
memories the childhood memory of the old people.
 Nintendo's cash reservation is huge which helps them to operate perfectly in the market.

3. Martin, R., 2005. Managerial Cost Accounting Practices. Washington, DC: U.S. Government
Accountability Office.
11

 Nintendo has lots of console portfolio which help to fight against the competitors such as
SONY, Microsoft. But Nintendo now focusing to maintain the success of Switch.
 Nintendo has large numbers of distribution channels.

Weakness:

 Nintendo's relationship with the third-party is not going well.

 Though the Nintendo console has internet access it cannot operate like Xbox and Play
station Network.
 Only a 17% margin is created by the Nintendo.

Task-3

3.1 Using modeling tools to develop strategic options forNintendo.

Business strategy is one of the vital elements for bigger corporations such as Nintendo. But
Nintendo needs several strategy options to develop its position in the market. Thus there are
needs some tools to make or develop the strategy options. There are given some strategy tools:

Ansoff Matrix Strategy: This tool is using to expand the company growth and also it helps to
identify the risk. In this aspect, this tool created with four elements such as market penetration,
product development, market development, and diversification.

Cost Leadership3: In this era the market competition is huge. Thus any organization must attract
the customer via better product at a low price. This strategy focuses on the cost where it reduces
the product and management costs. This strategy is mainly a marketing strategy (Martin, 2005).

Leadership and Differentiation: This tool was developed by Michael Porter. In this strategy,
the three aspects are focused such as cost leadership, differentiation, and focus. In cost
leadership, it focuses to offer the lowest price in the big market. Through differentiation,
Nintendo will add those features which will differ from other products.

3. Martin, R., 2005. Managerial Cost Accounting Practices. Washington, DC: U.S. Government
Accountability Office.
12

Segmentation: Segmentation is a marketing strategy where this emphasizes to divide the big
market in a different segment. This segment will be made based on geography, demographic,
psychographic, and behavioral segmentation. For this strategy,Nintendo can easily make a good
marketing strategy.

3.2 Developing a comparative understanding of activity from Nintendo in the market.

In every industry, competitors are the main factor. In the gaming industry, it also not exceptional
Sony and Xbox are one of the most competitors of Nintendo. Nintendo can learn from those
competitors how they work to develop the console performances.

From this Xbox is one of the best examples who are used to share their user's data to the third
company. For these strategies, the third company can understand the clear thought about the
problems. Nintendo can also do these types of strategy which will allow them to introduce new
and develop products in the market.

Xbox plays another vital marketing and distribution strategy is that Xbox sells and take the
marketing through the online activity. This thing helps Xbox lots to connect with other people at
any time. For marketing, Microsoft does not go to the customer physically and the distribution
also can provide through this online shopping. Thus their product can find in Walmart, Amazon,
Alibaba, eBay, etc.

Nintendo also can do the same thing which will help them to keep in touch with the customer
every time. Online distribution channel also helps them to sell the product massively. Nintendo
can use that activity of Xbox and also some activity of Play Station.

3.3 Creating options to form the basis of future organizational strategy.

In previous, it states that Nintendo has potential customers such as Xbox and play station. Those
two companies console make huge profits after 2013 through Xbox One and Play Station 4#. But

3. Martin, R., 2005. Managerial Cost Accounting Practices. Washington, DC: U.S. Government
Accountability Office.
13

Nintendo cannot sell its price as the Xbox One and Play Station 4# did. There are lots of causes
but the main cause is that Nintendo offers so much price than the Xbox and Play Station 4#.

In this aspect, Nintendo can follow Cost Leadership. Cost leadership is a strategy that allows a
company to reduces its cost so that the product price also reduces. To reduce the cost of the
company Nintendo must focus on management and cost accounting which allows them to make
several strategies to control the cost.

But Nintendo must concern about their product quality. Many company produce worse quality
product when they wants to control the cost. But in terms of Nintendo, these things will not go
with them. Caused bed quality Console will make hamper to the customer buying.

Another strategy can follow Nintendo that Segmentation. Their operation is big and the gaming
industry also now growing. Thus Nintendo can make some segmentation so that it will easy to
make the marketing process in the market.

