Introduction

This project describes a project to be carried out in Matacuane neighborhood Stowage, Beira,
Sofala Province, Mozambique.
The project is mainly focused on the opening of a print shop to be aided by the m-pesa services.
Given the existence of students and individuals close to the neighborhood with the need to print
or copy documents to travel long distances to the nearest print shops.
EXECUTIVE SUMMARY
Purpose of the Plan
This plan aims to demonstrate reflections of issues relating to the initial period of services to be
offered, the main marketing strategies, organizational strategies and financial projections of the
future Campira Investment company, which acted on the market, offering printing services,
photocopying, scanning , binding and document scanning.

Identified opportunity
As the main motivational factor, the development of this business plan, have the fact that the
project is proposed to risk working in a place with no scope of these services, an area where
residents must travel long distances to the nearest access to the service with these features. Other
important factors are reflected in prices and quality of services, the effectiveness and efficiency of
care.

Business Description
Eyesight
The project vision is to become a reference in the provision of reprographic services and m-pesa
in order to gain more and more recognition of the public, in the intervention area and the city in
general.

Mission
The mission of Campira Investments is offering its services with good quality and competitive
prices, ensuring customers a standard of quality remains consistent across all products.

Critical success factors

Quality in products: The differential of this company is in the quality and organization. For most
companies in this industry seek to offer their products without looking at the state of their
equipment or the quality thereof.
Quality of care: Fast and effective call for the customer to realize a good
service, speed, comfort and courtesy
Affordable prices: The company will sell its products in the market price, therefore accessible to
any personnel.

concepts
Reprographics
According to the dictionary, reprographic reproduction is the set of processes that instead of
resorting to traditional methods of print, resort to photocopying techniques, electrocópia,
termoscopia, microfilming, heliography, xerography, etc.

Matrix processes and activities

Providers inputs processes services Customers

Directions Materials Typing, Offer the Direction,

Coordination submitted by printing, precision with Coordination
Educators the sectors scanning, services Educators
photocopying, Parents
binding Students

Service m-pesa
The m-pesa is a monetary fund management service (money) through the mobile operator
vodacom offered by mobile telephony.
According to vodacom, M-Pesa is the biggest and best mobile financial services in Mozambique
that allows you to transfer and withdraw money, buy credit Credelec, Jackpot and pay services
through your mobile phone. This is a service brought to you by Vodafone M-Pesa SA.
M-Pesa is an easy, fast and secure way to move money anywhere in Mozambique.
With the M-Pesa, you can: Deposit Money; Transfer money; Withdraw; Buy credit; Buy
Credelec; Buy Jackpot - Internet packages and jackpot credit;
Pay various services - TV (GoTV, DSTV, TVCABO, Startimes and ZAP), mobile phone
contracts from Vodacom bills, water (AdeM, FIPAG), UEM (accommodation and meals), etc .;
Purchases at any merchant; Pay bills at any POS BCI; See balance; Change PIN.

The project
The Matacuane neighborhood, specifically Matacuane stowage area is a border area of town with
at least one third of the residents with requirements to make use of print shops and mobile money
movement.
The project will answer this problem, to provide printing services, photocopying, binding,
scanning texts, sales materials and other reprographic services.
The project has the purpose of name: Campira investments and its promoter or owner Perman
Campira of 27 years old, graduated from Geology and mines area, working as a Red Cross
Volunteer.

enterprise needs
Human Resources
In addition to the owner, the enterprise should build human resources
Quant. Item description Cost
01 employee 01 Printing, typing, operations in the m-pesa
02 employee 02 Binding, sales,

Material resources
The first material resource that is required for the project is the existence of a working space that
can be rented or built from scratch, to be located in an attractive area
Quant. Item description Cost
overhead costs
01 Desktop computer Scanning, editing and printing resolution 10000
01 printing machine and Printing and photocopying 55000
photocopy
02 stapler Fixing roles 500
01 awl Preparation of papers for their binding
Variable costs
Pen
01 staples
Cx 01 Rings document binding
03 reams A4 Printing, photocopying and sales 350
Binding leaves
toners
 Salary

The opening for the services m-pesa has the following features and requirements:
Quant. Item description Cost
01 fixed Banking Scanning, editing and printing resolution
01 Permit / License banking Printing and photocopying
02 various documents Fixing roles
01 Mesa, posters, boxes or Preparation of papers for their binding
mobile safe
Cx 01 Equipment / clothing document binding
03 fixed value in the box Printing, photocopying and sales
01 Cell phone money management in M-pesa
Initial investment

SWOT Analysis
external aspects
opportunities
• reprographic services of absence within 500 meters;
• Existence of students living near the area;
• relatively long distances to find nearby services such

threats
• Difficulties of people know of the existence of the enterprise;
• Possible weak adherence of people to services;
• Great existing competition to the m-pesa services nearby.

Internal aspects
Forces
 • Differentiation of the type of service being offered in the area;
• Low cost and good quality of services offered;
• comprehensive level of services to all social strata.

weaknesses
• Lack of experience and ability to venture brand management;
•