CHAPTER I SUMMARY OF THE PROJECT

1.1 NAME OF THE FIRM

The business will carry the name BUBBLE TEA HAVEN. It is the
shop that offers quality standard product. The word ‘bubble tea’
definitely connotes its natural meaning pertaining to a fruit or
milk tea that contains polyphones, which are naturally occurring
compounds that act as antioxidants.

1.2 LOCATION OF THE FIRM

BUBBLE TEA HAVEN will be strategically located at Guimba.

This location is expected to be an effective location because
there will be no competitors that offers the same product and
services which the establishment shall cater. The location is
near in market where many people visit, wander and purchase which
are exactly sixty-four (64) barangays.

1.3 VISION
Our vision is to help create the best tasting teas that
marked as one of the shop’s highly reputable market that could
attract visitors within the region as well as from other places.

1.4 MISSION
Our mission is to help create a different milk tea drinking
experience that would leave customers satisfied and looking
forward to more. Moreover, the business aims to go on extra mile
in giving its clients the ultimate revitalizing stay by offering
luscious milk or fruit tea beverages providing efficient and
friendly service a midst, a clean and cozy environment.

Bubble Tea Haven | Feasibility Study 1

1.5 SUMMARY OF THE FINDINGS
1.5.1 MANAGEMENT ASPECT
BUBBLE TEA HAVEN will obtain through required capital
through the contribution of the owners of the business. The
best type of organization appropriate for the business is
partnership. Partnership is a type of business.

1.5.2 MARKETING ASPECT

Marketing strategies like local fliers, tarpaulins, banners and

pre-opening promos are appropriate for advertising the business in the
market.

1.5.3 TECHNICAL ASPECT

The proposed business will require a fully built building with an

area of 40 square meters. Materials and other supplies will be
obtained from the manufacturers which we have selected.

1.5.4 FINANCIAL ASPECT

The amount of the 450,000 is substantially enough to put up the

proposed project of Bubble Tea Haven. Based on the projection as
depicted by the financial statements the proposed project is kind
productivity on profitable undertaking.

1.5.5 SOCIO-ECONOMIC ASPECT

The Bubble tea Haven is under small business which creates impact
to the society. First to the customers to fill their satisfaction,
second is to the government for paying taxes and lastly to the
proposed business because it generates employees.

Bubble Tea Haven | Feasibility Study 2

CHAPTER II INTRODUCTION

2.1 BRIEF BACKGROUND OF THE PROJECT

Bubble tea came into existence in Taiwan, when the beverage was
created during the 1980’s. Although it is known which exact Taiwanese
shop is the creator of Bubble tea, several shops are speculated to be
the origin. One possible origin is Chun Shui Tang tea house in
Taichung, where Ms. Lin Hsui Hui (product development manager) poured
sweetened tapioca balls into the tea during a meeting in 1988. The
beverage was well received by the people at the meeting, leading to
its inclusion on the menu, ultimately becoming the franchise’s top-
selling product. An alternative origin is the Hanlin tea house in
Tainan, Taiwan, owned by Tu Tsong-he. He made tea traditional white
tapioca, which has the appearance of pearls, supposedly resulting in
so-called “pearl tea”. Shortly after, Hanlin changed the white tapioca
balls to black version that is seen most today. The drink became more
popular in most parts of east and southeast during the 1990’s.

Bubble Tea Haven | Feasibility Study 3

2.2 ORGANIZATIONAL DEFINITION OF TERMS

1. TEA Contains polyphenols, which are naturally occurring

compounds that acts as antioxidants for disease prevention
and treatment of many health-related illnesses.
2. FRUIT TEA. A hot or cold beverage consisting of fruit extract
and shall amount of brewed tea.
3. MILK TEA. A beverage that is a mixture of milk and brewed tea
which can either be served hot or cold.
4. BUBBLE TEA HAVEN
 BUBBLE TEA. Recipes that contain a tea base mixed with
fruit or milk.
 HAVEN. A place to rest.

Bubble Tea Haven | Feasibility Study 4

CHAPTER III MANAGEMENT STUDY

3.1 FORM OF BUSINESS ORGANIZATION

The Researchers chose partnership as the form of business

organization.

