Business Proposal

Start your ONLINE

Margdarshak.center

Career education is an ever demanding, fastest-growing sector

all over the world, unaffected by the recession. But opening a
school/institute requires big investment, on the other hand,
you or any educated family member having an internet-enabled
laptop can work from the comfort of the home for an
immediate, stable and lifelong source of earnings. Tremendous
income potential exists to take advantage of the huge students’
population and inefficiency that exists in our education system.

Careerlinked Education Council Proposal Index

(An apex organisation set up under section 8 1. About us
of MCA, Govt. of India) 2. Need for Career Planning
3. Careerlinked Education Services
A1/43-44 Sewak Park, NSUT Road,
4. Your Work & Income
Dwarka Mor Metro, New Delhi – 110 059
5. Benefit of Association
Phone: 012040 69050 (100 lines) 6. FAQ
Mobile: 96507 22240 7. Business Proposal
Tollfree: 1800 2122 401 8. Virtual Office & Leads
Email: mail@careerlinked.edu.in 9. Process to Start
Web: https://margdarshak.org 10. Support

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About us

 We transform lives!
 We shape the destiny!
 We link education with career!

Careerlinked Education Council is an apex organisation set up under section 8 of MCA, Government
of India for making policies and planning at the national level to bridge the gap between degrees
and career competencies, to cultivate a culture of “be what you want to be”. For the
implementation of best practices in careerlinked education & guidance in schools, we advocate that
students should receive the services from competent and trained Career Professionals.
Our programmes have just ONE specific focus “Excellence in Career Management”. We live and
breathe career counselling; nothing else gets in the way. We are practical, idealists and confident
that our career guidance programs are the best in the world. A strong commitment to research and
improvement ensures that we stay the best.

Our Vision
One life: Make it: The Best. To build a global network of advisors-assisted career management
system so that we can make this world a little better than we have got it.

Our Mission
Our single-minded mission is to guide students to find their passion and accordingly design their
careers and education pathways that lead to a “life by CHOICE, not by chance".

Need for Career Planning

 97% of people first finish their journey (education) and then think about the destination (career).
School students, when asked about their career choice have "let's see what happens" attitude and
most of them are either having unrealistic career ambitions or they follow the crowd.
 88% of adults are either in the wrong career or under-employed. BTech, Graduates and Post-
graduate degree holders are unemployable and not getting returns of their investment in education
as they fail to understand that degrees lacking career competencies are useless.
 Better guidance means young people are motivated to complete the courses and they take fewer
wrong turns. Also, they are less likely to drop school/college or to be unemployed for a longer
period.
 There is a statistical association between unemployment and crime. Better career guidance can
reduce crime by reducing unemployment. Also, being out of work can lead to stress, lower self-
esteem and depression.

Even the best player requires a coach!

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Careerlinked Education Services
The innovative and scientific tools are very helpful in guiding students and parents from the morass of
uncertainty to doable career selection and achievement. For details, please read the annexture given below
or click the link: https://margdarshak.org/tools-technologies

Tools Description Price

1. Career Planning: Be Career Assessment: is the most authentic psychometric tool to find Rs 6,500
what you want to be a person’s aptitude and attitude. This will help parents & students to
decide with 95% accuracy S.M.A.R.T. career goals and create
education & training pathways.
2. Career Professional Certified Career Professional (CCP): Online self-paced training which Rs 36,000
Training: for full/part- consists of 15 modules of theory, activity and practical.
time job or business

Your Work & Income Prospects

You get the business income share as illustrated below:
Work/Business Your Income share
Self-effort 20% - 25% - 30%
Team & Centre Benefit 5% + 5% + 5%
Annual Bonus 5%
1. Career Professional Training: Get training to give training
You have to provide online training to those people who are interested to be a Career Counsellor.
Accordingly, your expected income will be:
Table 1
Training given Fee per trainee Income per month
@30% of the business
40 Rs 9,000 x 40 Rs 1,08,000 p.m.
2. Career Counselling & Guidance: Shape Careers, Transform lives
You can conduct career assessments and create a personalised career dashboard for students/adults. If you
are planning careers of minimum 5 students in a month then your expected income will be:
Table – 2
Work Done Clients per month Business Done Income per month
@30% of the business
Career Assessment 40 Rs 6,500 x 40 Rs 78,000
3. Knowledge Royalty: One-time effort Life-time Income
You can provide study contents of any academic/competitive exam, then you’ll get LIFELONG Knowledge
Royalty @30% (Rs 300/- per sale) of Study Organiser App related to your subject. Your expected income will
be:
Table – 3
No of Study Knowledge Royalty LIFELONG Income per month
Organiser sold @30% of the cost of study tool
500 @ Rs 300 per sale Rs 1,50,000 p.m.

