Certificate in Applied Finance, Treasury and Analytics

CAFTA
Finance with finesse

Internship selection process | Marketing and

Designing

Round 1
 Table of contents
About CAFTA

 About Case Championship 2020

Task 1:

 What to do?

 Guidelines for this task

 Parameters on which we will evaluate you for Task 1

 Cut-off time for Task 1

Task 2:

 What to do?

 Guidelines for this task

 Parameters on which we will evaluate you for Task 2

How to submit your response?

Submission deadline for Round 2

Dear candidate,

Thank you for participating in the Marketing and Designing internship selection program. This selection process is being
rolled out across colleges all over India. 
We are on the quest to find creative and innovative brains who can work with EY professionals to design marketing
collaterals for the next 2 months.

Please perform the following two tasks to be considered for the internship. Once you’ve completed both the tasks, please
submit your responses using the link to the form given in the "How to submit response?" section.

Note: Considering you will be participating in this process to promote the brand persona of EY CAFTA on various digital
platforms, we request you to adhere to the instructions given below.

Before you perform the tasks, we would request you to kindly familiarise yourself with the product that you’ll be creating a
marketing strategy for-

About CAFTA:
Webpage:
https://www.ey.com/en_in/advisory/financial-services-risk-management/cafta
YouTube:
https://www.youtube.com/watch?v=doFgxBjm5d4
The internship selection process is designed around CAFTA’s flagship annual event for undergraduate and postgraduate
students: CAFTA Case Championship 2020
The Championship is going to be launched on 1st August 2020 and you are the first ones to know about it!

About Case Championship 2020

We believe that case studies are a great way to enable better learning. They enhance the teaching and testing of practical
knowledge.
CAFTA has launched an annual, national case study competition to engage with undergraduate and postgraduate students
and provide them an outlet to explore this differentiated method of learning. Leading industry experts working with top
organizations constantly face challenges and problem statements that require original, creative and innovative thinking. As
the industry navigates their way around these challenges, CAFTA has identified unique, high priority problem statements
that demand solution and insights and has brought them to the student space. 
During CAFTA Case Championship, the participants will be expected to propose strategic corporate actions backed up with
in-depth research of the organization and the market conditions. 
To make you understand this new product better, we are also attaching a sample brochure and a list of FAQs! Please refrain
from circulating this within your circles
 Task 1:
 
This task is designed to identify the candidate's ability to build presence across different digital platforms. It tests their ability
to navigate through different online platforms to build a brand persona. 

What to do?

In this task, you are expected to post the attached flyer along with the caption of your choice (please see the list of captions
that are allowed for posting) on multiple social networking websites. You can use your personal profiles, profiles of your
friends/relevant influencers, closed groups, pages etc. After you have posted in relevant networks, wait till the cut off time to
build your verification document1
After the cut-off time2 has elapsed, please follow the following steps to build the verification document:
1. Visit each post again on social media platforms and take a screenshot of the post indicating the number of
views/likes 
2. Paste each of the screenshots in a PPT file
3. Convert the PPT into PDF format  
Please make a note of cumulative number of likes and views on each of the posts separately, along with the total number of
posts 
Image to be posted:
We have attached a Case Championship flyer in this email- (Attached in the mail: CAFTA CC 2020-Flyer.jpg)
Sample list of hashtags:
Following is a sample list of hashtags. You may choose to post other hashtags also.
#EY #EYCAFTA #EYCAFTACC2020 #casestudycompetition #Consulting #finance #casestudy #treasury #casesolution 
#ConsultingCase #casecompetition #casecompetition

List of captions:
Please use captions from the following list. DO NOT use any other caption. This may lead to disqualification of your
candidature

1. "It's the little details that are vital. Little things make big things happen" 
This could be your biggest takeaway from EY CAFTA Case Championship 2020
#EYCAFTACC2020 is here to you give you the opportunity to make big things happen and present your case. Yes, YOUR
CASE in front of some of the big names in the industry at EY CAFTA Showcase Event

For more info, register at: https://forms.office.com/Pages/ResponsePage.aspx?id=mT-XW99360uyfaoMcLhILGOe-

w46PyNEhZiTG2Qt60pURURBQlNJMktRSEVRSTcyREU5MTlLVTNSVy4u
Follow the hashtag #EYCAFTACC2020 to stay updated!

