DIGITAL ASSIGNMENT –2

SCHOOL OF MECHANICAL ENGINEERING

VIT UNIVERSITY
VELLORE – 632 014
TAMIL NADU
INDIA

NAMES AND REG NOS :

1.18BME0222 : L SAI RAGHAVENDRA REDDY

2.17BCE0990 : KUNWAR TANEJA
3.17BME0232 : ADITYA KUMAR
4.17BME0194 : ANURAG SINGH
5.17BCL0298 : PRASUN KUMAR SINHA
6.18BCE0160 : D JEEVAN KISHORE

Slot : TE1

Course Code : MGT1022

Course Name : Lean Start-up Management

Faculty In-charge : Dr. K. Jayakrishna

Class Number : VL2019205003035

 Last date for submission - 17/01/2020

5 . Company Logo and Name of the Business

The company decided to name itself as “PURITY”. The name itself carries the
company’s purpose, as it works on purifying the water and to provide clean water to
the peoples. The actual meaning of purity is “property of component to remain
uncontaminated and unadulterated to the best as possible.” Hence it carries the value
of our product as clean, unadulterated and tasty. It also a good name because it’s a
catchy name, easy to pronoun and small is spelling, which will help the user in
recognizing it very quickly.

The Logo is decided to be not very colorful but yet attractive and catchy.

• A design that conveys the essence of the brand: The logo delivers an immediate and
honest impression of your business philosophy, conveying why the brand is special.
The logo that’s based on an authentic brand philosophy will be meaningful and instill
confidence in its audience.

• An appropriate style choice: Style choice is one of the first logo design decisions to
consider. As it complies the effectiveness of logo in the viewer’s vision.

• A relevant color scheme: Color says a lot about the brand. In fact, studies show that
color increases brand recognition by 80%. The human mind is programmed to
respond to color.

Because of color’s ability to impact behavior and emotions, color choice should be
strongly influenced by the preferences of your target audience. Here the green and
blue color denotes the calmness, purity, cleanliness, etc which proves to be true for
our product. Hence it carries the value of our product as clean, unadulterated and
tasty. It also a good name because it’s a catchy name, easy to pronoun and small is
spelling, which will help the user in recognizing it very quickly.
6) Tagline to your Business:

“PURE TO PUREST”

The tagline decided seems to be effective enough to attract people towards the
company. It has good values towards the product of the company. It contains the
word “pure” twice in the tagline as it makes easy for the people to remember the
company name which is similar to the tagline. It also means to be good valued as it is
taking the values forward. It is also short and hence it will be easy to remember. It
means that the company takes a responsibility to make the water in whatever
condition, even if it is already safe, to make it more safe and pure. Hence the tagline
proves to be good enough.

7) ) Objectives of our Business:

Task 1: Analyzing the Existing Model

We analyzed existing models of different water purifiers. We done a research on
knowing how to sustain in the market in loss and also found out how to get into
market

Task 2: Gathering Up Ideas

Based on the information collected by everyone in our group we discussed what new
features can be implemented in the system.
Task 3: Doing Economic Research in the Domain and Survey.
We did Economic research in the Domain of the existing water purifiers. We found
the cost they spend on raw materials every year and what are their end results.

Task 4: Gathering up Permissions

Taking up legal help.

Task 5: Investments (getting from3rd party) and completing the

formalities
Formulate a business proposal for start-up pitch.

Task 6: Gathering up the Raw Materials

We ordered turkey baster, Activated charcoal from online. It took almost 10 days for
these arrival. Then we got cotton, coffee filter papers from the nearby store. We also
ordered portable microscope from amazon which helps to see the bacteria in the water
for checking the water before and after. We did the TDS meter for checking the purity
level

Task 7: Doing Research and theoretical Implementations.

We done research how to prepare a prototype. then fixed how to do the
implementation. We done research weather this meets our ideas or not and prepared a
document for implementing the main product theoretically.

Task 8: Developing a Prototype and testing the prototype

Still under development.

Task 9: Consulting an Advertiser and publish the information

We consulted an online advertiser and fixed the cost for publishing and advertising
our product. We decided to advertise through online sites as they influence a lot in
sending our product to the market.

Task 10: Deploy the product

We are thinking to introduce our product in the market for a confined area and later
spread our product.