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4. Team & Centre Benefit: Power of compounding efforts
If you can mentor maximum 6 Career Advisors under you, then you’ll get @10% of the total business done
by the Advisors of your team:
Table – 4
No of Advisors Average business done by Income per month
in your Team Advisors @ 5% of team business
6 (3 active) Rs 6,20,000 x 3 Rs 93,000 p.m.
5. Annual Bonus: Lifelong Financial Support
We pay you 5% of the total business done by the beneficiary members of your team in 2 ways:
(a) While you are working then this amount is paid as an annual bonus either in cash or gifts; and
(b) Due to unfortunate circumstances like critical illness, disability or after demise, when an Advisor
stops working, then the amount is transferred in the bank account of self or nominee as per terms.
Please Note: We provide you automated Income Dashboard, where your real-time earnings either through
self or team efforts are updated and you receive instant SMS/email for the amount earned by you. Your
income is transferred in your bank account on 15th-16th days of the month. For up-to-date information
please visit our website regularly. The financial information given under work & income headings is
indicative and for illustration. You are advised to understand the above income calculations thoroughly.

Our Career Planning Methodology

When we talk about career planning, we are not preaching
someone. We create personalised “Career Dashboard” of a student
which is:
(a) self-engaging – involving students to design their careers;
(b) impartial – not being judgmental or deciding for others but
impartially helping students in their decision-making process;
(c) authentic – research-based career education tools and
information from original sources;
(d) measurable – various stages of career development are
measured, compared and analysed;
(e) transparent – all the stakeholders i.e. student, parent, teacher
and advisor can share the student’s Career Dashboard in real-
time.

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Benefits of Associating with the Council
10 strong reasons to work with us
1. No worry for clients: The challenging part of any business is getting clients. After making
investments, most of the entrepreneurs spend 80% of their efforts and resources to get clients and
only 20% is left to do business. We save you from such pitfalls and provide you leads so that you can
utilise 100% of your time and energy to concentrate on your core competencies.
2. Stable & multiple sources of income: Most businesses fail due to dependency on self-effort. Here
you get multiple channels of income within a single business model, so that if you are not getting
results from your effort, still you can have a regular income. For example, from team mentorship,
you are earning even if you are sleeping or enjoying your vacation.
3. No-Risk of unpredictable overhead expenses: You are doing business without any big investment.
There is no burden of office or marketing staffs’ salary as the Council is liable to pay it. Also, to set up
an online virtual office with cloud telephony, you don’t have to invest in IT & other infrastructure.
4. 100% transparency in business and income: Through an automated business system, your earnings
are instantly updated in the Income dashboard, you receive SMS + eMail notification of every rupee
earned through self-effort or team-effort, which is transferred in your bank account on 15th-16th day
of the month.
5. No dependency on local population: Your business is not dependent on local people, as you get
unrestricted exposure to clients throughout the country/abroad and can guide or teach students
from any part of the globe. You have full access to the world market even if you are working from
home in a village or small town.
6. Unified IVR Communication: Enterprise-grade integrated system to send emails, SMS, call from your
CRM and manage the status of your work activities. You can get your personalised IVR to greet and
direct your clients. Since, every business call is important so you can keep a log and record of every
incoming, outgoing or even missed calls.
7. A dignified partnership: We treat you as an important stakeholder. Our work culture offers an
atmosphere to eVOCTve together and to learn about clients, competitors, business conditions and
ever-changing technologies.
8. Ownership of the business: You run your business independently under our banner and we take
care of the support to enable entrepreneurship within you to spread its wings. Our business model
gives you flexibility and ease of working from the comfort of your place, to keep a work-life balance,
even if you are changing locations. There is no stress, pollution, traffic jam or hassle of travelling
anywhere and earn much better than a full-time job.
9. Highly respectable service: The success of one child inspires others in the family and society. The
positive difference you make to the lives of the students is more rewarding and satisfying than you
could ever imagine.
10. A robust CRM system: You are opening your business where young people are spending most of
their time i.e. online. For ease of doing business, we provide you CRM which enables you to get
clients and communicate with them seamlessly. The Virtual Office gives you a feel and environment
of a real office, team collaboration ad hierarchy. Through an integrated payment system, your clients
will get easy & multiple modes of payments including debit/credit cards, EMI through a bank, mobile
apps, IMPS/NEFT, etc.

