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AUTOMOTIVE
SECTOR 2020 Q3
Including 5-Year Forecast
UV Utility Vehicle
Sector Snapshot
Driving Forces
Restraining Forces
Foreword
India knows it must embrace electric vehicles (EVs) fast, if it
is both to achieve a global edge in automotive sales and to
meet its emission norm targets. But a recent slump in
consumer sentiment and the abrupt rollout of reforms have
caused substantial short-term pain.
Boryana Nedyalkova
Editor,
Asia
In March 2019, the Indian government abruptly rolled out a scheme known as FAME II*, reducing the
purchase price of hybrid and electric vehicles, with a focus on vehicles used for public or shared
transportation, such as buses, rickshaws and taxis, as well as private two-wheelers. However, half of
the components of vehicles qualifying under the scheme must be produced in India – a move that
might be beneficial to the industry in the long term, but created immediate chaos. As if they did not
have enough trouble with the sharp drop in vehicle sales that ensued between April and June 2019,
manufacturers had also to refit with locally-made parts the machines they had already produced.
In spite of these difficult beginnings, India’s persistence in adopting EV policies is laudable. So are its
regulations on emission norms and vehicle safety. FAME II is the sequel to a policy adopted in 2015.
Two years after the adoption of FAME I, though, EVs were still at a nascent stage in the country, with
only 2,000 of them sold in 2017, according to data published by the International Energy Agency (IEA).
Nevertheless, the country was Asia’s second-largest EV market after China in the same year.
At the close of the fossil fuel era, India knows it has to embrace EVs fast. For one thing, doing so
would give it a global edge in EV sales when large-scale demand from elsewhere in the world kicks in.
And, for another, it would help the country solve its own problems with greenhouse-gas emissions,
which are measured by standards replicating those in the EU – even though both climate and average
driving speeds are very different.
To deal with this, the country has no other option but to be at the forefront of EV adoption. The
government has also been working systematically to improve fuel efficiency and vehicle safety, in a
rounded approach that will take a few years to bear fruit.
01
EXECUTIVE
SUMMARY
Sector in Numbers*
Sector Overview
The automotive industry is the backbone of the Indian heavy industry, related with the steel,
aluminium, rubber, plastic and glass manufacturing industries, amongst others. Sectors such as
logistics, banking and insurance, repair services, and fuel retail, are also closely linked with the
performance of automotive manufacturing. The latest statements by the Society of Indian Automobile
Manufacturers (SIAM) – the main industry association – put the automotive sector’s contribution to
Indian GDP at 7.5% and the number of its direct and indirect employees at some 37mn people. The
figures apparently refer to FY2019. The government plans to increase the former percentage to 12%,
and the latter number to around 100mn in FY2026. However, FY2019 saw a substantial decline in the
y/y growth rates of production and sales alike, compared to the double-digit growth rates recorded in
FY2018. For example, overall vehicle sales rose by 6.5% y/y in FY2019 after having improved by 14.5%
y/y in FY2018. A wide-ranging set of factors, both industry-specific and macro, have contributed to this
decline.
Entry Modes
The Indian government first opened up the automotive sector to foreign investment in 1991 as part of
the far-reaching economic liberalisation reforms it introduced at the time. As of FY2019, 100% FDI
“under the automatic route”, i.e. without special approvals, is allowed in the automotive industry in
India. Foreign entities can set up their business operations in the country as incorporated or
unincorporated entities. The legal forms of incorporated entities include the Private Limited Company
and the Limited Liability Partnership, while unincorporated entities include the Liaison Office, the
Branch Office and the Project Office, amongst others. In the automotive industry, the most effective
way to enter is through joint ventures with existing players and by setting up local manufacturing
facilities or buying existing ones.
Segment Opportunities
The Indian automobile market is extremely price-sensitive and setting up local manufacturing
facilities allows foreign companies to compete on cost with local players targeting the mass car
market. Direct car imports are limited to the premium segment, targeting higher-income customers.
Separately, over recent years, the government has adopted policies favouring petrol over diesel
engines for passenger cars. In the CV segment, hybrid or electric vehicles seem to be in demand, not
only because of the large carbon footprint of the commercial vehicle segment, but also because of the
various incentives the government has put in place to encourage a transition to electric commercial
vehicles. Passenger EVs, as well as locally made auto components, are also segments that will enjoy
support and are likely to grow impressively in the foreseeable future.
Government Policy
As noted above, the government has ambitious growth plans for the sector and, generally, its policies
are very supportive. However, it does tend to introduce reforms overnight, affecting company and
sector performance, as well as consumer sentiment. In 2019, it adopted a scheme reducing the
purchase price of hybrid and electric vehicles, if at least half of their components are locally sourced.
It also decided to leapfrog from BS-IV to BS-VI emission norms*, effective April 1, 2020. The
government aims for the automotive sector to generate 12% of GDP and create 65mn additional jobs
by 2026.
Source: EY, Mint, Financial Express, ET *”BS” stands for “Bharat Stage”, referring to the Indian system of emission norms.
BS-IV and BS-VI are roughly equivalent to the EU’s Euro 4 and Euro-6 norms.
INDIA AUTOMOTIVE SECTOR 2020 Q3 8
An EMIS Insights Industry Report
01 EXECUTIVE SUMMARY CONTENTS
Sector Snapshot
India Automotive
Sector
PRODUCTION
Total Vehicle Sales:
30.9mn units
Two-Wheelers: 24.5mn units
EXPORTS PVs: 4mn units
CVs: 1.1mn units
INR 594.15bn Three-Wheelers: 1.3mn units
Vehicle Export Value
4.6mn units
Vehicle Export Volume
~INR 967bn
Auto Component Exports
In FY2019, according to SIAM, the local industry body, the Indian automotive industry achieved growth
in the total figures for production, overall sales, domestic sales and exports alike, but the growth
rates were slower than those reported in FY2018. Moreover, there were declines in various individual
segments, which made Indian automobile manufacturers describe FY2019 as negative for the sector.
Total vehicle production, including two- and three-wheelers, came to 30.9mn units in FY2019,
compared to 29mn in FY2018. Total vehicle sales stood at 31mn units in FY2019, up from 29mn units in
the previous year. The sector reported domestic sales of 26.3mn units in FY2019, compared to 25mn
units in FY2018. Exports, on the other hand, reached 4.7mn units in FY2019, up from just 4mn in the
previous year.
However, passenger car sales, for example, declined by 0.8% y/y, while SUV sales registered 1%
growth over the same period. Total sales of commercial vehicles were up by 16% y/y, but there was a
0.82% drop in the number of vehicles sold in the passenger-carrying sub-class of the medium and
heavy commercial vehicle (M&HCV) category – that is, buses and coaches of GVW of up to 49 tonnes.
Total two-wheeler sales increased by 6.3% y/y in FY2019, compared to 15.5% growth in the previous
year. Within this category, however, scooter sales rose less than 1% y/y while moped sales increased
by just 2.3% y/y in FY2019. In exports, y/y declines were observed for passenger cars (11.4%), utility
vehicles (UVs, 4.8%), light commercial vehicles (2.9%), passenger-carrying M&HCVs (32%) and mopeds
(4.2%).
The automotive sector is dominated by two-wheelers, which – in terms of vehicle numbers – claimed
79.3% of total production and 79.2% of total sales, including 71% of exports, in FY2019. Passenger
vehicles are the next best-performing category, accounting for 13% of both production and sales, as
well as 15% of exports, in FY2019. India’s automotive sector caters mostly for the domestic market,
with total vehicle domestic sales claiming a share of 85% of total sales in FY2019. In all, 83% of
passenger vehicles, 91% of commercial vehicles, 87% of two-wheelers and 55% of three-wheelers were
absorbed by the domestic market in FY2019. India is a net vehicle exporter, reporting low levels of
automotive imports, partly because of the country’s long-standing manufacturing traditions and
established manufacturers, and partly because of the government’s drive, through the Make in India
initiative, to persuade foreign manufacturers to produce vehicles in the country. The government has
been making efforts to improve air quality in the country by boosting fuel efficiency and stepping up
incentives for the introduction of hybrid and electric vehicles. Calendar 2019 is the last year before
India adopts the BS-VI emission standards on April 1, 2020.
*OICA provides data on passenger cars, light commercial vehicles, heavy trucks, and buses and coaches.
Source: SIAM
Driving Forces
India has the second-largest population in the world after China, but just 2% of that population own a
car, compared to 17% in the neighbouring Southeast Asian region. This, coupled with India’s generally
expanding economy and rising incomes, makes the outlook for the Indian automotive industry
promising. The government considers the automotive sector a key driver of manufacturing growth and
job creation. It allows FDI of up to 100% automatically, which has helped attract the major
international companies. The country’s federal authorities have announced plans to make India an
important global automotive production hub by creating favourable business conditions in the
country and increasing infrastructure spending. In recent years, the government has made efforts to
reduce India’s carbon footprint by steering the national fleet towards petrol cars and promoting the
deployment of electric vehicles in the country.
External
The political uncertainty India experienced before the general elections of April-May 2019 has ended,
which bodes well for Indian industry – including the automotive industry. A major driving factor for car
sales in India is that its population is young and urbanising, adopting Western-style consumption
patterns. Indians are novelty-driven but price-sensitive car buyers, who have recently become less
inclined to buy cars. This is not only due to slowing economic growth, but also because of the liquidity
crunch faced by non-bank financial companies (NBFCs), which are the main providers of consumer
loans for vehicle purchase in the country. The BS-VI emission norms India will adopt at the beginning
of FY2021 are expected to cause an initial slowdown in sales, but in the medium term are expected to
result in renewal of the Indian vehicle fleet, with plenty of opportunities for both vehicle and
component manufacturers. In parallel, government spending on road infrastructure is likely to
improve the highway network, which will also affect car demand.
