BBA 311 SUPPLY CHAIN MANAGEMENT Task brief & rubrics

Midterm Assesment

The task is individual

The deliverable has to be a report: 2,500-3,000 words.
The weight is equivalent to 40% of the overall grade.
The report has to be delivered in Turnitin on the 21st of June, before 11.59 CEST. Harvard Referencing System has to be used.

Pick up one company from the following list

• Inditex
• VW Wolsfburg
• Starbucks
• Carrefour
• IKEA
• Inditex
• Unilever
• Nestle
• McDonald’s
• Nike
• H&M
• Amazon
• Samsung

1) Briefly describe the company (shareholders, products/services provided, sales figures, recent evolution) and identify its supply chain
2) Discuss how the selected company achieves a balance between Supply chain arrangements and consumer value
3) Identify their Supply Chain.
4) Describe each of the three parts of this SC
a. Supplies
b. Manufacturing or creation of services
c. Distribution channels
5) Make a critical analysis of each of them and of the supply chain as a whole
6) Discuss availability in logistics customer service and provide examples of the different ways to monitor the company’s performance in
availability.
Rubric
Exceptional
90-100
Knowledge & Student demonstrates clear
understanding understanding of the Supply
(20%) Chain Management concepts
involved in the discussion
questions; Provide relevant
examples from Corporate
world to establish a connection
between practice and theory;
Free of grammatical or stylistic
errors
Critical Student comments significantly
evaluation add to the learning process;
(30%) demonstrates higher level of
critical thinking-analysis,
synthesis& evaluation.
Written Student communicates their
Communication ideas extremely clearly and
(20%) concisely.
Able to connect theory with
the case study, comments are
focused and concise.
Synthesis Student synthesizes the
(30%) content of their writing with
exceptional clarity and
concision
Good
80-89
Student demonstrates fair
understanding of the Supply
Chain Management concepts
involved in the discussion
questions; Provide few
examples from Corporate world
to establish a connection
between practice and theory;
Few grammatical or stylistic
errors.
Student comments add to the
learning process; demonstrates
moderate level of critical
thinking analysis, synthesis&
evaluation.
Student communicates their
ideas clearly and concisely.
Able to connect with the case
study but lack depth and/or
detail.
Student synthesizes the content Student synthesizes the content
of their writing with some clarity of their writing, although work
and concision
Fair
70-79
Student demonstrates few, if
any new ideas or connections;
summarize other postings;
Several grammatical or stylistic
errors.
Generally competent;
information is average doesn’t
add to the continuous learning
process; grammatical or stylistic
errors interfere with the
content.
Student communicates their
ideas with some clarity and
concision.
Limited, if any connections with
the case study; vague
generalities
lacks clarity and/or concision
Fail
<70
Student demonstrates little or no
awareness of key concepts
required in the discussion
questions; Obvious grammatical
or stylistic errors
No new ideas are presented;
Usually have “I agree with…”
statement; makes understanding
impossible.
Student fails to communicate
their ideas clearly and concisely.
No connections are generated
between theory and the case
study; comments are off topic
Student makes an insufficient
attempt to synthesize, with a lack
of clarity and concision.