3.2 CAPITALIZATION

The initial capital of the partnership shall four hundred

fifty pesos and zero centavos pesos (P 450,000.00), Philippine Currency
contributed in cash by the partners as follows:

Table 1
Amount Contribution
Amount
Name
Contribution
Albeal Guinacaran 200,000.00
Jasmin Mina 150,000.00
Raquel Edra 100,000.00
Total 450,000.00

3.3 ORGANIZATION CHART

This organization chart or structure is based on direct flow of

authority from the owner which is also the manager.

MANAGER

CASHIER BARISTA

Bubble Tea Haven | Feasibility Study 5

3.4 JOB SPECIFICATION

Table 2

JOB SPECIFICATION

POSITION DUTIES AND RESPONSIBILITIES

MANAGER Responsible for planning, organizing,
directing and controlling the areas of
operation and that service is carried
out in accordance with prescribe
standard and policies of the Bubble
tea Haven
CASHIER  Must wise in buying merchandise
from the supplier.
 In charge in paying and signing
receipt from supplier.
 In charge of keeping record of
purchased items.
BARISTA Highly skilled in presentation
with a comprehensive
understanding of coffee or tea
blends, quality, coffee or tea
variety, roast degree, and
espresso equipment. His
responsibility is to execute and
making tea orders and ensuring
quality product is being served.

Partnership will be the suited form of business organization for the

venture. Partners will be monitoring the daily operation to look after
the business on a daily basis. Employees must well select in
compliance with the job requirement.

3.5 POLICIES THAT PERSONNEL MUST FOLLOW

Bubble Tea Haven | Feasibility Study 6

 Table 3

POLICIES THAT PERSONNEL MUST FOLLOW

 Personnel must be in store thirty (30) minutes before the

operation.
 Personnel must always be able to check all records of sale and
disbursement before the opening and closing the store.
 Regarding the accomplishment of every personnel performance.
 Maintain the cleanliness and orderliness of the store.

3.6 JOB QUALIFICATION

Table 4

JOB QUALIFICATION

MANAGER  At least 21 years

managerial course
 2 to 3 years experience on
the same field
 At least 25-30 years of
age
 With pleasing personality
CASHIER  Female
 At least 18 years old
 At least graduated of 2
years course
 Preferably with accounting
background
 With pleasing personality
BARISTA  Male/Female
 18-21 years old
 With pleasing personality
 Must perform without
supervision

3.7 SALARIES AND WAGES

The researchers used the word “HONORARUIM” to avoid legal

issues because the salary rate listed above is below the minimum

Bubble Tea Haven | Feasibility Study 7

salary wage. In this regard, we have agreed to that as sacrifices for
the existence and continued operation of the business.

Table 5

SALARIES AND WAGES

Daily Monthly
Positio Salar Honorariu Annua
n No. y m l
Manager 1 300 3600 43200
Cashier 1 280 3360 40320
Barista 1 250 3000 36000
11952
Total 3 850 9960 0

3.6 ORGANIZATIONAL COST

Table 6

ORGANIZATIONAL COST

PERMIT AND LICENSES DESCRIPTION AMOUNT

Mayor’s permit 1,200.00
Sanitary permit 200.00
Barangay clearance 100.00
SEC 250.00
BIR 500.00
Business permit 1,000.00
TOTAL 3,250.00

Bubble Tea Haven | Feasibility Study 8

CHAPTER IV MARKETING STUDY

4.3 Market Segmentation

Customers are likely to be:

 Young professionals may consider bubble tea a novelty and luxury

alternative to the commuter, lunchtime or after-work coffee.
 Although it contains sugar, bubble tea is a much healthier
alternative to carbonated fizzy drinks and may therefore appeal
to health conscious consumers.
 It is popular for people to hold meetings such as craft circles
and book groups in local cafés and coffee shops and a bubble tea
café could appeal as an unusual alternative.
 Due to its fairly new status, bubble tea has a certain novelty
value that might appeal to people looking to try different tastes
and flavors.
 Office workers looking for a quick snack and drink or a relaxing
meeting place.
 Travelers will be attracted to bubble tea haven situated at
transport locations such as railway stations or airports; these
can provide a useful way of relaxing before or during journeys.
Increasingly bubble tea or outlets are being located at transport
terminals servicing clients throughout journeys, even short
distance commutes. Capital Bubble Tea haven will focus on two
different market segments: Commuters and Captive Consumers.
Commuters are defined as any one or more individuals in a
motorized vehicle traveling from point "A" to point "B." Capital
Bubble Tea Cafe greatest concentration will be on commuters
heading to or from work, or those out on their lunch break.

