Q1.

Factor

Job Growth Prospects Work Hours (hrs)

Consumer Marketing Low 40

Investment Bank Medium 60
Management Consulting Medium 65
Manufacturing High 50

Part A-

a.      Among Consumer Marketing & Investment Bank, Tom would choose Investment Bank as it edges out Consumer Marketin
on two attributes (Growth Prospect and Annual Salary). Management Consulting loses out to Investment Bank as Work Hours
and Annual Salary less desirable despite similar Growth Prospect.

Between Investment Bank & Manufacturing, the latter emerges on top as it betters on Growth Prospect and Work Hours, desp
lagging in Annual Salary.

Hence, this procedure recommends Manufacturing.

b. It is not a good procedure as there is no weightage given to factors

 Annual Salary (in $)

72000
90000
70000
60000

k as it edges out Consumer Marketing

t to Investment Bank as Work Hours

owth Prospect and Work Hours, despite

PART B

(i)               Table

Attribute
Growth Job Points
Values
Ranking Profiles Allotted

Manufac
turing High 4

IB Medium 2.5

2 MC Medium 2.5

CM Low 1

Work
Hours
Ranking

CM 40 4

Manu 50 3

IB 60 2

MC 65 1

Annual
Salary

IB 90000 4

CM 72000 3

MC 70000 2

Manu 60000 1
IB Growth Ranking: (2+3 +1) = 6 = 1st

Points: 2.833

CM Growth Ranking: (3+1+2) = 6 = 1st

Points: 2.666

MC Growth Ranking: (2+4+3) = 9 = 3rd

Points: 1.833

Manu Growth Ranking: (1+2+4) = 7 = 2 nd

Points: 2.667

a.     This procedure makes a tie between CM and IB although the points are higher for IB job preferred

PART C

Job
CM 0 100 40
IB 50 20 100
MC 50 0 33
Manu 100 60 0

As per the question, he assigns weight each attribute equally we can perform following calculation,

CM = 0.33(0 + 100 + 40) = 0.33 * 140

IB = 0.33(50 + 20 + 100) = 0.33 * 170
MC = 0.33(50 + 0 + 33) = 0.33 * 83
Manu = 0.33(100 + 60 + 0) = 0.33 * 160
Hence, he chooses IB as it achieves highest score.

f.

PART D

Job WG WW WS
CM 0 100 55
IB 35 50 100
MC 35 0 50
Manu 100 80 0

Consumer Marketing:

It is rated highest in WW hence a higher weight for WW will favor CM.

Investment Banking:

It is rated highest in WS hence a higher weight of WS will favor IB.

Management Consulting:

It can’t be favored in this method.

35WG + 50WW + 100WS < 35WG + 0WW + 50WS

50WW + 50WS < 0
WW + WS < 0

which is not possible since all weightage must be positive?

Manufacturing
It is rated highest in WG hence a higher weight in WG will favor Manufacturing.

h. WG = 0.2 WW = 0.5 WS = 0.3

Consumer Marketing = 66.5

IB = 62
MC = 22
Manu = 60
Hence, CM will be preferred.

i.                 WG = 0.2 WW = 0.5 WS = 0.3

Consumer Marketing = 66.5

IB = 62
MC = 22

If Salary negotiated = 70,000

Manufacturing = 75

If Salary negotiated = 80,000

Manufacturing = 82.5

If Salary negotiated = 90,000

Manufacturing = 87

Hence, if salary is negotiated Manufacturing will be preferred.

j. Indifferent

Job Growth Work Annual

Prospect Hours Salary
A Low 65 $90,000
B High 65 $60,000

He is trading off growth prospect for his taking additional salary 30,000$

k. Prefers

Job Growth Work Annual

Prospect Hours Salary
C Low 40 $60,000
D High 65 $90,000

It seems that Tom assigned highest weight to Work hours and negligible importance to Growth and Annual Salary
 l. Prefers

Growth Work Annual

Job
Prospect Hours Salary
E High 60 $90,000
C Low 40 $60,000

He is trading off growth prospect and working hours for him taking additional salary 30,000$
As he has put higher weight on annual salary and lower weight on Growth Prospect

m.
 higher for IB job preferred is IB

calculation,
Growth and Annual Salary
 Attribute
Package Price Reliability Flexibility
A 24000 Above AveSuperior
B 22750 Superior Poor
C 22500 Adequate Superior 5000 a-d 0.45
D 19000 Adequate Poor 1500 a-c 0.135

Attribute
Package Price Reliability Flexibility Sum
A 0 75 100 50 50
B 25 100 0 31.25
C 30 0 100 48.5
D 100 0 0 45
Weights 0.45 0.2 0.35

A A is better

B Attribute
Package Price Reliability
A 0 75
B 1250 100
C 1500 0
D 5000 0
Weights 0.45 0.2
Ratio 2.25 1

Adequate to Above A 1666.667

Above Average to Sup 555.5556

C Attribute
Package Price Flexibility
A 0 100
B 1250 0
C 1500 100
D 5000 0
Weights 0.45 0.35
Ratio 1.285714

Poor to superior 3888.889

D Attribute
Package Price Reliability Flexibility Total
A 0 75 100 79.43925
 B 83.33 100 0 42.2893
C 100 0 100 68.2243
Weights 0.45 0.2 0.35
0.135
0.315 0.14 0.245
0.135 0.34 0.595 1.07
weights 0.126168 0.317757 0.556075 1

E
growth hrs salary job growth hrs salary score
low 65 90000 a 0 0 100 50
high 65 60000 b 100 0 0 50
wt 0.5 0 0.5 1
0 1 0 1

growth hrs salary job growth hrs salary score

low 40 60000 c 0 100 0 51
high 65 90000 d 100 0 100 49
wt 0.49 0.51 0 1
0 0.51 0.49 1

growth hrs salary job growth hrs salary score

high 60 90000 e 100 50 100 66.66667
low 40 60000 c 0 100 0 66.66667
wt 0.333333 0.666667 0 1
0 0.666667 0.333333 1
Benefits of approach:
1. Easy to explain the decision taken to others

Disadvantages:
1. With higher the number of sub- attributes, any change in data , will need a complete remake of decision tre
2. Calculations are much more complicated due to sub attributes
3. Time consuming
4. Diving 100 points amongst all the 13 attributes becomes tough
e remake of decision tree
 Salary from past

Money earned in past

Investments

Savings (monthly)

Monthly
Required
Utilities
Expenditure

Entertainment
optional
Restaurant expenses
 Electricitity bill
water
Gas
Groceries

Entertainment

Restaurant expenses
Quality of food is a price independent factor, which is a minimum requirement for a premium airline. The taste of the food m
Whereas, Legroom is a price dependent factor, as value is related to price.
irline. The taste of the food may vary, but standard quality must be maintained . Hence it is an inappropriate question.