Brand guidelines

BRAND

Voller Energy’s core brand elements

July 2005

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Brand guidelines

One of the key factors in brand success is a continuing dedication to a consistent and coherent
visual identity. This strong visual identity unites Voller Energy’s varied communications materials
and electronic media with a fresh, contemporary and professional image. These concise guidelines
will help you understand the basic principles that control Voller Energy’s visual identity.

If you have any questions about
these guidelines please contact:
Voller Energy Group PLC Tel: +44 (0)1256 813 900
Rawdon House Fax: +44 (0)1256 813 901
Bond Close Email: info@voller.com
Kingsland Business Park Web: www.voller.com
Basingstoke, Hampshire
RG24 8PZ
United Kingdom

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Circle device
Strap line
The logo
Logo elements
The logo consists of 3 elements. The circle
device, the typeface and the the strap line.
These elements should always remain together
in the relationship shown above.
The preferred use of the logo is with the strap
line, however the logo may be reproduced
without it, where applicable.
Typeface
Safe area
Logo sizes
The logo needs to work in a variety of different
applications – from business cards to building
signage and so the logo can be produced in a
number of different sizes.
The logo must be readable; in no case should
the logo appear at such a small size that the
text cannot be read.
Logo positioning
A safe area must be created around the logo
(indicated here by the dotted line). No graphic
or typographic features can enter this area. The
distance is not a ‘fixed’ size but must leave
sufficient space so as not to affect the integrity
of the logo.
There is no fixed position for the logo, however
a corner of a page is preferred.
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 DO NOT DO NOT DO NOT DO NOT
alter the proportions place on a dark background rearrange the elements change the colours

DO DO DO DO
place on a white background place on a light background reverse logo out of a use black where only one
dark background color is available

The logo

Logo don't Usage on background colours

Please observe and refrain from, the above
examples of logo abuses.
The logo is best used on a white background,
but if it is to be applied over an image, ensure
the area behind has little tonal contrast and is
light, preferably white or fade into white.
Remember that whatever the background, the
logotype and the circle must be legible at all
times. On dark coloured backgrounds a logo
with white out text should be used.

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 PANTONE®
3415
Solid Color

PANTONE®
390
Solid Color

PANTONE®
Cool Gray 6
Solid Color

Colour palette

Strategic colours Color Pantone CMYK RGB

The colour palette is critical to Voller Energy’s Dark Green Pantone® 3415 C:100, M:0, Y:77, K:22 R:0, G:38, B:23
brand values, and represents the company’s
Light Green Pantone® 390 C:22, M:0, Y:100, K:8 R:74, G:67, B:0
fresh, modern and clean solution to portable
energy. As such it should form a dominant part Grey Pantone® Cool Gray 6 C:0, M:0, Y:0, K:40 R:60, G:60, B:60
of any communication piece and is best
appreciated when contrasted with white areas.

If additional colors are required, ensure they

are sympathetic and do not over dominate
the core palette.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Meta Plus Normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Meta Plus Normal Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Meta Plus Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Meta Plus Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Meta Plus Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Meta Plus Bold Italic

The typeface

Commercial printing Electronic media

Voller Energy employs a sans serif typeface For digital communications, such as Web sites,
across its suite of printed communications software user interfaces, or presentations, it is
called Meta Plus. recommended to use Arial or its nearest sans
serif equivalent.
It has been chosen to give a clean, modern
image. Whilst it can be supported with other
typefaces, Meta Plus should always remain the
dominant partner.

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 Arrow device

Bubble image

Other elements

Arrow device Bubble image

The arrow device adds movement and direction The bubble image can add depth and texture
and is used to highlight important information and is used as a background in conjunction
and main headings. It should be used with overlaid semi-transparent white boxes.
sparingly and not as bullet-points.

The device is created using a keystroke in the

Meta Plus font.

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 Bubble image

Use of Meta Plus typeface Round corner boxes

Transparent boxes Large use of green

Products shown on white

Logo on white

Some examples

Brand values

This document contains guidelines that have shown

you how to use a logo, how to use type, how to choose
colors, how to do all those things to represent Voller
Energy in the truest light.

There are some things it does not contain in detail,

but for the Voller brand to work, it must always have
consistency and clarity.

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BRAND

Voller Energy Group PLC Tel: +44 (0)1256 813 900

Rawdon House Fax: +44 (0)1256 813 901
Bond Close Email: info@voller.com
Kingsland Business Park Web: www.voller.com
Basingstoke, Hampshire
RG24 8PZ
United Kingdom

NATO registered firm

Registered TPIN supplier to US Defense Logistics Agency (DLA)
Member of the British Compressed Gas Association (BCGA)
Registered in England number 4392993

Details subject to change without notice. Issued for guidance only.

© Copyright Voller Energy Limited 2005

Manufacturer of portable fuel cell systems

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