Bubble Tea Haven | Feasibility Study 9

 4.2 MARKETING ASPECT
The objectives of the marketing aspect are strategically
centered on 3 criteria:
 to create strong consumer awareness towards a completely new
bubble tea Heaven
 to establish a wide brand recognition through the capture of
market shares in the functional drinks segment, and;
 to become the top market leader.

4.3 Market Analysis

Bubble tea is specialist drink increasingly being offered in

cafés, coffees shops and bars. It originates from Asia and is made up
of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is
then added and the drink shaken to create the bubble effect. Bubble
tea is often referred to as pearl shake, tapioca ball drink; boba ice
tea and bubble drink among other things. Owing to their influences,
bubble tea cafés are often Asian-themed in décor and may also sell
Asian snacks and food. They are often situated in fashionable areas of
cities, populated by urban professionals with high disposable incomes
and an interest in alternative eating and drinking venues. Bubble tea
is a tea beverage that originated in Taiwan in the 1980s. The term
"bubble" refers to the tapioca balls in the drink. These chewy tapioca
balls, or "pearls," are consumed along with the beverage through a
wide straw. Bubble tea is especially popular in many East Asian and
Southeast Asian regions such as Taiwan, Brunei, China(including Hong
Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,
Thailand, Indonesia, Vietnam and Australia. Bubble tea is a mixture of
iced or hot sweetened tea, milk, and often other flavorings. The
distinctive characteristics of bubble tea are the black gummy balls
made of tapioca (or, more commonly in East Asia, yam starch), called
"pearls" or "boba" or balls that sit at the bottom of the cup. The
pearls are larger than those found in tapioca pudding, with a diameter

Bubble Tea Haven | Feasibility Study 10

of at least 6 millimeters, but smaller ones are occasionally used.
They are generally translucent brown with a darker brown center,
although pearls of other colors or 'jelly cubes' have also recently
become available. The original bubble tea consisted of a hot Taiwanese
black tea, tapioca pearls, condensed milk, and honey. As this drink
became more popular, variations were created. Initially iced versions
with a hint of peach or plum flavoring began to appear, and then more
fruit flavors were added until, in some variations, the tea was
removed entirely in favor of real fruits. Today you can find shops
entirely devoted to bubble tea, similar to bubble tea cafes of the
early 1990s. They usually contain colored pearls that are chosen to
match whatever fruit juice is used, in addition to brightly colored
oversize straws for sucking up the pearls. Bubble tea is generally
split into two types: fruit-flavored teas, and milk teas. Milk teas
may use dairy or non-dairy creamers. The mixtures that make up bubble
tea vary. Several examples of flavors are strawberry, passion fruit,
mango, chocolate, and coconut, and may be added in the form of powder,
fruit juice, pulp, or syrup to hot black or green tea, which is shaken
in a cocktail shaker or mixed in a blender with ice until chilled. The
mixture is usually combined with milk and cooked tapioca pearls.

Bubble Tea Haven | Feasibility Study 11

4.4 Marketing Mix

4.4.1 Product

Vacuum sealed
Plastic cover
Fat straw

Business logo

Bubble tea
Haven

Tea mixed with bubble tea container

fruit and milk

tapioca pearls

4.4.2 Logo

BUBBLE TEA
HAVEN

The green color of the logo stands for the color of tea leaves, and
the black dots above of the business name is pertaining to tapioca
pearls as one of our tea’s main ingredient, while the black outline
color is to enhance the shape.