Internal
Some of the world’s largest automotive conglomerates have established manufacturing plants in
India, bringing know-how into the country, and created solid supply-chains. This trend has been
encouraged by government programmes such as Make in India, among others. Other political
initiatives, such as FAME II – a programme reducing the purchase price of hybrid and electric vehicles
for personal and shared transportation – are expected to increase the demand for EVs in the country.
New requirements on fuel efficiency and safety features in vehicles, which the government has
recently adopted, are hoped to make vehicles more environment-friendly and less vulnerable in the
event of accident. The Indian domestic market is dominated by two-wheelers, which are considered
cheaper to maintain and more maneuverable than bigger vehicles. With India’s national highway
system expanding and its middle class on the rise, it may be expected that at least some owners of
two-wheelers will switch to passenger cars. Two-wheelers are also India’s largest automotive exports,
and demand in its main markets, in Asia, Africa and Latin America, is unlikely to decline permanently
in future.
Source: Ashok Leyland, D&B, EY
Restraining Forces
In FY2019, its second half in particular, the Indian automotive industry faced a flagging rate of
domestic demand and declining exports, in certain segments at least. Analysts are not unanimous as
to what brought about the low consumer sentiment on the domestic market. It might have been a
reaction to the general elections held in April and May 2019, a cyclical slowdown, or a liquidity crunch
related to the crisis experienced by NBFCs. Or, it might have been a slump associated with the
simultaneous introduction of various incentives to buy EVs, which are being advertised as the “Next
Big Thing”, but which still lack the infrastructure needed to really gain a foothold in the country. In
addition, fuel prices have gone up during the year, which increased the running costs of traditional
cars in India. This combination of factors may be behind the “wait and see” attitude that Indian
consumers have recently adopted.
External
In FY2019, the Indian automotive sector grappled with subdued consumer demand on the domestic
market, alongside falling exports in several segments, caused by the fluid global macroeconomic
environment. Several factors dragged down the sector’s performance, including an economic growth
slowdown in India; the global volatility induced by the US-China trade war; macroeconomic stress in
parts of Latin America; civil unrest in parts of the Middle East and North Africa (MENA); disruptions in
the German automotive industry; and stricter credit policies in China. The government has been
imposing stricter environmental, fuel-efficiency and car-safety regulations which, together with the
rising global crude oil prices, have been increasing the costs of Indian manufacturers. There is
subdued automotive demand in small towns and rural areas because of the lack of adequate
infrastructure. However, massive government investment in infrastructure might soon change this. In
rural areas in particular, demand is tied to agriculture’s performance, which depends on the quality of
the annual monsoon and thus is only partially predictable.
Internal
Consumer purchasing power in India remains lower than in many other emerging markets, which
makes India’s domestic automotive market largely price-driven. As consumers generally cannot afford
expensive vehicles, manufacturers limit their investments in new technology. On the other hand,
consumers are looking for the newest technology features, which necessitates investment in research.
The vehicle industry has been hit hard by the woes of India’s non-bank financial companies, which
had been major providers of car loans for prospective buyers. The decline in vehicle demand in India
resulted in the closure of some 300 car dealerships between April 2018 and June 2019, the UK-based
Financial Times (FT) reported. The newspaper quoting a tweet by the Indian politician Priyanka Gandhi
Vadra, warning that the slowdown has allegedly put some 1mn people working in the automotive
sector at risk of losing their jobs. Since March 2019, the decrease in sales has been aggravated by the
abrupt implementation of an EV policy that obliged manufacturers to refit already produced vehicles
with locally-sourced parts, and left consumers wondering when was the right time to buy and what
was the right type of car, given all the changes taking place simultaneously.
02
SECTOR
OUTLOOK
Macroeconomic Outlook
Comments
The IMF retained its FY2019 GDP growth forecast for India at 6.1% but assessed risks to be on the
downside. The July projections for FY2020 growth had put the growth expectation at 7% but the
January 2020 edition of the IMF’s World Economic Outlook considerably reduced the forecast figures
to 4.8% for the current fiscal year, followed by acceleration of 5.8% and 6.5% for FY2021 and FY2022
respectively. Other Economic institutions are even less enthusiastic in their forecasts for the Indian
economy. The RBI cut its GDP growth outlook with more than a percentage point in December 2019,
estimating 2019–20 GDP growth at 5%. According to the central bank, both domestic and external
demand conditions remained weak in the second half of the fiscal year. Projections about the first
half of FY2021 are in the range of 5.9–6.3%. The consensus forecast of FocusEconomics puts economic
growth at 5.7% y/y for FY2019-20 and 6.4% for FY2020-21. This assessment is underpinned by projections
for weak private and government consumption growth. High-frequency indicators, such as passenger
car sales, two-wheeler sales, tractor sales, core sector growth and exports, which are used as a
barometer of economic activity, reflect a considerable decline in growth compared to one year ago.
Therefore, the short-term macroeconomic outlook remains bleak.
7.1% 9.4%
6.9%
6.7% 8.5% 8.5%
6.4% 8.4% 8.4%
6.9% 7.1%
5.7% 6.8%
7.1%
6.6% 6.6% 6.8%
6.1%
5.0%
4.2%
Private Consumption
FY2019f FY2020f FY2021f FY2022f FY2023f Fixed Investment
Public Spending
11.9%
11.0% 10.9%
10.4% 9.8%
9.4%
5.1%
4.6%
2.5%
0.9%
-30 4.1%
-40 -100.0%
-50
3.9%
-52.4
-60 -150.0%
-61.6
-70 -177.1% -70.4
-192.4% 3.8%
-80 -199.8% -206.9% -200.0%
-214.1%
-90 -79.9
-91.2
-100 -250.0%
Economic Sentiment
Comments
Consumer confidence – as measured by the future expectations index of RBI’s consumer confidence
survey for the period November 2017–November 2019 – peaked at 133.4 in March 2019 and fell
thereafter, reaching 114.5, its lowest value since March 2014. The most obvious culprits for the drop in
performance are the overall slowdown of the Indian economy and the rise of wholesale prices, which
is hampering consumption growth. Other contributory factors, according to the RBI Financial Stability
Report published in December 2019, are trade tensions, fears of a global recession, and uncertainties
on the global oil market. Consumption is likely to experience a slow revival in 2020 according to
Oxford Economics’ Country Forecast. Projections for Q2 2020 reveal an uptick in bot car and two-
wheeler sales. It is also expected that the flow of credit towards Indian consumers would increase and
thus give an additional boost to consumption recovery. In the meantime, India’s business expectation
index followed a similar pattern – peaking in March 2019 at 116.2 only to drop dramatically to 102.2 in
December 2019 – its lowest value since the global financial crisis of 2007-09. This performance
indicates that companies in India’s manufacturing sector assess the business climate as particularly
bad.
135 120
130 115
125
110
120
105
115
100
110
105 95
12/2016
03/2017
06/2017
09/2017
12/2017
03/2018
06/2018
09/2018
12/2018
03/2019
06/2019
09/2019
12/2019
Total Automotive Sales Forecast, thou Passenger Vehicle Sales Forecast, thou
units units
36,076 4,361 4,460
34,084 4,124 4,237
32,375 11 4,054 191
30,897 30,854 10 1,401 196
8 219 207
5 7 1,338 221
1,278 1,170 1,189
1,269 1,276 1,146
1,100 1,126
27,132 28,936
24,462 24,276 25,628
FY2019 FY2020f FY2021f FY2022f FY2023f FY2019 FY2020f FY2021f FY2022f FY2023f
Comments
EMIS Insights’ forecast does not see the slowdown in vehicle sales that took place in FY2019 lasting
beyond FY2020. Thus, total vehicle sales are expected to decline by 0.1% y/y in FY2020, but to rise in all
subsequent years of the forecast period – by 4.9%, 5.3% and 5.8% in FY2021, FY2022 and FY2023,
respectively. The share of the various segments in the sales mix will be essentially the same in FY2023
as in FY2019 and FY2020. Two-wheelers will still claim the lion’s share of sales, accounting for 79.2% in
FY2020 and 80.2% in FY2023. The share of quadricycles is also likely to rise marginally, from 0.02% of
total automotive sales in FY2020 to 0.03% in FY2023. The passenger and commercial vehicles, as well
as the three-wheelers are expected to slightly lose market shares between FY2020 and FY2023. That of
passenger vehicles will drop from 13.1% in FY2020 to 12.3% in FY2023, and that of commercial vehicles
will drop from 3.6% to 3.5% over the same period. Three-wheelers’ share will decrease from 4.11% in
FY2020 to 3.9% in FY2023. This implies that, despite its disadvantages for the two-wheeler subsector,
FAME II will not hamper the growth of that subsector’s sales. The data also suggest that the share of
passenger vehicles in total sales will decline slightly, which does not bode well for the performance of
passenger EVs in the country during the forecast period.
