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3. Take Test: MBCM771D-Marketing Management-Jul19-Assignment1

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Take Test: MBCM771D-Marketing Management-Jul19-
Assignment1
 
Test Information
Description MBCM771D-Marketing Management-Assignment-1

Instructions
Center for Continuing Education - UPES
MBCM771D-Marketing Management
Assignment 1

Total Questions: 63
Total Marks: 100

Assignment Information :

The examination will consist of only Objective type (multiple choice) questions
requiring candidates to Mouse-click their correct choice of alternatives against the
related question number. The questions would carry 1 to 5 marks each depending on
the difficulty level of the question as indicated in the table below:

Difficulty Level of Questions:

1 Mark - Direct, Memory based

2 Marks - Memory & Conceptual
3 Marks - Conceptual & Analytical
4 Marks - Analytical based on understanding of concepts
5 Marks - Application based on understanding of concepts
  The question paper will be for 100 marks and considering marks allotted to each
question, the total number of questions would be around 63.
  There will not be negative marking for wrong answers.
  In case candidate does not want to attempt the question he I she should not mouse-
click any option.
  The students are allowed to save the responses and come back later to resume,
complete and "Save and Submit" the assignment. However, if the Due Date has expired, then
the assignment will not be accessible and will be marked as zero. In such cases, the student can
re-attempt the assignment allocated after enrolling in the subsequent Semester.
  Once submitted, that answer sheet cannot be retreieved for any editing. The student
has to initiate a new attempt (if allowed), if he has submitted the assignment by mistake.
  The students are normally allowed 3 chances to attempt and submit the assignment.
The number of attempts availed is displayed under the "Test Information".
  The Highest Grade of the 3 attempts shall be considered for grading.
  The assignments are auto evaluated, and hence no chance of re-evaluation/re-
totalling is allowed to the student.
Multiple This Test allows 3 attempts. This is attempt number 1.
Attempts
Force This Test can be saved and resumed later.
Completion
 Question Completion Status:
QUESTION 1
 1. Each culture contains smaller ________, or groups of people
with shared value systems based on common life
experiences and situations.
alternative evaluations
cognitive dissonances
subcultures
motives
attitudes

1 points   
QUESTION 2
1. Advertising ________ define the task that advertising must
accomplish with a specific target audience during a specific
period of time.
objectives
budgets
strategies
campaigns
evaluations

1 points   
QUESTION 3
1. The demand for many business goods and services tends to
change more, and more quickly, than the demand for
consumer goods and services does. This is referred to as
________ demand.
fluctuating
derived
inelastic
elastic
supplier

1 points   
QUESTION 4
1. Empire Products has begun a process to find the best
suppliers. Empire Products is actively engaged in ________.
value analysis
performances review
supplier search
supplier control
supplier selection

1 points   
QUESTION 5
 1. ________ is the systematic collection and analysis of
publicly available information about consumers,
competitors, and developments in the marketing
environment.
Marketing data
Marketing intelligence
Sales management
Customer intelligence
Competitive intelligence

1 points   
QUESTION 6
1. Consumers learn about new products for the first time and
make the decision to buy them during the ________.
need recognition stage
adoption process
evaluation process
trial process
quality assessment

1 points   
QUESTION 7
1. After company identifies primary competitors, it must look
out for
Strategies 
Objectives
Strengths and weaknesses
All of the above

1 points   
QUESTION 8
1. We define a ________ as anything that can be offered to a
market for attention, acquisition, use, or consumption and
that might satisfy a want or need.
private brand
service variability
service
product
service encounter

1 points   
QUESTION 9
 1. Lexus targets wealthy consumers with similar needs and
buying behaviors, even though the consumers are located in
different countries. This is an example of ________.
intermarket segmentation
loyalty segmentation
life-cycle segmentation
targeting segmentation
psychographic segmentation

1 points   
QUESTION 10
1. Most companies practice strong PRM to forge long-term
relationships with channel members. What does PRM stand
for?
primary relationship management
potential relationship management
perennial relationship management
partner relationship management
personnel roster maintenance

1 points   
QUESTION 11
1. To compete with value based peers firms must
Reconsider the perennial routes
Keep costs in line
Find sources of differentiation
All of the above

1 points   
QUESTION 12
1. Which pricing is the approach of setting a low initial price in
order to attract a large number of buyers quickly and win a
large market share?
Market-skimming
Market-penetration
Below-market
Value-based
Leader

1 points   
QUESTION 13
1. Markets can be segmented into groups of nonusers, ex-users,
potential users, first-time users, and regular users of a
product. This method of segmentation is called ________.
 user status
usage rates
benefit
behavior
loyalty status

1 points   
QUESTION 14
1. A salesperson's ________ is often related to how well he or
she meets a sales quota.
profit-sharing plan
compensation
call report
sales report
expense report