Bubble Tea Haven | Feasibility Study 12

4.4.3 Pricing

Table 7

Pricing

PRODUCT QUANTITY PRICE

Iced green tea with
Per serving (500ml) 50.00
ginger
Sun tea with mint Per serving (500ml) 25.00
Classic bubble tea Per serving (500ml) 70.00
Creamy Coconut bubble
Per serving (500ml) 60.00
milk tea
Honey bubble tea Per serving (500ml) 65.00

4.4.4 Promotion

The objectives of the business are to initiate strong awareness

about the launch of Bubble Tea Haven throughout Generation Y (10-29
years old) consumers as well as their parents. The promotional outputs
will convey the clear message that “Bubble tea haven is a healthy
drink for sporty and young people who simply enjoy taking care of
their body and life and refreshing”. Besides on that, the
establishment will be using the buy 1 take one, a 20% discount of
purchase of the product items. Also the “Word of Mouth” has always
proven to be the greatest advertising program a company can instill.

Table 8

Promotion

Promotion Pc/
s Cost Total
Flyers 500 2 1000
Tarpaulin 3 800 2400
Leaflets 500 4 2000
Free Taste 25 50 1250
Coupons 100 4 400
Total     7050

4.4.1 Place

Bubble Tea Haven | Feasibility Study 13

The BUBBLE TEA HAVEN will be born strategically located at Guimba’s
market. This location is expected to be an effective location because
there will be no competitors that offers the same product and services
which the establishment shall cater. The location is near in market
where many people visit, wander and purchase which are exactly sixty-
four (64) barangays and the researchers chose this place because of
marketability status and this business is the first tea shop in the
prospective place.

4.5 SWOT ANALYSIS

This is a summary of the business's most important strengths,

weaknesses, opportunities and threats. It’s enables companies to
identify the positive and negative influencing factors inside and
outside of a company or organization. Besides businesses, other
organizations, in areas such as community health and development and
education have found much use in its guiding principles.

Table 9

SWOT ANALYSIS

SWOT Analysis
Strengths Weaknesses
1. Product
1. Forecast demand
familiarity
2. Customer value 2. Cash flow
3. Responsive  
Opportunities Threats
1. Huge market 1. Seasonal demand
2. Existing food
2. Health property
trucks
3. Trendy product  

4.2 DEMAND and SUPPLY ANALYSIS

Bubble Tea Haven | Feasibility Study 14

Since the proposed business will be born at Guimbba’s market the
researcher conducted a market survey, analysis and gathered
information.

Based on the National Statistic office of Municipality of Guimba, the

estimated populations of the said place from January 2011 to January
2012 are 109,308 and also according to the Guimba’s Market
Organization 94% of the total estimated population are going in the
Guimba’s Market for annually.

Formula:

Estimated Population X percentage = Prospective Customers Annually

109,308 X 94% = 102,750

Prospectiv no of Percentage Estimated

e people willing to demand
Customers saying buy (Annually
yes )
102,750 277 40% 1320

As the result of the survey conducted, 278 respondents are

affirmatively saying ‘yes’ indicating that they drink varieties of
tea. Whereas 40% has shown willingness to buy bubble tea from the
proposed business

4.3 GAP ANALYSIS

Bubble Tea Haven | Feasibility Study 15

 Estima
Prospec
ted
tive
demand GAP
Custome
(Annua
rs
lly)
101,
1320 102,750
430

Note: GAP Analysis

Formula: Estimated Demand Annually – Estimated Population = GAP

Thus, 1320 – 102,750 = 101,430

4.4 Annually Customers

Annuall
Marke
y
GAP t
Custome
Share
rs
101,430 20% 20,286

Note:

 The researchers’ Assuming Market share in the proposed

business is 20%

 To get the monthly customers, simply multiply the GAP from

the assuming market share.

Bubble Tea Haven | Feasibility Study 16

CHAPTER V TECHNICAL STUDY

Technical aspect of the feasibility study explains the technical

analysis including product production process, furniture and fixtures,
machineries and equipment. Location including plant lay out, vicinity map, raw
materials and utilities.

