EB 202 SEMINAR QUESTIONS

4. You are asked to introduce a new electric dairy feeding system that would reduce feeding
costs by 20%. What pricing strategy would you suggest? Why? Would you stay with this price
strategy indefinitely? Why?
5. The outbreak of COVID-19 has affected so many businesses. In fact, your agricultural
business enterprise is among the affected businesses. Do you think “diversification strategy” can
help you at the moment? If “YES” explain and if “NO” explain as well.
6. Explain briefly why perfect competitive market is taken as a standard comparison market
structure for market efficiency analysis
7. As an agricultural economist, you are consulted with the Ministry responsible for Agriculture
to undertake a quick analysis of the Common bean market in Tanzania of whether it is
competitive or not. Explain briefly the following, assuming you are going to use “Concentration
Index” to accomplish this assignment.
a. What data will you collect to undertake the analysis?
b. What will be your decision rule i.e. explain all possible outcomes and the
implication of the outcome?
1.. (a) What do you understand by the term Structure-Conduct-Performance Model?
(b) Explain briefly how you will go about analyzing the efficiency of the agricultural
markets using SCP model.
2. Mention the main final output of the marketing planning process. Explain the importance of
this output in marketing of agricultural products
3. a) Mention 4Ps of marketing mix and write short notes on each of them.
b) Briefly explain how you will use SWOT analysis to improve your business while
giving vivid examples
4. a) Differentiate between marketing planning and marketing plan.
b) Write short notes on any five steps involved during marketing planning process

5. What is the effectiveness of different systems aimed at enabling informed consumer choice to
directly reward farmers and thereby encouraging the spread of positive environmental attributes
in food production (e.g. direct distribution networks organized by farmers, labelling schemes on
food, information on farm websites)?
6. Under which conditions can governmental health policy successfully affect consumers’ diets
by promoting good food as preventative medicine?
7. What information is most useful to consumers wishing to make informed decisions about the
environmental and social impacts of their food choices and can intervention methods be
developed that encourage and provide incentives to all consumers to eat healthy diets?
1. How will predicted changes in meat consumption across different countries affect demand for
the range of agricultural produce?
 2. What mechanisms for institutional capacity can be used to create an efficient and equitable
global marketing system so that food is produced in an economic and ecologically efficient
manner
3. How can market-based food supply systems be developed that offer economically
sustainable levels of financial reward to all participants in the food chain (i.e. farmers,
processors and retailers) while simultaneously providing safe, nutritious, natural resource-
stewarding and affordable food to consumers?
4. As energy prices rise, how can agriculture increase its efficiency and use fewer inputs and
fertilizers to become economically sustainable and environmentally sensitive, yet still feed a
growing population?
5. What priority investments are needed to develop effective input and output markets in the
poorest developing countries (especially sub-Saharan Africa)?

6. How can national food security policies be designed to be more compatible with worldwide
open market food policies while securing the interests of local farmers and equitable access to
food?