1 points   
QUESTION 15
1. Increasing profits will most likely occur at which stage of
the PLC?
introduction
maturity
growth
decline
product development

1 points   
QUESTION 16
1. Which of the following is NOT an example of the type of
public that is part of a company's marketing environment?
financial
media
government
citizen-action
marketing department

1 points   
QUESTION 17
1. In marketing terms, we say that the number of intermediary
levels indicates the ________ of a channel.
depth
complexity
 involvement
length
width

1 points   
QUESTION 18
1. A marketing information system (MIS) consists of people
and procedures to assess information needs, ________, and
help decision makers analyze and use the information.
experiment to develop information
test market the information
develop the needed information
critique the needed information
question the needed information

1 points   
QUESTION 19
1. A ________ consists of all the product lines and items that a
particular seller offers for sale.
product mix
brand line
consumer mix
packaging mix
line extension

1 points   
QUESTION 20
1. Consumers can show their allegiance to brands, stores, or
companies. Marketers can use this information to segment
consumers by ________.
user status
loyalty status
store type
brand preference
usage rate

1 points   
QUESTION 21
1. Companies usually develop ________ rather than single
products.
product families
product lines
product groupings
 product brands
product images

1 points   
QUESTION 22
1. The personal selling step in which the sales person asks for
an order to the customer is classified as
shipper approach
handling shipment
closing
follow up

1 points   
QUESTION 23
1. A company sets not a single price, but rather a ________
that covers different items in its line that change over time as
products move through their life cycles.
pricing by-product
pricing structure
pricing loop
pricing cycle
pricing bundle

1 points   
QUESTION 24
1. A ________ involves the use of a successful brand name to
launch new or modified products in a new category.
line extension
product line
brand extension
private brand
brand symbol

1 points   
QUESTION 25
1. Companies use all of the following methods to set their
advertising budget EXCEPT the
objective-and-task method
integrated method
competitive-parity method
percentage-of-sales method
affordable method

1 points   
QUESTION 26
1. Costs that vary directly with the level of production are
referred to as
fixed costs
variable costs
target costs
total costs
unit costs

1 points   
QUESTION 27
1. Which group determines a product's position relative to
competing products?
manufacturers
wholesalers
retailers
consumers
suppliers

1 points   
QUESTION 28
1. Which step in the sales process is necessary to ensure
customer satisfaction and repeat business?
proper approach
professional presentation
handling objections
qualifying prospects
follow-up

1 points   
QUESTION 29
1. Your current assignment at york Foods is to find the major
benefits people look for in product classes, the kinds of
people who look for each benefit, and the major brands that
deliver each benefit. What is this segmentation method
called?
benefit
behavioral
age and life cycle
psychographic
demographic

1 points   
QUESTION 30
 1. A ________ is defined as any group that has an actual or
potential interest in, or impact on, an organization's ability to
achieve its objectives.
team
competitor
market
public
intermediary

1 points   
QUESTION 31
1. Which of the following is an external factor that affects
pricing decisions?
the salaries of production management
competition
the salaries of finance management
funds expensed to clean production equipment
A, B, and C

1 points   
QUESTION 32
1. Michael Porter has identified ____________forces that
decide the intrinsic long-run attractiveness of a market or
market segment.
Five
Six
Four
None of the above

1 points   
QUESTION 33
1. Any paid form of nonpersonal presentation and promotion of
ideas, goods, or services by an identified sponsor is called
sales promotion
advertising
direct marketing
personal selling
public relations

1 points   
QUESTION 34
1. The relationship between the price charged and the resulting
demand level can be shown as the
 demand curve
variable cost
target cost
break-even pricing
experience curve

1 points   
QUESTION 35
1. ________ involves activities undertaken to create, maintain,
or change attitudes toward particular cities, states, and
regions.
Idea marketing
Place marketing
Organization marketing
Social marketing
Interactive marketing

1 points   
QUESTION 36
1. ________ is the act of obtaining a desired object from
someone by offering something in return.
A value proposition
Exchange
Bribery
Value creation
Donation

1 points   
QUESTION 37
1. Which type of organization helps companies to stock and
move goods from their points of origin to their destination?
financial intermediaries
physical distribution firms
marketing services agencies
resellers
suppliers

1 points   
QUESTION 38
1. The buying process starts with ________, in which the buyer
recognizes a problem.
need recognition
information search
 product awareness
product interest
alternative evaluation

1 points   
QUESTION 39
1. He/she is an individual acting on behalf of a company who
performs one or more of the following activities:
prospecting, communicating, servicing, and information
gathering.
press agent
sales assistant
marketing director
salesperson
publicist