Light Commercial Vehicle Sales Forecast, Medium & Heavy Commercial Vehicle
thou units Sales Forecast, thou units
56 62 65 65 67 48 55 58 53 49
FY2019 FY2020f FY2021f FY2022f FY2023f FY2019 FY2020f FY2021f FY2022f FY2023f
Goods Passenger Total Light Commercial Vehicles Passenger Goods Total M&HCVs
Two-Wheeler Sales Forecast, thou units Three-Wheeler Sales Forecast, thou units
28,936 1,401
1,338
27,132 1,269 1,276 1,278
25,628 840 111
24,462 24,276 792 113
806 135 127 116
897 806
18,206 20,011
16,798
16,466 16,280
1,225 1,290
1,134 1,149 1,162
FY2019 FY2020f FY2021f FY2022f FY2023f FY2019 FY2020f FY2021f FY2022f FY2023f
Comments
Three-wheelers are also mostly used to carry passengers and many of them are already running on
powertrains that use alternatives to fossil fuels. Three-wheeler sales, both domestic and export, have
been on the rise since FY2017, so they may have already derived whatever benefits they could from
FAME II, their sales reaching a saturation point. Thus, EMIS Insights expects passenger-carrying three-
wheeler sales to report modest growth rates of 1.3% y/y in FY2020 and 1.1% y/y FY2021, then picking up
to 5.5% and 5.3% y/y in FY2022 and FY2023, respectively. The sales of goods-carrying three wheelers
will decline throughout the forecast period. They will drop the most in FY2020 and FY 2021, by 6% and
8.6% y/y, respectively, before moderating their rate of decline to 2.5% in FY2022 and 2% in FY2023.
Motorcycles will dominate total two-wheeler sales, accounting for 67.3% in FY2019 and 69.2% in FY2023.
The shares of scooters and mopeds in total two-wheeler sales are expected to decline marginally over
the forecast period. The sales in three segments of the two-wheeler subsector – scooters, motorcycles
and mopeds – are expected to both decline and grow in different years within the forecast period. For
example, the leading segment, that of motorcycles, is expected to post a 1.1% y/y drop in sales in
FY2020, but register growth rates of 3.2%, 8.4%, and 9.9% y/y in FY2021, FY2022, and FY2023,
respectively.
03
SECTOR
IN FOCUS
-7.8% -26.8%
Passenger Commercial
Vehicle Production, Vehicle Production,
y/y change y/y change
+15.1%
Quadricycle
Production, y/y change
-0.8%
-5.1%
-5.7%
-7.8%
-12.5%
-12.5%
-13.2%
-14.5%
-26.8%
-53.8%
+1.1% -18.6%
Passenger Commercial
Vehicle Sales, Vehicle Sales,
-9.2% y/y change y/y change
y/y change
+18%
Quadricycle Sales,
y/y change
18.0%
13.4%
1.8%
1.1%
-0.6%
-4.5%
-8.6%
-9.2%
-11.1%
-18.6%
-49.1%
-0.5% -17.2%
Passenger Commercial
Vehicle Sales, Vehicle Sales,
y/y change y/y change
-12.6%
Domestic Sales -14.9% +5.7%
Two-Wheeler Three-Wheeler
Volume, Sales, y/y change Sales, y/y change
y/y change
+53.3%
Quadricycle Sales,
y/y change
16.8%
5.7%
-0.5%
-2.7%
-4.9%
-9.9%
-12.6%
-14.9%
-17.2%
-29.6%
+9.2% -32.3%
Passenger Commercial
Vehicle Exports, Vehicle Exports,
y/y change y/y change
+14.4%
Quadricycle Exports,
y/y change
9.4%
9.2%
2.4%
-1.8%
-2.8%
-3.0%
-8.9%
-16.9%
-32.3%
-51.0%
Quarterly Summary
Production
In Q3 FY2020, the automotive output volume in India reached 6.31mn units. This performance was well
below the average production volume of the preceding six quarters (Q1 FY2018 to Q2 FY2020) which
averaged at 7.56mn units. On a quarterly basis, production fell by 12.5% q/q in Q3 FY2020. Likewise, on
an annual basis, the output dropped by 12.5% compared to Q3 FY2019. The drop in production was
mainly explained by weaker domestic demand which resulted in producers’ adjusting their output
plans. At segment level, passenger vehicle production dropped by 5.7% q/q, while commercial vehicle
output increased by 7.4% y/y. On an annual basis, the output in both segments fell, by 7.8% and 26.8%
y/y, respectively. The production of two- and three-wheelers declined by 13.2% y/y and 0.8% y/y. On a
quarterly basis, the output also dropped, by 14.5% q/q and 5.1% q/q, respectively. Quadricycle
production increased by 15.1% y/y in Q3 FY 2020, contrasting its quarterly output drop of 53.8%.
Sales
The domestic market is the main destination for Indian motor vehicles. Therefore, there is a tight
correlation between the performance of domestic sales and the Indian motor vehicle industry. The
Indian automotive industry sold 5.37mn vehicles in Q3 FY2020. This was lower than the average
domestic sales volume in the period Q1 FY2019-Q2 FY2020, which was at 6.33mn vehicles. As consumer
sentiment in India remained low, domestic sales volume fell by 4.9% q/q and by 12.6% y/y in Q3
FY2020. At segment level, passenger and commercial vehicle sales grew by 26.4% q/q and 16.8% q/q,
but fell on an annual basis, by 0.5% y/y and 17.2% y/y, respectively. Two-wheeler sales decreased by
9.9% q/q and by 14.9% y/y in Q3 FY2020. Three-wheeler sales shrank by 2.7% q/q, contrasted by a rise of
5.7% y/y. Quadricycle sales reported the largest quarterly fall, 29.6% q/q, while also recording the most
significant annual increase - 53.3% y/y.
Exports
In terms of volume, the Indian automotive sector exported 1.22mn units in Q3 FY2020. Exports have a
complementary yet increasing role for the country’s automotive industry as an alternative strategy to
overcome periods of low domestic demand. The export volume fell by 2.8% q/q. However, from an
annual perspective it improved by 9.4% y/y in Q3 FY2020. In line with this trend, the share of exports
over imports grew from 15.4% in Q3 FY2019 to 19.3% Q3 FY2020. At a segment level, passenger vehicle
exports registered a quarterly fall of 8.9%, compensated by an annual increase of 9.2%. Commercial
vehicle exports fell by 16.9% q/q and 32.3% y/y. Two- and three-wheeler exports dropped by 1.8% q/q
and 2.7%, respectively. At an annual level, the same exports increased by 12.9% y/y and 5.7% y/y,
respectively. Finally, quadricycle exports recorded the largest quarterly fall of 51%, as well as the
largest annual increase, 14.4 y/y.
Sector Highlights
In December 2019, the South Korean car manufacturer Kia Motors opened a manufacturing plant in
Erramanchi, Anantapur district. The production capacity of the plant is 300,000 units per year. The
Korean company invested USD 1.1bn in the construction of its first manufacturing plant in the
country, creating more than 3,000 new direct jobs.
In December 2019, Morris Garages (a British motor vehicle brand owned by the Chinese motor
vehicle manufacturer SAIC) announced plans to invest INR 30bn to implement its long-term plans
in India. The company has already spent INR 20bn in its manufacturing plant located in Halol,
Gujarat district, which started operations in July 2019. The company aims to produce and start
selling four SUV models by July 2021.
In November 2019, the Indian ETO Motors, an electric mobility services company, announced plans
to deploy a fleet of electric cargo vehicles supplied by the Chinese electric mobility solutions
provider BYD. The first stage of this plan consists in expanding the fleet of ETO Motors by 50
electric vehicles in November and December 2019. In the second stage, the Indian company will add
4,000 more electric vehicles until the end of 2020.
In November 2019, Suzuki and Toyota announced the creation of a joint venture for dismantling and
recycling vehicles in India. The new plant will be located in the city of Noida and is expected to
become operational by 2021. The plant will engage in recycling and optimisation using environment
friendly systems and processes.
In October 2019, Tork Motors, an electric motorcycle manufacturer, announced that Mr. Ratan Tata,
Chairman Emeritus of the Indian holding company Tata Sons Private Limited, has decided to invest
in the company. The intended amount of investment remains undisclosed. Tork Motors will use
these funds to expand its electric motorcycle business.
In October 2019, the Indian motor vehicle manufacturer Mahindra became the majority shareholder
of Ford Motor Co, a subsidiary of the US manufacturer Ford. The Indian company will acquire 51% of
the local subsidiary’s shares, taking control of the activities of the US company in India. The new
joint venture will produce and sell motor vehicles of the two brands. As part of the agreement,
Mahindra will gain control over the manufacturing plants owned by Ford located in Chennai and
Sanand. Moreover, being a majority shareholder of the South Korean car company SsangYong,
Mahindra is planning to include it in the alliance for developing new products (including electric
vehicles), platform sharing and global marketing.