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Frequently Asked Questions (FAQ)
Is it possible to work without training?

Training is a must to conduct career assessments, analyse reports and draw inferences related to the right
occupation and create education pathways.

Who can avail this opportunity?

Anyone, who has a burning desire to guide people and earn money, for example:
 Students: can cultivate a habit of earning & learning; will shape their career by guiding others.
 Freshers: can get real work experience and earn money, while searching for a job.
 Working persons: can have an extra source of income to meet the increasing cost of living.
 Female: can use their education to be self-reliant while fulfilling family responsibilities.
 Retired persons: can transfer their experience to young people and earn attractive income.

Is this training as a Career Management Professional useful for other jobs?

Trained and Certified Career Professionals will be able to work as: Career Advisor in training services, Career
Development Manager in corporates and MNCs, Careers Counsellor in Schools/Colleges/Institutes, Training
and Placement Officer in Universities and higher Learning Centres, Career Coach and Mentor in private
practice, Career Consultant in Human Resource Departments, etc.

Are training and certification recognised?

Career professional training and the certification programme is offered by the Career Education Research &
Training Council, New Delhi, which is an apex organisation set up under section 8 of MCA, Government of
India and recognised by all the educational institutions throughout India and abroad.

Can I get a full-time job, if I don’t want self-employment?

Yes, after training and certification you have the option to get a full-time job either in the Council or other
organisations for different positions as advertised from time to time.

Can I do it along with my current job?

Yes, you can work part-time to give career guidance without disturbing your current profession.

How much time I have to work per day/week?

It all depends on you. You can work for a few hours or on Saturdays/Sundays, as per your convenience.

Can I get a regular income, if I am working from home?

Yes, you'll get a steady income, even if you are working from home on a part-time basis, as per your effort
and team resourcefulness.

From where will I get the clients?

You get uninterrupted leads of interested clients through the CRM interface.

What will be the duration of our association?

There is no time limit. The association is renewed automatically after receiving your consent to continue
working with us subject to your adherence to the terms of the agreement and the code of ethics as
stipulated by the Council.

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The Business Proposal
This is the most satisfying socio-entrepreneurship opportunity where you can use your knowledge,
experience, tools & technology provided by the Council to shape the destiny of the young generation.
There is a massive untapped market in the field of career education. After investing money & time to acquire
degrees, students and parents are puzzled due to unplanned career direction and stiff competition in
Government as well as other sectors of the economy. Due to a lack of career education and alarming skills
deficiency in the labour market, demand for developing career competencies is growing day after day.

Be a Certified Career Professional (CCP)

You are proud of your achievements but there is so much more that you want to accomplish. You are full of
ideas and have a can-do spirit. Working as a Certified Career Professional will be an enriching and most
rewarding experience for you. To implement the Career Achievement Programme (CAP) in all the 3 lakhs of
Sr/Secondary schools, colleges and universities in a phased manner, trained and certified Career
Professionals are required on an urgent basis. We provide you leads, training, tools & technology and team
mentoring to do the business.

Eligibility & Pre-requisites

(a) Graduate or Master’s degree in any field (b) Training & Certification as a Career Professional (c) Internet-
connected computer/laptop (c) Very nominal Investment to start the business and (d) Willingness to
communicate with clients/parents.

