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Rica Bonsato
Romelia J.Olid
Parañaque Campus
Abstract:
The objective of this study is to determine the significance between the demographic profile
and the indicators on the behavior of the respondents in eating Saluyot Ice cream as a new
variation of frozen food. Saluyot is a leafy vegetable that contains almost all the nutrients our
body need and also recently discovered as herbal medicine combined with the world’s famous
dessert which is the ice cream. Also, the researcher wants to determine the Market
Acceptability of the newly innovated product. The following indicators are considered (a) Taste
(b) Appearance (c) Texture (d) Aroma. The researchers used the descriptive design for the
study. A total of 387 respondents corresponding the total population of Sitio. Santo Niño
Greenhills Parañaque were surveyed using a survey questionnaire. Weighed mean, t-test and
One-way Anova are the statistical treatment of data used. Weighted mean were computed and
analyzed, while T-Test and One way Anova were used to determine and interpret the signifance
of the variables used in the study. Provided the result of the weighted mean, respondents’
responds ‘like extremely’ on indicators stated in the questionnaire, which means that they
extremely like the Saluyot ice cream in terms of its different perceptions based on the
indicators. The demographic profile of the respondents in gender affects in some of the
indicators in the behaviour of the respondent in eating ice cream. Using t-test the researchers
were able to know that there is a significant difference between the demographic profile of the
respondents particularly their sex and the behaviour of the respondents in terms of the aroma of
Using ONE WAY ANOVA the researchers were able to know that there is no significant
difference between the demographic profile of the respondents in all indicators of Saluyot ice
INTRODUCTION
The Philippines is an archipelago located in Southeast Asia in the Western Pacific, with
Manila as its Capital City. The month of March marks the beginning of the dry season, it is
impossible not to feel the very ho temperature that is brought by the change of season. Also,
this to feel the breeze of the ocean. It is the perfect season to enjoy the delicious desserts here
in the Philippines. Filipinos all over the years have developed different kinds of product for
everyone to enjoy especially during summer time. One common dessert enjoyed during summer
The variety of flavours and additives in ice cream has kept its popularity strong with
consumers. From exotic fruits like mango and pomegranate to unconventional flavors like
coffee or basil, thousands of ice cream flavors, both savory and sweet, have been
There are several health benefits that come with eating the delicious dairy based dessert.
According to Praveen Kumar of Boldsky Limitless Building, when ice cream is consumed in
moderation, it can be a great addition to a healthy diet. First, it could be a great source of
vitamins. Ice cream contains many vitamins that are essential for your body. In ice cream you
will find vitamins A, B, B12, C, D, and E. It also contains vitamin K, which helps prevent blood
clotting.
Praveen Kumar study also finds that benefits of eating ice cream have to do with the energy for
the body.
herbal medicine and contains almost all the nutrients our body needs. Provided that
Saluyot has the characteristic of stickiness and sliminess during food consumption, the
researchers come up in combining the saluyot with the world’s favourite dessert which
Saluyot is widely found in tropical and subtropical areas from Asia to Africa valued as
food and for its strong fiber. Saluyot leaves are very nutritious, it is rich in calcium, iron,
protein, vitamin A, C and E, thiamin, riboflavin, niacin, folate, and dietary fibers. Saluyot
is usually cooked as stew, forming thick slimy syrup similar in consistency to okra
make a new variation of frozen food because of the big impact of it in the market sales. Ice
cream as the world’s favorite dessert and saluyot leaf will be a good combination in producing a
new taste.
OBJECTIVE
The objective of this study is to determine the significant relationship between the
respondents‟ demographic profile and the selected indicators affecting their behavior in
eating ice cream and also the Market Acceptability of the Saluyot Ice cream, using the
survey questionnaire wherein the results are beneficial for the students, farmers,
For the research paradigm, the researchers made use of the IPO model (Input-
Process- Output). Survey questionnaires were given to the respondents with the
demographic profile (age and gender). Weighted mean were computed and analyzed,
while T-Test and One way Anova were used to determine and interpret the signifance of
the variables used in the study and the indicators affecting the behavior of the
respondents in eating ice cream (a) Taste (b) Appearance (c) Texture (d) Aroma.