GDP, Current Prices, INR bn 45,306.8 46,787.3 47,843.3 50,164.2 48,926.9 49,635.5 51,888.6
GDP, Constant Prices, y/y change, % 8.0 7.0 6.6 5.8 5.0 4.5 4.7
WPI Manufactured Products, FY2012=100, end-quarter value 117.3 118.4 118.3 118.3 118.5 117.9 118.0
WPI Manufactured Products, Motor Vehicles, Trailers and Semi-
111.7 112.9 112.9 112.9 114.7 113.7 114.9
Trailers, FY2012=100, end-quarter value
Consumer Price Index, FY2012=100, end-quarter value 138.5 140.2 140.1 140.4 142.9 145.8 150.4
Total Motor Vehicle Production, thou units 8,064.7 8,580.6 7,208.2 7,060.8 7,215.5 7,212.2 6,308.7
Passenger Vehicle Production, thou units 1,025.8 1,080.3 887.2 1,034.7 903.0 867.3 818.3
Commercial Vehicle Production, thou units 272.1 287.4 258.7 294.1 232.8 176.4 189.4
Two-Wheeler Production, thou units 6,463.4 6,874.4 5,757.1 5,405.1 5,810.6 5,848.2 4,998.0
Three-Wheeler Production, thou units 302.4 336.7 304.3 325.3 267.2 318.1 301.9
Total Motor Vehicle Sales, thou units 8,137.5 8,435.3 7,262.6 7,060.0 7,282.1 6,904.5 6,592.3
Passenger Vehicle Sales, thou units 1,040.7 1,053.6 949.3 1,010.1 885.7 812.8 959.7
Commercial Vehicle Sales, thou units 254.6 285.0 259.2 308.4 219.9 186.1 211.1
Two-Wheeler Sales, thou units 6,535.9 6,755.8 5,748.2 5,421.0 5,899.5 5,591.2 5,110.0
Three-Wheeler Sales, thou units 305.5 338.8 305.0 319.4 275.0 312.1 310.4
Total Motor Vehicle Domestic Sales, thou units 6,942.7 7,211.7 6,149.8 5,962.2 6,085.4 5,651.6 5,374.3
Passenger Vehicle Domestic Sales, thou units 873.5 870.8 788.9 844.2 712.6 620.6 784.6
Commercial Vehicle Domestic Sales, thou units 230.2 257.1 235.9 284.1 208.3 167.2 195.3
Two-Wheeler Domestic Sales, thou units 5,677.3 5,891.2 4,958.3 4,653.3 5,014.1 4,682.7 4,218.2
Three-Wheeler Domestic Sales, thou units 161.7 192.6 166.5 180.2 149.8 180.9 176.1
Total Motor Vehicle Exports, thou units 1,194.8 1,223.6 1,112.9 1,097.8 1,196.7 1,252.9 1,217.9
Passenger Vehicle Exports, thou units 167.2 182.8 160.4 165.9 173.1 192.2 175.1
Commercial Vehicle Exports, thou units 24.4 27.9 23.3 24.3 11.6 19.0 15.8
Two-Wheeler Exports, thou units 858.6 864.7 789.9 767.7 885.4 908.6 891.7
Three-Wheeler Exports, thou units 143.8 146.2 138.4 139.2 125.2 131.2 134.3
Source: Reserve Bank of India, Central Statistics Office, Ministry of Commerce and Industry, SIAM, CEIC
230.2 257.1 284.1 24.4 27.9 23.3 24.3 11.6 19.0 15.8
235.9 208.3 167.2 195.3
873.5 870.8 788.9 844.2 712.6 620.6 784.6 167.2 182.8 160.4 165.9 173.1 192.2 175.1
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Passenger Cars Sport Utility Vehicles Passenger Cars Sport Utility Vehicles
Multi-Purpose Vehicles Total Multi-Purpose Vehicles Total
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Passenger Cars Sport Utility Vehicles Passenger Cars Sport Utility Vehicles
Multi-Purpose Vehicles Total Multi-Purpose Vehicles Total
287.4 294.1
308.4
272.1 285.0
258.7
232.8 254.6 259.2
219.9 211.1
189.4 123.7
114.9 115.3 176.4 115.7 186.1
108.1 106.0 99.6
100.4
89.1 79.2 60.0
48.7 50.4 55.3
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Light Medium and Heavy Total Light Medium and Heavy Total
284.1 27.9
257.1
235.9 24.4 24.3
230.2 23.3
208.3
112.4 195.3 19.0
101.6
89.2 87.5 167.2
14.1 15.8
74.4 53.8 11.2 11.3
48.2 12.1
11.6 7.2
6.2
155.5 171.7 4.8
141.1 148.4 133.9 141.5
119.0 13.2 13.9 13.0 11.8
11.2 9.6
6.8
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Light Medium and Heavy Total Light Medium and Heavy Total
Two-Wheeler Performance
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Three-Wheeler Performance
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020 FY2019 FY2019 FY2019 FY2019 FY2020 FY2020 FY2020
125
12/3/2019 Aurangabad Electricals Ltd Acquisition Mahindra CIE Automotive Ltd India 100
(Official)
92.41
1/10/2019 Ardour Automotive Pvt Ltd Acquisition Mahindra & Mahindra Ltd India 51
(Official)
65
15/10/2018 Twenty Two Motors Pvt Ltd Minority stake KWANG YANG MOTOR CO., LTD. Taiwan 25
(Market Est.)
45.71
17/5/2018 Minda Corporation Ltd Minority stake Qualified Institutional Buyers (QIBs) India 8.6
(Official)
22 Undisclose
11/12/2018 Hero Electric Vehicles Pvt Ltd Minority stake Alpha Capital Advisors Pvt Ltd India
(Market Est.) d
15 Undisclose
4/6/2018 Divgi TorqTransfer Systems Pvt Ltd Minority stake Oman India Joint Investment Fund India
(Market Est.) d
10.26
17/6/2019 Maharashtra Scooters Ltd Minority stake Bajaj Holdings & Investment Ltd India 27
(Official)
Undisclose
2/7/2019 Skavionn Auto Pvt Ltd Minority stake SucSEED Venture Partners; Angel investors India Undisclosed
d
Eagle10 Ventures; Blue Hills Capital; Buyer(s) Undisclose
4/4/2019 Pi Beam Labs Pvt Ltd Minority stake India Undisclosed
unknown d
30/1/2019 Telematics hardware business of KPIT Acquisition Minda Industries Ltd India Undisclosed 100
Undisclose
27/9/2018 E14 Technologies Pvt Ltd Minority stake Indian Angel Network (IAN) India Undisclosed
d
23/8/2018 Pithampur manufacturing facility Acquisition Force Motors Ltd India Undisclosed 100
3 Merger 6.3%
2 125.00
3 3 111.41 Initial Public
2 87.00 2 Offering
6.3%
29.96 1
0.00 0.00 Minority
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Stake 56.3% Open Market
FY2019 FY2020 Purchase
6.3%
Number of Deals Value of Deals, USD mn
100-300mn;
12.5%
0-50mn;
37.5%
04
COMPETITIVE
LANDSCAPE
1945
Timeline India
Market Players
Vehicle manufacturer
Sector
1948 Market Players
Highlights
Overview
The vehicle and automotive component manufacturing is recognised as one of the key sectors of the
Indian heavy industry and as such receives considerable government attention. According to the
government-sponsored Make in India portal, which promotes foreign investment in the country, India
is home to at least five highly organised automotive and auto component manufacturing clusters.
Clusters typically include the manufacturing plants of several industry players, are close to ports, and
have good supporting infrastructure and reliable power and water supply. The five clusters are located
in Chakan in the western state of Maharashtra; in Oragadam in the southern state of Tamil Nadu; in
the National Capital Region* (NCR); in Sanand in the westernmost state of Gujarat; and in Pithampur
in the state of Madhya Pradesh, central India.
Market Structure
In terms of total sales – that is, numbers of vehicles sold, including both domestic sales and exports –
two-wheelers are the leading category, with a share of 79% in FY2019. Passenger vehicles (PVs) came
next with 13%, followed by three-wheelers with 4% and commercial vehicles (CVs) with 3.6%. The PV
segment in India is home to no more than 20 players, the top four of whom together account for
some 74% of total sales per year. CV manufacturing is also fairly consolidated, with the top three
players accounting for some 88% of the segment sales. The two leading two-wheeler manufacturers
had a combined 54.7% share on the domestic market in FY2019. EV manufacturing is at a nascent
stage, but the government has been making efforts to encourage production. Thus, if EVs really gain a
foothold, the Indian market may experience a permanent shift that some manufacturers will struggle
to recover from.
Main Players
The top four players in the Indian PV manufacturing segment are Maruti Suzuki India Ltd (MSIL),
Hyundai Motors India Ltd (HMIL), Ford India and Mahindra & Mahindra Ltd. Mahindra is also one of
the first and largest manufacturers of EVs in the country, having bought EV maker Reva in 2010, while
Tata Motors established its EV division in 2018. Tata Motors, Mahindra & Mahindra, and Ashok Leyland
are India’s top three CV manufacturers. Hero MotoCorp Ltd and Bajaj Auto Ltd claimed 36% and 18.7%
of domestic two-wheeler sales in FY2019, respectively. Bosch Ltd, Motherson Sumi Systems Ltd, Bharat
Forge, Sundaram Fasteners, Sundaram Clayton and Wheels India are among the major auto
component manufacturers in the country. The automotive clusters in Maharashtra and Tamil Nadu
are the largest among the five, housing the biggest number of auto component manufacturers.
*NCR is a rural-urban region comprising the National Capital Territory of Delhi and several surrounding districts from the
States of Haryana, Uttar Pradesh and Rajasthan.
Source: D&B, Make in India
Top Companies
Top Companies by Total Operating Revenue
1. Tata Motors
INR 3,245,633mn
5. Hyundai
Motor India
INR 398,716.3mn
6. Hero MotoCorp
INR 339,708.2mn
7. Ashok Leyland
INR 331,968.4mn
8. Bajaj Auto
INR 302,499.6mn
9. Sundaram Clayton
INR 215,478.9mn
05
COMPANIES
IN FOCUS
1.1 1.1
-1.0
185.6
178.4
177.6
172.0
162.1
151.9
133.5
130.2
113.6
108.7
108.4
100.0 -10.4
-12.8
Jun-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19
Quarterly Update
According to the standalone quarterly results of Tata Motors Ltd (TML) – the Indian operation of Tata
Motors Group – the company’s revenues fell by 33.1% y/y in Q3 FY2020 that ended in December 2019.