Task-4

4.1 Proposing a suitable structure for a strategy plan that ensures appropriate
participation from all stakeholders of an organization.

In an organization, there are lots of departments and those departments have several functions.
Based on this function there are creates several departments and those departments have a
responsible person who accounts for them. In this aspect, there are required organizational
structures where employees will work and what are the roles and responsibilities of an employee.
In the business, world organizations used many types of structure such as product-based
structure, Matrix structure, Geographical structure, Network Structure, Functional Structure.
Those structures apply in the organization as per their demands.

4. The Pharmaceutical Journal, 2017.Organisational structure and editorial content are separate
issues.
14

For the gaming industry organization, Nintendo needs Functional Structure. Nintendo activity is
conducted by several departments. Nintendo Research and Development division work to make
new technology for the organization. The main task of this group is to introduce the Nintendo

4. The Pharmaceutical Journal, 2017.Organisational structure and editorial content are separate
issues.
15

hardware equipment. On the other hand, making the gaming concept is responsible for the
Entertainment Analysis & Development Division and Software Planning & Development
Division. Those departments are responsible for the creation of the product.

On the business side, Nintendo practices Marketing, Finance, and Information relating to the
accounts, Selling, Merger, and Acquisition. Those departments are responsible for creating the
business perform better. Besides, those departments are also responsible for the control of the
Nintendo assets.

In this aspect, it is clear that the Nintendo departments have specific work and responsibility. In
this aspect, Functional Structure is perfect for Nintendo.

4.2 Developing criteria for reviewing potential options for a strategy plan.

To make criteria for a successful strategy plan organization needs model. In this aspect, the
Rumelt evaluation method is the best criterion reviewing method. This method has consisted of
four elements such as Consistency, Adaptability, Competitive Advantage, and Feasibility. Every
element has its criteria to evaluate Nintendo.

Consistency: The first criteria to evaluate the organizational strategy are the consistency of the
organization activity and the organization departments. In this aspect, the organization CEO must
make a question that the Nintendo several departments are coordinate with each other? If the
question-answer is YES then the organization has consistency.

Adaptability: This section is focusing on the adaption of change which means how much
adaption is taken by the organization. Thus organization must evaluate its mission and when the
evaluating comes to the mission in that time it requires economic and social influences in the
industry. Example: Nintendo wants to capture the old boys with their childhood memories. In
that aspect, Nintendo should change its marketing strategy. Therefore it is necessary to evaluate
the economic and market factor of the business.
16

Competitive Advantage: Make the question that Nintendo can acquire a competitive advantage.
Though in the gaming industry there lots of company has and their product is quite similar. To
make a competitive advantage Nintendo must ensure superior skills, superior position, superior
resources.

Feasibility: The last stage of the evaluation of the business strategy is to identify the company is
perfect for feasible or not. To develop this element Nintendo must evaluate the company
employee's skill, financial resources. Without those things, Nintendo will not do any progress.

4.3 Constructing an agreed strategy plan that includes resource implications.

To implement a strategic plan organization needs all types of resources. In the previous, it states
that two strategies such as Cost leadership and Segmentation. For those two strategies, Nintendo
needs human resources to implement the strategy. In this aspect, the HRM department will
recruit the employees with a low-cost contract.

In the marketing time, the marketing department should segment the whole market in several
small segments which allow Nintendo to make marketing strategy as the consumer demand. In
that aspect, the Segmentation strategy will apply.

The finance department comes to collect all the financial resources of Nintendo so that
marketing and HRM and all the production cost can fulfill (Organisational structure and editorial
content are separate issues, 2017). Besides, the finance department will allocate the financial
resources to Nintendo in all operational areas.

Accounting and Information departments will control all costs and also make preserve all
financial transactions in respective to produce all financial aspects to the stakeholders and the

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
17

investors. This department also makes a financial statement which will present the Nintendo
financial position in the market.

The production department will produce the product at a low cost. As a result, company
production costs will reduce and the price of the product will reduce. For this customer will
attract to buy Nintendo console rather than another company console.

