Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • High Growth Market Stars With Strong Cash Flow and Market Share

    Загружено:

    Baher William
    19 просмотров1 страница
    The document discusses different business strategies based on a company's market share and growth rate. It presents a 2x2 matrix with high and low categories for each factor. Companies with high market share and growth rate are advised to focus on market penetration and product development. Those with low share but high growth should consider market development. Low growth firms must determine if they are cash cows, dogs, or stars based on their market share.

    Исходное описание:

    Оригинальное название

    Module 2k.pdf

    Авторское право

    © © All Rights Reserved

    Доступные форматы

    PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    The document discusses different business strategies based on a company's market share and growth rate. It presents a 2x2 matrix with high and low categories for each factor. Companies with high market share and growth rate are advised to focus on market penetration and product development. Those with low share but high growth should consider market development. Low growth firms must determine if they are cash cows, dogs, or stars based on their market share.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    19 просмотров1 страница

    High Growth Market Stars With Strong Cash Flow and Market Share

    Загружено:

    Baher William
    The document discusses different business strategies based on a company's market share and growth rate. It presents a 2x2 matrix with high and low categories for each factor. Companies with high market share and growth rate are advised to focus on market penetration and product development. Those with low share but high growth should consider market development. Low growth firms must determine if they are cash cows, dogs, or stars based on their market share.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    &

    #
    %&
    ' #

    & 6@ ( )
    !
    0 567
    & 6
    & 64 86
    # # 7
    & 6 * 4 & 0 3
    & $ 96 '
    0
    %
    & 6
    +
    & 6 ,

    " 6 *
    . / ( %
    HIGH Stars Stars
    ?
    Stars

    growth rate
    -

    Market
    " 6
    2 3 Dogs
    Cash Cash
    Dogs
    .4,2/ Cows Cows
    ; ."/ " & 0 LOW
    HIGH LOW
    " Relative
    $ market
    share
    0
    -
    # 0
    5; , 0 -
    1 % 0
    !"! (
    # $
    (7 2 &2 8:

    * &

    ! * < %
    Module 2 & 2! 5< ,$0& "7 $@
    .!* /

    Corporate
    8; 4
    Strategies
    3
    and their Marketing .7/ 7(
    5; "

    Implications 8; 7 3
    &
    . "72 /
    9;0
    0 9; &
    :; 7
    0
    .2/ 2
    & =; 3
    <; (
    0 !3 .$ /
    2
    0 ?

    !; , 7
    . / ,

    0 4 *
    -
    (
    . - /

    ; " '
    '

    > '

    >

    Вам также может понравиться