On the other hand, its revenues increased by 8.4% q/q due to the bad performance of the company in
Q2 FY2020. The same negative factors that affected the company in the first six months of FY2020
persisted in Q3 2020. These included weak domestic demand in a context of general economic
slowdown, higher axle load requirements, liquidity stress and low freight availability for cargo
operators. In line with this, motor vehicle sales volume (including domestic and export sales)
decreased by 24.6% y/y to 129,185 units in Q3 FY2020. Domestic motor vehicle sales volume alone fell
by 23% y/y. At segment level, passenger and commercial vehicle sales volume fell by 26% y/y and 24%
y/y, respectively.
Guenter Butschek, CEO of TML, told media at the end of Q3 FY2020 that the company had successfully
applied a stock reduction strategy with two objectives, in particular, to adapt faster to the slowing
trend in domestic consumption and to get ready for a smooth transition to BS-VI emission standards.
Sales during the festive months of Q3 FY2020 were not enough to boost the company’s overall
performance. Domestic sales are expected to grow in the coming quarters as infrastructure
investments from the government accelerate their pace.
Highlights
In July 2017, TML launched a programme called Turnaround aimed at strengthening the company’s
position on the domestic market. According to TML management, the programme has been yielding
positive results. For instance, in the commercial vehicles segment, which is the backbone of its
domestic business, the company has maintained its leadership position in the industry with a market
share of 45.1% in FY2019. The segment reported a 17.2% volume growth y/y, which is quite robust,
especially if considered in the light of weaker performance in H2, when sector performance generally
was subdued as a result of more stringent axle load norms, liquidity crunch and lower demand. In the
passenger vehicles segment, TML achieved its highest unit sales and market share in five years. The
company launched its Nexon, the only car in India with a 5-star safety rating from GNCAP (the Global
New Car Assessment Programme) and the second-best selling SUV in India, according to TML‘s annual
report. Tata’s Harrier SUV was launched in January 2019, and over 10,000 vehicles were sold by July the
same year. In FY2019, TML pursued a strategy of increasing the exports of vehicles of Tata and other
company’s brands to both new and existing markets. The company reported net loss at the end of the
year, but this was mostly explained by reduced profitability of Jaguar Land Rover, increased marketing
expenses and higher depreciation and amortisation expenses related to significant capital
expenditure incurred in prior periods.
14.7% 14.9%
2.14
12.5%
12.0%
2,737.54
2,386.58
3,071.95
370.96
9.1%
2,671.41
2,776.61
2,663.45
1.23
315.01
1.12
2,744.92
2,954.09
584.75
0.95
433.80
384.11
2,991.91
0.76
3,313.51
413
392
139.86
116.78
353
344
273
960
90.91
75.57
-289.34
607
585
567
794
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Total Assets Shareholders' Equity
Net Revenues EBITDA
Net Profit EBITDA Мargin Net Debt Net Debt/EBITDA
FY2018 FY2019
0.12
251.8%
0.09
178.7%
2,991.91
2,893.86
3,313.51
3,071.95
695.64
632.78
354
276
90.91
960
607
-287.24
*Includes the financials of Tata Motors Ltd and its subsidiaries, associates, joint ventures and joint operations.
Source: Company Data
22.4
18.0
15.6
14.9 14.4
13.6
224.3
214.6
207.1
197.2
196.7
192.0
190.3
186.3
177.6
177.3
169.9
154.1
Jun-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19
Quarterly Update
Maruti Suzuki India Ltd (MSIL) reported revenue of INR 207.1bn in Q3 FY2020, ending in December 2019.
This represented an annual increase of 5.3% - the best performance among the top five companies in
the Indian motor vehicle industry. In line with this, the company’s revenue grew by 21.9% q/q in Q3
FY2020.
The performance was mainly the result of improved sales in spite of the overall declining trends in
the Indian automotive sector. Total sales, including domestic and exports, rose by 2% y/y to 437,361
units. Domestic sales were the main sales component with a volume of 413,698 vehicles and an annual
increase of 2% y/y. This was complemented by satisfactory exports which rose by 2.7% y/y to 23,663
units. At a segment level, compact vehicles was the main segment of domestic sales with 218,780
units, up by 16% y/y in Q3 FY2020. Likewise, the sales of utility vehicles increased by 8.7% y/y, reaching
a volume of 70,120 units. Mini passenger vehicles recorded a 13% y/y decline in sales with a volume of
78,726 units.
According to the company, the good result was due to cost reduction efforts, lower operating
expenses, lower commodity prices and reduction of the corporate tax rate. However, higher sales
promotion expenses, higher depreciation and lower fair value gains on invested surplus undermined
MSIL’s performance.
Highlights
In FY2019, Maruti Suzuki sold a total of 1,753,700 vehicles on the domestic market, up by 6.1% y/y. This
comprised 1,729,826 passenger vehicles, an increase of 5.3% y/y, and 23,874 LCVs – a y/y surge of no
less than 138%. Exports amounted to 108,749 vehicles in FY2019. Total sales in the year thus stood at
1,862,449 vehicles, up by 4.7% y/y, MSIL reported in the press release that accompanied the filing of its
FY2019 financial results with the BSE.
According to the company’s statement, FY2019 was a difficult year because of adverse foreign
exchange rates and an increase in commodity prices which raised input costs for vehicle
manufacturing. The overall market was slow, so activity had to be supported by higher sales
promotion spending, which, however, was partially offset by cost reduction efforts.
Indeed, according to the Moneycontrol website, it was precisely due to these cost control efforts that
results for Q1 FY2020 (April-June) exceeded the estimates of Goldman Sachs. The investment bank had
trimmed its FY2021 earnings forecast for MSIL, although it emphasised that it still remains the best-
positioned automotive stock going into BS-VI transition.
0.04
25.2% 0.04
639.69
602.48
14.7%
519.61
13.4% 12.8%
471
427.26
12.2%
820.41
426
306
344.79
651.06
773.16
371
860.69
560.52
243
0.00
164
0.00
121
78.80
110
76.49
75.10
2.88
0.27
4.60
0.47
104
54.97
0.00
38.07
68
-0.30
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Total Assets Shareholders' Equity
Net Revenues EBITDA
Net Profit EBITDA Мargin Net Debt Net Debt/EBITDA
1,653,500
According to its FY2018 annual report, that year
the company produced vehicles under 16 brands
and had five plants, all located in the state of FY2018 FY2019
Haryana.
Domestic Exports Total Sales
Mid Size 3%
871,864
368,990
264,197
Vans 10%
178,606
12.6
9.8
8.7 8.8
7.7 7.3
90.9
80.3
78.8
78.6
77.1
75.7
70.0
68.2
67.6
65.4
61.4
59.6
Jun-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19
Quarterly Update
According to the standalone quarterly results of Hero MotoCorp Ltd, in Q3 FY2020 that ended in
December 2019, the company’s revenues declined by 11% y/y to INR 70bn. This was the third
consecutive quarter of revenue decrease for Hero MotoCorp Ltd. Moreover, its revenue dropped by
7.6% q/q in Q3 FY2020. In line with the declining trend of domestic sales in the Indian motorcycle
industry, the number of two-wheelers sold by Hero MotoCorp fell by 14.3% y/y, from 1.80mn in Q3
FY2018 to 1.54mn in Q3 FY2020.
In a media statement, Niranjan Gupta, CFO of Hero MotoCorp, commented that the overall economic
slowdown will continue to negatively affect the two-wheeler industry through weakened domestic
demand. There are good signs for future recovery, such as the good performance of Rabi crops and
the macroeconomic measures announced by the finance minister which will boost the Indian
economy. A sustained recovery in the motorcycle sector is forecast to begin in the second half of
FY2021.
In Q3 FY2020, Hero MotoCorp launched two motorcycle models that comply with BS-VI standards.
These are Splendor iSmart and HF-Deluxe. Moreover, the company declared readiness to adapt all its
products to the new emission norms before the regulatory deadline. This includes stopping the
production of motorcycles compliant with BS-IV by the end of February 2020.
Highlights
In FY2019, Hero MotoCorp entered two new product segments – those of premium motorcycles (with
the Xtreme 200R) and of 125cc scooters (with the Destini 125). In FY2020, the company plans to launch
these two models across key markets in Asia and South America, in an effort to strengthen its
presence in these product categories.
In FY2019, most of Hero MotoCorp’s global markets operated in a complex and dynamic
macroeconomic environment, which led to a weaker global expansion, especially in the second half of
2018. Despite these challenges, Hero MotoCorp managed to increase its sales by 38% y/y in Latin
America and by 12% y/y in the Asian region. In Bangladesh the company achieved the milestone of
selling more than 100,000 machines. Hero MotoCorp recorded its highest ever annual domestic sales
of 7.61mn units during FY2019 – 2mn units more than Bajaj Auto, its nearest competitor.
In an effort to keep abreast of current trends, Hero MotoCorp revamped its management line-up in
July 2019, creating an Emerging Mobility business unit, to develop products in the new mobility trends
such as electric vehicles, the online portal Hindu BusinessLine reported.