Research and Development department will research to develop the present product and also
try to invent a new product. This department will make those types of the console as per the
segment needs. For example, Nintendo wants to present a console which will attract the old
peoples to memorize the childhood console.

Through this activity, Nintendo can engage all the resources to support the strategy.

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
18

Task-5

5.1 Comparing core organizational values (ethical, cultural, environmental, social and
business) with current business objectives of an organization.

Nintendo’s core value is almost three such as

 Sincerity.
 Flexibility.
 Uniqueness.

Sincerity: In everyone's life sincerity is one of the major qualities to gain success. Without those
qualities, a man, an organization, and also a nation will not success. Thus Nintendo is very much
concerned to hire those types of employees who are science to their job and it is the major goal
of the Nintendo company. As a result, their customer service is one of the best services in the
gaming industry.

Flexibility: Flexibility in an organization emphasize the employees to think in his way which
helps to innovate new ideas and new products. Besides, flexibility in the employee's schedule
helps to give the employees the best in the organization. Without a flexible environment,
Nintendo cannot accept any type of new changes that will reduce the performance of the
organization. Thus it is important for an individual and also the company as a whole.

Uniqueness: Uniqueness will create a new profile that will differentiate them from others. For
this quality, a company product can increase its number of sell or increase its operation in the
market. Again, lack of this uniqueness a company can also destroy without selling anything. This
core value is followed by Nintendo.

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
19

Those core values are worth for Nintendo caused their objectives are-

“In 2023Nintendo will cover almost 40% market in the gaming industry by offering high-
quality products at a low price.”

Those all objective helps Nintendo to sustain the market in the top position for almost a century.

5.2 Develop appropriate vision and mission statements for an organization.

When an organization or company creates in that time the company sets a vision and based on
the vision company set yearly mission, goals, and strategical objectives. Besides, all the activity
is done to achieve the vision. But the vision must be realistic which will allow one to achieve the
goal of an organization. For an accurate vision, an organization can sustain itself in the market
for a long time and the same thing happen with the Nintendo Corporation. Nintendo Vision5-

“Putting smiles on the faces of everyone Nintendo touch”

Based on the vision the company mission creates. Thus Nintendo mission is-

“Making a solid pledge to make good production and marketing of the best product and
services”

“Develop the product as customer demands.”

“Listen to employees matter carefully and give a solution.”

To implement the Cost leadership strategy properly those mission and vision are perfect.

5.3 Produce agreed on future management objectives for an organization.

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
20

An organization's objective differs from its vision and mission. But when a long time sustain
company come in the discussion at that time the objective is big. Thus Nintendo management
objective is big. The management objective of Nintendo is-

“In 2023 Nintendo will cover almost 40% market in the gaming industry by offering a
high-quality product at a low price.”

It is the overall objective of Nintendo. Based upon this objective marketing and other objective
also comes.

Marketing objective: Create Segmentation in the market based on the age, generation and
gender. Make marketing strategy as the segmentation needs.

When market objective comes in that time what will be the product feature will give the
segmentation. The product objective is-

Nintendo wants to memories the childhood memory of old people through their product.

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
21

5.4 Develop measures for evaluating a strategy plan.

When a company sets the strategy in that time it also requires to evaluate the success of the
strategic plan. Thus there are many tools to evaluate the strategic plan for Nintendo. Here it will
present a Balance Score Card. Balance Score Card made with four elements such as financial,
customer, learning & growth, and business process (Steiner, 2014).

Financial Perspective: In every organization, this element is one of the major elements to
sustain in the market. In the balanced scorecard this element also a potential element. Here the
company will see to create large profit, financing, pay-back period, production cost, etc. From
this aspect, Nintendo will want to find the shareholders caused when you have capital then you
can go forward to achieve profit. Thus the question comes in which technique Nintendo will
attract shareholders? To attract shareholders Nintendo should confirm such matters-

 Improve operating performance.

 Improve financial wealth.
 Increase revenue mix.

When the Nintendo strategy confirms the above things in that time Nintendo strategy work
properly.

