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L E I S U R E | C O R P O R AT E | L I F E S T Y L E | CRUISING

MEDIA KIT
2019-20
READ BY THOSE WHO MATTER::
HIGH END PLEASURE SEEKERS CORPORATE TRAVELLERS
EXECUTIVE DECISION MAKERS PRIVATE BANKING CLIENTS
CORPORATE LOUNGE VISITORS NZ TRAVEL AGENCY CLIENTS
LUXURY LODGE GUESTS UPMARKET HOTEL GUESTS
PRINT SUBSCRIBERS DIGITAL READERS

INFLUENCING TRAVEL DECISIONS VIA:


PRINT COPIES WEBSITE iTUNES POCKETMAGS
FLIPSTER LINKEDIN FACEBOOK GOOGLE+
PINTEREST NOOK MAGZTER PRESS READER
TWITTER ISSUU

LET’S TRAVEL is the ONLY Travel Magazine


to offer such a VAST RANGE of MULTI MEDIA AVENUES

WHAT MAKES US STAND OUT? Let’s Travel is printed on high quality recycled paper, ensuring longevity even in well-thumbed copies. Our
silky matte cover stock is eye-catching, unique and tactile.
Let’s Travel enjoys pride of place on coffee tables around New Zealand ... and around the world.
Advertising is kept to a strict maximum of 35% - our readers demand it, and our advertisers love it!
We feature engaging editorials from a stable of accomplished writers, accompanied by exquisite images.
Distribution is exclusively via controlled circulation, allowing us to validate the calibre of our readers. Our
From super-luxurious hideaways to adventurous roads less travelled, Let’s Travel covers a diverse range of distribution partners include major players in the finance, banking, insurance, and hospitality sectors, as
destinations, always seeking out the new and unexplored, even in well-trodden territories. well as executive transportation services, airlines and airport lounges.

Whether it’s a unique hotel, an exceptional lodge, a remote tropical island, a bustling city, a deserted stretch Our extensive range of digital offerings provides an international reach beyond compare in Australasia.
of beach or a corporate retreat, you can rest assured that our experienced team will capture the reader’s With many of our distribution partners utilising our digital platforms to engage with their databases, Let’s
attention from start to finish. Travel enjoys distribution upwards of 100,000 per issue!

AT A GLANCE
MULTIMEDIA IS KEY::
PRINTED: 12,000 PER ISSUE

READERSHIP DIGITAL DOWNLOADS FROM 36+ COUNTRIES DIGITAL: 36+ COUNTRY READERSHIP

35% OF WEBSITE VISITORS STAY CONSUMER (1): AFFLUENT FREQUENT TRAVELLERS


EST 1,000,000 A YEAR
LONGER THAN 30 MINUTES
CONSUMER (2): CORPORATE TRAVELLERS
WEBSITE AVERAGES OVER 200,000
VISITORS PER ANNUM DEMOGRAPHIC: SOCIO ECONOMIC ONE

OVER 1,000,000 PAGE VIEWS PER ANNUM TARGET AGE: 45+

LET’S TRAVEL gets your message


to NEW ZEALAND and the WORLD

QUICK FACTS::

FOUR STANDARD ISSUES PER YEAR


TWO TO THREE SPECIAL ISSUES PER YEAR
12,000 PRINTED COPIES PER ISSUE
DIGITAL EDITIONS ON iTUNES, GOOGLEPLAY, PRESS READER ETC

FACEBOOK FANS 4,200+


INSTAGRAM FOLLOWERS 1,000+
TWITTER FOLLOWERS 1,700+

CONTROLLED DISTRIBUTION
UNIQUE PARTNERSHIPS
MULTI PLATFORM DIGITAL READERSHIP

MAGAZINE SPACE::
EXTRAS - POA
INSERTS - PRINTED
CASUAL ANNUAL TRIM BLEED
INSERTS - DIGITAL
Double Page $5,500 $4,500 420w / 297h 430w / 307h
RUN ONS Full Page $3,200 $2,900 210w / 297h 220w / 307h
Half Horizontal $2,000 $1,800 175w / 130h
SPECIAL EDITIONS Half Vertical $2,000 $1,800 95w / 250h
Banners $1,500 $1,200 210w / 55h
LOGO’D COVERS New Products $ 250

COVERS, GATEFOLDS
(All rates are exclusive of GST)
PREMIUM POSITION LOADING +10%

LET’S TRAVEL’S TEAM offers PERSONAL ATTENTION


on a GLOBAL scale

DIARY DATES::

ISSUE
: BOOK BY: MATERIAL BY:

AUTUMN (March) 31 January 10 February


WINTER (June) 30 April 10 May
SPRING (September) 31 July 10 August
SUMMER (December) 31 October 10 November

(Dates for Special Issues will be notified at least two months in advance)

DIGITAL SPACE:: TOP COUNTRIES : DIGITAL::

DIGITAL PLATFORMS::
AVAILABLE SPACE:
WEBSITE HOMEPAGE TOP BANNER - $500pm
WEBSITE HOMEPAGE BODY AD - $200pm iTUNES
WEBSITE LANDING PAGE AD - $150pm
WEBSITE NEW PRODUCTS - $50 one off charge GOOGLE PLAY
WEBSITE BUSINESS DIRECTORY - $400pa
PRESS READER
INDUSTRY NEWSLETTER AD - POA
INDUSTRY EXCLUSIVE EDM - POA FLIPSTER
CONSUMER NEWSLETTER AD - POA
CONSUMER EXCLUSIVE EDM - POA5 MAGZTER

