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BUSINESS PLAN

Candorlous designs Pvt Ltd


(In progress)
Banglore

Meezan Ali
Founder

Banglore, India
Phone: +91 9129141745
Email: meezanali.2504@gmail.com
Website: www.candorlousdesigns.com
Table of contents
1 Executive summary
1.1 The Quick pitch
1.2 The problem
1.3 The solution
1.4 Highlights
1.5 Keys to success

2 Our Team & Organisation

2.1 Mission statement


2.2 Management and team
2.3 Company goals and objectives

3 Products & Services


4 Market Analysis
4.1 Market Summary
4.2 Our competitive advantage
4.3 Our Customers

5 Strategy and Implementation


5.1 Ways of Marketing
5.2 Our pricing strategy
5.3 Payment options

6 Financial Plans And Projections


6.1 Start-up Expenses and Funding
6.2 Sales Forecast

1 Executive Summary
1.1 The Quick Pitch

We Provide Digital marketing and Website designing services we will utilize internet and online based digital technologies
such as desktop computers, mobile phones and other digital media and platforms to promote products and services. And we
will also provide the production and the maintenance of the website.

1.2 The Problem


1) Small scale business medium scale business sectors like Educational institutes, Clothing stores, restraunts, Clinics etc.
Either they don’t have a website mainly. Or if they have they don’t advertise it online for increase in their customers’
quantity.

1.3 The Solution


1) We simply create a team of highly skilled people and target the market of these sectors and other sectors as well to
make their online presence effective.
1.4 The Highlights

1.5 Keys to Success


1. Highly skilled people
2. Time Management
3. Determination
4. Proper execution of Business Plan
5. Working as a leader not owner
2 Our Team & Organization
2.1 Mission statement
Our team works with businesses to help them achieve their marketing goals. Besides providing innovative services
and using proven methods, we give your customers that “aha, I’ve found it” feeling when they come across the marketing
channels, we have helped you with. And Help our clients to bring great websites to market in less time and at less cost.

Vision Statement
Be known for our disciplined approach and help clients create meaningful relationships with their audience and
build better brands through connected digital experiences.

2.2 Management and team


Founder Meezan Ali: He has graduated in Bachelors of Mechanical Engineering from Nagpur University. He has also
pursued online certification courses in digital marketing and Website designing. He also worked in some companies
and has also experience in Sales field. And he knows how to sell a product by understanding customers Mentality.

Team we need:
Professional and Advisory support
Board of Directors
C.E.O
Accountant
Digital Marketing Experts
Website designing Experts
Human Resource for recruitment
Marketing Manager and Team

2.3 Company goals and Objectives


Our Goals are:
1) Create a supportive team within 1 year
2) Survive the market, Reach the break even within 1 year
3) Capturing the National Market

Objectives :
1) Hire great digital marketers and website designers
2) Win the trust of the customers
3) Improving the price and delivery time
3 Products and Services
4 Market Analysis

Market Trends:
No doubt, the Digital Marketing Agencies industry has benefited from the rapid switch from traditional print advertising to digital
advertisements. As more consumers generate website traffic through the use of smart phones and tablets, businesses have purchased
digital advertising services to build brand awareness across multiple screens and platforms.
In the next five years, the industry will continue to grow, as more effective advertising tools / software apps and technology platforms
that measure consumer demographics are developed. The growing trend which makes it easier for people to spend more time on the
internet especially on social media networking sites is a major boost in the revenue generated by digital marketing agencies.
It is not common to find players in this industry generating an increasing amount of advertising revenue per user by developing targeted
advertising platforms and tools to measure the effectiveness of advertising and marketing.
This has indeed changed the ways that organizations approach to interact with customers, as a substantial percentage of consumer
interactions and profiling are now being carried out over online and social media platforms with much higher visibility.
In as much as digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be
expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights
existing and being used as of press time.
Another important factor worthy of mentioning in this industry is that the target market keep expanding, people and organizations are
now seeing the need for them to have an official website and also to engage the services of digital marketing experts either in branding
or packaging their products and services or in helping them directly sell their products and services to their targeted market.
Another common trend in the digital marketing agencies industry is that, most digital marketing firms no longer settle for clients within
the location where their physical office is located but also from any part of the world. The truth is that with the advent of the internet, it is
now easier for a digital marketing agency to work for clients in any part of the world.
A digital marketing agency can be located in the India and have their biggest client in United Arab Emirates, China or in USA. Many
thanks to the power of the internet which has brought the world closer to us. Lastly, the digital marketing agencies industry will continue
to evolve due to the advancement of computer technology and software applications designs at all.
Our Competitive Advantage
Surviving in the business world as a digital marketing agency requires more than, your expertise, knowing how to conduct your
business but also how to network with key people that matters; decision makers that can decide who will get a contract or a business
deal.
We are quite aware that to be highly competitive in the digital marketing agencies industry means that you are not only expected to be
able to deliver consistent and excellent services, but you must be result driven and able to meet set targets. No one would want to
continue to hire your services if don’t always meet up with the target sales the organization intends to generate when they hired you.
Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient
digital marketing experts, a team with excellent qualifications and experience various niche areas in the digital marketing agencies
industry and other related industry.
Aside from the synergy that exists in our carefully selected digital marketing experts, our services will be measurable, result driven and
guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry.
It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims
and objectives.

