W.K.

Kellogg Foundation Food & Fitness Initiative

Creating a Community Action Plan
The goal of the Food & Fitness Initiative is to create vibrant communities that support equitable access to locally grown, affordable, healthy food,
and safe and inviting places for physical activity and play. Accomplishing this vision requires a focus on policy and system changes and changes in
custom and practice. Each community is responsible for one deliverable at the end of the two-year planning phase: A Community Action Plan to
achieve its vision for the Food & Fitness Initiative.

What your Community Action Plan is expected to include: How will you create your plan?

Policy and System Change Strategies Through Engagement

y Clear goals and objectives to implement change strategies y Identify key audiences & engage partners at local, state and national
y Strategies for improving local food systems and creating sustainable access to locally grown, affordable, levels
healthy food by community members y Identify & engage youth leaders
y Strategies for enacting policies that result in community design and development that promote and ensure safe y Identify processes to ensure equitable engagement of all members of
and inviting opportunities for physical activity and play communities of focus
y Strategies for enacting policies that strengthen and support families in support of Food & Fitness goals
y Strategies for addressing social inequities in communities of focus in support of Food & Fitness goals Through Collaboration
y Strategies for building advocacy capacity y Learn each others’ stories, and multicultural and social perspectives
Resource Strategies y Establish a common language among key stakeholders and collaborative
y Strategies for ensuring sustainability of Food & Fitness efforts partners – develop local definitions related to community, food systems
& fitness environments
y Strategies for securing and/or continuing existing or new funding needed to support Food & Fitness efforts
y Strategies for leveraging Food & Fitness resources for additional resource development
Through Assessment
Collaboration Strategies y Assess built environment & community design regarding safe and
y Strategies for linking efforts between food systems, built environment/physical activity, communications and inviting spaces for physical activity and play
evaluation y Assess the food environment—to what degree is it local, healthy and
y Strategies for building on and coordinating with other community efforts affordable – to whom? Where?
y Strategies for increasing the interactions of families in community and institutional settings in support of Food y Assess community disparities in health and access
& Fitness goals y Identify the historical context, community assets and priorities related to
y Strategies for ensuring participation of youth, families and individuals from diverse cultures in implementing Food & Fitness
the Community Action Plan y Assess local & state policies (i.e. laws, regulations, customs &
practices) that have an impact on food and fitness environments
Communication Strategies
y Assess community readiness and opportunities for change
y Identification of target audiences relative to change strategies
y Develop a portfolio of existing efforts and initiatives working on similar
y Development of key messages that will persuade and engage target audiences issues
y Identification of appropriate messengers who will communicate your messages effectively to a specific target
audience (e.g. policy makers, a specific minority community)
Through Strategy Development
y Strategies for reaching the target audiences who will help you achieve change
y Define your vision and objectives informed by assessment findings
Evaluation Strategies y Identify your priority policy and systems change strategies based on
y Provision of baseline assessment findings assessment findings
y Identification of intended outcomes for the implementation phase y Identify strategies based on communications research to support your
y Identification of indicators and measures to be used to track progress toward outcomes over the plans
implementation period y Identify the outcomes you plan to achieve through implementation of
y Strategies for participation in the cross-site evaluation these strategies