8) Employees required (number and qualification)

As we are aiming towards a lean startup, the number of employees and the capital
invested would be as less as possible. In general, we’ll be requiring 5 managing
employees along with 5-6 labours involved in production. Keeping this in mind the
employees and their qualifications are as follows:
 • Accountant: The duties of the accountant in our company include examining
records, reconciling accounts, preparing financial reports and completing tax
returns. Qualifications: a competency in English and Mathematics is essential, and
a good head for numbers.

• Production Manager: The Production manager will have to oversee the day-to-
day operations in a manufacturing environment. He will use the company’s
production goals to create work and production schedules, monitor quality and
ensure products are manufactured efficiently. He must perform human resources
activities, such as hire workers, train and maintain records of employee
performance and attendance on the job. In addition to human resources work, he
must ensure the production department meets the company’s safety goals by
developing and conducting training for workers.

Qualifications: A minimum of a bachelor’s degree in industrial engineering or

business administration.

• Salesperson: The salesperson in our company has to ensure that the company
meets or exceeds its sales goals, help determine pricing schedules for quotes,
promotions, and negotiations and understand and promote company programs.
Qualifications: Bachelor’s degree in business, marketing, economics or related
field, superb interpersonal skills, including the ability to quickly build rapport with
both customers and suppliers.

• Engineer: The Engineer indulges in study of the material and design analysis of
the product for feasible and cost effective production without any wastage.
Qualifications: A master’s or bachelor’s degree in
mechanical/metallurgical/material science engineering with knowledge of 3D
modeling softwares.

• Line Supervisor (Production Crew): The production unit needs line supervisor to
inspect and keep a check on the labour working on the production line.
Qualifications: Bachelor’s degree in production engineering along with knowledge
of Quality control tools, Lean Six Sigma and Total preventive maintenance
implementation.

• Technical Fitter (Production Crew): These are the direct labours working on the
production in the manufacturing of the product. Qualifications: Diploma/ITI
completed individuals.
 9) MANAGEMENT AND EMPLOYEES

Management and employees are the important factors which determine the success of
the company. Every start up needs skilled employees and proper hierarchical
administration in order to be successful. Everyone has to be accountable to their
work. Every employee have to be more passionate and more productive in their

respective domain. To ensure this, we have decided to segregate employees in to

their respective domains under a manger who passes in the required orders and
ensures good environment among the employees and also ensures their
accountability.
The responsibilities of management team are as follows:
• The management team is the group of individuals that operate at the higher levels of
an organization and have day-to-day responsibility for managing other individuals
and maintaining responsibility for key business functions.
• The members of the Executive Board are allowed to accept memberships of boards
of directors of other public companies and significant external private companies
only with prior approval from the Board of Directors.
Responsibilities of the employees:
• provide information about the hazards and risks from your job.
• provide you with instruction, training (including an induction) and supervision so
you are able to work safely;

10) IERARCHY OF ADMINISTRATION

The hierarchy of the company is divided in three levels, namely: Operational level,
middle management level and high management level.
Operational level: It comprises of the industry working processes and departments to
handle them. The responsible departments are:

Design Section, Manufacturing Section, Metrology department, Final product Testing

zone.

• People who will design the bottle and make the necessary calculation for the proper
working of the bottle.

• People who will be involved in the manufacturing of the product.

Middle management level: It comprises of the management level works to unite and
hold operational and high management level. They also work to provide facilities to
the working zones. The basic management demands inside the company are controlled
by this department.

People who will be deciding the appropriate materials for the bottle manufacturing
such that it does not react with water and is durable and affordable.
Materials purchasing, transportation, information sector.
High management level: This department holds the responsibilities of interacting and
selling the product to the people. The success of the product majorly depends on the
working of this sector.
CEO, Product Success Analysis Sector, Record section, Advertising board etc.

• People who will be responsible for the marketing and advertisement of the bottle for
the profit making purpose.
• People who will ensure the quality of water coming out of the filter.
1. CEO(Chief Executive officer):
He is completely responsible for the whole working of the organization with it’s will
and motto preserved.
2. Chief Public Relations Officer:
He is the person who maintains contacts regarding the product manufacturing as well
as rural villages relations.
3. Chief operative officer:
He manages all the operations in the startup. He heads the marketing department
4. Product manager:
He is the person who checks and approves the product’s design and sees in to the
manufacturing process.
5. Rural outreach officer:
He leads a group of people who reaches out to the poor regarding the product.
6. Marketing head:
He promotes the product over advertisements and strategizes the product selling. He is
answerable to Chief operative officer.