4.3 Customers
Before starting our digital marketing agency, we are certain that there is a wide range of both corporate and individual clients who
cannot successfully run their businesses without the services and support of a standard digital marketing agencies; a company that can
help them reach out to their target market.

Below is a list of the people and organizations that we have specifically market our services to;

 Banks, Insurance Companies and other related Financial Institutions


 Blue Chips Companies
 Corporate Organizations
 Manufacturers and Distributors
 Real Estate Owners, Developers, and Contractors
 Research and Development Companies
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)
 Hotels
 Celebrities, Politicians, Public Figures and Public Speakers
 Sport Organizations
 Religious Organizations
 Political Parties
 Television Stations
 Printing Press (Publishing Houses) and Authors
 Branding and Advertising agencies
 Aspiring celebrities
 Entrepreneurs and Start – Ups
5 SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition in the digital marketing industry; hence we will hire some of the best marketing
experts to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the digital marketing agencies industry and they will
be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Candorlous designs pvt
ltd.
Our corporate goal is to grow Candorlous designs pvt ltd to become one of the leading digital marketing brands in India which is why we
have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not
only in the India but also in other parts of the world.
Candorlous designs pvt ltd.is set to make use of the following marketing and sales strategies to attract clients;

 Introduce our digital marketing agency by sending introductory letters alongside our brochure to individuals, corporate
organizations, government agencies, non – profits, religious organizations and key stake holders.
 Promptness in bidding for digital marketing contracts from the government and other cooperate organizations
 Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs.
 Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and
services
 Leverage on the internet to promote our business
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied clients

Our Pricing Strategy


At Candorlous designs pvt ltd. we will keep the prices of our services below the average market rate for all of our customers by keeping
our overhead low and by collecting payment in advance from corporate organizations who would hire our services.
In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one –
off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from
contractors or organizations that bid for such contracts.

 Payment Options

At Candorlous designs pvt ltd. our payment policy will be all inclusive because we are quite aware that different people prefer different
payment options as it suits them. Here are the payment options that we will make available to our clients;

 Payment by via bank transfer


 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment via mobile money
 Payment with cash
6 Financial Plan & Projections

Start-up Expenses

Start-up Expenses INR 

Fixed Costs

Legal and Permits 20,000

IT Infrastructure 1,00,000

Software 5,000

Rent 40,000

Hosting/Domain 1,000

Website Development 20,000

Print Advertisements 5,000

Brochures 5,000

Total Fixed Costs 1,96,000

Average Monthly Costs

Rent 40,000

Utilities 10,000

Maintenance 8,000

Salaries / Wages 1,00,000


Total Monthly Costs 1,58,000

Total Startup Expenses 3,14,000

Sales Forecast
Dates Are assumed

Service price are assumed as constant to the least we can charge given below :

SEO services = 4000 inr Social media marketing = 10000 inr

Website designing= 15000 inr Email marketing = 4000 inr

Content marketing = 5,000 inr

Units Sold Jan-1 Feb-1 Mar-1 Apr-1 May-1 Jun-1 Jul-1 Aug-1 Sep-1 Oct-1 Nov-1 Dec-1 Total Units Sold

SEO services 5 10 15 20 20 22 22 25 20 20 25 28 232

Social media
5 10 10 15 16 20 20 25 25 27 28 30 231
marketing

WEBSITE
8 10 15 18 18 10 14 18 20 21 23 25 200
Designing

Email Marketing 4 7 10 10 13 14 16 15 18 12 12 15 156

Content Marketing 3 4 5 5 5 5 5 5 5 3 6 5 56

Total Revenue
Revenue                        
Inr

SEO services 20,000 40,000 60,000 80,000 80,000 88,000 88,000 100,000 80,000 80,000 1,00,000 1,12,000 9,28,000

Social media
50,000 100,000 100,000 1,50,000 1,60,000 2,00,000 2,00,000 2,50,000 2,50,000 2,70,000 2,80,000 3,00,000 2,310,000
marketing

WEBSITE
1,20,000 1,50,000 2,25,000 2,70,000 2,70,000 1,50,000 2,10,000 2,70,000 3,00,000 3,15,000 3,45,000 3,75,000 3,000,000
Designing

Email Marketing 16000 28000 40000 40000 52000 56000 64000 60000 72000 48000 48000 60000 5,84,000

Content Marketing 15000 20,000 25000 25000 25000 25000 25000 25000 25,000 15,000 30,000 25,000 2,80,000

Total Revenue 2,21,000 3,38,000 4,50,000 5,65,000 5,87,000 5,19,000 5,87,000 7,05,000 7,27,000 7,28,000 8,03,000 8,72,000 7,102,000
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