Conceptual Framework
PHASE 1
PROCESS
INPUT OUTPUT
PRODUCTION OF
Raw materials THE ICE CREAM FINISHED
PRODUCT
Saluyot (leaves) EXPERIMENTAL
RESEARCH EFFECTIVE
Ingredientsuse in -NESS OF THE
Ice Cream TRIAL AND ERROR SALUYOT
OF THE ICE CEAM
PHASE 2
PROCESS INPUT
PHASE 3
INPUT PROCESS
OUTPUT
Demographic SURVEY
Market
Price Product Acceptability
Promotion Evaluation
Product
Statement of the Problem
This study aims to determine the market potential of corchorus (saluyot) as an ice
cream a new variation of frozen food. The researchers would like to know the
1.1 Age
1.2 Gender
3.1 product
3.1.1 Taste
3.1.2 Appearance
3.1.3 Texture
3.1.4 Aroma
3.1.5 Packaging
3.2 Promotion
Saluyot ice cream and their demographic profile in terms of the respondents:
4.1 Age?
4.2 Sex?
This section presents the reviews of different related literatures and studies summarized from
According to International Dairy Foods Association, ice cream was derived from earlier iced
cream or cream ice. On Collins English Dictionary, ice cream is defined as a kind of sweetened
frozen liquid which is made from egg yolks, milk and cream that is flavored in vast variety ways
Dengate (2017) mentioned that cream gives creamy texture to many dishes such as
soups, sauces and ice cream. However, it has a high level of cholesterol and saturated fatty
acids. Many studies have linked too much saturated fat with an increased risk of
high cholesterol. Hence, any excess calories will result to weight gain that can lead to obesity
preference mapping of vanilla ice cream and its comparison to classical external preference
mapping by the researcher Lauren Dooley Young, Seung Lee, Jean-François Meullenet,
reported that study was conducted to evaluate the use and efficacy of check-all-that-apply
(CATA) data for the creation of preference maps, and to compare these maps to classical
external maps generated from traditional sensory profiles. Ten commercial vanilla ice cream
products were presented to 80 consumers. Consumers answered an overall liking question
using the 9-point hedonic scale and a CATA question with 13 attributes which described the
sensory characteristics of vanilla ice cream. The characterization of the products by both
sensory methods showed very good agreement between the methods. The MFA of map
configurations showed fair agreement between the techniques used to produce the preference
maps, indicating that CATA data applied to preference mapping gave similar results to external
K.L.K. Cook and R.W. Hartel (2010) the smoothness and perceived quality of an ice cream
depends in large part on the small size of ice crystals in the product
reported that by administering powdered saluyot supplements to pregnant rats, both the mother
and the fetus exhibited an increased resistance in diabetes induced oxidative stress versus a
control group. The results suggest that Saluyot supplementation during pregnancy may provide
beneficial effects against diabetes induced oxidative stress both for the mother and the fetus.(.
March 2013)
to determine if saluyot can indeed help treat jaundice. An ethanol extract of Saluyot has been
administered to rats subjected to liver damage by thioacetamide. Results had shown that the
rats when compared to a control group showed resistance against liver lesions, cell necrosis
and inflammation. The study further suggests that the protective effect of Saluyot extract in
and its antioxidant and free radical scavenger effects. Moreover, it confirms a scientific basis for
the traditional use of Saluyot for the treatment of liver disorders. (Molecules. 2012)
LOCAL LITERATURE AND STUDIES
Saluyot farming is continuously growing. Based from the 2018 data of United Nations Food and
Agriculture Organization (FAO), big production of Jute comes from South Asian countries which
include Philippines. Based from the study conducted by Sarian (2018) he described Saluyot as
a plant that is easy to grow. He added that when it is used for commercial purposes, the seeds
should be planted in plots and should be properly spaced so that harvesting will be convenient,
and as well as the management of the plantation will be easier. Additionally, the plant can be
grown even during the summer months as long they are watered and regularly fertilized. As a
matter of fact, Japan continuously importing Saluyot from the Philippines and elsewhere after
the Saluyot health buffs found that it was a low-calorie food and rich in antioxidants, minerals,
vitamins, and fiber. In addition, Japanese used dried Saluyot powder as an ingredient in meals
and soups.
In fact, number of Philippine fruits and vegetables were tested for their vitamin A and B1
content using the rat growth method by HERMANO, A. J. ; AGUILA, P.J in Philippine Journal
of Science. Kangkong contained the most vitamin A, other good sources being the lemosa, the
leaves of pechai, edible fern, saluyot, squash, sweet potato, pods of sedilla and corn. Green
and yellow vegetables in general were good sources of A. The leaves and tops of the squash
were highest in B1 content, other good sources being mustard leaves, saluyot, sweet potato
the diuretic efficacy of the different plant decoctions in white rats. The study looked into the most
effective concentration in each of the experimental plant decoction. Whereas in furosemide both
7 ml/kg and 4 ml/kg had an increase. This increase of urine output shows that the three plant
materials possess diuretic potential. It was also found out that no significant difference was
noted within the different concentration used in increasing the urine output of rats. Similarly, in
the efficacy of the three plant materials and the commercial diuretic furosemide, no significant
Saluyot as a New Variation of Frozen Food .Saluyot ice cream a great gate way to
introduce a new and healthy ice cream in the mass because it contains a lot of vitamins that the
human body needs Saluyot leaves are very nutritious, it is rich in calcium, iron, protein, vitamin
RESEARCH DESIGN
This study will be utilizing mixed method, first is the experimental method, the researcher used
the experimental method in Phase 1 within the product development of a simple vegetable
Saluyot into a new flavour of ice cream wherein trial and error is done to perfect the taste of the
ice cream and able to come up in the finished product. Phase II used the Qualitative Method for
the product acceptability where in the respondents evaluate the quality of the ice cream through
our survey form and with the help of food tasting of our Saluyot product itself. Phase III used
also a survey form demographic, price, promotion, product as an input and come up to the
The researchers will conduct individual surveys with 387 respondents respectively living at Sitio,
Statistical Treatment
In the analysis of the data, the researchers use the appropriate statistical tools, which were the
ANOVA and were used to determine the significance among the study variables.