21.7% 0.01
0.01
16.1% 0.00
14.8% 14.8% 0.00
185.04
153.12
12.0%
128.96
173.97
339.71
132
331.01
106.54
121
309.84
307.15
104
292.56
89
66
0.51
0.53
0.05
67
37.20
35.84
34.44
31.12
53
50
23.65
46
35
-1.16
-0.13
-0.03
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Net Revenues EBITDA Total Assets Shareholders' Equity
Net Profit EBITDA Мargin Net Debt Net Debt/EBITDA
In its FY2019 annual report, Hero MotoCorp Ownership Structure as of July 2019
announced it has been working on several
electric vehicle (EV) projects with a view to Financial
Institutions
staying competitive in a market increasingly Foreign 11%
focused on EVs, shared mobility and connected Institutions
35%
two-wheelers. Bank Mutual
Funds 8%
In FY2019, the company reported market shares of
56.4% in the entry segment, 80.8% in the deluxe
100cc segment and 56.2% in the deluxe 125cc General
segment. Additionally, Hero MotoCorp had a Public 7%
6.5
4.6
3.8
2.3
88.5
78.9
76.1
68.4
0.4 0.3
63.3
57.0
56.8
51.8
40.2
39.3
38.3
38.0
Jun-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19
Quarterly Update
According to the standalone results of Ashok Leyland Ltd, in Q3 FY2020, ending in December 2019, the
company’s revenue was INR 40.2bn, down by 36.5% y/y. On the other hand, this was a 2.2% q/q growth,
following the bad performance registered in Q2 FY2020 when the company generated INR 39.3bn.
Vipin Sondhi, MD and CEO of the company, said that Ashok Leyland’s sales in the medium and heavy
vehicle segment reported double-digit falls, in line with the 40% y/y drop in the revenue of the Indian
industry over Q3 FY2020. As a consequence of this, the company applied voluntary retirement and non-
working day schemes during Q3 FY2020, in an attempt to reduce production and avoid stock
accumulation in a context of weak domestic demand. In spite of the adverse context, Ashok Leyland
Ltd successfully introduced into the market heavy duty vehicles compliant with BS-VI emission
standards. The Indian government has mandated that all motor vehicle manufacturers produce, sell
and register solely BS-VI vehicles from April 2020.
Gopal Mahadevan, whole-time director and CFO of the company, told the media upon completion of
Q3 FY2020 that Ashok Leyland is still applying the productivity and cost reduction programmes which
started at the beginning of 2019. These programmes are considered the key to achieving a significant
reduction in costs that will allow the company to increase its cash flow and preserve resources for
future growth opportunities.
Highlights
In FY2019, Ashok Leyland sold 131,936 medium and heavy commercial vehicles on the Indian domestic
market, up by 13.2% y/y. The increase was achieved in spite of challenges such as the revision of axle-
load norms and the NBFC liquidity crisis. In FY2019, the company reported a leading 41.2% domestic
market share in the 4x2 haulage segment.
Ashok Leyland also enjoyed robust demand in the medium-duty bus segment in FY2019. This happened
as a result of increased demand for medium-duty passenger buses during the year, which, in turn, was
the outcome of a central government decision to allow private companies to operate bus routes
owned by State Transport Undertakings (STUs) under profit-sharing agreements. In FY2019, Ashok
Leyland sold 54,508 light commercial vehicles, up by 26% y/y.
At the same time, it managed to double its revenues from spare parts, as a result of improved
operational efficiency and market penetration, the company stated in its FY2019 annual report.
According to the document, Ashok Leyland has adopted an electric vehicle strategy and roll-out plan.
4.05
19.1%
391.22
18.1%
335.18
15.1% 14.8%
266.68
331.97
2.72
221.99
299.01
2.41
241.90
9.3%
223.20
195.25
1.92
162.75
1.70
133.70
49
46
45
109.17
20.79
40
18.14
16.33
88.48
68.83
98
7.12
82
61.41
15
1.34
70
57
48
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Total Assets Shareholders' Equity
Net Revenues EBITDA
Net Profit EBITDA Мargin Net Debt Net Debt/EBITDA
197,366
in India, Ashok Motors switched to commercial
vehicle production in 1955 under an equity
174,873
agreement with Leyland Motors, also a UK entity.
145,066
Although this arrangement ended in 1975, the
140,457
technical cooperation lasted into the 1980s. As of
FY2019, the company had five plants in the states
104,902
21,859
18,751
16,491
15,551
14,023
11,865
19.50 18.80
16.94
11,204
13.92
12.73
10,352
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
14.0
13.1
12.6
11.5 11.3
11.0
79.9
77.6
77.1
76.4
74.1
74.0
65.6
64.4
64.3
62.7
62.6
58.9
Quarterly Update
According to the standalone quarterly results of Bajaj Auto Ltd, its revenues reached INR 76.4bn in Q3
FY2020, ending in December 2019, up from INR 74.1bn in Q3 FY2019. This represented an annual
increase of 3.1% y/y. On the other hand, the company’s revenues dropped by 0.9% q/q in Q3 FY2020. On
an annual basis, Bajaj Auto Ltd reported the second best revenue performance among the top five
companies in the Indian motor vehicle industry. However, its sales volume (including domestic sales
and exports) decreased by 4.6% y/y, from 1.26mn units in Q3 FY2019 to 1.20mn units in Q3 FY2020.
Following the trend registered in the first six months of FY2020, exports were the key driver for the
good performance of Bajaj Auto Ltd. In Q3 FY2020, its exports reached 562,772 units, an increase of 7.3%
y/y, the export volume accounting for 46.8% of the company’s total sales. At the same time, the
overall declining trend of the Indian domestic market had a negative effect on the performance of
domestic sales which shrank by 13% y/y, from 735,111 units in Q3 FY2019 to 639,714 units in Q3 FY2020.
Motorcycles were the main product of Bajaj Auto, accounting for 85.4% of its total sales in Q3 FY2019.
Motorcycle total sales reported a 4.7% annual decline to 1.03mn units. Of this, motorcycle domestic
sales fell by 15.7% y/y, while motorcycle exports increased by 11.5% y/y.
Highlights
Despite the weakening of the Indian economy and the global challenges, FY2019 was a strong year for
Bajaj Auto and it reported its best-ever revenue, operating income and net profit. The company also
increased its share in the domestic motorcycle market to 18.7%, selling some 2.54mn machines. Also in
FY2019, Bajaj Auto exported 1.7mn motorcycles, as well as three-wheelers and its new quadricycle,
QUTE, to 79 countries. The exports of motorcycles alone grew by 15.4% y/y in FY2019. On the domestic
front, Bajaj Auto’s poorest-performing segment was that of ungeared scooters, which reported flat y/y
sales in FY2019 after having grown by some 20% y/y in FY2018. At the same time, the company’s
overall three-wheeler sales grew by more than 22% y/y to their highest-ever value. Much of this
growth was driven by an impressive 43% y/y expansion in exports, the company stated in its FY2019
annual report. Bajaj Auto accounted for almost 57% of total three-wheeler sales in India, and for two-
thirds of total sales to export markets that year. Specifically, the number of three-wheelers Bajaj Auto
sold in India in FY2019 grew by 10.3% y/y to over 701,000 in FY2019, while three-wheeler exports
increased by 49% to over 567,500 units.
25.4% 24.9%
-0.05
20.3%
18.3%
16.5%
140
302.50
288.34
-0.12
251.41
172.40
255.63
216.38
238.83
232
230.88
225.24
204
159.66
179
-0.14
49.28
-0.15
111
61
42.19
40.79
40.61
57
52
50
30.26
41
-0.19
-4.81
-8.67
-3.01
-7.93
-9.33
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
countries in Latin America, Africa, South Asia, the Waluj Subtotal 3,330,000
Middle East and Asia Pacific. Some 40% of Bajaj
Pulsar, Avenger,
Auto’s revenues came from international markets Chakan Motorcycles 1,200,000
KTM, Dominar
in FY2019. Also in FY2019, Bajaj Auto achieved two CT, Platina, Discover,
Pantnagar Motorcycles 1,800,000
milestones, namely total sales exceeding 5mn V, Pulsar
units, of which more than 2mn units exported. Grand Total 6,330,000
1,898,957
2,001,391
1,974,577
2,541,320
1,521,306
1,459,295
1,218,541
1,394,757
1,695,553
500,000
15% 200,000 10%
0 14% 0 0%
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
46.2%
44.1%
39.3% 40.1%
36.9%
31% 28%
14%
18%
11%
10%
41% 47%
Africa ASEAN Latin America South Asia & Middle East Exports as % of Net Sales
0 56% 0 65%
FY2017 FY2018 FY2019 FY2017 FY2018 FY2019
06
REGULATORY
ENVIRONMENT
Government Policy
Main Bodies
The Department of Heavy Industry (DHI), part of the Ministry of Heavy Industries and Public
Enterprises, is in charge of developing India’s automotive industry. It also administers the Automotive
Research Association of India (ARAI). The Society of Indian Automobile Manufacturers (SIAM) is a non-
profit national body representing all major vehicle and vehicular engine manufacturers in India.
ACMA, the Automotive Component Manufacturers’ Association, brings together more than 800
manufacturers who contribute more than 85% of the auto component subsector’s turnover. The
Confederation of Indian Industry (CII) is a non-government, non-profit organisation which plays a
proactive role in industry policy development in India. The Society of Manufacturers of Electric
Vehicles (SMEV) is a Delhi-based body representing EV and component manufacturers in the
passenger vehicle, bus, and two- and three-wheeler segments.
