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Workplace Communication: Importance, Strategies & Examples

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Workplace communication is very important to companies because it allows companies to be productive
and operate e ectively. Employees can experience an increase in morale, productivity and commitment if
they are able to communicate up and down the communication chain in an organization.

De nition
Gertrude has returned to work at her toy company job after a week's vacation. She heads to
her o ce and cringes when she turns on her computer. Her email inbox shows 400 messages
waiting for her reply as well as a bunch of voicemails. Gertrude sighs and realizes there is no
escape from workplace communication.

Workplace communication is the transmitting of information between one person or group

and another person or group in an organization. It can include emails, text messages,
voicemails, notes, etc.

Important Advantages
Workplace communication is vital to an organization's ability to be productive and operate
smoothly.

1. Workplace communication improves worker productivity.

Research has shown that e ective lateral and work group communication leads to an
improvement in overall company performance. It has also been discovered that employees
who were graded as highest in production had received the most e ective communication
from their superiors. For example, Gertrude works in engineering, and her prototypes of toys
receive accolades. She is an e ective communicator about her designs and how they will be
played with in real life by kids. In addition, she receives speci c guidance from her superiors,
allowing her to create designs quickly and e ciently.

2. Workplace communication can increase employee job satisfaction.

Employees feel empowered if they are able to have upward communication. This type of
communication is when information ows upward in an organization and usually consists of
feedback. If bosses or managers are able to listen to employees and respond, this leads to an
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7/30/2020 Workplace Communication: Importance, Strategies & Examples - Video & Lesson Transcript | Study.com

increase in employee job satisfaction.

In addition, employees are also happy if there is intense downward communication, which is
information owing down from superiors or managers to direct reports. Gertrude recently
sent an email to her boss recommending that her department upgrade its design software.
Her upward communication feedback was not just acknowledged but also acted upon,
resulting in a very happy design team.

3. Workplace communication can also have a positive e ect on absenteeism and turnover
rates.

Communication ow is very important to workers. Employees have to feel secure that they are
receiving truthful and updated information from superiors. They also want to have the ability
to share ideas, thoughts and concerns within the company. Studies have shown that even after
a layo , companies that have excellent communication are able to retain the surviving
employees.

Gertrude did survive a corporate merger and was very concerned about her future with the
company. Her immediate managers communicated right away that she was a huge value to
the organization and would be getting a promotion within the year. This ultimately provided
Gertrude with a reason to fully commit to a new organizational structure.

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