T-test is used to determine if two sets of data are significantly different from each other,
and is most commonly applied when the test statistic would follow a normal distribution if the
value of a scaling term in the test statistic were known. While One Way ANOVA was used to
compare two or more means to enable the researchers to draw various results and predictions
The purpose of this chapter is to discuss and summarize the results obtained from the data
based on the responses of the respondents. The results will answer the problems stated in the
21 - 25 55 14.21
26 – 30 48 12.40
31 – 35 48 12.40
No Response 1 0.26
The table above shows the frequency and percentage distribution of the respondents
towards age. It is shown in the table that the most respondents aging 20 and below
female that the frequency of female respondents which is 206 or 53.23 percent is higher than
Table 3 presents the frequency and percentage distribution of the respondents towards their
behavior in eating ice cream. It is shown in the table a total frequency of 387 and 100 in
percentage. Which means the respondents agreed that they eat ice cream by selecting ‘Yes’
Chocolate 282 2
Vanilla 308 1
Strawberries 203 3
Melon 62 6
Rocky road 67 5
Milk chocolate 31 8
Ube 6 14
Mango 9 13
Buttered pecan 74 4
Cookie dough 25 9
Others 12 12
The table above shows the frequency and ranking of the behaviour of the
respondents in terms of three (3) top flavours. It is shown that vanilla has the
282, ranked as second and Strawberry with a frequency of 203 and ranked as
flavor
Chunky 166 1
Smooth 138 2
Icy 31 3
Others 24 4
Table 3.2 illustrates the Frequency and Ranking in the behaviour of the
respondents in terms of most preferred texture and taste. It is shown in the table
that chunky ranked first with a total frequency of 166, smooth as second with a
Family 328 1
Friends 311 2
Tabloids 3 9
Magazine 1 10
Radio 22 8
TV. 52 5
Online 23 7
News paper 5 8
Others 40 6
The table above shows the frequency and ranking in the behavior of the respondents in
terms of the top influencers in buying ice cream. It is shown in the table that family as an
influencer has a frequency of 328 and ranked as first, friends with a frequency of 311 ranked
as second while cool advertisement ranked as third with a frequency of 233. The result
shows that the family is the great source of influence in buying ice cream.
1. What is the behaviour of the respondent in saluyot ice cream in terms of taste.
The table above shows the weighted mean of the respondents in the behavior of the
respondents in saluyot ice cream in terms of taste. With the total weighted mean of 8.93
respondents, it is shown that the respondents extremely like the ice cream because of its
balanced saltiness and sweetness (T1). Also, the respondents respond in a total of 8.92 for the
item (T2) which means that they like extremely because it has an after taste of the main
ingredient. A total of 8.92 respondents indicated that the ice cream highlighted the taste of
saluyot which lead them to the answer like extremely (T3). A total weighted mean of 8.95 for the
item (T4) implies that the respondents like extremely the ice cream because the taste is still the
same after melting. This table shows the general weighted mean according to the behaviour in
The table above shows the weighted mean of the behavior of the respondents in terms of
appearance. With a total weighted mean of 8.95 respondents like extremely the appetizing look
of saluyot ice cream (A1) . Also, the respondents respond in a total of 8.90 for the item (3.1.2)
resulting that they also like extremely the appearance of the ice cream with no visible granules
of ingredients(A2). A total weighted mean of 8.92 for the item 3.1.3 implies that the respondents
like extremely the packaging of the ice cream (A3). This table shows a general weighted mean
The table above shows the weighted mean of the behavior of the respondents in terms of
aroma. The respondents answered like extremely with the weighted mean of 8.86 in (AR1)
which indicate that the the aroma of Saluyot is recognizable. A total weighted mean of 8.93 for
the item (AR2) is also shown which implies that the respondents like extremely the smell of the
creaminess of the ice cream. This table shows a general weighted mean of the behavior of the
Table 4.4 . Summary of Weighted Mean in the behavior of the respondents of Greenhills
texture. The respondent’s responds like extremely with the weighted mean of 8.92 in (TE1)
indicating there is no feeling of subtleness in the ice cream texture. A total weighted mean of
8.92 with the verbal interpretation of like extremely the third characteristics which states that the
ice cream does not form ice crystals (TE2). Also the respondents respond Iike extremely with
the weighted mean of 8.96 (TE3) which means that the ice cream is soft and creamy. This table
shows a general weighted mean of the behavior of the respondents in terms of texture is 8.93.