Air Quality
April 1, 2020 is the date of transition of the Indian automotive industry and the implementation of the
Bharat Stage-VI (BS-VI) emission standards. The move, part of India’s efforts to gain more control over
its carbon footprint, is expected to put India at the global forefront of environment-friendly
regulations. Thus, FY2020, ending on March 31, 2020, is preparatory time for the automotive sector
ahead of this significant change. Parallel to that, the federal government has been pushing vehicle
manufacturers to move towards alternative fuel solutions such as compressed natural gas (CNG) and
liquified natural gas (LNG) in the short term, before shifting to electric powertrains in the long run. In
line with this, the government has announced plans to install 10,000 CNG pumps, so that customers
can buy CNG fueled vehicles as an alternative to petrol and diesel ones.
Electric Vehicles
In 2019, India announced the second phase of the Faster Adoption and Manufacturing of Electric
Vehicles in India scheme (FAME II India). This reduces the purchase prices of hybrid and electric
vehicles, with a focus on vehicles used for public or shared transportation (buses, auto-rickshaws, and
taxis), as well as private two-wheelers. FAME I was adopted in 2015. Two years thereafter, however,
EVs were still at a nascent stage in the country, with only 2,000 sold in 2017 – though the country was
the second-largest EV market after China, according to the Global EV 2018 report by the International
Energy Agency. However, FAME II does not seem to have improved things, since it introduced a
requirement that about half of EV components must be produced in India in order for EVs to qualify
under the programme. Thus, EV and electric two-wheeler sales dropped between April and June 2019,
as manufacturers worked to refit with local parts the vehicles they had already produced.
Two-Wheelers
Two-wheelers are the dominant segment of India’s automotive industry in terms of production, sales,
and exports alike. In FY2019, the Insurance Regulatory and Development Authority of India (IRDA)
made it mandatory for all new two-wheelers to have five-year third-party insurance cover. Since April
2019, it is also mandatory for all new two-wheelers with 125cc engines to be equipped with anti-lock
braking systems (ABS), while two-wheelers with smaller engines are required to have combi-braking
systems (CBS). The cost implications of these measures are expected to have an adverse effect on
commuters using two-wheelers, slowing down the two-wheeler segment in India. According to Hero
MotoCorp, a leading two-wheeler manufacturer, the government could mitigate this policy’s effect by
providing cost relief to customers. One way to do this is for the government to change the general
sales tax (GST) status of two-wheelers, moving them from the highest GST rate of 28% (meant for
luxury goods) to the 18% rate.
07
PASSENGER
VEHICLES
Highlights
Overview
In 2018, India ranked as the world’s fourth largest passenger car producer, with a share of nearly 5%
in global PV production, according to OICA data. The PV industry in the country is organised and fairly
concentrated. In addition, it requires huge investment to set up assembly and design units, develop
brands, expand dealer networks and invest in advertising. All of this restricts the entry of new players.
The PV industry in India is home to no more than 20 manufacturers, the top four of whom – Maruti
Suzuki India Ltd (MSIL), Hyundai Motors India Ltd (HMIL), Ford India and Mahindra & Mahindra Ltd –
together account for some 74% of total annual sales. In the PV segment, 67% of the vehicles produced
were passenger cars and 27% sport utility vehicles (SUVs), according to FY2019 data. Overall, PVs
accounted for 13.02% of India’s total motor vehicle production in FY2019. Two-wheelers, as always,
claimed the largest market share with 79.3% of the vehicles produced.
Outlook
According to Tata Motors’ FY2019 annual report, India’s automotive industry should emerge as the
world’s third-largest passenger vehicle market by 2021, driven by the country’s economic growth,
increasing consumer demand and mass urbanisation. Tata Motors also argued that the credit crunch
and low consumer spending that the segment faced in FY2019 would most probably be short-lived. The
transition from BS-IV to BS-VI emission standards by April 1, 2020 is expected to boost PV and
commercial vehicle sales in the country. According to the consultancy Dun & Bradstreet (D&B), PV
sales volume is likely to grow at a CAGR of 8.1% between FY2018 and FY2022, reaching 5.2mn units in
the latter year. A helpful factor in this regard will be the strong government focus on boosting PV
production and sales on both the domestic and foreign markets.
Main Events
Jaguar Land Rover (JLR), owned by the Tata Motors Group, unveiled major investment plans for the
production of its new electric car models in the UK, safeguarding thousand of jobs in post-Brexit
Britain, business and financial daily The Economic Times (ET) reported in July 2019. The amount of
investment was not disclosed, but it was explained with the company's commitment to offer
customers electrified options for all new Jaguar and Land Rover models from 2020.
Suzuki Motor Gujarat Private Limited (SMG), a subsidiary of Suzuki Motor Corporation, completed
the construction of its second plant in India’s westernmost state of Gujarat, ET reported in January
2019. The plant produces passenger cars under the Swift brand. SMG’s first plant in Gujarat
produces vehicles under the Baleno and Swift brands. Each of the two Gujarat plants has an annual
production capacity of 250,000 units. Thus, SMG’s capacity of 500,000 vehicles a year, together with
Maruti Suzuki’s production capacity of 1.5mn units, brings Suzuki’s annual production capacity in
India to 2mn vehicles.
In July 2019, India’s largest vehicle manufacturer, Maruti Suzuki Ltd (MSIL), launched a variant of its
SUV Ertiga with a CNG engine, the economic, business and financial news website Mint reported.
This is the first CNG-fueled SUV in India, where 80% of SUV-buying customers have been opting for
a diesel engine. The Ertiga CNG variant is an indication of the company’s strategy of moving its
potential diesel customers towards CNG vehicles, Mint commented. MSIL is expected to introduce
CNG variants of most of its popular models before April 2020, when the new BS-VI emission
standards take effect.
Production
30,915
29,094 5
2 1,269
25,331
23,358 24,017 1,022
2
0 1 784
949 934
23,155 24,503
18,830 19,934
18,489
4,500.0 12%
2,712
2,710
4,026.0
2,566
3,801.7
2,422
4,000.0
3,465.0 9.7% 10%
3,500.0 3,221.4
3,000.0 8%
7.6%
2,500.0
5.8% 6%
1,099
1,093
2,000.0
4.3%
910
1,500.0 4%
718
626
1,000.0
2%
500.0
0.0 0.1% 0%
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Passenger Vehicle Production y/y change, % Passenger Cars Sport Utility Vehicles
Source: SIAM
Sales
24,462
23,015
19,930
18,433 18,939
Source: SIAM
Domestic Sales
26,268
24,981
701
21,863 636
19,724 20,469
512
533 538
20,200 21,181
17,590
15,976 16,456
Source: SIAM
Exports
3,281
2,815
2,457 2,483 2,340
Source: SIAM
08
COMMERCIAL
VEHICLES
Highlights
Overview
India’s commercial vehicle industry is subdivided into the production of light commercial vehicles
(LCVs) and of medium and heavy commercial vehicles (M&HCVs), classified according to tonnage*.
India was the world’s seventh-largest LCV manufacturer and its third-biggest manufacturer of heavy
trucks in 2018, according to OICA data – which also put it as the second-largest producer of buses and
coaches in the world. Buses catering for the “staff & tourism” segment accounted for some 10% of
India’s entire bus market in FY2019. India is also a major exporter of commercial vehicles. Traditional
markets for Indian-made CVs include Bangladesh, Indonesia, Nepal, Sri Lanka, and South Africa. Tata
Motors, Mahindra & Mahindra, and Ashok Leyland are India’s top three CV manufacturers, together
accounting for about 88% of the domestic market.
Outlook
Favourable government policies supporting economic activity in India will help drive domestic CV
demand. On the other hand, financing problems and rising input costs and crude oil prices – as well as
confusion arising from the upcoming transition to BS-VI emission norms – are likely to be a drag on
CV sales in the medium term. In the short term, though, sales are likely to go up, according to Ashok
Leyland, whose managers expect a rush to buy before the new emission norms kick in. D&B expects
India’s CV industry to register a CAGR of 9.3% over FY2018-21 – with the HCV segment growing at 8%
and the LCV segment at 10%. Replacement demand will also drive sales, in line with government
plans to roll out a policy taking out of service CVs which have completed 20 years of service.
*The Light and Medium Duty segment comprises vehicles with GVW of 5 to 15 tonnes, while the Heavy Duty Segment
comprises vehicles of GVW of 16 to 49 tonnes.
Source: ZeeBusiness, Ashok Leyland, D&B, OICA, Times of India
Main Events
In FY2019, medium and heavy commercial vehicle manufacturer Ashok Leyland launched several
new vehicle models, including the 4123, the Guru 10T, the Boss 1616 sleeper, and the Partner 17ft.
In July 2019, Ashok Leyland launched a premium category midi-bus called the Oyster, NDTV
reported. The Oyster has been designed and manufactured for staff and tourist commuting, and
has 41 reclining seats. In the quarter that ended in July 2019, the company launched a number of
new products including the Boss 1916, the 4623 Tractor, the 4223 MAV, and the High Horse
PowerTractor 5532, as well as the 24- and 32-feet fully built containers in the premium and
economy segments.
Indian automaker Mahindra & Mahindra Ltd (M&M) announced plans to open a plant in Flint,
Michigan, to make vehicles including mail delivery trucks for the US market, a move that could
create up to 2,000 jobs, Business Standard reported in August 2019. M&M already produces its off-
road Roxor vehicle at its manufacturing facility in Auburn Hills, Michigan, which is working at full
capacity.