NOOK
Industry Newsletter is mailed to over 2,300
Reader Newsletter is mailed to over 5,000
POCKETMAGS
EDM Frequent Flyer options available - POA

LET’S TRAVEL’S UNIQUE DISTRIBUTION SETS


US APART FROM THE REST

PARTNER PROGRAMS::

PLATINUM - $40,000 PER ANNUM


Let’s Travel’s unique partner programs are 1 Gatefold Cover, 4 Double Page Ad Spreads,
designed to get you ONE STEP CLOSER to our 1 Feature Editorial, 1,000 Logo’d Copies Per Issue,
readers. 1 Co-Sponsored Event

Enjoy preferential ad placement, complimentary GOLD - $30,000 PER ANNUM


loyalty program copies, complimentary 4 Full Page Ads, 1 Feature Editorial,
subscriber mailings, co-sponsored or sole 500 Logo’d Copies Per Issue,
ownership events and editorial exposure. 1 Co-Sponsored Event

All Partner Programs include one EDM SILVER - $20,000 PER ANNUM
CONSUMER Mailout and a complimentary 4 Half Page Ads, 1 Feature Editorial,
Website Directory Listing 250 Logo’d Copies Per Issue,
1 Co-Sponsored Event
LET’S TRAVEL’S TERMS & CONDITIONS::

PLEASE ENSURE YOU’VE READ THESE T+C’S


THEY FORM PART OF EVERY SPACE BOOKING, BOTH PRINT & DIGITAL Publisher Liability:

• Whilst all care is taken, no liability will be accepted for any loss by reason of omission, alteration
or misplacement. We expressly deny all claims and any liability for any action by any person(s)
Rate Increase: that may arise against the advertiser.
• Whilst every care is taken to guarantee insertion of advertisements, should the advertisement or
Where a rate increase occurs during your contract period, you will not be liable for any any part of the total media purchase miss insertion, it will run in a future issue and no discussions
such increase until expiration of that contract period. of financial remuneration or reductions from the payable amount will be entered into.
• Should the publication run late due to situations beyond our control, we will not be held
Cancellations: responsible and no discussions of financial remuneration or reductions from the payable
amount will be entered into.
We do not permit the cancellation of bookings once paperwork is completed. Should
artwork not be provided, advertiser or their agency will still be liable for all space booked Advertiser Liability:
at full rate.
By signing our ad confirmation form, the advertiser warrants:
Material: • that no statement, representation or information contained in the supplied material is misleading,
deceptive or otherwise infringes the Fair Trading Act
• All material shall be delivered to us without any expense to us. • that the material supplied is neither defamatory, in breach of copyright, trademark or other
• Any expenses incurred in us trying to obtain late material shall be recoverable from the intellectual or industrial property right
advertiser or their agency. • that the material supplied is not in breach of any provision of any Statute Regulation or rule of
• Where a multiple issue booking is in place, and no fresh copy/new instructions are law
received by deadline date, we reserve the right to repeat any previously run copy.
• Whist we take care to return clearly marked material, we assume no responsibility. The Advertiser hereby agrees to indemnify the Publisher against all losses or costs, legal or
Maintain a hard and soft copy of all material forwarded to us. Unmarked Discs/CD’s otherwise, arising as a result of the publication of the advertisement.
will be destroyed after 12 months. The Advertiser further agrees to keep all terms, rates and any contra agreed strictly confidential.
• All ads are at our discretion. We reserve the right to refuse any material or space In the event of a breach of this condition, the advertiser will be liable for payment of any space
booking. already booked at the full rate card value.
• The placement of materials is at our discretion except where a position loading has
been negotiated. These terms and conditions are subject to change from time to time.

Accounts:

• Our invoices are generated on publication of each issue. All payments are due on the
20th of the month following invoice.
• Where a company utilises an agency, both the advertiser and the agency will be held
jointly and severally liable for payments due.
• Overdue accounts will be liable for a late payment penalty of 2% per month.
• Any additional charges incurred in collecting outstanding accounts (including but not
limited to costs, fees, legals, commissions) will be for the advertiser’s account or their
agency’s account.
• All rates and charges are subject to GST and, where an agency is involved, an additional
amount for commission.
CONTACT US

MAIL: Box 55-199, Eastridge, 1146, Auckland, New Zealand

T: +64 7 88 88 521

SUBSCRIPTIONS
subs@letstravelmag.com

EDITORIAL SUBMISSIONS
eds@letstravelmag.com

ACCOUNTS & DISTRIBUTION


accounts@letstravelmag.com

LET’S TRAVEL - your ticket to enhanced


exposure to the finest audience

EDITOR IN CHIEF - GARY DICKSON


gary@letstravelmag.com | +64 21 523 421

EDITOR - Adventure, Outdoors- SHANE BOOCOCK


shane@letstravelmag.com | +64 21 142 7040

EDITOR - Romance, Health, Luxury - GAYLE DICKSON


gayle@letstravelmag.com | +64 21 281 7699

ADVERTISING
gary@letstravelmag.com | +64 21 523 421