A Field Report

On
Visit to Nebico Biscuit Confectionery Company
Balaju, Kathmandu

Submitted by: Usha Joshi Submitted to: Kushal Pokharel

Bachelor in Business Administration Module Teacher
(5TH Semester)

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Contents
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.Introduction.........................................................................................................................................3
1.1 Objectives........................................................................................................................................4
2.0 Problem Statement..........................................................................................................................4
3.0 Data Collection Method..................................................................................................................5
4.0 Conclusion.......................................................................................................................................6
References.............................................................................................................................................6

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1.Introduction

Nebico private limited is the pioneer biscuit industry of Nepal which is one of the first biscuit
and confectionery manufacturer in Nepal. It was initially under the name of national biscuit and
confectionery private limited Kathmandu, Nepal. It was established in 1964 with the objectives
of manufacturing quality biscuits and confectioneries in Nepal. The company is situated in
Balaju Industrial District, Balaju, Kathmandu, occupying 73,000 square feet of land.

Nebico has been constantly serving the need of its valued consumers for decades. It has been
manufacturing various brands of hard- dough and soft -dough biscuits, i.e., Glucose, Thin
arrowroot, Coconut Crunches, Khaja, One to One, Digestive, Nice, and other various cream
biscuits. In addition, the achievement of national and international certifications has created the
highest confidence & image in its products.

Nebico has been serving the society with the best biscuits, which are tasty, healthy, full of
calcium supporting every Nepalese protection, legal compliance, supporting social disputes,
various sports, cultural programs, R & D programs and social functions. March 26: Nebico
Biscuits has re-launched its Sugar Free Digestive Biscuit in a new packaging. In a re-launching
program organized on March 25 in Pokhara, Bishwo Shanker Palikhe, Chairman of Pokhara
Chamber of Commerce and Industries and Shiva Shrestha, Actor and Brand Ambassador of
Nebico jointly re-launched the biscuit with the new packaging [ CITATION Neb20 \l 1033 ]

“Although Nebico is a Nepali Company, it is providing international standard products to the

consumers,” said Keshav Bhattarai, Acting CEO of the company. Similarly, Arun Poudel, Brand
Manager of the company claimed that the Nebico Sugar Free Digestive Biscuit is superior
compare to foreign brands.

The company established with an objectives of manufacturing quality biscuit and confectionery
in the country. Besides, it’s another major objective is to minimize the import of biscuits in the
country. Its strategy is to provide quality product to satisfy customers so that it can get support
from all consumers. A part from production of quality biscuits its overall objectives are to
facilitate the consumer to buy Nebico biscuits at any retail shop near their local market at
reasonable price by creating effective distribution network.

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Nebico is going to expand its product lines in near future. Plans are on the way to add crackers,
cookies and cream variables.

1.1 Objectives

 To know about how they are made biscuit

 To detect what are the main ingredients of biscuits
 To analyze the any chemical used in biscuit or not
 To find consumer perception regarding Nebico biscuits

1.2 Problem Statement

The study of Nebico biscuits faces the following problems:

 They’ve had a problem with Research & Development as well as with technology. They have
failed to innovate in order to cater to the young crowd to some extent.

 The choices of the youngsters are evolving and they have not been able to attract them with
new products. But their strategy is changing.

 They are launching new products aimed at young consumers and are also developing
products for health-conscious consumers, while also retaining existing consumers.

 They as a company feel sandwiched. Multi-national companies from India, China and abroad
are coming up with high quality products. On the other hand, local Nepali products have
lower prices. They are fighting in the middle.

 They cannot go down on prices because they have to be profitable. At the same time, they
have not been able to climb up due to lack in R&D and innovation.

 It was not possible to compare its sales with that of its competitors.

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2.0 Data Collection Method

2.1 Primary data: - primary data are the original data, which are gathered for research project in
hand. These data are collected for meeting the specific objectives of the study. It can be collected
through observation, face to face interaction, and questionnaire about the views regarding its
products. The following data which are we collected through face to face interaction and
questionnaire method:-

- first biscuit industry of Nepal

- Established in 1964AD-2022BS

- More than 450 staffs are involved

- Working time 16hrs

- 400 biscuits cartoon packing on 8hrs

- Market share 33%

- Variety of cookies: - zira cookies, butter cookies

- Manufacturing machines:-
 Electric oven and diesel oven
 Diesel fried oven: burner (1, 2, 3 ,4)
- Department section:-
 mixing and manufacturing section
 modeling Zone
 banking Zone
2.2 Secondary data: - It is the data, which has already been collected for the other purpose than
the one being pursued. The secondary data that has been presented here was taken from the
internet or Nebico website.

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3.0 Observation and Analysis
The company came into operation as the pioneer biscuit and confectionary manufacturer of
Nepal in 1967, with an installed capacity of 6MT per day. In 1968, the name of the Company
was changed to the present one, i.e. Nebico Pvt. Ltd. along with the capacity expansion to 15 MT
per day. Britannia Industries Limited, India was in the areas of technical collaboration as well as
production with NEBICO that time. Currently, the company is operating in two shifts. Annual
production capacity of the company at present is around 2,400 MT.

Initially the Company has been certified for ISO 9001: 2000 and has voluntarily adopted ISO
14001:1996. Currently, the Company has adopted ISO 9001: 2008. Besides, Nebico Private
Limited has subscribed to the Global Compact Company.

4.0 Conclusion
Nebico Pvt Ltd is the pioneer biscuit company of Nepal located in Balaju industrial District. It
has technical collaboration with Britannia biscuit company of India. It uses semi-automatic
machine for production of biscuit. Nebico Pvt Ltd at present is operating in oligopoly market
condition. It has limited number of sales depots. Its sales and promotional activities are weak. It
has not captured the whole market. The company that started productions since 1954 has
already obtained Nepal Standards (NS) and ISO 9001:2008 certifications,” said Suraj
Upadhaya, Gandaki In-charge of the company. The products of the company include
Coconut, Glucose, Thin Arrowroot, Khaja, Trekker Choice and Trekker Choice
(Aata). 

References
Nebico, 2020. Nebico. [Online]
Available at: http://www.nebico.com/
[Accessed 09 02 2020].