BRITISH BUSINESS COLLEGE

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MERMOZ VILLA 7376
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Email: infos@bbcsn.com
Tel: 00221-338692500

MANAGING A SUCCESSFUL BUSINESS PROJECT

Lecturer’s name: Mr Obura

Unit number: Unit 6
Student number: BUS0198D
HND 2

Date submitted: April 21, 2020

TABLE OF CONTENT
 SCENARIO

CORONAVIRUS (COVID-19) PANDEMIC has devastated the global economy. It is

estimated that the global GDP has shrunk by about 6%. Business has borne the brunt of the
economic decline. Your company CORONA PERFUME IMMUNED which has been a
leading business player in the production of Immuned Corona Perfume had to close down due
to lack of demand for the product.

There are however signs of turn-around in business as government mitigation measures are
bearing fruits. Your company is not certain of consumer perception of its product and would
like to establish business environment. You as the Director of Marketing and Consumer
Development you are instructed by The Company Board of Directors to undertake a study of
Business Environment as a basis of providing informed decision to continue or otherwise with
the Perfume Project. You are therefore required to:

LO1

Indicate purpose of the research project; expected deliverables;

Implementation schedule indicating work breakdown structure, timeline, and inputs required;
Estimated costs of Research Project; potential risks and issues.

LO2

(a) Demonstrate means of information gathering-that is data collection and material resourcing.
Options available include use of secondary and primary approaches and Qualitative and
Quantitative Methods. Give justification for methods adapted. Also give reasons as to why
other approaches were not considered.

(b) Whichever information gathering you select, how are you going to select those you are going
to seek information from (interview)? Justify the means selected.

(c) After obtaining the information required, demonstrate and justify means of analyzing same.

(d) How are you going to determine that the approaches you used are Ethical, reliable and Valid?

LO3

ASSUMING THAT YOU HAVE FINALISED YOUR RESARCH PROJECT.

(a) You are required to submit the Report to the Board of Directors. Which method will
use to communicate your findings to the Board. Justify it.

(b) Apart from communicating your findings to the Borad of Directors, you will be
required to:
 (i) Justify methodology used in information (Data) gathering.
(ii) Justify methodology used in data nalysis
(iii) Relate your findings to the objective of the research project.

LO4

Now that you have presented your Research Project to the Board of Directors and approval
granted to proceed. It is appropriate for your REFLECTION if you did the right thing, any
value addition and lessons learnt.

(a) Your reflection on procedures of information gathering and data collection; quality of
the process
(b) Suggestion on areas which require improvement to enhance quality of the process and
research findings.
(c) Lessons learnt
 INTRODUCTION
Project management is one of the most crucial parts of management. The project management
is defined as the process or combination of processes to achieve a management objective
within a specified time period. In other word, project management is the use of specific time
period for achieving an organization goal that use techniques, skills, and knowledge, tools or
combination of these. The success of a project mostly depend on the manager of the project
.So the project manager is responsible for allocating the tasks to be accomplished and give all
instructions to the employees to work according to the objectives of the project. During
the project, the manager have to learn so many things so that he can do better for
the company and can give formalized instruction to his subordinates and co-workers to finish
a project a project manager his to considers project time, project resources or scope,
communication medium, project risk and challenges etc.so the manager of a project needs to
be competitive and skilled to complete the project. In the paper I will explain a project taken
by me the Director of Marketing and Consumer Development
LO1
To run a project or to complete a project, I needs to set up the aim and objective of the project
because, if I set the aim and object of a project then it will be easy for me to get the clear idea
and make a better plan for the project to be finished.so I has set the aim and objective of the
project taken at hand .the aim and objective of the project is given in the following:

Project’s aim

CORONA PERFUME IMMUNED is a company who produces Immuned Corona Perfume. I

has taken a project to accomplish. The aim of the project is to provide an informed decision to
continue with the Perfume Project.

Projects objectives

I has set the objective of the project. I want to provide an informed decision to continue with
the Perfume Project.

I has to ensure the capability to meet the project cost and all other resources needed for the
project. I will also have to make sure the quality of the project and I need to consider the
behavior of the consumers and competitors to get competitive advantages in that market I
needs to accomplish an opportunity analysis of the project.