1 points   
QUESTION 40
1. A distinguishing feature of a contractual VMS is that
coordination and conflict management among the
independent members of the channel are attained through
agents and brokers
working partnerships
limited liability incorporation
contractual agreements
natural competitive forces

1 points   
QUESTION 41
1. Which of the following is NOT an area of responsibility for
a logistics manager?
information systems
warehousing
marketing
inventory
purchasing

2 points   
QUESTION 42
1. ________ is a new-product development approach in which
one company department works to complete its stage of the
process before passing the new product along to the next
department and stage.
Team-based product development
 Simultaneous product development
Sequential product development
Product life-cycle analysis
Micromarketing

2 points   
QUESTION 43
1. The third level of a product that product planners must
consider is a(n) ________ around the core benefit and actual
product that offers additional consumer services and
benefits.
brand equity
augmented product
brand extension
industrial product
image

2 points   
QUESTION 44
1. In-store demonstrations, displays, contests, and visiting
celebrities are examples of:
franchises
sales promotions
agent promotions
broker promotions
product life-cycling

2 points   
QUESTION 45
1. A ________ consists of the activities people are expected to
perform according to the persons around them.
motive
role
lifestyle
life cycle
tradition

2 points   
QUESTION 46
1. What do many companies use to determine sales force size?
the workload approach
product availability
demographic characteristics of the sales force
 the outside sales force method
profit margin

2 points   
QUESTION 47
1. During the prospecting stage, a salesperson needs to
discriminate between good leads and poor leads, which is
known as
closing
referring
presenting
qualifying
approaching

2 points   
QUESTION 48
1. During the hiring process, companies that test sales
applicants typically measure all of the following abilities
EXCEPT
sales aptitude
organizational skills
accounting skills
analytical skills
personality traits

2 points   
QUESTION 49
1. An example of a(n) ________ appeal is the Salvation Army
appeal, While you were trying to figure out what to get the
man who has everything, don't forget the man who has
nothing.
emotional
awareness
rational
moral
standard

2 points   
QUESTION 50
1. The step of ________ is difficult for some salespeople
because they lack confidence, feel guilty about asking for an
order, or may not recognize the right time to ask for an
order.
approaching the prospect
 making a presentation
handling objections
closing the sale
following up

2 points   
QUESTION 51
1. Which of the following is NOT a potential reason for a new
product to fail?
an underestimated market size
a poorly designed product
an incorrectly positioned product
higher than anticipated costs of product development
ineffective advertising

2 points   
QUESTION 52
1. Marketers of automobiles, financial services, and travel are
most likely to use which of the following types of
segmentation?
gender
income
occasion
usage rate
benefits sought

2 points   
QUESTION 53
1. A sales ________ is the standard that establishes the amount
each salesperson should sell and how sales should be divided
among the company's products .
goal
task
quota
incentive
contest

2 points   
QUESTION 54
1. By studying its less loyal buyers, a company can detect
which brands are most ________ its own.
competitive with
used with
 overlooked with
similar to
complementary to

2 points   
QUESTION 55
1. If demand falls by 1 percent when price is increased by 2
percent, then
elasticity is —1/2
demand is inelastic
demand is elastic
buyers are not price sensitive
A and B

3 points   
QUESTION 56
1. The move toward individual marketing mirrors the trend in
consumer ________.
self-imaging
customizing
self-marketing
tastes
self-conceptualization

3 points   
QUESTION 57
1. Distribution channel decisions often involve ________ with
other firms, particularly those that involve contracts or
relationships with channel partners.
short-term commitments
long-term commitments
major problems
financial losses
disagreements

3 points   
QUESTION 58
1. In a typical organization, buying activity consists of two
major parts: the buying ________ and the buying ________.
committee; time
time; reorder point
economic order quantity; reorder point
center; decision process
 deciders; influencers

3 points   
QUESTION 59
1. Which type of segmentation centers on the use of the word
when, such as when consumers get the idea to buy, when
they actually make their purchase, or when they use the
purchased item?
behavioral
psychographic
occasion
impulse
emergency

4 points   
QUESTION 60
1. The strongest brands go beyond attributes or benefit
positioning; they are positioned on ________.
desirable benefit
good packaging
service inseparability
strong beliefs and values
customer image

4 points   
QUESTION 61
1. Instead of focusing on managing individual purchases, a
seller should focus on managing the ________.
building a good reputation in the marketplace
organizational environment
use of blanket contracts
order-routine specifications
total customer relationship

4 points   
QUESTION 62
1. Which of the following contact methods is generally the
LEAST flexible?
mail
telephone
Internet surveys
online panels
personal
 4 points   
QUESTION 63
1. Companies involved in deciding which items to include in
the base price and which to offer as options are engaged in
________ pricing.
product bundle
optional-product
captive-product
by-product
skimming

4 points   

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