2. Want to understand how EY Professionals solve their consulting cases?  Wear the hat of a consultant, train yourself in
strategic areas, equip yourself with the know-hows of extensively used financial tools and get rewarded for the same!
For more info, register at: https://forms.office.com/Pages/ResponsePage.aspx?id=mT-XW99360uyfaoMcLhILGOe-
w46PyNEhZiTG2Qt60pURURBQlNJMktRSEVRSTcyREU5MTlLVTNSVy4u
Follow the hashtag #EYCAFTACC2020 to stay updated!
1
Verification document will be prepared to provide us with statistics on your performance in Task 1
2
29th July 2020, 9 pm
Primary types of social media platforms allowed for posting*:  
1. LinkedIn
2. Facebook 
3. Instagram 
4. Twitter
5. Quora 
6. Online blogs
**WhatsApp/SMS are not counted as a source for marketing

Parameters on which we will evaluate you for Task 1:

1. Hashtags used across platforms 
2. Cumulative number of groups each image is posted on 
3. Names of the groups/pages on which these images are posted on
4. Cumulative likes, views*

*We will be verifying the validity of the above parameters using the verification document that the candidate is expected to
attach, the details of which are given above (refer to ‘How to submit responses’ section to understand further)
*We understand that some of the channels do not provide ‘views’ for the post. We will take the same into consideration while
evaluating the total number of ‘views’.

Guidelines for the task:

 We are not trying to test the reach of your personal social media profiles. We are interested in seeing the creative
strategies you can deploy to generate social media traction (For example: the type of groups you will select to post
this content)

 For fair evaluation, paid promotions are not allowed on the posts you’ll be putting up. Any kind of paid promotion
of the post will lead to disqualification of the candidate

 The posts that are put out should follow the guidelines for post and caption given above. Any kind of post that
indicates a risk to the branding of the company/product will lead to immediate disqualification of the candidate.
No further opportunities will be given to the participant. 

Cut-off time for Task 1:

9 AM, 31st July 2020 

Task 2:
This task is designed to judge a candidate’s designing abilities and thought process to design marketing collaterals.
You can choose which type of marketing collateral you would like to build.
Option 1: Video
Option 2: Poster/Flyer
For task 2, please choose either of the options (Submitting both the options will lead to disqualification of the candidate)

What to do?

Option 1 - Prepare a video - 

 Theme of the video - CAFTA Case Championship 2020

 Time limit for the video - 20 seconds (Not more than 5 MB)

 This video could be an infographic video / slideshow video or video of any other format of your choice.  Ensure
that your intent is coming out neatly. The idea is to position CAFTA Case Championship 2020 to the right target
audience. 

Option 2- Prepare a poster - 

 Theme of the poster - CAFTA Case Championship 2020

 Ensure that your intent is coming out neatly. The idea is to position CAFTA Case Championship 2020 to the right
target audience. 

Parameters on which we will evaluate you for Task 2:

1. Originality of idea 
2. Creativity in expressing thoughts
3. Key ideas/theme
4. Use of language
5. Colour theme and design principles

Guidelines for this task: 

 Kindly stick to the theme, time limit and size limit of the file

 Please refer to the case study brochure and FAQs attached in the email to familiarise yourself with the product that
you’ll be creating a video for.

 You may also want to refer to other case study competition brochures, both Global and Indian to get a general idea
on branding of case competitions

 Kindly refrain from any religious/political/controversial views

How to submit your response?

Follow these steps to develop a response for being considered for the selection process:
1. Complete both the tasks mentioned above (Task 1 and any one option of Task 2).
For Task 1: Develop the verification document
For Task 2: Design the relevant marketing collaterals
 2. Fill your response by uploading the collaterals here:  https://forms.gle/pMjyHrQ245ayYTqZ7

Submission deadline for Round:

10 PM, 31st July 2020

Shortlisted candidates from Round -1 will be intimated through email. For Round-2, short interviews will be conducted
before announcing the results.

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