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= (1 – 0.4) 10.0%
Equation 10.5
Valuing Nonconstant
Growth Stocks
• For many companies, it is not appropriate to assume
that dividends will grow at a constant rate.
• Most firms go through life cycle where they experience
different growth rates during different parts of the cycle.
• In their early years, most firms grow much faster that
the economy as a whole; then they match the
economy’s growth; and finally they grow slower than the
economy.
• Automobile manufacturers in the 1920s, computer software
firms such as Microsoft in the 1990s, and Google in the
2000s are examples of firms in the early part of their cycle.
• These firms are defined as supernormal, or nonconstant,
growth firms.
• The date when the growth rate becomes constant. At this date, it is no longer
necessary to forecast the individual dividends.