ANNOVA TEST
Age.
21 - 25 8.96 Ho Significa
26 - 30 8.85 nt
31 - 35 8.94
36 years old
8.84
and above
21 - 25 8.99
21 - 25 8.96
Not
26 - 30 8.89 Accept
Aroma 2.254 .063 Significa
31 - 35 8.79 Ho
nt
36 years old
8.80
and above
21 - 25 8.97
Not
26 – 30 8.90 Accept
Texture 1.965 .099 Significa
31 – 35 8.96 Ho
nt
36 years old
8.83
and above
Since the computed p-value which is 0.29 is lesser than the F-value of 2.722, the
hypotheses must be accepted which means that there is no significant difference between the
demographic profile of the respondents particularly their age and the behaviour of the
must be accepted which means that there is no significant difference between the demographic
profile of the respondents particularly their age and the behaviour of the informants of the study
Since the computed p-value which is 0.99 is lesser than the F-value of 1.965, the
hypotheses must be accepted which means that there is no significant difference between the
demographic profile of the respondents particularly their age and the behaviour of the
T-Test
Sensory Weighted
Sex t-value p-value Decision Remarks
evaluation Mean
Male 8.94
Appearance .809 .419 Accept Ho Not Significant
Female 8.91
Male 8.94
Taste .679 .497 Accept Ho Not Significant
Female 8.92
Male 8.90
Aroma .160 .873 Accept Ho Not Significant
Female 8.89
Male 8.94
Texture .700 .484 Accept Ho Not Significant
Female 8.92
The table above shows that since the computed p-value which is 0.419 is lesser than the
t-value of 0.809, the hypotheses must be accepted which means that there is no significant
difference between the demographic profile and the behaviour of the respondents in terms of
Since the computed p-value which is 0.497 is lesser than the t-value of 0.679, the
hypotheses must be accepted which means that there is no significant difference between the
demographic profile and the behaviour of the respondents in terms of the taste of saluyot ice
cream.
Since the computed p-value which is 0.873 is greater than the t-value of 0.160, the
hypotheses must be rejected which means that there is a significant difference between the
demographic profile and the behaviour of the respondents in terms of the aroma of saluyot ice
cream.
Since the computed p-value which is 0.484 is lesser than the t-value of 0.700, the
hypotheses must be accepted which means that there is no significant difference between the
demographic profile and the behaviour of the respondents in terms of the texture of saluyot ice
cream.
Table 7.Summary of Percentage of Respondents whether Saluyot Ice Cream is
No Response 2 0.52
The table above shows the frequency and percentage distribution of the
respondents whether the saluyot ice cream is market acceptable. It is shown in the table
that 385 respondents with the percentage 99.48% answer yes and 2 respondents with
the percentage of 0.52 has not respondent. This leads to acceptance of the Saluyot Ice
RECOMMENDATIONS
1. The marketers of the saluyot ice cream should sell it on schools to promote and
2. Marketers of this newly discovered healthy product should take ultimate care in
3. Marketers may practice ‘Home delivery’ of their product so that the ice cream will
4. Researchers should highlight the healthy benefits of this ice cream on the
6. Sometimes customers will eat ice cream one at a time, marketers of the ice
cream should think of a strategy to encourage them to eat two packs, explain to
ACKNOWLEDGEMENT
The researchers would like to acknowledge important individual behind the success of this
paper.
First, we would like to thank the Polytechnic University of the Philippines Parañaque
Campus for giving us this opportunity to conduct a study based on our expertise.
To our research adviser, Professor Mecmack Nartea who has the attitude of being
optimistic and a substance of a genius and God-fearing heart, Thank you so much for
understanding us morally and financially. Without your guidance and persistent help throughout
We are also grateful to our Research Professor Catherine Llave, Prof. Joey Tigas and
Prof. Caple Jun Lipa for their help for the improvement of our paper technically.
Our sincerest gratitude also to Sir Andrei M. Villanio for the help in interpretations and
analyses for the statistical treatment of data, also to Ms. Marjorie Abaño for her precious time
Nevertheless, to our respective family and parents for their support and encouragement
Last but not the least to our Almighty God for the knowledge and good health that He had
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