Training & Certification

Training & certification is a must for a career professional to conduct assessments, draw inferences
about a person's aptitude, attitude, ability and create SMART career dashboard with education
pathways. You have to undertake ONLINE training which is self-paced, can be completed in a
maximum of 15 weeks and consists of 15 modules of theory, activity and practical.
1. Career Management Practices 2. Career Counselling & Guidance
3. Interactive Instructional Design 4. World of Occupations
5. Psychometric Career Assessment 6. Education in India
7. Employability Skills & Evaluation 8. Career Education in Schools
9. Human Resource Management 10. Job Planning to Placement
11. Virtual Office Work & Team 12. Digital & Social Media
13. Study Abroad 14. Parents as Career Planner
15. Scholarships, Funding & Contests
Intensive competency-based activities and practical works are an integral and compulsory component of the
training system. This is where you'll demonstrate your skills and apply what you've learnt. For details of the
training please peruse the prospectus given at the official website.
Training fee is Rs 36,000 (which can be paid in instalments from your income) and test fee is Rs 600 per
module, total Rs 9,000 for all the 15 modules.
Benefits of Training:
(a) You get Training to give training
(b) You’ll be a Certified Career Professional (CCP)
(c) You are authorised to do career assessment & counselling
(d) You earn 10% extra income from the business .

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Virtual Office & Cloud Telephony (VOCT)
It is difficult to work alone without team support. Since you are working from home so we provide you
virtual office, unified cloud communication, clients’ leads, team hierarchy, transparent income dashboard
and everything you require to start and run your business.
1. Clients’ Leads: We give data of prospective clients with the facility to send emails, SMS, voice calls.
This will save your efforts to generate leads.
2. Business G-suite: Using G-suite you get official email ID (like yourname@margdarshak.org) to send
emails authentically to clients with 30 GB cloud storage. Also, you can guide or teach online up to
250 students/parents at a time and record video.
3. Your Website: You’ll get your personalised website (like https://yourname.margdarshak.org) with
SSL security to open and promote your business online, where the young generation is spending
most of their time.
4. Cloud Telephony & IVR: Every business call is important, you can manage all the incoming, outgoing
and even missed calls. You’ll get your cloud IVR to greet and direct your clients (department/service
wise) and keep call records of all the conversations.
Virtual Office & Leads Subscription: The subscription for clients leads, virtual office and cloud
telephony is Rs 6,500 per month. You can get 15% discount if paid quarterly (Rs 5,525); 30%
discount if paid half-yearly (Rs 4,550); and 55% discount if paid yearly (Rs 2,975).
Duration Discount Amount
1 month 6,500
3 months 15% Rs 16,575
6 months 30% Rs 27,300
12 months 55% Rs 35,100

FREE Onboarding
To start working with us you don’t have to pay anything initially. Your Mentor will give 3
days of functional training and will guide you step by step how to start working & earning.
Also, you’ll get full access to all the Mardarshak’s tools & technology, LMS, CRM, Income,
team, training dashboards, etc. Once you feel confident then only you should invest.

Investment options
First Payment Offer
To encourage and support you at the initial stage, the Council will provide FREE subscription of VOCT
services based on your FIRST payment of the training fee as illustrated below:
First Payment Benefits, you get
Rs 9,000 1. VOCT subscription (1 month)
2. 20% share of the income
Rs 18,000 1. VOCT subscription (3 months)
2. 25% share of the income
Rs 36,000 1. VOCT Subscription (12 months)
2. 30% share of the income
Please note: This offer will not be applicable for the next payments/instalments of the training fee.

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Steps to start
(a) Peruse the proposal, if interested, then
(b) Login to www.margdarshak.org, give skills test to find the level of your career awareness.
(c) Get an invitation to participate in online functional presentation to understand the business model.
(d) Finally, complete documentation to start your training/working and earnings from the same day.

Support is just a click/call away!

We are passionate to work with you and
make this partnership successful. We
provide you training, clients’ leads, CRM
integrated unified communication system,
career education tools and every possible
support you need to start and run your
business profitably.

Your Support Team Hierarchy

We maintain complete transparency in our
business and encourage new associates to
interact with existing team members
before starting this business. These
teammates can be your mentors and will provide every support you need to start and run your business.

(Your Mentors) – The people in the hierarchy will guide you at every step of your business and you can rely
on them for immediate support you need.
|

(Your Team) - You can also develop your leadership skills, manage and work with a team of new
professionals (maximum 6). This is optional, if you don’t want to work in a team you can work alone.

