INFORME FINAL

MARLON BRANDON URBINA MONCADA

YURLEY ANDREA CRISTANCHO TAMARA

MARÍA TERESA CUEVA

CARLOS ERNESTO SALADEN

CORPORACIÓN UNIVERSITARIA MINUTO DE DIOS

ADMINISTRACION DE EMPRESAS

INNOVACION Y CREATIVIDAD DE NEGOCIOS

SEXTO SEMESTRE

2019

CONSOLIDATING A NEW INNOVATIVE BUSINESS IDEA

1. WHAT IS THE GREAT IDEA

Present the reasons that give rise to your idea to consider it great: what makes it
different from others, who is willing to pay for it?
Innovate in the intimate clothes which invites you to approve something different
sexy and full of colors, do not see your partner with the light off, we invite you to try
our line of intimate clothes full of colors, it is made for every person of legal age
and For those people who like the sexy, the perverted.
2. CONCEPT OF INNOVATIVE BUSINESS

Present in a simple and clear way what your innovative business is, and in what
aspects it will be based. It should be made clear what the project does (produce,
market, design, advise, etc.).

Our innovative project is a crazy idea, is that our product that is LUMINOSA female
underwear is different from the transcendental we know, we want people to enjoy
and experience something new, new for them, and clearly feel comfortable with
these garments .
Our LUMINOUS underwear is produced through very soft fibers of natural origin,
applying eucalyptus, soy, pine and cotton cellulose, among others, very easy to
market in the entire market available in different colors and all sizes, Designed for
daring women who like different things, who like to impress their partner.
We have a totally suitable designer for the creation of these garments

3.BREVE DESCRIPTION OF THE INDUSTRY OR SECTOR

In maximum three paragraphs describe the current state of the industry or sector in
the geographical space that is planned to execute the new business idea.

The sector that we execute in our business idea is wide since it covers in any
urban or national area, our product is available for all strata, high, medium or low.
These products are easy to commercialize and to acquire in any sector of the
commerce since they are novel, they occupy little space, and they are attractive for
our clients. In the commerce industry, women's intimate clothing is marketed very
often, since women like to have a variety of designs, colors, and details of
sensuality. We have enough necessary raw material. It goes to all strata 1, 2, 3,
crazy ideas like these are driving us every day more, to reach the needs of our
customers.
4. INNOVATIVE FACTOR OF THE INITIATIVE

Indicate what advantages your initiative has over other proposals in satisfying the
needs of customers, and what research skills or supports are possessed that allow
them to protect themselves from their competitors. What is the added value of the
proposal and how innovation is applied in the new business idea. At this point the
competition is evidenced and points out how innovative I am, or how I support the
added value of entrepreneurship. The product or service provided must have some
innovation content and must be compared with its competitors.?

The advantages of our business idea is something new, innovative that is not yet in
our city, there are thousands of competitors underwear example; With lace, neons,
among others, but not bright, our company makes a difference and makes this new
product known to all women who risk new things to experience the new.
The added value of our product is that the underwear shines in the dark, gives a
different touch to all the proposals that are already on the market
 5. CUSTOMER IDENTIFICATION

Describe the customer, who is the product aimed at? Where they are located?
What are the characteristics of our potential customers? Our product is aimed
at all women, it has no restrictions. One of the characteristics of our potential
clients are daring, ardent women who let us see beyond the beauty they
possess, and like to experience new challenges, these garments are thought of
in them, to look different and feel different.

6. IMPACT OF THE INNOVATION IDEA

Describe the economic and social consequences that may arise as a result of the
success of the venture. Detail benefits for consumers, for society, for the
environment, for the industrial sector; that go beyond the profitability of the
business.

The economic impact of our business idea is very clear since it is not an expensive
product, it is very easy to acquire for any audience, the social impact would be the
rejection of this product will be due to shortcomings or tastes of people their way of
being, arriving to not feel comfortable with different things.
Some benefits of consumers that are clear is to experience the new things modern.
For our society the benefits are that they are innovative products with a spirit of
entrepreneurship and reaching very high.
The benefits for the environment, is that it has natural raw material that does not
affect our environment, it is not toxic thus helping the environment.
In the industrial sector, the serious impact is a new product, something different
that goes on the market and that people will be curious to try it

7. VIABILITY OF THE PROPOSAL

Apply the blue ocean strategy sequence diagram
UTILITY FOR THE CLIENT
Does your idea have exceptional utility for the customer?
The utility is simply different innovative that draws attention to these people who
like to try different things, therefore, it is exceptional since it is a lingerie full of
colors something that is different and attracts attention.

PRICE

 Is its price easily accessible to the bulk of its customers? It is a product that is
made for all people is very affordable and economical can be purchased by anyone
and any extract.
COST

Do you achieve your cost utility goal with your cost strategy? At the time of the
implementation of our idea, the cost to create these garments was evaluated, it is
made of very affordable natural materials, which has a very low cost to create
these garments.

ADOPTION
What are the barriers to adoption to update your business idea?
We know that our idea is going to be very well received because we know that
there are many people who like these different perverted innovative things that
always look for something different and our play of lights makes our garments that
do not go unnoticed.
Have you worked on them since the beginning?