ASSIGNMENTS

CHAPTER Introduction to
ONE Business Research

(a) You are required to identify several problem areas and develop research objectives for
each problem area.

(b) Explain why research is an important component in making sound decisions.

(c) “Marketing is the area most prone to unethical practices”. Discuss and substantiate your
position.

(d) If you planned to conduct a business research for your thesis, what would be your chosen area
and topic? What really influenced you to address the issue and how important was addressing
theories in your consideration.