“40 minutes of career planning prevents 40 years of struggle in life”

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Annexure – Margdarshak ® Tools & Technology
The Council has developed authentic pedagogical tools, learning/skills management system and
psychometric assessment technology, helpful in career planning and improving chances of success in life.

1. Career Assessor: Be what you want to be

In a comprehensive survey some common characteristics found
regarding career selection are:
 Uncertainty: When asked about career choice, the general
reaction is "let’s see what happens (dekhte hain kya hota hai)”.
 Hypothetical: Some of the students have unrealistic and
imaginary career ambitions.
 Imitation: The majority of the students blindly follow their classmates or go along casual, half-baked
advice of family members, relatives or friends.
 Parental wish: Some parents try to fulfil their desires through their children and resolve that "due to
some reasons I couldn't become an Engineer, Doctor or Govt. Officer but I will make my child the
same at any cost."
Aptitude Assessment suggests true interests of students with 95% accuracy and set S.M.A.R.T. (Specific,
Measurable, Acceptable, Realistic and Time-specific) career objectives; if a career has been already decided,
then its compatibility is matched. This removes the 'trial and error' method of parenting or teaching a fish to
climb a tree.

2. Work Attitude: Listen to your heart & mind

The root cause of unemployment, under-employment and frustration is
an incompatibility of a job with the work attitude of a person.
In today's fast-changing and complex job market, it's important to
select a career based on personal priorities and traits.
Work Attitude Assessment allows users to pinpoint what is important
to them in a career. It helps to identify occupations that they may find satisfying based on the similarity
between their work values and the characteristics of the occupations.
There is no alternative for this scientifically formulated psychometric assessment tool, which helps
 Students to select the right careers as per their work attitude.
 Job-seekers can choose to work for maximum job
satisfaction.
 Recruiters will judiciously match the right candidates for
the right jobs.
 Employers are benefitted from increased productivity.

3. Career Explorer: Career by choice not by chance

In this fast-moving age of globalisation, students are not aware of
the world of work and cardinal facts about the occupations. At one
hand there is a glut in the traditional careers and on the other
hand, there is a real dearth of professionals in specialised sectors.

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Have you ever heard anyone planning a career in HVAC Technician, Yarden Architect, Dispensing Optician,
Memory Augmentation Surgeon, Podiatrist, Trash Engineer, AR/VR Object Designer, Emotional Intelligence
Designer, Climatic analysis, etc..
Due to the lack of career education in schools and colleges, students find their subjects boring because they
don’t know why they are studying Geography, Chemistry, Economics etc. From our case studies, it is
established that motivation and success rates improve exponentially when students relate subjects with
careers.
The Career Choice tool provides details of approx. 1500 occupations and how they are related to 1. Subjects
2. Skills 3. Activities 4. Abilities 5. Attitude 6. Aptitude 7. Traits and 8. Work Contexts.

4. Education Index: Don’t follow the crowd!

Today’s rapidly changing world of education is very complex, highly competitive and provides innumerable
vistas of opportunities unheard of a decade ago.
Due to lack of authentic information, many students imitate
their classmates and enrol en-masse in slickly advertised,
expensive but useless courses. Consequently, at the career-
building stage, after spending their precious time and
parent's hard-earned money, they realise and repent over
these deceptive programmes.
Education Index provides authentic and impartial guidance
on more than 20,000 courses with the "Students'
Satisfaction Survey" of the colleges and universities so that
they can select the right institutes offering the right courses.

This safeguards the interest of the students and beware them

of teaching malls selling their useless degrees, diplomas and
certificates, charging exorbitant fees based on misleading
publicity campaigns.

5. Study Organiser: View real-

real-time preparation with Progress Meter
When students and parents should know the result?
X After the exam (then everything is over and irreversible)
OR
 Before the exam (there is enough time to improve marks)
"How is your study going on?" - Ask any student and you’ll get the prompt reply "it is fine". There is no
reason to doubt until the exam is finished and results are in hands but then it is too late.
Our research shows the following characteristics:
(a) Many students create a routine in their copies and resolve to study as per the time-table but most of
them never follow it from the next day.
(b) For the first half of the year, students keep a casual approach towards their studies and at a later
stage, they hastily try to achieve more in less time, sometimes reading lessons the first time on the
previous night of the exam.
(c) Due to the absence of a proper study plan, students give more attention to a few subjects/lessons of
their interest and set aside other books which they consider either difficult or boring.