India has the potential to become a global electric vehicle (EV) manufacturing hub, M&M chairman
Anand Mahindra told the ET daily in August 2019. He added that the company planned internal
capex of INR 120bn over the three years to FY2022, as well as INR 60bn in its subsidiaries – implying
a total of INR 180bn over that period of time.
Production
444
668
467
430 445 269
399
614
500 287 293 306
395 417 219
383
51 51 51 54 49 54 50 38 45
47
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Passenger Goods Total Passenger Goods Total
Source: SIAM
Sales
Overall Light Commercial Vehicle Sales Overall Medium and Heavy Commercial
by Type, thou units Vehicle Sales by Type, thou units
439
668
385
569 346
338
476
438 451
263
392
612 337
516 281 287
398 421 215
390
56 49 56 59 48 48
49 53 55 53
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Passenger Goods Total Passenger Goods Total
Source: SIAM
Domestic Sales
passenger-carrying vehicle sales rose by 10% y/y. Light Medium and Heavy Total
Domestic Light Commercial Vehicle Sales Domestic Medium and Heavy Commercial
by Type, thou units Vehicle Sales by Type, thou units
617 391
516 341
302 303
412
382 383
233
564 351
467 305
258 255
334 361
337 196
45 49 51 49 52 37 44 47 36 40
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Passenger Goods Total Passenger Goods Total
Source: SIAM
Exports
68
65 49
44 44
56
53 51
35
31
32 32 40
64 60
52 23
49 47 19
12 12 12 12
8
4 4 5 4 4
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Passenger Goods Total Passenger Goods Total
Source: SIAM
09
TWO- AND THREE-
WHEELERS
Highlights
Overview
According to SIAM figures, the Indian automotive industry reported total two-wheeler sales of 24.4mn
units in FY2019, a rise of 6.3% y/y. Total two-wheeler sales were driven by motorcycle sales, which
grew by 9% y/y in FY2019. On the domestic market, total two-wheeler sales grew by 5% y/y in FY2019,
which was again driven by motorcycle sales going up by 8% during the year. Although the growth rate
was less than the 15% y/y reported in FY2018, it was nevertheless good performance, given the general
slowdown in economic growth experienced by India during the year. Motorcycle exports increased by
16.5% y/y in FY2019 to almost 3.28mn units. Exports were driven by the scooter segment, which
reported a 26.7% y/y increase in exports, followed by the motorcycle segment, up by 15.4% y/y. Moped
exports, on the other hand, dropped by 4.2% y/y. The three-wheeler segment was dominated by
passenger three-wheelers, in terms of both domestic sales and exports.
Outlook
Motorcycle manufacturer Hero MotoCorp expects the Indian two-wheeler segment to grow at 5%-7%
y/y in FY2020. In the long term, FY2021 is seen to be crucial for the automotive industry in general, and
the two-wheeler segment in particular, because at the start of this financial year (i.e. in April 2020},
the BS-VI emission standards are to take effect throughout the country. This means that only BS-VI
compliant vehicles will be sold in India, which might lead to momentary instability in the industry. In
the medium term, Indian two-wheeler start-ups will receive a boost under the ambitious government
programme called Faster Adoption and Manufacturing of Electric Vehicles in India-II (FAME-II),
approved in mid-2019. Under FAME-II, the government has proposed to invest INR 100bn over three
years to support the production of 1mn two-wheelers and 500,000 three-wheelers, amongst other
types of vehicles, operating on lithium-ion batteries or other electric powertrains.
Main Events
Indian two-wheeler manufacturer Hero MotoCorp noted two milestones in its FY2019 annual report.
On January 2, 2019, it was able to report all-time record sales of 8mn vehicles in calendar 2018. On
January 30, 2019, it announced the opening of its first R&D centre outside India, in Germany.
In May 2019, Ather Energy, a Bengaluru-based electric scooter manufacturing startup, raised a total
of USD 51mn. The funds were to be used for setting up a manufacturing facility, an R&D centre for
a range of upcoming products, and several charging stations, the business and financial news
website Mint reported. According to the publication, Sachin Bansal, the founder of e-tailer Flipkart,
invested USD 32mn in the startup, while Hero MotoCorp, India’s largest manufacturer of two-
wheelers, transformed its convertible debt of USD 19mn into investment.
Ola Electric, a division of the Indian ride-sharing company Ola Cabs, secured financing of USD
250mn from Japan’s tech investment company SoftBank in mid-2019, FT reported. The Bengaluru-
based company plans to use the money to launch some 10,000 electric auto-rickshaws within a
year and have 1mn EVs operational throughout India by FY2021.
Production
FY2015 FY2016 FY2017 FY2018 FY2019 FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
Comments
In FY2019, motorcycles accounted for 67% of the two-wheelers produced in India, followed by scooters
with 29% and mopeds with 4%. Total two-wheeler production in the country grew by 6% y/y compared
to FY2018. It was the largest segment of India’s automotive manufacturing overall, in terms of vehicle
numbers, with a share of 79% of all vehicles produced. Growth in two-wheeler production was driven
by the motorcycle segment, in which production rose by 9% y/y in FY2019. Moped production increased
by 4% y/y, while scooter manufacturing declined by 0.32% y/y in FY2019. Bajaj Auto and Hero MotoCorp
are India’s leading two-wheeler manufacturers.
In terms of vehicle numbers, three-wheelers accounted for 4% of India’s total automotive production
in FY2019. Within the three-wheeler segment, passenger three-wheelers claimed a share of 89% of the
total, leaving 11% to goods-carrying three-wheelers. Overall three-wheeler manufacturing grew by an
impressive 24% y/y in FY2019, following an even brisker 30% y/y expansion in FY2018. This growth was
driven by the passenger segment, which reported production increase of 26% y/y in FY2019. The growth
in three-wheeler manufacturing took place after several Indian states (Maharashtra, Karnataka,
Andhra Pradesh, and Delhi) abolished road permits for electric and alternative-fuel vehicles such as
three-wheelers. Bajaj Auto is India’s largest producer of three-wheelers.
Source: SIAM
Sales
1,269
24,462
23,015 135
897 1,017
19,930 877 940 943
18,433 18,939 122
911 103 100 784
759 739
16,466 113
15,104
12,911 13,122 1,134
12,978
837 842 894
671
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Scooters Motorcycles Mopeds Total Passenger Goods Total
21,181
20,200 701
880
860 636 129
17,590
15,976 16,456 118
891 533 538
749 724 512
101 97
110
12,621 13,600
11,095
10,726 10,700
572
517
432 441
402
FY2015 FY2016 FY2017 FY2018 FY2019 FY2015 FY2016 FY2017 FY2018 FY2019
Scooters Motorcycles Mopeds Total Passenger Goods Total
Source: SIAM
Exports
2,865.9 272
2,483.3 3 562
2,252.1 2,210.6 2,027.3
405 401 377
269
Comments
According to SIAM data, the total number of two-wheelers exported grew by 16.5% y/y in FY2019. This
rise was driven by export growth of 27% y/y for scooters and 15% y/y for motorcycles. Motorcycles
claimed 87% of total two-wheeler exports, leaving 12% and 0.5% to scooters and mopeds, respectively.
Three-wheeler exports rose by 49% y/y in FY2019. This growth was due almost equally to the
passenger- and goods-carrying segments, whose exports grew by 49% y/y and 47% y/y respectively.
Passenger-carrying three-wheelers accounted for 99% of total three-wheeler exports, leaving a very
small share to goods-carrying three-wheelers.
Two-wheelers manufactured in India are mainly exported to Latin America, Africa and some
neighbouring countries on the Indian subcontinent. Sri Lanka, Bangladesh and Nepal were the top
three export markets for Indian two-wheelers in FY2018, claiming shares of 14%, 11%, and 9%,
respectively. Latin American and African countries such as Colombia, Mexico and Nigeria used to
account for bigger shares in India’s two-wheeler exports before FY2018, but their imports have
declined recently as a result of currency devaluation and high inflation there, according to D&B.
10
AUTO COMPONENTS
AND PARTS
Highlights
Overview
The Indian auto components and parts industry is highly cyclical. Its performance is linked to that of
the automotive industry and to Indian and global economic developments generally. Auto component
manufacturing is very prone to risks associated with raw material supply, input prices and currency
fluctuation. The auto component sector in India is highly fragmented, comprising over 780 players in
the organised sector and close to 6,000 small players in the unorganised sector. The organised sector,
catering primarily for original equipment manufacturers (OEMs) and the export market, accounts for
about 85% of the industry’s total turnover. The unorganised sector, in turn, dominates the
replacement market.
Outlook
The revenues of the auto component manufacturing industry are likely to grow at a higher rate than
those of the automobile industry in the near term, the consultancy D&B forecast in 2018. Factors
supporting this outlook include the mandatory installation of safety features in all vehicles and the
transition to BS-VI norms by April 2020. According to D&B estimates, auto component industry
turnover will grow at a 14% CAGR between FY2018 and FY2022. A number of factors, including surging
prices of essential commodities such as steel, aluminium and copper, and the INR depreciation
against the USD, will make components costlier in the coming years. Auto component demand will be
boosted by the AMP 2026 and Make in India policies, which are expected to help attract investment
from global as well as domestic investors.
Statistics
1,500
20
1,000 61% 55% 56%
54% 54%
10
500
0 0
FY2013 FY2014 FY2015 FY2016 FY2017 FY2018e FY2013 FY2014 FY2015 FY2016 FY2017
Tractors 6%
Three
Wheelers 2%
Backhoe
PVs 49% FY2014 FY2015 FY2016 FY2017 FY2018
Loaders 2%
Exports Imports
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