Customer Perspective: Customer perspective is another factor. Nintendo can measure the
strategy from the customer perspective. Every strategy is made for serving the customer and
make customer satisfaction. If Nintendo customer says positively about their products then the
strategy makes a hit.

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
22

5. Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/nintendo-vision-

mission-values-strategy-analysis/> [Accessed 17 May 2020].
23

Learning & Growth: Learning & growth means training employees for adapting the changing,
mentoring junior so that they can make innovation. In this aspect, the strategy will work properly
when its employees can invent a thing in a short period to capture the market.

Business Process Perspective: Business process also an important factor that ensures by
removing all errors from the organization. In this aspect, if the Nintendo ensures some matters
then the Nintendo strategy is going perfectly. The matters are developing new products, reduce
cycle time, cross-sell the product line, etc.

6. Tsui, T. and Clarkson, T., 1994.Spread-spectrum communication techniques. Electronics &

Communication Engineering Journal, 6(1), pp.3-12.
24
25

Task-6

6.1 Develop a schedule for implementing a strategic plan in an organization.

When a company makes a strategy and implementation plan in that time it also inevitable matters
for a company to make a schedule to implement the strategy. Strategy techniques are created
based on the strategic objective. Nintendo strategic objective is:

“In 2024 Nintendo will cover almost 40% market in the gaming industry by offering a high-
quality product at a low price.”

Strategy:

 Developing present products feature.

 Reducing production strategy to reduce the production cost which will reduce the price of
the product.
 Increase marketing techniques.
 Making contact with third parties so that regularly new ideas can come in the Nintendo.

Strategies implementation time table

Strategy 2021 2022 2023

Implementation
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Developing
present products
feature.

Reducing the cost

of production
Develop and
Launched New
26

product

Advertising
Media (TV, Broad
Casting, Bill
Board, Journals )
Direct Marketing
To business
companies
(follow up,
Telemarketing,
meeting )
Contact with third
party

6.2 Create appropriate dissemination processes to gain commitment from stakeholders in

an organization.

A stakeholder is a crucial element of any organization. Thus their commitment also important.
To make and commit the stakeholders Nintendo must discuss it with them. To make formal
discussion there are lots of techniques such as meetings, presentations, mass media, Face to face
communication, and so on.

Meeting: Formal and informal speech and debates about problems, ideas, or anything else are
called meetings. When the formal meeting occurs in that time all things such as time, place,
topic, etc all are definite (Tsui and Clarkson, 1994). Incorporation meeting there are two types of
meeting such as organizational meeting where top-level and shareholders participate and other
on is an operational meeting which is occurred by organizational employees.
27

Presentation: Presentation refers to some communicational activity were talk with groups,
briefing a team, and so on. To introduce a new product this item is one of the methods of use in
the corporation. Nintendo can use this thing.

Mass Media: When communication takes place among a large group of peoples in that time
mass media use. The perfect use of the mass media is a marketing strategy where a company
advertises the product on TV, Radio, online, and so on.

6.3 Design monitoring and evaluation systems for the implementation of a strategic plan in
an organization.

When Nintendo implements the strategy at that time Nintendo should monitor the
implementation plan. To monitor the implementation Nintendo must ensure some steps. First of
all, Nintendo should analyze the employee's work and control the employees so that the work is
going according to the implementation plan.

In the second step, Nintendo will ask the question to employees and monitor every step of the
employees. As a result, employees will feel the burden to finish the task. Besides, Nintendo will
watch the major change is taking place in the organization.

In the last step, Nintendo will take the proper feedback from the customer and their other agents.
From the feedback, Nintendo will evaluate that the feedback is positive or negative to fulfill the
strategic plan or it goes according to the plan.
28

Conclusion

From above this discussion, it states that every organization should set the strategy according to
the organizational objective. Thus Nintendo should set its strategy according to the situation
demand. Nintendo should evaluate the present strategy to set a new strategy. Besides, Nintendo
should develop options for making strategy. And also Nintendo should implement the strategy
according to the pre-determined plan.
29

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