One Page Decision Sheet by Counsel from Small Industries Services: -

1. Market Research:
Before entering into business, Mr. Vora has not done detailed market research and also not having
knowledge about competitors. Now detailed market research is required to understand the region wise
customer demand and competitor sales. Emphasis should be laid on increasing the company network to
increase the market size at national level.
2. Packaging & Trade Mark: -
Only one packing size of 550 gm is available. Packing size can be varied to cater demand from a single person
to a large family. If smaller packing size is introduced, product can be afforded by lower class also. Packing
style should be somewhat different from its competitors to make the product attractive. In the Blossom
trade mark, the USP of quick cooking should be highlighted. Instead of smiling girl, picture of a housewife
can be used.
3. Advertisements and Promotions: -
Mr. Vora should also spend in marketing and advertisements through newspapers and radio etc. to improve
its brand image. ISI Certification process should be expedited to build reputation of product in market
4. Sales & Distribution: -
 In southern region where the demand is high, the agent is new to the business. There has been sluggish
response from the sub agents. Mr. Vora should appoint experienced and efficient agents, sub agents and
sales man specifically in southern area.
 To improve communication down the line, Mr. Vora must do meetings with the distributors and agents in
person. If personal meetings are not feasible, online meeting or conference calls can be planned once a
month. The distributors, agent and sub agents should be motivated and encouraged for increasing sales to
achieve company goal of earning profits. Agents and sub agents should be aware of company sales targets.
 The agents and sub agents should be empowered to keep stock for faster & efficient delivery to customers.
This way Freight cost can also be decreased.
 There should be incentives based on quantum of sales for distributors and agents.
 Number of salesmen should be increased wherever required to reach a bigger market.
5. Pricing: The cost of packing tin is high, so alternate options of packaging should be explored to reduce the
costs. The re-pricing of product is required. Selling price should be increased and commission to agents can
be decreased.

cost analysis sheet

Monthly Business Profit/Loss Loss-current situation no profit no loss Profit
Sales of cases for 6 months 498 498 498
material cost 24.12 24.12 24.12
packing tins 21.6 21.6 21.6
other packing materials 4 4 4
direct labour 5.4 5.4 5.4
railway freight 4.8 4.8 4.8
direct cost total 59.92 59.92 59.92
direct cost for 498 cases 29840.16 29840.16 29840.16
Overhead cost 6065.64 6065.64 6065.64
Total cost price 35905.8 35905.8 35905.8
avg selling price (assumed all over India) 66 72.1 72.5
Total selling price 32868 35905.8 36105
-3037.8 0 199.2