Project management plan

To successfully accomplish a project I must have a plan for that project. A better project plan
helps the project manager to achieve the objective of the project in a better ways. The term
project management plan is defined as the process of how the management will execute,
monitor and control the project in other word, a project management plan is normal and
established ways to manage a project. A good project management plan includes the
following elements

 Costs
 Scope
 Time
 Quality
 Communication
 Risk and resources

A Project management plan is the main tool that shows the path to accomplish the task of
the project.so I has to develop a Project management plan for getting the project successful.
The Project management plan for CORONA PERFUME IMMUNED is given in the
following
 1. Project’s conceptions and initiation

2. Project’s definition or planning

 
3. Project launch and execution

4. Project’s performance control

5. Project closing

Project costs

To take a Project and to complete it, I has to consider some important element of the project
and cost is the most important element of project, so as a director of CORONA PERFUME
IMMUNED I need to consider the cost of the project. The total cost of a project can be
classified in in the flowing ways

The approximate cost needed for the project is the main concern of me so I have set an
approximate cost for the project. The cost of the project is stated in the following

Items cost
Promotional activities 5.000.000 fr
incentives 20.000.000 fr
Rent 5.000.000 fr
Office expense and equipment 3.000.000 fr
Training and other material 7.000.000 fr
Total 40.000.000 fr
Project scope

To complete a project successfully, as a director I have to consider the scope of the project.
The scope of the project includes some important aspects like project planning, project
designing, development, project’s hypothesis testing, and introducing some hardware and
software that are necessary for accomplishing the project. Side by side the accomplishment of
a project also considers the drawback of the project that is harmful for the project. Leon
restaurant should avoid the changes in planning, changing the target market, taking new plan
frequently etc.

Project time

For a business project, specification of time is a must. Without the specific time the project
manager cannot accomplish the tasks of the project.so as a director of the CORONA
PERFUME IMMUNED. I have set the time to start and end the project within the specified
time so I have set the critical path of the project. The network of the critical path is given in
the below:

So the project critical network or path is, start=S+E+C+F+END=7 days.so the project will be
accomplished within 7 days or 1 week.

Project quality

Project quality is the main fact that I has to consider because if I cannot maintain the quality
of the project then the accomplishment of the project get in trouble.so as director CORONA
PERFUME IMMUNED I will consider the time limitation, resources, and make best decision
for the company.

Communication

Communication is the most essential part of a project. I has to maintain the regular
communication with the related parties of the project. The manager of the project set a
strategy to communicate with the stakeholders of the company. Those who are related to
the project and can affect the accomplishment of the project should be taken in
consideration of the director so as a director of CORONA PERFUME IMMUNED I will
maintain regular communication with the stakeholders as well as the general people related to
the project.

Risk and resources

Any business project has some risks and resources. The project to get competitive advantages
has also some problems or risks and resources. The risks of the project are limitation of
enough time, money, volunteers, and critical situations of the national politics. And the
resources of the project are skilled manpower, experience of the project manager, enough
investment and the positive attitudes of the management of the company so as a director of
CORONA PERFUME IMMUNED; I can assure that the project will be accomplished within
the time because the project has enough resources than the risks at hand.

Work breakdown structure

A project management plan has five stages of task.so the manager of a project has to divide
the total task into five different phases. So as a director of CORONA PERFUME
IMMUNED; I have taken an initiative to breakdown the whole work. According to the project
plan, the five stages of work will be accomplished within the time specified. If the assigned
tasks can be accomplished within the time then the project will be a successful one for the
company so the project tasks breakdown has been given in the following

Task Stages of tasks Days needed employees

1 Project's conceptions and initiation 2 3
2 Project's definition or planning 1 2
3 Project launch and execution 2 20
4 Project launch and execution 2 3
5 Project closing 1 2
Total 8 30

Project's 2 Project's 3 Project launch 4 Project 5 Project

conceptions and definition or and execution launch and closing
initiation planning execution

Collecting and Measure how Measure

Identifying the Organizing a
allocating the much the effectiveness
specific tasks rally for clean
resources company has close
environment
got promoted

Estimate the Identifying the Performing

cost of the promotional the day long
project activities activities
 I will breakdown the total task of the project according to the abovementioned chart.in the
following I show the Gantt chart of the task’s start time and duration.

In the above Gantt chart the project work breakdown has been stated. Each task of the project
will be stated in the above mention time and the task will be finished within the specific time
so as a project director of CORONA PERFUME IMMUNED, I will accomplish all the project
tasks according to the work break down and the Gantt chart.