ACTS COMPUTER COLLEGE

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DEPARTMENT OF COMPUTER STUDIES

ENG1-Purposive Communication

MODULE

Module 14 – Informative Communication

Week 14

Learning Outcomes

At the end of the lesson, the students will be able to:

 define and describe what is informative speech;

 appreciate the use of informative speech;
 write an example of informative speech.

LO4 Determine culturally appropriate terms, expressions, and images (sensitivity to gender, race,
class, etc.)

Activities Duration Delivery Assessment Support Services

 The teacher will ask the 10 Motivation performance-based online library and
students on the different ways minutes assessment subscriptions
they can access information.

Discussion
(45 Quiz and written guidance and
Informative Communication minutes) Lecture activity counselling

Communication is a process of
exchange facts, ideas, and opinions and
as a means that individual or online technical
organization share meaning and support staff/ help
understanding with one another. The desk
ability of fostering speed and effective
communication around the world has
Content/learning
shrunk the world and made materials: online assessment
―globalization in a reality. Speech is a and grades
study of how people generate shared Learning Objects (LOs) monitoring
meaning through the use of verbal and printed or electronic
nonverbal symbols. Speech modules, powerpoint
Communication majors work to develop presentation
confidence and effectiveness in their
public speaking, interpersonal, and small
group communication skills.

It is a speech that aims to provide

information to the listeners about some
topic. The goal of information is not to
persuade listeners to change their
beliefs or to actions, but rather the goal
is to increase their knowledge and
awareness of the topic. Informative
messages attempt to present an
objective-that is, truthful and unbiased-
view of the topics being considered.

FOUR CLASSIFICATIONS OF
INFORMATIVE SPEECH

Speeches About Object

Speeches about objects focus on

things existing in the world. Objects
include, among other things, people
places, animals or products. Because
you are speaking under time constraints,
you cannot discuss any topic in its
entirely. Instead, limit your speech to a
focused discussion of some aspects of
your topic.

Speeches About Processes

Speeches about processes focus on

patterns of action. One type of speech
about processes, the demonstration
speeches, teaches people ―how to‖
perform a process. More frequently,
however, you will use process speeches
to explain a process in broader terms.

Speeches About Events

Speeches about events focus on the

things that happened, are happening, or
will happen. When speaking about an
event, remember to relate the topic to
your audience. A speech chronicling
history is informative, but you should
adapt the information to your audience
and provide them with some way to use
the information.

Speeches About Concepts

Speeches about the concepts focus on

beliefs, ideas, and theories. While
speeches about objects, processes, and
events are fairly concrete. Take care to
be clear and understandable when
creating and creating a speech about
concept. When selecting a concept,
remember you are crafting in informative
speech.

Subjects of Informative Speeches

Informative speeches can cover many

subjects as long as they can be
discussed without persuading or altering
the perceptions of the audience. There
are many different subjects that can be
used in informative speeches. College
lectures about an event in history or a
historical figure would be considered
informative speeches. More Technical
subjects, such as the field of advertising,
require more technical information and
specific data relevant to the industry.
Technical subjects especially, but really
all informative speeches, benefit from
the use of visualizations, such as bar
graphs or images.

For example, an information speech

about a particular actor or actress would
likely to focus on providing a description
of who the person is and what movies or
plays they have been in. Incorporating
famous pictures or clips from works is a
way of increasing the audience ‘s
retention of the information about the
particular person.
Types of Informative Speeches

Definitional speeches

The speaker attempts to set forth the

meaning of concepts, theories,
philosophies, or issues that may be
unfamiliar to the audience. In this, type
of speeches, speakers may begin by
giving the historical derivation,
classification, or synonyms of terms of
the background of the subject.
Describing the essential attributes of one
concept compared to another.

Descriptive speeches

The purpose of descriptive speech is to

provide a detailed, vivid, word of picture
of a person, animal, place or object.
Audiences should carry away in their
minds a clear vision of the subject. It
determines the characteristics, features,
functions, or fine points of the topic.

Explanatory speeches

Similar to the descriptive speech, they

both share the function of clarifying the
topic. But explanatory speeches focus
on reports of current and historical
events, customs, transformations,
inventions, policies, outcomes, and
options.

Demonstration speeches

The most practical of all informative

speeches, a demonstration speech
shows listeners how some process is
accomplished or how to perform it
themselves. The focus is on a
chronological explanation of some
process, application, or course of action.

 Students’ Activity
The students will be asked to
write an example of informative
speech.
 Quiz
 The students will answer the
objective type of quiz.
 Assignment
Make an advance reading
about the Persuasive
Communication.

References:
Kinyanjui, N. (2015, April 14). Cross Cultural Communication Challenges. LinkedIn SlideShare. Retrieved from
www.slideshare.net/njambikinyanjui9/cross-cultural-communication-challenges.

Maharjan, P. (2018, February 15). Intercultural Communication. Businesstopia. Retrieved from

www.businesstopia.net/communication/intercultural-communication.

Prepared by: Checked/Approved by: Approved by:

PROF. ABIEKHAY CAMILLEE U. LAVASTIDA ENGR. RANDIE IAN A. VILLATUYA PROF. RUBEN F. MACALINAO, MBA, MM

Faculty Academic Head President/Director

Date Submitted: ___________________ Date: _____________________ Date: ____________________