5.2 SUPPLIERS

Company name Location Contact number

Guangzhou Wangcai Food No. A5 Chaoyang Industrial Miss Doris Tang
machinery Co., Ltd Park, South TingShi RD, Tel: 86-666-51346-0
Shingjing Town, Baiyon
Dist. Guangzhou Guangdong,
China

5.3 MACHENERIES AND EQUIPMENT

EQUIPMENT QUANTITY AMOUNT

Thermo bucket 1 (10 kl.) 2,000.00

milk tea mixer &

2 15,000.00
extracting machine

Digital kitchen
1 495
weighing scale

Digital kitchen timer 1 400

Stainless ladle 2 50

Espresso machine 1 18,000.00

Milk tea barrel

1 2,500.00
stainless steal liner

Cup sealer 1 10,000.00

Espresso machine 1 18,000.00

Wall mounted split

2 25,000.00
type aircon

Bubble Tea Haven | Feasibility Study 17

 Fire extinguisher 2 3,000.00

TOTAL 94,445.00

5.4 SUPPLIES

CLEANING SUPPLIES QUANTITY PRICE

Mop bucket & wringer 1 200.00
Broom & dust pan 1 set 100.00
Squeegee 2 120.00
Cleaning solutions 5 bottles 1,000.00
TOTAL 1,420.00

OFFICE SUPPLIES QUANTITY AMOUNT

Electronic printing
calculator 1 2,280.00
Wi-Fi router 1 1,480.00
Audio system 1 7,500.00
TOTAL   11,260.00

MILK TEA SUPPLIES QUANTITY PRICE

Jigger 5 500.00
Bar spoons 5 200.00
Disposable cups 1,000 pcs. 10,000.00
Straw 200 packs 2,000.00
Glass wares 5 sets 10,000.00
Tea supplies 600 packs 40,000.00
TOTAL 62,700

5.5 FURNITURE AND FIXTURE

FURNITURE AND FIXTURE QUANTITY PRICE

Four sided table 6 3,285.00
Plastic chairs 24 4800
TOTAL 8085

5.6 UTILITIES

UTILITIES Monthly Annually

Bubble Tea Haven | Feasibility Study 18
 Electric bill 2500 30000
Water bill 1500 18000
Communication 500 6000
TOTAL 54000
Note:

The proposed business will be using purified drinking water to

minimize the health issue regarding what water will be use of the
business.

5.7 RENOVATION

MATERIA PIECE
SIZE PRICE
LS S
Uno de
1.good
dose by 10 320
lumber
8
2.plywo 1,160.
¾ thick 2
od 00
3.Nail 1,2 &1.5 30
4.paint 2 liters 850
Paint
5 inches 5 100
Brush
5.stikw
2-Jan 150
el
Total 2,610

5.8 Rent Expense

Monthly
Description Area Rental
7500
Rent Expense 2.6x6

Bubble Tea Haven | Feasibility Study 19

CHAPTER VI FINANCIAL ASPECT

6.1. Assumptions underlying Projections

1. Sales of products will increase by 10% per annum

2. Purchases will increase by 10% per annum
3. Salary will increase 10% per annum
4. Depreciation of machines will be computed by using
straight line method
5. Electricity will increase by 10% per annum
6. Water expense will increase by 10%per annum
7. Communication expense incremental is 10% per annum
8. No incremental on Rental Fee
9. Miscellaneous expense will increase by 10% per annum

Bubble Tea Haven | Feasibility Study 20

CHAPTER VI SOCIO-ECONOMIC STUDY

The business named BUBBLE TEA HAVEN can be categories under a

small business. Bubble Tea Haven create an impact to its target market
and to the government by paying regular taxes, choice of the product
on the part of the customers and generate employees from out of school
youth and other resident of the prospective place of the business.

The proposed business will be offering different delight of tea

mixing, and this product will give a refreshing taste to the customers
and the objectives of the business are strategically centered on 3
criteria:

 to create strong consumer awareness towards a completely new

bubble tea Heaven
 to establish a wide brand recognition through the capture of
market shares in the functional drinks segment, and;
 to become the top market leader.

Even thought there a lot of business being built or some business

using some innovation to their products and some are successful now a
days, we may also overcome what they did by serving our market better
foe our products through discipline and hardwork.

Bubble Tea Haven | Feasibility Study 21

5.8 PLANT LAY-OUT

C
a
s

Bar

TABLE window

Chair open window

Door

5.9 PLANT LOCATION

Bubble Tea Haven | Feasibility Study 22
Bubble Tea Haven | Feasibility Study 23