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 (d) Tuition and coaching culture is doing more harm than help. It makes students dependent on others
and devoid their minds from intellectual curiosity.
(e) Parents find it very difficult to keep a constant tab on their children’s studies. Nagging, coercing and
pressurising to study hard generally give adverse effects.
The Study Organiser is a boon for such students who are not paying proper attention to studies. It creates
a personalised subject wise schedule as per its difficulty level by calculating the appropriate study time
required to finish and revise each subject.
Study Organiser includes much acclaimed "Progress Meter" to show real-time preparation of the exam in
three colours:

Green: the student is doing well

Yellow: the student is lagging and
Red: the student has to work hard as it is difficult to pass the exam.
It also indicates the percentage of marks a student can obtain in the forthcoming exam with ± 5% accuracy
just like a thermometer.

Study Organiser helps students to manage and self-monitor study as

per its difficulty level and time available to get 100% consistent
maximum marks in all the papers of the exam.

Progress Meter is equally useful for parents, teachers and school administrators who wish to
monitor and compare the performance of all the students with minimum interference.

6. Dream Jobs: Planning to Placements

After finishing studies, most of the youth randomly search for a job to accept whatever comes on the way.
This naturally doesn’t ensure the best.
Also, job-seekers have a wrong notion that posting their resumes on job sites will bring good offers
automatically. In reality, it only helps the website owners who are thriving by selling their CV details.
After collecting the jobseeker's data free of cost, all the job sites sell the resume at very exorbitant price, for
example, rates for accessing your resumes at Shine is Rs 4.27 lakh, Naukri is Rs 6.80 lakh, for Monster is Rs
3,12 lakh and Timesjobs is Rs 3,04 lakh; which is beyond the reach for most of the employers and this data is
mainly purchased by marketing agencies, insurance companies, educational institutions, placement
consultants etc.

This is why you are not getting relevant calls or emails from genuine employers as per your
qualifications and requirements.

The best jobs don’t necessarily go to the most qualified

applicants; they go to the best job seekers.
To save time, energy and money which are wasted in experimentation; our Dream-Job tool provides a
collaborative, relevant job search dashboard with a career portfolio to attract the best job offers for you.

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7. Skills Evaluator:
Evaluator: Validate Employability Skills
Teachers, parents and students are more concerned about subject marks. They forget the cardinal fact that
the purpose of education is to build a strong career foundation and to make them employable.

Career competencies and life skills cannot be developed overnight.

To strive in the new economy following skills are required: Cognitive flexibility, Cross-cultural competency,
Emotional intelligence, New media literacy, People management and self-direction, SMAC intelligence,
Virtual collaboration, etc.
The score provides a reassurance that the candidate would suit the specific role in the organisation.

“Degrees without employability skills = a mobile without a SIM card”.

8. Scholarships Abroad:
Abroad: Gateway
Gateway to Abroad
Study in best universities in the USA, Canada, Australia and European countries FREE OF Cost with 100%
scholarships and financial assistance.
This will help abroad admission seekers to study in the world's top universities irrespective of their financial
status. Using this tool students aspiring to study abroad can apply for 2000+ courses and scholarships all
over the world from one platform. Also, our expert counsellors assist in documentation like writing a
resume, essays, SoP, getting LOR, etc.

9. CAP-
CAP-Contest: Inspire the path to success
This is like stepping stones for creating career awareness among students. Through an online test of career
knowledge, students learn about various opportunities open before them in a competitive environment.
Parents can encourage students to participate in CAP-Contests and win prizes, scholarships, awards and
certificates of achievements.

The prizes and accolades won during contests have far-reaching

consequences and induce a very motivating effect throughout life.

We proudly mention them in our CVs and HR Managers pay attention while hiring the best.
The online career awareness contest gives a sense of pride among students and provides a catalytic effect to
accomplish higher academic excellence.

Career planning should be at the heart of education, not an afterthought.

Thanks for perusing the proposal

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